Training Manual AAR ENG

Multibrand AAR Merchandising Audit
Guidelines
August 2021
© GBW 2021
Introduction | Preparation | Photos| Merchandising Guide| Store Entry | Audit Assessment
A. Store Exterior | B. Showroom Condition | C. Graphic | D. Product Display | E. Technology | F. Accessories
What is Merchandizing audit?

The Merchandising audit assessment is an overt (openly announced) assessment.
You are required to announce your presence to the Store Manager or site staff and proceed to
undertake the “merchandising” part of the visit.
What store are you auditing? What is an Apple Authorized Reseller?

An Apple Authorized Reseller store is not owned by Apple. Instead, it is an independent business
which has obtained permission from Apple to sell Apple products exclusively as an authorised
reseller.
What is your role?

GBW expects that contractual work will be performed in a professional manner. GBW reserves the
right to evaluate each Auditor and will respond appropriately to substandard work performances.
GBW is fully committed to safety compliance in all of its operations and often exceeds regulatory
performance requirements in implementing best management practices. It is the expectation, that
all Auditors abide by this commitment and follow all safety policies in the respective Countries.
Whilst you are on site or undertaking work for GBW, GBW will not tolerate the following:
 Consumption of, or being under the influence of, alcohol or drugs
 Aggressive or abusive behaviour such as threatening gestures or actual violence or assault
Profane, sexist, racist or otherwise offensive language
 Unsafe work practices or behaviour which may harm the staff member or others
 Offensive gestures and behaviour
 Stealing or misuse of site resources
Auditor Presentation
In the same way that it is important to Apple that their sites meet appropriate presentation
standards, it is equally important that the Auditors who go out to visit the sites meet appropriate
professional standards.
These standards include:
You need to be neatly and appropriately dressed in “business casual” clothes.
Shorts, jeans, t-shirt, etc are NOT acceptable.
You must wear closed toe and comfortable shoes (no sandals)
Any unprofessional behaviour could result in Auditor to be suspended or instant dismissal.
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Pre-Audit confirmation
Check the store details on Audit must be conducted:

You MUST call at least 3 - at least 1 hour after
their website and call DO NOT inform the store
times (non-consecutive) if
them to confirm the that you will conduct the opening
your previous attempts
opening hours and audit. - at least 2 hours before
failed
address closing
Audit Preparation
Prepare the following documents before your audit

• Letter of Authorization
• Photo ID
• Merchandising Guide
• Audit paperwork with store details
• Audit authorized sign-off form
•Tablet with internet connection, photo capability, fully charged and with adequate
memory space available
• Audit guidelines provided by GBW (either hard or soft copy)
• Note taking tools (e.g. pen and paper, smartphone app, etc.)
Dress in professional appropriate "business casual" attire

•You must wear closed toe and comfortable shoes (no sandals)
•For women, flat heels are recommended since the audit will take around 1 hour and you
will be on your feet during that time
If you arrive at a site which is inaccessible

•Take selection of photos of the shop front (or where the shop should be) inclusive of the
left and right buildings and/or nearest intersection and/or other key location attributes
that distinguishes the location
•Contact GBW via phone call or website for further instructions
Travel estimation
•Consider how long it will take for you to travel to the store to ensure you will arrive
within stated opening hours.
IMPORTANT: You are NOT allowed to contact or return to the store under any circumstances,
unless you have received permission from GBW so please double check you have assessed all
elements and taken all the correct information and photos before leaving the store.
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Photos
Once the assessment part of the visit commences, auditors will be required to take a number of
photos while they are on site.
Please make every attempt to exclude customers from the photos. We understand it may be difficult
to take a photo without including a customer’s face so please politely advise the customer(s) that
you are undertaking a presentation audit for the store and need to take a photo, allowing the
customer the opportunity to move away so they are not photographed.
Photos must attempt to provide a “clear view” of the elements to be assessed. That is, photos
should be taken from a reasonable distance. If necessary to illustrate an issue, a closer photo or one
using a zoom, can be taken. If you have difficulty capturing a full object into one image, take multiple
photos of the object.
Mandatory Photos
Some questions require mandatory photos and these must be taken according to specific standards.
They are identified in this manual with this icon:
The required standards are outlined and there are examples of what the photo needs to show and
what is instead irrelevant or not acceptable.
Photos for non-compliance

Some questions require photos when non-compliance with the planogram or other issues are
observed. They are identified in this manual with this icon:
Photo(s) required for each non-compliance or display issue
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For any non-compliant element or issue, you are required to provide 2 photos:
1st photo: Zoom-out, from a distance of about 2 metres - to show where the object is located.
2nd Photo: Zoom-in, to clearly identify the issue.
For Cleanliness and Condition photos:
Please make sure to add a close up photo of any signs of dirt beyond daily wear and tear and
noticeable marks, cracks or scratches. If from the photo the issue is not clearly visible, use a second
object as comparison:
o For dust, use your finger to wipe on the dirty area so that you can take a photo to clearly
show the dust issue.
Dust on the accessory shelves shown using fingers/hand swipe
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o For dirt and marks, hold a piece of white paper next to the marks to clearly show the
cleanliness issue.
Dirt/marks on the table shown using a piece of white paper next to the marks
For Demo units – incorrect model/colour (Section D of the questionnaire):
Please make sure to add a close up photo of the back of the demo unit to show the model/colour non
compliant with the planogram. As demo units could be in a different position on the table compared
to the design on the planogram, make sure you check all demo units accurately for model/colour
combinations.
On the iPhone 1.5m Caseline, iPhone 12 Pro was pacific blue instead of gold
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For Apple Watch demo units, please remember to assess both case and band model/colour
combinations against the planogram.
On the Apple Watch Merchandiser, there was Apple Series 5 44mm space gray with red Sport band instead of
Series 6 44mm blue with Deep Navy Sport band.
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You are required to bring a copy of the Planogram (Merchandising Guide) with you and assess
merchandising and graphics present in store against it.
It is important for you to understand ‘how-to’ assess and to be familiar with the planogram
(Merchandising Guide) in order to assess sections C. Graphics and section D. Product display
correctly.
Step 1: Observe the store displays and identify the Fixture Type.
(I.e. Product Table, Wall Bay, Caseline, Merchandiser)
Step 2: On the Merchandising Guide, identify the correct fixture representation for the fixture in
store. Consider both the length of the fixture and the demo units displayed.
Step 3: You are required to assess the merchandising compliance of demo units and graphics/signs
displayed in store against the Merchandising Guide.
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iMac iMac Pro MacBook iPhone
iPad with Magic iPad with Smart iPad with Apple Pencil Apple Watch
Keyboard and Apple Keyboard and Apple on a tray
Pencil (magnetically Pencil (magnetically
attached) attached)
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Upon arrival, introduce yourself to the Apple salesperson (iPro staff) or the Store Manager.
The manner in which you introduce yourself to staff and ask them questions is important. You must
be polite at all times. You may be given a ‘visitor’ badge to wear at all times whilst on site.
Present the Letter of Authorization and your Identification ID.
Confirm with the staff that you are at the correct address as listed on the cover sheet of your audit
paperwork.
IMPORTANT NOTE:
*If the Store Manager, Supervisor or Salesperson has any concerns or hesitation in allowing you to
evaluate the site, please invite them to contact the Apple representative. If they are still not happy
to do this or won’t let you proceed with the audit, please politely thank them for their time, leave
the store and contact GBW or the agency immediately providing as much information on your
experience as possible. Under NO circumstances are you to engage in an argument with the store
representatives.
*If the store representative requests to accompany you (as an auditor) during the visit, you are to
accommodate their request, but do not allow your observations to be influenced by the salesperson.
However, if an observation is reported incorrectly by you and the salesperson points this out, then
you may consider this feedback if you agree that the salesperson’s feedback is correct.
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General Information
SIGN OFF FORM
Official Sign Off Form completed in every field and signed by the
manager/salesperson
STORE EXTERIOR
Whole store front including:

- Entrance and windows
- Store signage (store name and APR signs, if present)
Store exterior: Required standard: Irrelevant or not acceptable:
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MERCHANDISING GUIDELINES
First page of the Merchandising Guidelines copy to show the date

in the bottom left corner
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Products in store Vs. Planogram (Merchandising Guide)

You are required to identify the type of fixture and products displayed in store and then review them
against the Merchandising Guide and select all the correct ones from the picklist options in the
questionnaire.
Type of Fixtures
A. Multi-brand AAR Product Table B. Multi-brand AAR Wall Bay
Product tables are free-standing Wall Bays consist of a product shelf and graphic
element above.
C. Multi-brand AAR Caseline D. Multi-brand AAR Merchandiser
Caselines consist of a free-standing counter and Merchandisers are for use on gondola and playtable
wall-mounted graphic element. systems
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Type of Products
A. iPhone B. iPad
C. Apple Watch D. Mac
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STORE INTERIOR
Minimum 4 photos taken from different angles
These must capture as much as possible of the store interior area (front left corner towards centre,
front right corner towards centre, back left corner towards centre, back right corner towards
centre).
If the store is on multiple floors, you must take at least 4 photos for each floor.
Ensure the camera angle

covers fixtures, graphics,
walls and space around
and behind the fixtures
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Store interior: Required standard: Irrelevant or not acceptable:
PHOTO 1
PHOTO 2
PHOTO 3
PHOTO 4
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A1. Store Exterior

STORE EXTERIOR
Whole store front to show store entrance, windows and signage.

Close up photos to show any issue.
You are required to observe if the store exterior (signage and entrance) is clean and in good
condition. If the store is located in a shopping mall, assess one of the main entrances.
Write: detailed description of the issue
A2. Store Facade

You are required to observe if the store exterior is free from any unauthorized Apple logo.
Photo(s) required for the store facade that has any unauthorized Apple logo.
Authorized Logo Non-authorized Logo

 One Line Signature
 Two Line Signature
 Localized Signature
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Important: Please note that you are assessing the Apple Fixture area only.
B1. Showroom condition
You are required to assess the condition and presentation of the showroom area, including walls,
doors, and lights which must be clean and tidy in appearance and in good condition.
Any signs of dirt beyond daily wear and tear are not compliant. Damage is defined as any very
noticeable marks, cracks or scratches.
Photo(s) required for any showroom elements that are dirty, damaged or not in good
condition.
Required standard for photos showing the showroom in poor condition:
Dirt on walls and doors Lights not working
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B2. Fixtures condition
You are required to assess the condition and presentation of the Apple fixtures, including tables,
and shelves, which must be clean and tidy in appearance and in good condition.
Photo(s) required for any fixtures elements that are dirty, damaged or not in good
condition.
Required standard for photos showing the fixtures in poor condition:

Tables:
Damaged Fixtures Dirt on Fixtures
Shelves:
Damaged/chipped shelves Dust on Fixtures
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B3. Carpet condition
You are required to assess the condition and presentation of the carpet in the Apple fixture area,
which must be clean and tidy in appearance (clear of boxes and any rubbish) and in good condition.
Photo(s) required for carpets that are dirty, occupied by boxes or other non-
compliant objects, damaged or not in good condition.
Required standard for photos showing the carpet in poor condition:
Carpet in poor condition Dirty carpet
NOTE: Please do not penalize if you see a salesperson unpacking stock. Please give them sufficient
time to clean and return to check if the area is clean.
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B4. Fixture Clearance

You are required to assess if the Apple fixture has 1 metre (3.3 feet) clear space beyond the edge of
table.
Photo(s) required for Apple fixture that does not have a 1 metre clearance.
B5. AAR Sign

[Only applicable for Product Table fixture type]
You are required to assess if the Apple Authorized Reseller logo is clearly visible on the ceiling above
the Apple product table area.
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B6. Devices cleanliness

You are required to assess the condition and presentation of devices, cables and docks/risers which
must be clean and tidy in appearance and free from smudges and fingerprints beyond daily wear.
Photo(s) required for any device elements that are dirty, damaged or not in good
condition.
Required standard for photos showing the devices in poor condition:

Devices:
Excessive fingerprints
Cables:
Damaged cable Yellow stains on the cable Untidy cables
Docks/Risers:
Dirty dock
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C1. Wall graphics GPX 01 – planogram (Merchandising Guide)

WALL GRAPHICS GPX 01
Photo required for each Wall graphics GPX 01 in store.
You are required to check if the Wall graphics GPX 01 present in store have the correct graphic
images as per Merchandising Guide. Not all stores would have the wall graphic GPX 01. If present, it
would be positioned above the wall accessory case.
Wall Accessory Case
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C2. Wall graphics GPX 02 – planogram (Merchandising Guide)

[Only applicable for Merchandiser fixture type]
WALL GRAPHICS GPX 02
Photo required for each Wall graphics GPX02 in store.
You are required to check if the Wall graphics GPX 02 present in store have the correct graphic
images as per Merchandising Guide.
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C3. Wall graphics GPS 12 / GPS 13– planogram (Merchandising Guide)

[Only applicable for Wall Bay or Caseline fixture type]
WALL GRAPHICS GPS 12 /GPS 13
Photo required for each Wall graphics GPS 12 / GPS 13 in store.
You are required to check if the Wall graphics GPS 12 / GPS 13 present in store have the correct
graphic images as per Merchandising Guide.
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C4. Table signs A2 – planogram (Merchandising Guide)

You are required to check if the Table signs A2 present in store have the correct graphic images as
per Merchandising Guide. This refers to A2 table signs only on the product tables where the Apple
demo units are displayed (not including price signs or Promotional Signs). If the table sign is double
sided, both graphic images displayed must be according to the planogram (Merchandising Guide).
Photo(s) required for INCORRECT NUMBER and INCORRECT IMAGE
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C5. Table signs A5 – planogram (Merchandising Guide)

You are required to check if the Table signs A5 present in store have the correct graphic images as
per Merchandising Guide. This refers to A5 table signs only on the product tables where the Apple
demo units are displayed (not including price signs or Promotional Signs).
Photo(s) required for INCORRECT NUMBER and INCORRECT IMAGE
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C6. Price signs – availability

You are required to check all the price signs displayed in store against the planogram Merchandising
Guide. This refers to price signs on the fixture (not including table signs or Promotional Signs).
Photo(s) required for INCORRECT NUMBER and INCORRECT SIZE/FORMAT.
The correct price sign size is in A6 and should have a formatting similar to this below:
NOTE: if you encounter price toppers like shown in these images below, you must report it as
incorrect format:
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C7. Promotional signs – A5

Promotional signs ARE NOT indicated on the planogram Merchandising Guide as they are acrylic
signs that each store can decide to display to promote discounts, product bundles, financing
solutions, etc. They would either promote Apple branded products and accessories or the store
services/memberships. They DO NOT promote products of third party brands. If unsure, please take
and upload photos of the signs.
If the store decides to display promotional signs, they must be displayed as per guidelines. This
includes: number per fixture, size and positioning of the sign.
Photo(s) required if the guidelines conditions are NOT met.
To be considered as compliant, the store is only permitted to have one A5 Promotional Sign per
Caseline/Product Table/Wall Bay.
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NOTE: This is NOT a promotional sign. This is a product price/specifications sign which allows for
a small graphic or promotional part.
Here are some examples of promotional signs (please note the different content compared to the
price sign above):
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C8. Graphics and Signs condition (damage, mounting compliance, cleanliness,

illumination)
You are required to check the condition of all graphics and signs present in the store to assess
condition, mounting compliance, cleanliness and illumination.
This refers to all graphics and signs, such as: Wall graphics GPX 01, GPX 02, GPS 12 / GPS 13, Table
Signs A2/A3, Promotional signs (all sizes), Price signs.
Photo(s) required for each graphics and signs condition issue
Required standard for photos showing the graphics and signs in poor condition:
a) Graphics/signs damaged/in
poor condition
This could include torn, ripped,

with faded colours.
Wall panel graphic in poor condition
b) Graphics/signs not properly

mounted or missing
(e.g. not straight/not

horizontally/vertically aligned).
Graphics missing
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c) Graphics/signs dirty/marked
Wall panel graphic dirty/marked
d) Graphics/signs not
illuminated
Wall graphic illuminated Wall graphic not illuminated
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Please refer to the planogram Merchandising Guide page for each individual table in order to
identify the correct page to use based on the fixtures installed in store and to assess if all the correct
demo units are displayed on the table. The model and colour combinations need to be assessed
too.
If any additional items not on planogram are displayed on the tables, please state if the additional
item is another Apple demo units or additional items, specifying which ones and showing them with
a photo.
D0.1 Number of Product Fixtures
PRODUCT FIXTURES
Photo required for each product fixture in store.
You are required to count the number of product fixtures installed and take photos of each one
showing the whole fixture so that graphics, signs and demo units are clearly visible. If the fixture has
two sides, you are required to take a photo of each side.
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D1. iPhone – planogram (Merchandising Guide)
Photo(s) required for each non-compliance iPhone display issue
Write: Table details + product model + detailed description of the issue
You are required to check the availability and positioning of all iPhone demo units in store against
the store planogram (Merchandising Guide). A photo and a comment are required if you notice:
a) Device(s) missing (gap in display)
b) Different model displayed
c) Different colour displayed
iPhone 1.5m Caseline: iPhone 12 mini is black instead of purple.
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D2. iPad – planogram (Merchandising Guide)
Photo(s) required for each non-compliance iPad display issue
You are required to check the availability and positioning of all iPad demo units in store against the
store planogram (Merchandising Guide). A photo and a comment are required if you notice:
Do not assess Apple Pencil and Smart Keyboard when assessing the iPad presentation.
iPad + Apple Watch 1.5m Product Table: iPad Air is space gray instead of sky blue
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D3. Apple Pencils – planogram (Merchandising Guide)
Photo(s) required for each non-compliance Apple Pencils display issue
Note: This refers ONLY to the unboxed units used on the fixtures as demo units. They must be
displayed exactly as they appear on the planogram (Merchandising Guide).
You are required to check the availability and positioning of all Apple Pencil demo units in store
against the store planogram (Merchandising Guide). A photo and a comment are required if you
notice:
iPad Merchandiser: Apple Pencil for iPad Pro is missing.
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D4. Smart and Magic Keyboard – planogram (Merchandising Guide)

Photo(s) required for each non-compliance Smart and Magic Keyboard display issue
Note: This refers ONLY to the unboxed units used on the fixtures as demo units. They must be
displayed exactly as they appear on the planogram (Merchandising Guide).
You are required to check the availability and positioning of all Smart and Magic Keyboard demo
units in store against the store planogram (Merchandising Guide). A photo and a comment are
required if you notice:
b) Different model/colour displayed
iPad 1.5m Product Table: the Magic Keyboard for iPad Pro 11-inch is missing.
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D5. Apple Watch – planogram (Merchandising Guide)
Photo(s) required for each non-compliance Apple Watch display issue
You are required to check the availability and positioning of all Apple Watch demo units in store
against the store planogram (Merchandising Guide). A photo and a comment are required if you
notice:
iPad + Apple Watch + Notebooks • with iPad (8th gen) gold • NC • 1.5m Product: Apple Watch 44mm is
space gray with black Sport band instead of blue with Deep Navy Sport band.
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D6. Mac – planogram (Merchandising Guide)

Photo(s) required for each non-compliance Mac display issue
You are required to check the availability and positioning of all Mac demo units in store against the
store planogram (Merchandising Guide). A photo and a comment are required if you notice:
Notebooks + Desktops 2m Product Table: there is iMac 21.5-inch instead of iMac 24-inch blue.
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E1. Internet connection on demo units
INTERNET CONNECTION
2 x different demo units (iPhone, iPad or Mac) showing an open

website or an error message for failed internet connection.
Write: Product model + detailed description of the issue
How to check:
1. Launch “Safari” (for Mac, type Safari in “Spotlight” and click on the App icon; for iPhone and iPad,
find the App icon for “Safari” and click on it).
2. Try to connect to www.apple.com. If the page does not load within 15 seconds or you get an error
message, then the device is NOT connected to the internet.
Connected to the internet Not connected to the internet
Each photo must show a website open on the demo unit.

A photo of the Wi-Fi Settings or Wi-Fi icon is NOT acceptable as the fact that a device is connected to
a Wi-Fi network doesn’t mean it can open a website quickly.
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Internet connection: Required standard: Irrelevant or not acceptable:
PHOTO 1
1st iPhone, iPad or
Mac
It doesn’t show a website
Internet working (open website)
PHOTO 2
2nd iPhone, iPad or
Mac
It doesn’t show a website

Internet not working (error message)
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E2. Wi-Fi internet speed review

WI-FI SPEED
Photo(s) required showing ALL 3 VALUES of the assessments results
You are required to check and record the store WiFi internet speed by using one of the devices, by
running speed check on: https://www.speedtest.net or https://fast.com or other Internet speed test
provider.
The 3 values to be checked and recorded are:

a) Ping/Latency (in ms)
b) Download speed (in mbps)
c) Upload speed (in mbps)
How to check:
(1) Take one Apple device, either iPhone, iPad or Mac.
(2) Make sure that the device is connected to Wi-Fi
(3) Open Safari browser
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(4) In the browser, go https://www.speedtest.net or https://fast.com or other Internet speed

test provider.
If the screen shows only one value, please click on “Show more info” to bring up the other values:
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E3. Charge
CHARGE
2 x different demo units (iPhone, iPad or Mac) showing if they are

powered on and ready for customers to use or not.
Demo unit charged, powered on and ready to use Demo unit not charged
Charge: Required standard: Irrelevant or not acceptable:
PHOTO 1
1st iPhone, iPad or
Mac
Visible battery level, unlocked and ready for Working status not shown
use
PHOTO 2
3rd iPhone, iPad or
Mac
Incorrect demo unit checked

Not usable (locked/updating)
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E4. DCOTA: iOS demo unit (iPhone and iPad) enrolled on DCOTA
DCOTA ENROLLMENT
2 x different iPhone demo units
2 x fidderent iPad demo units
showing if the Store ID appears in the DCOTA screen
How to check:
STEP 1: If the demo loop is not playing, you need to start the demo loop as per
Do the 3 figures check during demo following instructions:
loop.  Swipe right over the Home Screen or Lock Screen
Demo loop = when the demo unit is

displaying a black screen with a
colourful Apple logo or graphic.
 In the Search Box at the top of the screen type 'screen saver’ and
open the screen saver application
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OR open the 'screen saver' application directly from Siri suggestion
as below
STEP 2:
Press and hold 3 fingers for 1 to 4 second at the Top Right side of the screen
STEP 3:
The DCOTA menu will pop up from the bottom up. If the Store ID is displayed, it means the demo unit is enrolled
on DCOTA.
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DCOTA enrolment: Required standard: Irrelevant or not acceptable:
PHOTO 1
1st iPhone
3 fingers procedure done on the Home

screen instead of screensaver mode
Store ID visible
PHOTO 2
2nd iPhone
Incorrect demo unit. DCOTA must be

Store ID visible checked on iPhone and iPad ONLY.
PHOTO 3
1st iPad
Store ID visible Not the DCOTA screen
PHOTO 4
2nd iPad
DCOTA screen not appearing Not the DCOTA screen
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E5. Apple Pencil demo units in working condition

APPLE PENCIL – WORKING STATUS
2 x different Apple Pencils
showing if they are working in the Notes app of the iPad demo units
and charged
How to check:
STEP 1:
Find and open “Notes” on iPad
STEP 2:
Write a word with the Apple Pencil
If you are unable to write anything in Notes, you are required to do further checks to see if the Apple
Pencil has battery and is connected properly.
How-to-check the Apple Pencil Battery:
STEP 1:
On the Home page, swipe left until you see the widget notifications.
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The widget notifications would look like this:
STEP 2:
See if Apple Pencil appears under the ‘Batteries’ category and its battery percentage:
Apple Pencil: Required standard: Irrelevant or not acceptable:
PHOTO 1
1st Apple Pencil
Not used in Notes app

Able to write in Notes app
PHOTO 2
2nd Apple Pencil
Apple Pencil not paired as it is not appearing in Working status/battery not shown
Batteries
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E6. Apple Watch Try-On demo units with content

APPLE WATCH DEMO CONTENT
2 x different Apple Watches

showing if they display demo content
How to check:
STEP 1:
Lift the Apple Watch Try-On demo units
STEP 2:
Press the digital crown to activate the Apple Watch
Once you lift and press the digital crown, If nothing appears on the screen, it means the Apple Watch Try-On
demo unit is either not working or does not have demo content.
Note: The photo must be taken while you are lifting and pressing the digital crown as shown in these images.
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Apple Watch: Required standard: Irrelevant or not acceptable:
PHOTO 1
1st Apple
Watch
Not showing if they have been lifted and activated
Working demo content
PHOTO 2
2nd Apple
Watch
Demo content not working as the Apple

Watch is not charged
Not showing if they have been lifted and activated
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E7. Security Cables
You are required to assess the security solutions on each demo units. Security solutions should not
encroach customers in experiencing the product and allowing them for hands-on demonstration.
Demo units should be free from any straps, large clamps, or other attachments that would limit the
customer experience.
Clamps should not encroach on the screen or impede button or keyboard functionality.
Photo(s) required for each non-compliance Security Cable display issue
Not compliant security attachment as it interferes with the use of the demo unit
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F0.1. Wall Accessory Cases
WALL ACCESSORY CASES
1 photo for each Wall Accessory Case in store showing the whole
unit (NOT individual columns)
Write: Number of Wall Accessory Cases (NOT individual columns)
Examples of Wall Accessory Cases.
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Introduction | Preparation | Photos |Planogram| Store Entry | Audit Assessment
A. Store Exterior | B. Store Appearance | C. Graphic Compliance | D. Product Display | E. Technology | F. Accessories
F1. Wall Accessory Case: Essential items
You are required to check if the accessories displayed are only Apple Essential items (such as
AirPods/Earbuds, Beats, Power/Cables, iPhone and iPad cases, Mac Accessories).
Photo(s) required for each non-compliance Wall Accessory Case display issue
Example of Apple Essential items
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F2. Wall Accessory Case: Demo units
You are required to check if there are demo units displayed on the Wall Accessory Cases and if they
are only Beats or HomePod.
Photo(s) required for each non-compliance Wall Accessory Case display issue
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F0.2. Low Accessory Cases

LOW ACCESSORY CASES
2 photos for each Low Accessory Case in store showing each side
and the top.
Write: Number of Low Accessory Cases
Examples of Low Accessory Cases
Low Accessory Cases: Required standard: Irrelevant or not acceptable:
PHOTO 1
Front side + top
Accessories on top and accessories on the Accessories on the shelves below are not
shelves below are clearly visible visible
PHOTO 2
Back side + top
Accessories on top and accessories on the Accessories on the shelves below are not
shelves below are clearly visible visible
© GBW 2021
56
F3. Low Accessory Case: Essential items
You are required to check if the accessories displayed are only Apple Essential items (such as
AirPods/Earbuds, Beats, Power/Cables, iPhone and iPad cases, Mac Accessories).
Photo(s) required for each non-compliance Low Accessory Case display issue
Example of Apple Essential items
© GBW 2021
57
F4. Low Accessory Case: Demo units
You are required to check if there are demo units displayed on the Low Accessory Cases and if they
are only Beats or HomePod.
Photo(s) required for each non-compliance Low Accessory Case display issue
© GBW 2021
58
Final summary and checklist
Please include any details about your audit which have not been covered elsewhere in the survey
such as any general staff feedback or any problems you may have encountered while conducting
your audit.
Please add as much detail as possible about your experience where required in the questionnaire.
NOTE: Narratives need to be concise and in relation to the question you are answering.
Please avoid from commenting negatively on the following:

 Your personal opinion on the cost of Apple products;
 Layout of stores/style of Apple displays as cold/sanitary. The Apple Authorized Resellers
are required to comply with these guidelines and are not in control of the layout and style.
Prior to leaving the store, please ensure you:

 Approach the Store Manager, Supervisor or Salesperson – they must print their name,
their position/title and sign and date your official sign-off form when finished to verify the
audit took place. You will need to submit a picture of this form when entering your results
online.
 Have returned the store planogram to the Store Manager, Supervisor or Salesperson.
 Have taken all the relevant photos to be submitted online.
----- Thank you for your participation on this Audit program. -----
© GBW 2021
59

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Multibrand AAR Merchandising Audit

What is Merchandizing audit?

What store are you auditing? What is an Apple Authorized Reseller?

What is your role?

Any unprofessional behaviour could result in Auditor to be suspended or instant dismissal.

Check the store details on Audit must be conducted:

Prepare the following documents before your audit

Dress in professional appropriate "business casual" attire

If you arrive at a site which is inaccessible

Photos for non-compliance

Photo(s) required for each non-compliance or display issue

2nd Photo: Zoom-in, to clearly identify the issue.

For Cleanliness and Condition photos:

Dust on the accessory shelves shown using fingers/hand swipe

For Demo units – incorrect model/colour (Section D of the questionnaire):

iMac iMac Pro MacBook iPhone

Present the Letter of Authorization and your Identification ID.

SIGN OFF FORM

Whole store front including:

Store exterior: Required standard: Irrelevant or not acceptable:

First page of the Merchandising Guidelines copy to show the date

Products in store Vs. Planogram (Merchandising Guide)

A. Multi-brand AAR Product Table B. Multi-brand AAR Wall Bay

C. Multi-brand AAR Caseline D. Multi-brand AAR Merchandiser

C. Apple Watch D. Mac

Minimum 4 photos taken from different angles

Ensure the camera angle

Store interior: Required standard: Irrelevant or not acceptable:

A1. Store Exterior

Whole store front to show store entrance, windows and signage.

Write: detailed description of the issue

A2. Store Facade

Write: detailed description of the issue

Authorized Logo Non-authorized Logo

 Two Line Signature

B1. Showroom condition

Write: detailed description of the issue

Required standard for photos showing the showroom in poor condition:

Dirt on walls and doors Lights not working

B2. Fixtures condition

Write: detailed description of the issue

Required standard for photos showing the fixtures in poor condition:

Damaged Fixtures Dirt on Fixtures

Damaged/chipped shelves Dust on Fixtures

B3. Carpet condition

Required standard for photos showing the carpet in poor condition:

Carpet in poor condition Dirty carpet

B4. Fixture Clearance

B5. AAR Sign

B6. Devices cleanliness

Required standard for photos showing the devices in poor condition:

Damaged cable Yellow stains on the cable Untidy cables

C1. Wall graphics GPX 01 – planogram (Merchandising Guide)

WALL GRAPHICS GPX 01

Photo required for each Wall graphics GPX 01 in store.

Wall Accessory Case

C2. Wall graphics GPX 02 – planogram (Merchandising Guide)

WALL GRAPHICS GPX 02

Photo required for each Wall graphics GPX02 in store.