AP09-EV04

FORMATO BRIEF – ADVERTISING CAMPAIGN IN ENGLISH TRANSVERSAL INGLES

Authors

LUISA FERNANDA SUAREZ CALVO

TUTOR

KAROL FLORES TORRES

Servicio Nacional de Aprendizaje SENA

GESTION DE MERCADOS

FICHA

2281678

2022
 A CREATIVE BRIEF

Name: Pedagogical Consulting-ASPEDAGO

Company information
Company name, trade’s name (rz)
Company’s activity.

Motto: Teach without barriers

Company activity: it is focused on advising community
mothers, elaboration and sale of pedagogical planners and
other services that are accompanied by significant
experiences with children.
Company history.
History Pedagogical Consultancies, born from meeting the needs of
previous advertising campaigns. community mothers who have very little system
management, I help them improve their workday with
children, since today ICBF, the foundations ask them to fill
out a number of documents that they alone they cannot, as
well as to plan day by day the pedagogical activities with the
boys and girls, to look for significant experiences and that
they can fulfill their objectives, which is to move children
forward in the midst of so much conflict that exists today.
After marketing this important service for this medium,
different advertising campaigns were carried out.
The tactics to use in this work is to promote the star service
(PLANNING) through advertising. Using the different means
of communication, also participating with other pedagogical
services.
Giving away discounts (20% and 30%)

The product or service The service I provide is pedagogical advice and sale of
Product description planning and other documents requested from community
Product characteristics (physical, chemicals, lifecycle, mothers.
benefits, and legislation). The life cycle of my service is long-lasting because most of
The price of the product the planning and advice are written in a magnetic medium.
with different designs until reaching one that gives a benefit
or just an impression of comfort to the consumer.
plan a new tactic in order to attract more customers and
continue to increase sales
SWOT
Strengths: internal to the company
Weaknesses: internal to the company
Opportunities: external to the company
Threats: external to the company
Budget Amount of money assigned to the project.
Consumer / Target Audience
End consumer: who consumes the product but
doesn’t decide on the purchase.
Real consumer or objective: who makes the purchase
decision.
Potential consumer: who has a provisional contact
with the product or who could
probably be the consumer in the future.
The consumers have several profiles:
Demographic profile: the age group and sex.
Geographic profile: geographical areas, (counties,
districts communities or neighborhoods).
Competition / Positioning
Direct competition: two or more companies offer the
same services or product and
satisfy the same needs.
Project Objective
Objectives to be achieved Time range to achieve the
objectives How the objectives will be measured?
Strengths: internal to the company
knowledge of all the pedagogical activities carried out by
community mothers
significant experiences you work with children
knowledge of the subject
Weaknesses: internal to the company
it is a single person who performs all the work demanded by
the community mothers
Opportunities: external to the company
sell through website
Expand the market
sales strategies
Threats: external to the company
not enough with all the work
failure to meet agreed deliveries
Complementos para la venta: $ 3,000,000
Alojamiento web: $ 5,000,000
Servicios profesionales: $ 8,000,000
Equipos informáticos: $ 10,000,000.
Gastos de personal: $ 9,000,000
Suministros: $ 3,000,000
Total: $ 38,000,000
Final consumer: Community mothers ranging in age from 34
to 75 years of age
Real or target consumer: staff working as a community
mother
Potential consumer: women of all ages who seek to make a
difference with a touch of distinction, originality in their
functions and good teachings towards children
CLIENT'S PROFILE
Demographer profile: women of all ages working with
children
Geographic profile: Our audience will be located throughout
the department of Magdalena, with an offer for all the
activities that demand
Psychographic profile: women of all ages who require advice
and purchase of gliders with different styles and exclusive
designs and other documents
Competition / Positioning
Direct competition: the web market has many offers of my
services, but not as personalized for each of the community
mothers and that meet direct needs
I have local competitors but not enough to supply all the
demand that these documents require since not all
competitors work to guide and advise the client
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Resultados de traducción
PROJECT OBJECTIVES

Market Research (market trends)
Latest changes of costumers and latest changes of
the target audience
Place
The distribution channels of the product.
Strategy to publicize the product
Strategy to position the product
Schedule
Critical dates for the development and launching of
the product.
https://voca.ro/12iezBZiQ9QW
Achieve a measurable annual return of 35%. Increase sales
each year by 50% Position the consulting service in the
market, being recognized for the variety, quality and prices of
our services. Get national coverage for community mothers
who require the service through the web
MARKET RESEARCH IN CURRENT TIME
We will investigate trends, public, products, distribution and
advertising of services for community mothers
Trends We will generate new ideas to innovate our services
and adjust to all ICBF policies
Our target audience will be community mothers who wish
to acquire a personalized consulting service.
gliders and documents with innovative and original designs,
which represents a great attraction for our potential clients.
Distribution
The distribution is carried out through shipments at the local
level of the printed services, through electronic shipments
such as mail, which will generate added value due to the
rapid delivery of the service to our final client.
Advertising To publicize our products, make an
announcement through print media, web, as well as the
public image on the network.
SEMANA 1 Planteamiento de la idea.
SEMANA 2 Investigación del problema
SEMANA 3 Desarrollo del marco conceptual.
SEMANA 4 Formulación del objetivo general del estudio.
SEMANA 5 Formulación de los objetivos generales del
estudio.
SEMANA 6 Formulación de los objetivos específicos del
estudio.
SEMANA 7 Formulación de la hipótesis de estudio. (Semana
crítica)
SEMANA 8 Definición de variables de investigación.