India’s first e-comm 2.

0 platform

www.owo.in
Why OWO Exists- Current Gaps in the Industry
Retail & E-Commerce, with its countless flaws as a Concept & Experience
has had it’s time

In-Store Commerce & Retail E-Commerce & E-Grocery

• Physical Presence Needed • Cluttered Experience

• Stockouts & Product Unavailability • Surface Level Product Exploration
• Supply Chain & Product Vertical Issues • Unengaging & No Assistance
• Multiple Touch Points • Removes Group/Social buying
• No ‘Tabs’/ Official Credit Lines

Offline shopping is tiresome, unfulfilling and results in a Low Limited capabilities and features hamper customer experience
Value for money and retention

Social Commerce remains Unexplored in India

We Aim to Culminate Futuristic Ideas to

Revolutionise the Indian Retail & Commerce Landscapes
 Introducing E-Commerce 2.0

A breakthrough by OWO
Transforming India’s Commerce/Retail Experience both online and
offline - Initial focus on Grocery & Retail Products

Virtual Social Creative Leveraging Offline Stores Fintech Model -

Shopping Incentivized Social with Franchise Credit Lines like
Experience Digital Shopping Communities Micro Store Never Before
for Retention Conversions

From VR Driven Customer Assistance to Social Interaction as a

Dimension to Selling, OWO is here to Stay & Dominate
 Market Opportunity

CAGR Grocery Market Size Total Addressable Market

(TAM)
E-grocery space to grow at over Groceries account for
59 per cent 66.5 per cent of the total retail
(CAGR) spend in India ($600 Billion+) Rs. 21.33 Lakh crore ( 3 Bn USD)
130 Million E-Grocery Addressable
Reach Households in India
Rs 1.31 lakh crore 15.4 Crore 15.4 Crore
(1.7 Millions) (2 Millions)
(1.31 trillion) by 2024
Transacting Households Already using Online
e-grocery Transacting
platforms Households
154 million online transacting
households in India in 2020.
55% of Addressable Market Lies beyond
online transacting households is likely to tier two cities
reach 233 million by 2025
Our Offerings

Virtual Experience Stores

An Other-Worldly Experience Simulating a Walk-
Through of Physical Retail Spaces

Forgot a Name? We got Reduce Time & Effort put Compartmentalised & Items Added in Carts are
you! Visual Perception - into Searching Immersive Saved; Simple Rebuys
Recognise Brands,
Names, Sizes

Frictionless 3-D Virtual Replica of Choose products Added to cart

shopping Environment platform customer on platform from shelves for checkout
 Our Offerings

Social Commerce

Bidding – Best Bids for Marked

Inventory get products; Gamification

Community – Bring Social Scheduled Deliveries – Get Deliveries

Circles onto Platforms for in 30 Minutes or at any other time of
Rewards customer perusal; Convenient & Reliable

Bulk Buying – Shop Together, Incentives – Group Coupons,

Reduce Costs, Share Discounts, OWO Coins for
Experiences Purchases

Social Shopping by Customers can review, rate and give feedback for products Invite and refer their shopping
creating groups community Post their content about a healthy life Chat modules for interaction
Our Offerings

OWO Premium
Seamless offline Shopping
Experience
OWO Premium – High-
end products and
experience
Franchise/ acquisition model for
Micro-stores conversion
Impact:
• Improved branding and on-ground
presence for OWO
• Chain of offline brand stores for
OWO
• No dead inventory and easy
credit for stores
• Free marketing and cheaper
products for stores

• Credit Line
• Inventory Tracking system
• Improved supply chain and
flow
• Local deliveries management
 Our Offerings

OWO Offline Store Model

Enhancing on ground grocery experience

Franchise/acquisition Model for Micro Benefit to Stores

Stores’ conversion:

Providing them goods Providing stores, the

instead of their distributor technology to track inventory Free
Marketing

Local deliveries Credit lines for stores to

management maintain inventory

No Dead Cheaper
Improving their Net 10-20% Inventory Products
supply chain savings on cost

Partnering with small Kirana stores

(Acquisition/Franchise) Credit Lines

Improving On ground Creating a chain of

presence of OWO
Impact
stores offline
Our Offerings

Building a Fintech Model to

Provide Short Term Financing & Regular Engagement Rewards

OWO Virtual Card-

An AccessShopping
Incentivizing to Comfort
for customers at each step

Rewards for Discounts for Subscription Rewards for Credit lines Frequent login
referrals invites models feedbacks for and purchase
customers rewards

Credit lines for Cashbacks for their timely Monetary rewards Rewarding consistency
Key customers with ZERO payments – Cycle Back every credited in card on and promoting
Features INTEREST CHARGES 3 Months for Retention repeated purchases community building
 Business Model – How it Binds Together
Enabling market innovation across 4 Ps

B2B Retailer Platform All Essentials Under one Platform

Essentials for All
B2B HoReCa Clients
B2B B2C Application/Platform & Online presence for
Wholesale of Water Dispensing Products, Social Commerce
SKUs, Grocery & Beverages to
OWO B2C Delivery Partners Doorstep Delivery of Grocery & Beverages with

Sourcing &
Scheduled Delivery Plans
Corporates & Institutional Sales WaaS
Supply for
Brands
Proprietary Water Products
Manufactured & Installed from Offline Stores & Online Delivery from
Factories Stores – Physical Locations
M2C D2C
Social Commerce Platform Deliveries
Revenue Model

E-Grocery Online Platform B2C Platform

Chargeable products and services - Subscription Model for Heavy
Discounts & Cashbacks
B2B customers B2C customers - Social Commerce – Bulk
Purchase model
M2C customers D2C customers

Offline Stores Revenue from:

- Beverage & Essentials Sales
Commission on sales (7.5 %) - Grocery – Staples, Others

Water as a service
WaaS – RO Purifier Installations, Cumulative
Purifier system charges Installations
Application charges SKU & 20 Liter Water Sales
 Water
Fixing the most essential Service for all
Why is water a problem
in India?
The reality
Water Quality Levels
keep changing
Some regions do not
require purification at all
India has varying water
quality across the
country
Current Market
Solution (RO system)
Some regions require
More purification than
No understanding amongst
others
consumers about pure water
RO companies sell the standard
purification model for all regions
Poor quality drinkable
water with high TDS
Our Offerings

The OWO Inbuilt dispenser for controlling water

Solution for Water temperature
Water as a Service
OWO application Customized Several
Leading the way to sustainable and linked to purifier purification system Parameters (like
conscious water consumption designed for the TDS level)
household Estimated to
Application tracks
water quality assess quality

A fixed cost- No OWO Team tests

maintenance the water quality
charges by OWO in the area
How do we
do this?
 Current Traction

June 2020 Current Revenue

Roadmap
Functioning since 1 Cr INR/ MRR • Planning to launch in Pune, Bangalore,
Hyderabad Soon
$135K / Month • Establish OWO as a leader in Water, Beverages,
5500+ Launched in Delhi, Jaipur
Groceries & Packed Foods
• 500+ Offline Stores by March 31 Address Entire
Total Number of on Dec 1 Indian Walk-In Spectrum
users

Retail, Hospitality, Notable Clients

corporates & Healthcare

Servicing Clients
 Competitive Analysis

Name Interactive Virtual Social Credit Lines to Hybrid presence Essentials – Water,
Shopping Commerce/Community Customers, Partners & (online + offline) Beverages; Innovative
Building Kiranas Product Mix as
an E-Commerce Brand
 Competitive Advantages
Innovation and Excellence
More than a listing, More than a product, More than an experience

User Consistency is rewarded

An immersive virtual
A social community you environment shopping
Love to shop with experience

Guaranteed delivery of Hybrid presence for

all essentials as added greater accessibility
in cart
Societal Impact of WaaS
Indian Households can now

Avail premium water services Caters to all sections of the

for as low as 500 INR (7 USD) society
Per Month

Ensures equity of Enhances accessibility to the

clean water most essential service for all
 The Expertise at work

Hardev Sahu Ajay Chhangani

Co-founder and Chairman Co-founder and CEO

25+ years of cross-i experience in 20+ years of experience in leadership

strategy, operations, and leadership excellence, entrepreneurship
Asia’s 100 emerging's leaders’20
 Financial Projections

Revenue
(*in INR Crores)

Past Figures:
Year 0 Year 1 Year 2 Year 3 Year 4 Year 5

Dec’21 Revenue: INR 1.1 Crore / $134K

Nov’21 Revenue: INR 70.1 Lacs / $94K
1.44 8.69 211.42 1344.02 13241.63 90981.31
Oct’21 Revenue: INR 48 Lacs / $64K

Year 0 Year 1 Year 2 Year 3 Year 4 Year 5

Figures in US
192K 1.16M 28.14M 178.9M 1.7B 12B Dollars
 Fund Allocation
The Ask
General & Administration Cost

3%
Staff
1%
INR 149.4 Cr Welfare 22% Purchase
Costs

(USD 19.9 M) 13%

Vehicle & 4% Delivery
Costs
Equipment Lease

2% Head office
expenses
Investment duration: 12 Months 29%
Investment History: Seed Funded Sales & Marketing 26% Payroll

1% Rent (Office &

Warehouse)
Thank you
Let’s build the future together

Reach us on
www.owo.in

Ajay Chhangani
invest@owo.in
APPENDIX
Achievements
Full Page Advertisement on ToI

Covered By

INC42.com
‘30 startups to watch the startups that
caught our eye in February 2021’

CNBC TV- Yourstory –

18 Coverage Enterprise Story
An Array of Top Notch Clients
Future Roadmap

Location Expansion Plan Vertical Expansion Plan

Jan’22: B2B, B2C and OWO Branded Retail

Social commerce platform launch, presence in entire Network
Delhi NCR, Jaipur, and Pune

Jan’22: First branded store launch

Jan-Mar’22:
Bangalore, Pune, Hyderabad, Rajasthan,
Lucknow Mar’23: Aim to scale it up to 1000 stores
(Acquisition model)
Apr-June’22:
expansion in UP, Punjab, Mumbai, Gujrat, Nagpur, Quarter by Quarter addition of 100-200
and Nasik stores in NCR later,

Mar’23
Team expansion: 500
Platform
Snapshots
Product Images –
Water Purifiers & SKUs
 Past Raises

RAISED 26 Cr ($ 3.5 Million)

4 Angels from 3 Angels from

USA India

$ 2M From $1M From

RST Incorporated & Indian, USA
Based Angels
 Risk Analysis

Risk: No entry barrier

Risk Mitigation: First mover advantage,

key focus area and strong moat around -
Water

Risk -Govt Policies & regulation

Risk – Competition Mitigation- Policies are being
Mitigation plan – framed to curb Funds dumping
Huge market size, enough space for by international player
atleast 8-10 players. Expected to remain favorable for
We are the only one as of now using fair practices. New policy already
social commerce at place for fair market practices

Risk – sustainability quotient

Risk – Need of capital for expansion Mitigation-
Mitigation – Focusing on city Franchise Model – For every 2 own
profitability to manage city operations will have 8
unforeseen events. Gurgaon city is franchise city operations
expected to turn profitable by
March’22 Conversion of existing stores into
OWO’s franchise store.
(OYO model)
 Competitive Advantages
Innovation and Excellence
More than a listing, More than a product, More than an experience

User Consistency is rewarded

An immersive virtual
A social community you environment shopping
Love to shop with experience

Guaranteed delivery of Hybrid presence for

all essentials as added greater accessibility
in cart