Scribd Logo
Upload

Welcome to Scribd!

  • Castronuevo Matrix

    Uploaded by

    John leo Alcazaren
    6 views2 pages
    Apple Inc., Nestle, and Samsung Electronics target different customer demographics and markets. Apple focuses on middle to upper income consumers for products like the iPhone, iPad, and Mac. Nestle sells food and beverages globally to urban and rural consumers aged 13 and older. Samsung competes in mobile and computing device markets. Both Apple and Nestle emphasize sustainable growth, understanding consumers, and adapting to changing markets. Nestle also focuses on employee policies like protection, non-discrimination, and flexible work arrangements.

    Original Description:

    Original Title

    Castronuevo matrix

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Apple Inc., Nestle, and Samsung Electronics target different customer demographics and markets. Apple focuses on middle to upper income consumers for products like the iPhone, iPad, and Mac. Nestle sells food and beverages globally to urban and rural consumers aged 13 and older. Samsung competes in mobile and computing device markets. Both Apple and Nestle emphasize sustainable growth, understanding consumers, and adapting to changing markets. Nestle also focuses on employee policies like protection, non-discrimination, and flexible work arrangements.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    6 views2 pages

    Castronuevo Matrix

    Uploaded by

    John leo Alcazaren
    Apple Inc., Nestle, and Samsung Electronics target different customer demographics and markets. Apple focuses on middle to upper income consumers for products like the iPhone, iPad, and Mac. Nestle sells food and beverages globally to urban and rural consumers aged 13 and older. Samsung competes in mobile and computing device markets. Both Apple and Nestle emphasize sustainable growth, understanding consumers, and adapting to changing markets. Nestle also focuses on employee policies like protection, non-discrimination, and flexible work arrangements.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 2

    APPLE INC.

    NESTLE SAMSUNG
    ELECTRONICS

    1. COSTUMER

    Middle and Upper income Targets International Rural


    consumers primarily like, and Urban consumers of age
    SMB, Education, 13 or greater including males
    Enterprise and and females.
    Government markets.

    The company’s products Company sells everything


    include iPhone, MAC, from baby food and bottled
    2. PRODUCTS/ IPad, and wearable’s, water to cereal and health
    SERVICES home and accessories. care nutrition products.
    Biggest brands includes
    Nescafe, Kitkat, Nespress,
    Maggi and Milo.

    Apple Inc compete with Nestle’ main components


    Dell Technologies (DVMT)
    and it’s manufactures of < eXpresso PLUS
    desktop and mobile < Nesquick
    3. MARKETS computing devices and Belle communications
    one’s Apple’s primary
    competitors.

    Apple INC is now the


    World’s richest The giant has been
    technology company. The leveraging disruptive
    company is rumoured to technologies like artificial
    be launching AR glasses, intelligence, machine
    4. TECHNOLOGY its most ambitious learning , advanced data
    projects in years. They’d analysis, block chain,
    come along with the new augmented reality, and
    computer chips and a many more to enhance
    redesigned iPhone. business prospects and
    provide a better costumer
    experience.
    CASTRONUEV0, RAY ANN G. BSE 3B
    THREE COMPONENTS

    MISSION
    STATEMENT
    COMPONENTS
    5. CONCERN FOR Apple Inc has been Nestle Company aim to
    SURVIVAL extremely successful with its deliver sustainable, industry
    GROWTH capital structure by leading financial
    leveraging debt and performance and earn trust.
    increasing equity, for the
    They’ve built a successful
    growth its main intensive
    strategy is the product business through
    development the company understanding and
    development through anticipating consumer
    innovation. succeed in evolving
    marketplace.

    6. PHILOSOPHY
    RELIEF: Over 13 Million

    7. SELF CONCEPT
    Apple company through
    launch some products like
    iPhone Machbook and
    others that are different
    with the others company
    to attract buyers who
    agree with these value
    are appealing.

    Apple has reputation for


    8. CONCERN FOR protecting the primary of
    PUBLIC IMAGE its users, and for standing
    up for that as a core value
    of the company.

    9. CONCERN FOR
    EMPLOYEES The policy covers employment
    protection and non-
    discrimination a healthy and
    breastfeeding friendly work
    environment, and flexible work
    arrangements. Today Nestle has
    become a villain in the eyes of
    many people around the world
    Nestle pay their staff based on
    their performance, not a
    hierarchy. Pay rises are based
    on performance evaluation and
    annual salary review.

    You might also like