NAME: MURUNGA BRIGHTONE

INDEX: 4060032382

EXECUTIVE SUMMARY

1. Business Description

The business will have BRIGHTONE MURUNGA as the entrepreneur and the business will have
‘FAIDA AGROVET’ as its name. The proposed business will start its operations once everything is
in order. The business will be located at shinyalu trading center. The activities carried out in the
business mainly entail providing customers with whatever they need and also taking part in
maintaining the environment. The products to be offered are of high quality than those offered
elsewhere.

2. Marketing Plan

The business will target all types of people from the young to the elders. I am planning to the
elders. I am planning to offer free goods in order to attract the primary customer. The business
has five competitors offering the same type of goods. The business will be able to sell at a lower
cost and also access the modern production method as compared to competitors.

3. Organization Plan

The business will be managed by a business manager and management team will comprise of
(1) business manager, (1) Director, (1) assistant director,(3)distribution officer, (2) procurement,
(3)supervising officers and (2)clerks. I will provide free housing and increase salaries to the
hardworking employees. The business will also have services providers which include;
accountants, Kenya power and lightening company, Lake Victoria water providers, equity bank
and accountancy services.
4. Operational or Production Plan

The business will require the computers, calculators, cctvs and weighing scales as the basic
facilities required. The business will have service providers at the customer care desk who will
guide customers. The government regulations that will affect the business include: taxes,
environmental regulation, licenses and lack of privacy. The business will be registered in the
month of January 2023.

5. Financial Plan

The total amount of many required to start the business is 91,000shillings. The capital to be
used will amount to ksh.400, 000 and the total pre-operational cost will be ksh.100, 000. The
business will also acquire a loan of ksh.180, 000shillings charged at 5% interest per annum and
the loan will be repaid in one year installments. The gross profit will be ksh.163, 000 and the
net profit of ksh.138, 000. The break-even level of sales will be ksh.885, the return on equity
will be 91%and the return on investments will be 65%. The overall assessment of the business is
to grow it financially so as to create more profits.