Earning a Course Certificate

A Course Certificate demonstrates your mastery of course concepts. To earn this certificate, you'll
need to complete all course components as follows:

% Required to
Course Component Required
Pass

Lessons Yes All

Recommended, but not

Readings NA
required

Recommended, but not

In-Video Quizzes NA
required

75% on each
Module Quizzes Yes
quiz

Case Studies/Discussion Recommended, but not

NA
Forums required

Recommended, but not

Practice Peer-review Quiz NA
required

Competitive Position
Yes 75%
Assignment

Assessments
We've carefully designed assessments to deepen your learning and measure your understanding--to
help you master the material and demonstrate your mastery. Throughout the course you'll have
multiple opportunities to check your understanding and practice skills in ungraded assignments.
You'll also have the chance to demonstrate your skills in more formal graded assessments.
In-Video Quizzes

These questions are designed to help you check your understanding of the video content. If you get
the question right, it's a good sign that you understood a tricky concept. If not, pay close attention to
the feedback and review the video to ensure you understand the concepts in it.

Your responses to these questions do not count towards your grade.

End-of-Module Quizzes

At the conclusion of each module, you'll be asked to complete a 12-question quiz to test your
understanding of key module concepts. You have three chances to pass each quiz; questions vary
on each attempt. The highest score is used to calculate your final grade.

Each quiz constitutes 15% of your final grade. Minimum passing grade: 75%

Case Study Discussions

In each module, you're invited to review and analyze a case to apply course concepts to a real-world
business issue. This is a great way to build your practical skill set with the analytical tools. We
strongly encourage you to analyze the case and discuss it in the forums before viewing the case
debrief, as we know that the best way to deepen learning is by doing. Once you've done your
analysis, the case debrief reviews some key concepts--but it does not reveal any "right answer" as
there are none--just well-supported and reasonable interpretations.

These case analyses and discussions are not graded.

Competitive Position Assignment

This culminating assignment provides an opportunity for you to demonstrate what you've learned by
analyzing an organization of your choice. We suggest you begin the project in the first module and
complete it throughout the course, but you may wait until the final module to begin. See our
Assignment Overview and Assignment Rubric readings, as well as the assignment itself (all
located within Module 4) for assignment details and a pacing guide.

Reviewing Peer Assignments

Once you've completed your analysis, you'll be asked to peer review at least three of your
classmates' work before receiving a grade on your own assignment. Remember, your careful review
and feedback not only helps your classmate better understand the material--it helps deepen your
understanding as well. When you are peer reviewing assignments, you may find a blank
submission (nothing uploaded). In such cases, please do not assign any grades. Instead,
click the "Flag this submission" button and indicate "This submission is incomplete" as the
reason for flagging. Once you do this, you will be assigned a different submission by another
classmate to evaluate in place of the blank one.

This assignment (analysis plus peer review) constitutes 40% of your final grade. Minimum passing
grade: 75%

Assessment formula

Final grade = 60% quizzes + 40% peer-reviewed case study

Passing grade = 75%