ADITYA BIRLA –

AN INDIAN

MULTI- NATIONAL

BRAND
 GROUP STRUCTURE

Listed Companies Unlisted Companies

Aditya Birla Chemicals (Thailand)

Aditya Birla Capital ltd.

(ABCTL)
Aditya Birla Fashion and

Aditya Birla Grasun Chemicals

Retail ltd.
(Fangchenggang) Limited
Grasim
Aditya Birla Insulators
Hindalco
Aditya Birla Science and Technology

Ultra tech
Company Private Limited (ABSTCPL)
Vodafone
AV Group NB
Aditya Birla Money
Birla Carbon
VISION
TO BE A PREMIUM GLOBAL CONGLOMERATE WITH A
CLEAR FOCUS ON EACH OF THE BUSINESSES.

MISSION
TO DELIVER SUPERIOR VALUE TO OUR CUSTOMERS,

SHAREHOLDERS, EMPLOYEES AND SOCIETY AT LARGE.

 BUSINESS MODEL
Customer Segments
Process of dividing a broad consumer or business market, normally consisting of existing and

potential customers, into sub-groups of consumers based on some type of shared characteristics

Value Propositions
.A value proposition refers to the value a company promises to deliver to customers should they

choose to buy their product. A value proposition is part of a company's overall marketing

strategy.

CHANNELS
These businesses operate online service channels, telephone services channels, and other

methods of dealing with consumers

CUSTOMER RELATIONSHIPS
Customer relations refers to the methods a company uses to engage with its customers and improve

the customer experience. This includes providing answers to short-term roadblocks as well as

proactively creating long-term solutions that are geared towards customer success.
KEY ACTIVITIES
Metals,
Cement
Textiles
Chemicals
Agri-business
Rubber
Speciality carbon blacks iron

ore mining Alloy

Wind power generation
Insulators
Cellular services
Financial services
Supermarkets
Trading sectors
 MARKETING CAMPAIGNS

OUR TEAM
LETS MEET
#BlurTheBoun
“Big is What

daries ”
Big Does”

Campaign Campaign

SWOT ANALYSIS OF

ADITYA BIRLA

GROUP
STRENGHT OPPORTUNITIES THREATHS WEAKNESS
Brand recognition is
The effect of interest

Operational

high. The expansion of core

rates and currency

complexity
Online sales sector industries fluctuations
The processing

Increasing
Expanding the
Sales decline as a

chain is quite

international visibility business of e-

result of substitution
long.
Profitable financial
commerce
returns Rising urbanization
Effective leadership
Product innovation

skills
Technological

superiority
SUPPLY CHAIN

MANAGEMENT

The first priority is to make supply chain the source

of competitive advantage for ABFRL.

To drive digitisation and Industry 4.0 in supply chain

and manufacturing with a vision to be the best in

class.
To attract the best talent in supply chain and create

future leaders.
To create best-in-class planning processes to achieve

continuous improvement in inventory turns.

To create product obsession in the team to deliver

very high customer satisfaction.

BIRLA CELLULOSE BID FOR SECURING A

SUSTAINABLE SUPPLY CHAIN

As a key element of its sustainability approach, Birla Cellulose has

just completed a life cycle assessment (LCA) of all products in its

portfolio. In addition, it has put the right systems in place through

globally certified parties such as SGS, Control Union and simaPro.

The LCA exercise has assessed the environmental footprint and its

effects on human and animal health (acidification) and the

$600K
environment, such as ozone layer depletion, excess mineral usage

and excessive usage of nitrogen and phosphates, and has been

verified by Green Delta.

For all 11 manufacturing units, the Higg scores have been completed

along with a benchmark analysis. These Higg scores and LCA values

are reviewed on an annual basis as plant operations are being

improved.
Viscose better than cotton
The results have clearly demonstrated the advantages of viscose over cotton with respect to usage of land, water

and other resources, and over polyester in terms of biodegradability. To demonstrate Birla Cellulose’s

commitment to sustainable business practices, the LCA and Higg Index reports are provided to customers. This

has made Birla Cellulose a preferred supplier to leading global brands.

Resource mapping
Birla Cellulose works with global brands such as H&M, Inditex, M&S, C&A, Tesco and Ikea to drive initiatives to

trace the source of the raw materials and help them trace their complicated supply chains in India.
‘From Forest to Fashion’ is the first supply chain mapping project of its kind in the apparel industry. It has

provided clarity on value chain sourcing from India and improved transparency of the different players involved

in the supply chain of some major brands. The next step will be to digitise the entire process.

Third party audit

Birla Cellulose works with Canopy to benchmark performance with the largest rayon-viscose fabric producers in

the world. Canopy’s report uses a Greenpeace Catwalk style ranking approach to assess manufacturers on the

risk of sourcing from ancient and endangered forests and also suggest improvements as required.
Canopy notes that the Aditya Birla Group represents 17% of the global market for viscous staple fibre and it has

completed a number of site visits to verify its findings.

FUN FACTS ABOUT BIRLA
Mr. G D Birla was the first person to propose the idea of establishing

commercial banks
FICCI was set up by Mr. G D Birla and Mr. Purshottamdas Thakurdas
Aditya Birla Fashion and Retail Limited (ABFRL) houses 16+ leading fashion

brands with the latest addition of Tarun Tahiliani and Sabyasachi

Birla Carbon extends across 12 countries on five continents and is a world

leader in the manufacturing and supply of carbon black additives

UltraTech Cement Limited is the largest $600K
manufacturer of grey cement, white

cement, and ready-mix concrete in India and ranks among the world’s leading

cement makers
Grasim Industries, the flagship company of Aditya Birla Group is the world’s 3rd

largest producer of insulators

Hindalco Industries Limited, the metals flagship company of Aditya Birla Group

is the world's largest aluminium rolling company

A large share of the copper requirement of Indian Railways is fulfilled by Birla

Copper.
THANKS FOR
WATCHING

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