Tled 101

Entrepreneurship

Business Plan

Submitted by:

Mikee T.Reyes

Submitted to:

Mr.Ceasar Suayan

December 5,2019
 Table of Contents

I.Executive Summary

1.1Introduction

1.2 The Company

1.3The Market

1.4Mission

1.5 Vision

1.6Key to Success

II.Location

*Start Up Summary

III.Products

* Special Products

IV.SWOT

V.Market needs

*Target Market

VI. Advertisment
 MK's BAKERY SHOP

I.Introduction

Mk's Bakery Shop is one of the most popular Shop in the province of Benguet.It has the best
product. It also offers the best services and very nutritious baked product.

The Company:

MK's Bakery Shop is located at Adonot,Ambuklao, with the capital of Php.10 million. We have 4
shareholders, Php 2500.00 each. This business will equally own and manage by 4 partners

The Market:

MK's Bakery Shop wants to create a larger regular costumer base and will concentrate its
business and marketing on local residents which will be the dominant target market.

Vission:

To be well-known Bakery Shop that serves nutritious and very affordable baked products and
which every costumers will experienced a loyal service from all the staffs.

Mission:

MK's Bakery Shop service family, local residents and every costumer by preparing and serving
nutritious and good quality products that is good for everyone's health.

Key to Success:

MK's Bakery Shop will include good lacation,competitive pricing,well trained and organize
employees,and provide best quality o products and services.

II.Location

MK's Bakery Shop is located at Adonot,Ambuklao in the Municipality of Bokod which is the
most visited place in Bokod.

Start-Up Sumary:

MK's Bakery Shop is start up company.Financial will come from the partners capital. The
Company's projected initial short up cost.
III.Products:

MK's Bakery Shop prepared bakery and pastry products. Bakery and pastry products are
prepared during the day to ensure the freshness of baked products to served to our valued
costumers.The Bakery Shop also offer some coffee such as black coffee,milk,chocolate and
caramel.

Special Products:

MK's Bakery Shop offer a very nutritious and sweet black forest cake.

IV.SWOT

Stengths

-It has a good loaction

-mostly visited by the people

-provide good quality products

-very affordable products

-has friendly employees

Weaknesses:

-Lack of Capital

-Lack of employees

-Lack of sales ability

-many competitors

Opportunities:

-good communication to the employees

-online sales
Threats:

-lot of competitors

V.Market needs:

There are lot of people,laborers,employees and travelers visiting and working in that area. It is
very clear that anytimee they will need to have their snacks,in that case they will be needing a
place to feed themselves. It is potentia oppurtunity to put up this business.

Target Market:

The target market will be the competitors and the sale strategy.

VI.Promotion:

-The first week of the grand opening we will be giving 20% discount to all products.

-We will give them a special gifts accordingly to the amount of their market.

VII.Advertisment:

We will promote our bakery shop by the use of social media such as facebook,TV
commercial,tarpaulin,flyers,brochures,and newspapers.We will be giving a free taste to every
people that pass to the location. In every shop we will be giving a flyers.