B.

ARCH, SEMESTER II, 2021

AR 207 : Theory of Design

Unit 2
Principles of Design - 1
Lecture No. 6

Ar. Sonal Singh

Assistant Professor, School of Architecture
 Outlines
• Principle of Design
• Balance
• Types of Balance
• Value, Shape and Position
• Assignment
• Learning Outcomes
• Student Effective Learning Outcome
• References
 Principle of design
Design guidelines used to organize or arrange the structural elements of design
 Proximity

Alignment

Principle of
design

Balance Hierarchy

Contrast
Principle of design

BALANCE
 Balance

• Balance in design is similar to balance in physics. A large shape

close to the center can be balanced by a small shape close to the
edge.
• Balance provides stability and structure to a design.
• It’s the weight distributed in the design by the placement of your
elements.
• Balance is one of the important points the success of a design.
• Everyone loves the convenience (not lame) to what they see.
Balance in graphic design can be achieved by adjusting the visual
weight of each element, both in terms of scale, color, contrast, etc.
Is the design balanced ?
 Type of
Balance

Asymmetrical
Symmetrical
 Symmetrical balance
• Symmetrical balance occurs when the visual weight of design
elements evenly divided in terms of horizontal, vertical, or radial.
• This style relies on a balance of two similar elements from two
different sides.
• Conditions in the symmetrical equilibrium is a general style that
is often used to achieve a balance in design.
• Although it is easy to implement, symmetrical balance is difficult
to evoke emotion from the Visual readers because it was
impressed too "planned".
• Symmetrical balance is also commonly referred to as formal
balance.
• This style relies on a balance of two similar elements from two
different sides.
 Asymmetrical balance
• occurs when the visual weight of design elements are not
evenly distributed in the central axis of the page.
• This style relies on visual games such as scale, contrast,
color to achieve a balance.
• We often see a design with the big picture offset by the
small but visible text balanced because of the visual
games.
Asymmetrical balance
Asymmetrical balance
 Balance: Value

• Occurs when a small

area with bright/high
value colors is
combined with a
large area with a
dark/low value color
 Balance: Value

• A man and a dog that

has a high value
(solid black) with a
broad area that has a
lower value (gray).
 Balance: Shape

• Created through field

of complex
composition with a flat
field.
• Complex/more
detailed field will
appear in balance with
the flat area in the
opposite side.
 Balance: Position
• Balance in position is
another example of the
kind of balance
Asymmetries, where a
large object on one
side balanced by
putting the smaller
objects on the other
side.
 References
• http://www.slideshare.net/mzeeshanarshad/javeria-psychology-
of-colors
• https://605.wikispaces.com/color
• http://www.vanseodesign.com/web-design/visual-grammar-
shapes/
• http://nwrain.net/~tersiisky/design/space.html
• http://www.edgee.net/the-principles-of-graphic-design-how-to-
use-contrast-effectively/
THANK YOU
 Learning Outcomes

Principles of Design
 References

1. DESIGN METHODS AND PROCESS – chp 2

2. THE DESIGN PROCESS IN ARCHITECTURE

A PEDAGOGIC APPROACH USING INTERACTIVE THINKING BY
AMIR SAEID M. MAHMOODI
SELO

3. Critical & innovative thinking skills.

20. Ability to be a lifelong self learner.