COURSE CODE COURSE TITLE UNITS / TYPE

IT0041 E-commerce with Digital Marketing 3 UNITS LEC

PREREQUISITE/S Applications Development and Emerging Technologies; Technopreneurship

CO-REQUISITE/S NONE
The course is designed to introduce students to the E-commerce with digital marketing. It defines
electronic commerce and discusses electronic commerce elements. An overview of business-to-
COURSE consumer and business-to-business electronic commerce is given. This course also addresses issues
DESCRIPTION and technologies available for companies wishing to engage in e-commerce. This course will also
tackle legal issues and privacy in E-Commerce, assess electronic payment systems and recognize
and discuss global E-commerce issues

INSTITUTION VISION STATEMENT

FEU Institute of Technology aims to be one of the top five technology educational institutions in the Philippines.
INSTITUTION MISSION STATEMENT
FEU Institute of Technology is dedicated to provide quality, relevant, innovative and industry-based education producing
competent and principled professionals with greater sense of responsibility, social awareness and high competitiveness
contributing significantly to the betterment of the society.
DEPARTMENT VISION STATEMENT
The Information Technology Department aims its program specializations to be a catalyst on the delivery of industry-based
standards solutions and internationally recognized IT education.
DEPARTMENT MISSION STATEMENT
The Information Technology Department is committed to provide industry- based information technology solutions,
international academic linkages, researches and IT certified professionals.
PROGRAM EDUCATIONAL OBJECTIVES
The graduates of the Bachelor of Science in Information Technology program are:
1. Engaged in further professional development and have interests in or aptitude for advanced studies or trainings in
computing.
2. Entrepreneurs or are employed in computing industries, organizing and managing team-based projects leading to
successful and sustainable computing systems solutions.
3. Responsible computing professionals actively participating in community groups that make a significant impact in
addressing current and future societal challenge.

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PROGRAM OUTCOMES
a. Apply knowledge of computing appropriate to the discipline.
b. Analyze a complex problem and identify and define the computing requirements appropriate to its solution.
c. Design, implement and evaluate computer-based systems or applications to meet desired needs and requirements.
d. Function effectively as a member or leader of a development team recognizing the different roles within a team to
accomplish a common goal.
e. Understand professional, ethical, legal, security and social issues and responsibilities in the utilization of information
technology
f. Communicate effectively with the computing community and with society at large about complex computing
activities through logical writing, presentations, and clear
g. Analyze the local and global impact of computing information technology on individuals, organizations and society.
h. Recognize the need for and engage in planning self-learning and improving performance as a foundation for
continuing professional development.
i. Apply knowledge through the use of current techniques and tools necessary for the IT profession
j. Use and apply current technical concepts and practices in the core information technologies; human computer
interaction, information management, programming, networking and web systems and technologies.
k. Identify and analyze user needs and take them into account in the selection, creation, evaluation and administration
of computer-based systems.
l. Integrate IT-based solutions into the user environment effectively.
m. Understand best practices and standards and their applications.
n. Assist in the creation of an effective IT project plan.
o. Demonstrate understanding and proficiency of IT specialization

COURSE OUTCOMES AND RELATIONSHIP TO PROGRAM OUTCOMES

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 PROGRAM OUTCOMES
COURSE LEARNING OUTCOMES
(CLO) a b c d e f g h i j k l m n o

1. Describe the ever-changing I

digital environment in which
e-commerce exists and its
impact on operational needs,
capabilities, opportunities and
challenges.
2. Describe digital marketing I
methods organizations can use
in combination with other
marketing methods and
integrate into their
international sales and
marketing plan.

COURSE OUTCOMES AND RELATIONSHIP TO PROGRAM OUTCOMES

PROGRAM OUTCOMES
COURSE LEARNING OUTCOMES
(CLO) a b c d e f g h i j k l m n o

3. Assess organizational E
readiness to set up and
support an e-commerce
operation serving
international markets.

D
4. Set up an e-commerce
operation using components
and practices that provide a
storefront, a shopping cart and
payment options, minimize
security and privacy risks, are
user friendly, and provide
timely customer support and
delivery

Week/No. Learning Outcome Detailed Course Teaching and Learning Assessment CLO
of Hrs. Content Activities Task (AT)
Mode of Hours
Delivery and Allotted
Activities
- To familiarize the Orientation to the Course Synchronous 2 hrs.
student to the • Introduction of students and Activity:

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1 course outline professor Discussion:
- To set the class • Discussion of the Syllabus • Syllabus
regulation and • Course Requirements • Discuss Course
policies • Classroom policies Requirements
• Discussion of
Classroom
Policies
40 mins.

Asynchronous
Activity:
• Submission of
Undertaking

- Module 1 - Overview of
- Describe electronic Electronic Commerce Synchronous 2 hrs.
2 Activity:
Formative 1
commerce (EC) its
various categories, Subtopic 1 – Electronic Class Discussion
content and Commerce: Definitions and Guide Formative 1,2
framework of EC, Concepts Assessments 40 mins. Formative 2
major types of EC - Electronic
Asynchronous
transactions and the Commerce:
Activity:
drivers of EC, Definitions and View Video
major Concepts Courseware
environmental - The Electronic View
businesspressures Commerce Field: Supplementary
and organizational Growth, Content, Materials
responses, and Classification, Online
some EC business and a Brief Submission of
models. History. Assignment
- Drivers and Consultation with
Benefits of E- Faculty Members
Commerce (on top of the
assigned
- Discuss the benefits
consultation)
of EC to Subtopic 2 – E- Commerce
individuals, 2.0
organizations, and - E-Commerce 2.0:
society, e- From Social
commerce 2.0 and Commerce to
social media, social Virtual Worlds
commerce and - The Digit al and
social software. Social Worlds:
- Understand the Economy,
elements of the Enterprises, and
digital world. Society
- List and describe - The Changing
the major Business
limitations of EC. Environment,
- Electronic
Commerce
Business Models
- The Limitations,
Impacts, and the
Future of E-
Commerce

3 - Module 2 - E-Commerce:
- Describes the major Mechanisms, Platforms, Synchronous 2 hrs. Formative 1
electronic and Tools Activity:
commerce (EC) Class Discussion 1,3
activities and Guide Formative
Assessments

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 processes and the Subtopic 1 – Electronic 40 mins. Formative 2
mechanisms that Commerce Mechanisms: Asynchronous
support them, Activity:
electronic catalogs, ● An Overview View Video
search engines,and ● E-Marketplaces Courseware
shopping carts, the Customer View
Supplementary
major types of Shopping
Materials
auctions and list Mechanisms:
Online
their Webstores, Malls, Submission of
characteristics, and Portals Assignment
bartering and ● Merchant Consultation with
negotiating online, Solutions: Faculty Members
virtual Electronic (on top of the
communities, social assigned
networks as EC consultation)
mechanisms,the
emerging Subtopic 2 – Electronic
technologies of Platforms
augmented reality ● Catalogs, Search
and crowdsourcing, Engines, and
Web 3.0 and define Shopping Carts
Web 4.0. Auctions,
Bartering, and
Negotiating
Online Virtual
Communities and
Social Networks
Virtual Worlds as
an Electronic
Commerce
Platforms
● Emerging EC
Platforms:
Augmented
Reality and
Crowdsourcing
● The Future: Web
3.0, Web 4.0 and
Web 5
4 Summative Assessment 1 (Module 1 and 2) Summative
Assesment 1
- Describe the B2B Module 3 -Retailing In 2,5
field, major types Electronic Commerce Synchronous 2 hrs. Formative 1
of B2B models, Products And Services Activity:
sell-side Class Discussion
intermediaries, Guide Formative
characteristics of Subtopic 1 –Internet Assessments 40 mins. Formative 2
the buy-side Marketing and B2C
Asynchronous
marketplace and e- Electronic Retailing
Activity:
procurement, B2B View Video
aggregation and - E-Tailing Business Models Courseware
group purchasing Online Travel and Tourism View
models, B2B (Hospitality) Services Supplementary
portals, third-party Employment and the Online Materials
exchanges, how Job Market, Online Real Online
B2B can benefit Estate, Insurance, and Stock Submission of
from social Trading, Online Banking and Assignment
networking and Personal Finance Consultation with
Web 2.0. On-Demand Delivery of Faculty Members
Products, Digital Items, (on top of the
assigned
Entertainment, and Gaming
consultation)

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 - Discuss the models Subtopic 2 Other Services
and characteristics - Other B2C Services: From
of the sell-side Dating Services to Wedding
marketplace, Planning Online Purchasing-
including auctions. Decision Aids the New Face
of Retail Competition:
Retailers versus E-Tailers
Issues in E-Tailing and
Lessons Learned

5 - Describe the B2B Module 4 - Business To

field, major types Business E-Commerce Synchronous 2 hrs. Formative 1
of B2B models, Activity:
sell-side Subtopic 1 - Concepts, Class Discussion 2,4
intermediaries, Characteristics, and Guide Formative
characteristics of Models of B2B E- Assessments 40 mins. Formative 2
the buy-side Commerce
Asynchronous
marketplace and e-
Activity:
procurement, B2B - One-to-Many: View Video
aggregation and Sell-Side E- Courseware
group purchasing Marketplaces View
models, B2B - Selling via E- Supplementary
portals, third-party Auctions Materials
exchanges, how - One-from-Many: Online
B2B can benefit E-Procurement at Submission of
from social Buy-Side E- Assignment
networking and Marketplaces Consultation with
Web 2.0. - Reverse Auctions Faculty Members
at Buy-Side E- (on top of the
assigned
- Discuss the models Marketplaces (E-
consultation)
and characteristics Tendering) Other
of the sell-side E-Procurement
marketplace, Methods
including auctions.

- Explain how Subtopic 2 B2B Exchanges

reverse auctions (E-Marketplaces)
work in - B2B Exchanges
B2B.Define (E-Marketplaces):
exchanges and Definitions and
describe their major Concepts B2B
types.Provide an Portals and
overview of the Directories
major B2B support - B2B in Web 2.0
services. and Social
Networking Some
B2B Support
Mechanisms

6 Summative Assessment 2 (Module 3 and 4) Summative

Assesment 2

- Describe various e- 3,4

government Module 5 - Innovative EC Synchronous 2 hrs. Formative 1
initiatives, e- Systems: From E- Activity:
government Government To E- Class Discussion
activities and Learning, Collaborative Guide Formative
implementation Commerce, And C2C Assessments 40 mins. Formative 2

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 issues including Commerce Asynchronous
government 2.0 and Activity:
m-government, e- View Video
learning, virtual Subtopic 1 From E- Courseware
universities, and e- Government To E- View
training, e-books Learning Supplementary
Materials
and their readers, E-Government: An Overview
Online
knowledge E-Learning, E-Training, and
Submission of
management and E-Books Assignment
dissemination as e- Consultation with
commerce. Discuss online advisory Faculty Members
systems, collaborative (on top of the
commerce, C2C activities in assigned
- Discuss online e-commerce. consultation)
advisory systems,
collaborative Subtopic 2 – Collaborative
commerce, C2C Commerce, And C2C
activities in e- Commerce
commerce.
-Knowledge Management,
Advisory Systems, and
Electronic Commerce
-Collaborative Commerce
Consumer-to-Consumer
Electronic Commerce
7 - Discuss the value- Module 6 - Mobile 3,4,5
added attributes, Commerce and Ubiquitous Synchronous 2 hrs. Formative 1
benefits, and Computing Activity:
fundamental Class Discussion
drivers of m- Guide Formative
commerce,m- Subtopic 1 – Mobile Assessments 40 mins. Formative 2
commerce Commerce and Ubiquitous
Asynchronous
applications in Computing
Activity:
banking and View Video
financial services. - - Mobile Commerce: Courseware
Concepts, Landscape, View
- Describe the Attributes, Drivers, Supplementary
mobile computing Applications, and Benefits Materials
infrastructure that - The Enabling Online
supports m- Infrastructure: Submission of
commerce (devices, Components and Assignment
software, and Services of Mobile Consultation with
services), four Computing Faculty Members
major types of - Mobile Financial (on top of the
assigned
wireless Applications
consultation)
telecommunication - Mobile Enterprise
s and Solutions: From -
networks,enterprise Supporting the
mobility Workforce to
applications, Improving Internal
consumer and Operations
personal - Mobile Entertainment,
applications of m- Gaming, Consumer
commerce, Services, and Mobile
including Shopping
entertainment,wear
able Google Glass,
driverless cars, and Subtopic 2 – Ubiquitous
mobile apps, major Computing
implementation - Location- Based
issues from security Mobile Commerce

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 and privacy to and Mobile Social
barriers of m- Networks Ubiquitous
commerce (Pervasive)
Computing and
- Understand the Sensory Networks
technologies and - Emerging Topics:
potential From Wearables and
applications of Google Glass to
location-based m- Smart Cities
commerce. - Implementation Issues
in Mobile -
- Define and describe Commerce: From
ubiquitous Security and Privacy
computing and to Barriers of M-
sensory networks. Commerce

8 Summative Assessment 3 (Module 5 and 6) Summative

Assessment 3

Module 7 - E -Commerce 3,4,5

Security And Fraud Issues Synchronous 2 hrs. Formative 1
- Understand the And Protections Activity:
importance and Class Discussion
scope of security of Subtopic 1 – Security and Guide Formative
information Fraud Issues Assessments 40 mins. Formative 2
systems for EC, - The Information Security
Asynchronous
major EC security Problem
Activity:
threats, Basic E-Commerce Security View Video
vulnerabilities, and Issues and Landscape Courseware
technical attacks, Technical Malware Attack View
Internet fraud, Methods: From Viruses to Supplementary
phishing, and spam. Denial of Service Materials
- Nontechnical Methods: Online
- Understand why it From Phishing to Spam and Submission of
is so difficult to Fraud Assignment
stop computer The Information Assurance Consultation with
crimes. Model and Defense Strategy. Faculty Members
(on top of the
assigned
- Describe the major Subtopic 2 – The Defenses
consultation)
concepts and
terminology of EC - The Defense I: Access
security, the Control, Encryption,
information and PKI
assurance security - The Defense II:
principles, major Securing E-Commerce
technologies for Networks
protection of EC - The Defense III:
networks, various General Controls,
types of controls Spam, Pop Ups, Fraud,
and special defense and Social Engineering
mechanisms, Controls
consumer and seller - Implementing
protection from Enterprise wide E-
fraud. Commerce Security
9 - Describe the Module 8 : Electronic 2,5
situations where Commerce Payment Synchronous 2 hrs. Formative 1
micropayments are Systems with PHP Activity:
used and alternative Application Class Discussion
ways to handle Guide Formative
these situations, Subtopic 1 – The Payment Assessments 40 mins. Formative 2
payment methods Channel
Asynchronous

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 in B2B EC, The Payment Revolution Activity:
including payments Using Payment Cards Online View Video
for global trade, Smart Cards Courseware
emerging EC Micropayments View
payment systems, E-Checking Supplementary
micropayments Materials
Online
online, processes Subtopic 2 – Other
Submission of
and parties Payment channel
Assignment
involved in e- Mobile Payments Consultation with
checking. B2B and International Faculty Members
Electronic Payments (on top of the
- Discuss the Emerging EC Payment assigned
different payment Systems and Issues consultation)
cards used online
and processing
methods, different
categories and
potential uses of
smart cards, stored-
value cards and
identify under what
circumstances they
are used best.
- Understand the
major types and
methods of mobile
payments.
10 Summative Assessment 3 (Module 7 and 8) Summative
Assessment 3

11 Final EXAM

CLO SUMMATIVE ASSESSMENT

1 Summative Asssessments : Module 1 Final Exam
2 Summative Asssessments : Module 1,2,3,4,8 Final Exam
3 Summative Assessments: Module 2,5,6,7 Final Exam
4 Summative Assessments: Module 4,5,6,7 Final Exam
5 Summative Assessments: Module 6,7,8 Final Exam

GRADINGSYSTEM
FINAL GRADE = 75% Weighted Average of Summative Assessments + 25% Final Exam

INSTRUCTIONAL MATERIALS

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 - Lecture Materials (PPT)/ Supplementary and Reinforcement Materials
- Video Materials
- Study Guide
- Project Specification Document

TEXTBOOK/REFERENCES/ONLINE REFERENCES

● Adam Torbert. 2018. Dropshipping 2018: Guide To Making Money Online And Building Passive Income Through
Ecommerce In 2018
● Tanner Larsson. 2017. Ecommerce Evolved: The Essential Playbook To Build, Grow & Scale A Successful Ecommerce
Business
● Khaled Belkeram.2017. The Genius E-Commerce Mindset: Grow Your Ecommerce Business & Learn The Best Mindset
To Win The Digital Marketing Game
● Berke B -2017.Learn Php: The Complete Beginner’s Guide To Learn Php Programming (Php Guide)
● Pawan Lingras 2017 Building Cross-Platform Mobile And Web Apps For Engineers And Scientists: An Active Learning
Approach

● Online Sources:
● Courseware Materials available at http://feu.instructure.com
● FEUTECH e-book library collection at https://drive.google.com/drive/folders/15eccuUWwMrcnbHSNMvqn6HWMMyQB3d2?usp=sharing

Journals:
MIS Quarterly
Security Management
Tech & Learning
EBSCO
Journal of Educational Multimedia & Hypermedia

Prepared by: Approved by: Version:

Version:
Dr. Ace C. Lagman 5.0
Program Director, IT
Julius P.Claour
Faculty-In-Charge Date Modified:
April 2021

Evaluated by:

Mr. Roman M. De Angel

Coordinator, ITWMA

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