COMPANY LAW

Presented By:- Presented to:-

PROF. PRANSHU AGARWAL
RITIKA TAMRAKAR
RUCHI NAINANI
LOVELY DEVADA
RITIKA MEWADE
VAISHNAVI LAKHERA
KUMKUM LAKHERA
KIRTI CHOURASIYA
MANTASHA ANSARI
 INTRODUCTION
● Nokia owns a company named solution and networks, which provides
telecommunication network equipment and services.
● Nokia was the world’s largest vendor of mobile phone from 1998 to 2021.
● However, over the past five years its market shares declined as result of the
growing use of touch screen smart phone from other vendors– principally
the iphone, by Apple and devices running on Android, an operating system
created by Google – in which Nokia did not take enough advantage of
●As a result, the corporation’s shares price fell from a high of US$40 in late
2007 to under US$2 in mid -2012.
 CONTINUE….
continue..
As of 2012,Nokia employs 101,982 people across 120 countries,
Assales
conduct of 2012,Nokia
in more than 150employs 101,982
countries, and people across
reports annual
120ofcountries,
revenues conduct sales in more than 150
around $30 billion
countries, and reports annual revenues of around $30
billion
 History of Nokia
From its humble beginning in 1865 as a
single paper mill operation, Nokia has
found and nurtured success over the years
in a range of industrial sectors including
cable, paper products, rubber boots, tires,
televisions and mobile phones. Nokia's
transition to a primary focus on
telecommunications began in the 1990s.
 NOKIA
Connecting people

Mission And Vision statement

 Vision Statement
To build trusted consumer relationships by offering
compelling and valued consumer solutions that combine
beautiful devices with context enriched services.
Nokia promises is to connect people in new and better
way..
 Mission statement
“Nokia is the world leader in mobility,driving the
Transformation and growth of the converging
internet and communication industries”.
Product
 Question
Q. What is the first mobile phone of nokia?

Ans. The "Mobira Cityman 900" for NMT– 900 networks.

Series of Products
Continue…..
Continue…..
 Some Latest Product…..

Nokia 9 PureView Nokia 8.3 5G Nokia 6.1

 Logo

1898 1978

1865 1965 2006-Now

 Competitor
Samsung India: Samsung entered India in December 1995, initially
to develop it as a hub for the parent company’s West Asia regional operations
which included apart from India, Nepal, Sri Lanka, Bangladesh, Maldives and
Bhutan.
Product of Samsung:-
Currently Samsung mobiles has a product line of 11517 GSM handsets
and 7-8 CDMA handsets
Sony Ericsson In India
Sony Ericsson India was established in October 2001 as a 50:50
joint venture between Sony corporation.

Product of Sony Ericsson:-

The Walkman series of Sony Ericsson has helped it curve out strong
position for itself in the highly competitive Indian market.
 Struggle/Downfall
The Resistance To Smartphone Evolution: Nokia failed to take advantage of
the Android bandwagon. When mobile phone manufacturers were busy improving and
working on their smartphones, Nokia remained stubborn. Samsung soon launched its
Android-based range of phones that were cost-effective and user-friendly.

Moving Too Slow With The Industry: Nokia never kept pace with changing
technology and trends. Nokia was always famous for its hardware and didn’t pay much
attention to its software line-up. Initially, the company overlooked technical
advancements to avoid the risks associated with bringing innovation to phones.
Overestimation Of Strength: Nokia overestimated its brand value. The company
believed that even after the late launch of its smartphones, people would still flock
to stores and purchase Nokia-manufactured phones.

Lack Of Innovation In Products: The lack of innovation in its products only added
to Nokia's woes. While brands like Samsung and Apple came up with advanced
phones every year, Nokia simply launched the Windows phone with basic features.

Nokia's Failed Marketing Strategies:- Generally, a startup fails because of a bad

marketing strategy and the same happened with Nokia. The company followed an
unsuccessful strategy of umbrella branding. Apple was the first company to apply the
umbrella branding model with the iPhone at the top. It kept adding new models to this
umbrella year after year. Samsung followed the same route by launching the Samsung
Galaxy series but Nokia failed to take cues.
 Strategy of Nokia Company:-

1. NOKIA PRODUCT STRATEGY:-

As mentioned earlier, Nokia is recognized for selling consumer
electronics and telecommunication equipment that was once the
best-selling mobile brand. The brand is known for producing products
that are convenient for people from all walks of life. Nokia provides
various network services to its customers.
2. NOKIA PRICING STRATEGY:-
Nokia believes in producing budget-friendly products so that people
belonging to different social statuses could avail their products.
In developing countries like India, it was important for the company to
understand the buying behaviour of the people and come up with a
pricing strategy that will help them gain profit.
For example,Nokia 1100 priced at INR 4000, was specially launched
for Indian users which had several features that other phones in the
same price range did not offer.
3. NOKIA PROMOTION STRATEGY:-
Nokia uses all media channels like television advertisements, radio and newspapers,
posters, etc., to advertise and communicate its products to its customers .

With the ‘Made for India’ ad campaign on the launch of the Nokia 1100, Nokia
marked its presence in the Indian advertisement world. It is associated with brand
ambassadors like Shah Rukh Khan, Priyanka Chopra and PV Sindhu to promote their
brand.

Public relations also play a crucial role in Nokia’s promotion strategy. The company
provides financial aids to social programs such as charities, educational activities and
also sponsors sports, music and television. The company’s success can be traced back
to its excellent brand promotion activities carried out by the company.
4. NOKIA DISTRIBUTION STRATEGY (PLACE):-

Nokia doesn’t attract customers directly. It uses various distribution channels for
its products and services to reach prospective customers. The major channels of
distribution include service operators like Vodafone, Airtel, T-Mobile, etc.,
independent and general retailers, suppliers and lastly Nokia’s website. Nokia
engages in business-to-business transactions. Nokia strategized targeting
customers in the urban areas initially, and then later started expanding its markets
in the rural areas as well.
 Corporate Social Responsibility

CSR is where businesses look at how they can better serve society as a whole,
thereby improving its public image and relations.

The below mentioned Nokia entities have actively contributed and supported
several CSR initiatives under various projects including Care fund, Bal Raksha
Bharat/ Save the Children (Smartpur), Samridhdhi Trust (Remedial education
for out of school children of migrant population) among others.
 Corporate Social Responsibility

● Environmental protection
● Labour Security
● Human rights
● Community involvement
● Business standards
 STRENGTH

1. Nokia is one of the largest producer of consumer electronics, telecom equipment & networking
equipment

2. Nokia have more than 90,000 employees globally.

3. The company has its business operations in more than 130 countries with annual revenues of
$23 billion

4. In the early 2000's, Nokia was the largest mobile phone manufacturer.
 WEAKNESS

1. The brand was severely impacted by late entry in the touch screen &
smartphone market.

2. Less stylish in low priced products.

 OPPORTUNITIES

1. Nokia can diversify into more consumer products which can develop a strong
revenue stream.

2. Acquisition of electronics & mobile firms can help the brand grow inorganically.

3. Focus on developing affordable as well as premium range of products to cater to

different set of consumers.
 THREATS

1. Intense price competition in the mobile market.

2. Increasing business of competitors can hurt the business operations.

3. The market is very dynamic and failed product can prove to be a big issue.

4. Global recessions or pandemic can affect the supply chain.

 CONCLUSION
● Nokia has been an industry leader for many years however the market has
changed quickly and must right itself..

● It’s not always about being the best in the market it’s about how long you can
survive in the market by adapting changes that are dynamic in nature.

● Sometimes great character is more important rather than great competence.