Professional Documents
Culture Documents
4 Dafpus
4 Dafpus
Sholikin, A. (2021). Analisis Pengaruh Brand Experience, Product Quality, Dan Service
Quality Terhadap Brand Loyalty Dengan Customer Satisfaction Sebagai Variabel
Intervening.
Yi-HsinLin, et al. (2021). The effect of social mission on service quality and brand image.
Journal of Business Research.
Aziz, sahin. (2011). The effect of Brand Experiences,Trust and Satisfaction on building
Brand Loyalty; An Empirical Research On Global Brands. 2011
Azize Şahin, C. Z. (2012). The effects of brand experience and service quality on
repurchase intention: The role of brand relationship quality. African Journal of
Business Management, 6 (45), 11190-11201.
https://doi.org/10.5897/AJBM11.2164
Kotler, Philip & Keller, Kevin Lane. (2009). Manajemen Pemasaran. Edisi 13. Jilid 12.
Penerbit Erlangga Jakarta.
Vigaretha, G., & Handayani, O. W. K. (2018). Peran Kepuasan Pasien Sebagai Variabel
Mediasi Pengaruh Mutu Pelayanan Terhadap Loyalitas Pasien. Higeia (Journal Of
Public Health Research And Development), 2(4)
Panjaitan, J. E., & Yuliati, A. L. (2016). Pengaruh Kualitas Pelayanan Terhadap Kepuasan
Pelanggan Pada Jne Cabang Bandung [The Influence Of Service Quality On
Universitas Esa Unggul
J, Hendrartini. (2010). Pedoman Implementasi Sistem Jaminan Kesehatan Bagi Ppk Dan
Rumah Sakit.Yogyakarta: Pusat Manajemen Pelayanan Kesehatan Fakultas
Kedokteran Ugm,
Brakus, J.J., Schmitt, B.H & Zarantonello, L. (2009). “Brand Experience : What Is It? How
Is It Meassured? Does It Affect Loyalty? Journal Of Marketing, Vol.73, No.2
Agusti, M., Utari, W., & Putra, N. M. W. (2020). Analisi Pengaruh Promosi Dan Citra
Destinasi Terhadap Minat Berkunjung Dengan Kepercayaan Sebagai Variabel
Perantara. Jurnal Mitra Manajemen, 4(11), 1558–1572. Retrieved From Http://E-
Jurnalmitramanajemen.Com/Index.Php/Jmm/Article/View/125/69Sulistyo, A.,
Gumilar ,A. (2019). Studi Citra Rumah Sakit Dan Kualitas Pelayanan Terhadap
Loyalitas Pelanggan Melalui Kepuasan Pelanggan Pada Rumah Sakit Awal Bros
Tangerang. DOI: http://dx.doi.org/10.31000/jmb.v8i2.1604
Pullman, M.E. and Gross, M.A. 2004. “Ability of Experience Design Elements to Elicit
Emotions and Loyalty Behaviors.” Decision Sciences, no.3 vol. 35.
Moreira, A., Silva, P. M., & Moutinho V. M. (2017). The Effects of Brand Experiences on
Quality, Satisfaction and Loyalty: An Empirical Study in the Telecommunications
Multiple-play Service Market. Innovar Journal, 27 (64)
Tjiptono, Fandy. 2007. Strategi Pemasaran. Edisi Pertama. Andi Ofset, Yogyakarta.
Mowen, J.C., dan Minor, M.S. (1998). Consumer Behavior and Marketing Strategy. New
York : Mc Graw-Hill Companies
Rangkuti, Freddy. 2003. Measuring Customer Satisfaction: Teknik Mengukur dan Strategi
Meningkatkan Kepuasan Pelanggan. edisi pertama. PT Gramedia Pustaka Utama.
Jakarta.
Kotler Dan Keller, (2015), Manajemen Pemasaran, Jilid 1, Edisi 13, Jakarta: Erlangga
Kotler dan Keller. 2009. Manajemen Pemasaran. Jilid I. Edisi ke 13. Jakarta: Erlangga
S. Supriyanto dan Ernawati, 2010. Judul : Pemasaran Industri Jasa Kesehatan. Penerbit CV
Andi Offset : Yogyakarta
Fandy Tjiptono, 2008 .Strategi Pemasaran, Edisi III, Yogyakarta : CV. Andi Offset
Simamora, Henry. 2004. Manajemen Sumber Daya Manusia. Yogyakarta: STIE YKPN
Universitas Esa Unggul
K.L. Keller. 2009. Manajemen Pemasaran. Edisi kedua belas. jilid 1. PT Index. kelompok
Gramedia. Jakarta
Kertajaya, 2007, Hermawan Kertajaya on Marketing. Edisi Soft Cover, Mizan Media
Utama, Bandung.
Aaker,davis. 2009. “Strategic Market Management”, (Fourth ed): Jhon Wiley & Sons .Inc
Schmitt, B. H. 1999. Experiential marketing: How to get customers to sense, feel, think,
act and relate to your company and brands. New York: Free Press.
Huang, Chao-Chin. (2017). The impacts of brand experiences on brand loyalty: mediator
of brand love and trust. Management Decusuin, Vol. 55, Issue 5,
Vimla and Taneja, U. (2020) ‗Brand image to loyalty through perceived service quality
and patient satisfaction: A conceptual framework‘, Health Services Management
Research. doi:10.1177/0951484820962303.
Institute of Medicine. Crossing the quality chasm: a new health system for the 21st
century, 2001 Committee on Quality of Health Care in America, Institute of
Medicine Washington, DC, USA, National Academies Press