UFF22 Partnership Proposal

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Partnership Proposal UFF22 UFF22 Partnership Proposal

“
The Festival is like a melting pot with many people from many parts of the world,
gathering here for their love of food.

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– Gerry Girianza 3
Partnership Proposal
YAYASAN
MUDRA SWARI
SARASWATI
Yayasan Mudra Swari Saraswati is an
independent, not-for-profit foundation
committed to enriching the lives and
livelihoods of Indonesians through
a range of community-building arts,
cultural, and culinary programs. It was
founded in 2003 by Janet DeNeefe and
Ketut Suardana as a healing project in
response to the first Bali bombing.
The goal of the Foundation is to help
fulfil the creative needs of Indonesia, its
individuals and its communities, while
showcasing its cultural diversity – both
traditional and contemporary – to the
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UFF22 UFF22 Partnership Proposal
world. Creating a space for cross-cultural
exchange and open-minded dialogue
and discussion is at the heart of the
Foundation.
It achieves this through its core initiatives,
Ubud Food Festival and Ubud Writers &
Readers Festival. Through these major
international events, the Foundation
promotes Ubud as a center for arts and
culture, while showcasing the artists,
writers, chefs and producers of Indonesia
on an international stage.
Partnership Proposal UFF22 UFF22 Partnership Proposal

THE 2022 THEME:

FESTIVAL
Ubud Food Festival launched in 2015
as a three-day cross-cultural culinary
adventure with Indonesian food as the
star. In 2019, the Festival team delivered
110+ events featuring 95+ speakers and
10+ performers. The program included
cooking demonstrations, food forums,
special events, masterclasses, live music,
film screenings, and a food, beverage and
makers’ market featuring 88 vendors,
where attendees ate their way through an
estimated 24,000+ plates of food.
Attracting 15,000+ food lovers from
countries including the United States,
Australia, Singapore, the UK, the
Philippines, Thailand and India, Ubud
Food Festival has grown into Southeast
Asia’s leading culinary festival, and
a must-attend event on the region’s
calendar. Bringing together Indonesian
foodies from across the nation,
the Festival also welcomed an 85%
Indonesian audience, including visitors
from Jakarta, Bandung, Yogyakarta,
Surabaya, Medan, Ternate, Aceh and
Papua.
HEROES
The theme of the sixth Ubud Food
Festival is HEROES. After being
postponed in 2020 due to the pandemic,
UFF22 is come back to spotlight the
people and communities behind the
scenes of Indonesian culinary cultures.
With the theme Heroes, the nation’s
leading food event will champion
mothers, fathers, grandmothers and
grandfathers who provide food rich in
history and taste to their loved ones.
At UFF, the audiences and chefs learn
about Indonesia through its food cultures.
With the theme of Heroes, they will also
get to know many of the
local and national figures responsible for
shaping Indonesia’s culinary landscape.
The theme will also explore how the
diversity of Indonesia plays a vital role in
its culinary delights, inviting audiences
to remote parts of the archipelago and
introducing them to flavors far beyond
rendang, sate, gado gado and nasi goreng.

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Partnership Proposal UFF22 UFF22 Partnership Proposal

• UFF is Indonesia’s first culinary

festival celebrating the entire
WHAT MAKES
spectrum of the culinary industry
• We champion food lovers, farmers,
cooks, chefs, restaurateurs,
UBUD FOOD
foodpreneurs, scientists,
photographers, writers and bloggers
FESTIVAL
• We work closely with local
businesses across a wide variety of UNIQUE?
industries
• In 2019, 70% of our audience came
to Ubud specifically to attend the
Festival, making it an essential event
for food lovers
3 DAYS
• We feature much-loved culinary
icons and rising stars from Indonesia 10 PROGRAM CATEGORIES
and beyond
• We honor culinary heritage and
encourage bold ideas
12,000+ VISITED THE
FESTIVAL HUB @ TAMAN KULINER
• Our program is made up of over 50%

24,000+
free events – making it accessible to
all ESTIMATED
PLATES OF FOOD SOLD
• We have a fast-growing and highly-
engaged social media community
• We work hard to create learning 90% OF VENDORS SAID UFF19
opportunities for local students MET THEIR OBJECTIVES
• Our audience is diverse – they come
from across Indonesia, Australia,
Southeast Asia, and beyond. They’re
100% OF VENDORS INTEND
TO RETURN FOR THE NEXT UFF
passionate foodies with a big
appetite for not just food, but also
the arts, culture, education and travel
90% OF AUDIENCES SAID THEY
• In 2019, 90% of our audience said WOULD ATTEND THE NEXT UFF
they would attend again
• Unlike most food festivals, UFF is
not just about eating. It is also about 90% OF PARTNERS INTEND TO
what food can teach us, and the RE-PARTNER FOR THE NEXT UFF
stories we tell through food

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Partnership Proposal UFF22 UFF22 Partnership Proposal

Nationality Have you attended

UFF before?
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WHO ATTENDS %
Foreigner

39%
THE FESTIVAL?
No

85% Indonesian
61% Yes
OUR AUDIENCES
In 2019, Ubud Food Festival attracted 15,000+ hungry foodies. Among this total, 85%
identified as Indonesian nationals, solidifying the Festival’s role as Indonesia’s premier
culinary event. Would you attend How did you find out
UFF again? about UFF?
Gender
11%
Undecided
18% Promotional
Other 12% materials

89% Yes
33% 24% Word of

46%
mouth
Male Social media
& website

67 %
Female

Age bracket
43% 21 - 34

<20 9%
22% 35 - 50

18%
8%
10 65+ 51 - 64 11
Partnership Proposal
THE FESTIVAL
IN PRINT
The Festival generates a highly visible
print presence in the lead-up to and
during the three days of events.
In close collaboration with our partners
and supporters, Ubud is transformed
into a vibrant foodie destination, with
the Festival’s highly identifiable branding
on display across the island and beyond.
UFF19 was promoted through:
2,500 Program Books delivered to
500+ venues across Bali and Jakarta
3,000 Postcards distributed to 60+
venues across Ubud and Bali
5,000 English and Indonesian-
language flyers distributed to 60+ venues
across Ubud and Bali
600 Posters distributed to 300+ venues
across Ubud and Bali
58 Advertisements in national and
international print and digital Media
Partner publications
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UFF22
7 Baliho placed in Ubud, Sanur,
Seminyak, Tabanan and Denpasar
1 Promo Booth at Level21 Mall Denpasar
5 Advertisements including posters
and advertising boxes at Level21 Mall
Denpasar
100 Umbul-umbul at the Festival Hub
and participating venues
120 X-Banners at the Festival Hub and
participating venues
UFF22 Partnership Proposal
THE FESTIVAL
ONLINE
The Festival’s online audience has grown 13,900 INSTAGRAM FOLLOWERS
steadily since the launch of our website in – Across the campaign period, our
early 2015. Instagram followers grew to 13,900.
The account, which features a range of
3,400 ENEWS SUBSCRIBERS – Sent nationally and internationally-focused
monthly throughout the year and weekly content, was identified by audiences as
during the Festival’s campaign period our most influential outreach tool.
from December 2018 to April 2019, our
enews subscribers grew to 3,400 in 2019. 100,000+ TWEET IMPRESSIONS –
Across the campaign period, our Twitter
31,216 WEBSITE USERS – Across the account had a tweet reach of more than
Festival’s campaign period, our website 100,000 impressions.
attracted 31,216 users and 165,250 page
views.
500,000+ FACEBOOK REACH – In
2019, our Facebook audience grew to
7,489 followers. Through a social media
strategy employing paid and organic
content, UFF reached more than
approximately 500,000 screens across
mobile and desktop.
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“
One of Southeast Asia’s most popular gourmet gatherings.
– Travel + Leisure

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– Travel + Leisure 15
Partnership Proposal UFF22 UFF22 Partnership Proposal

MEDIA PARTNERSHIP
Through national and international The Festival wouldn’t be possible without your Corporate Social
media partnerships, and organic editorial the generous support of our partners
coverage, the Festival achieves a strong across all sponsorship and program Responsibility or Social
reach across the region. categories. The Festival was grateful to Sustainability programs 

partner with
100+ businesses over the

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course of the
campaign – each of our
partners played a key role in bringing the • Find individual events or
Festival to life.
MEDIA personalities that reflect
PARTNERS Partner support is critical
in offsetting your brand 

the significant costs of running
a not-
1,865,718,726 for-profit organization. It ameliorates
production overheads, provides venue • Be part of one of the
POTENTIAL AUDIENCE
REACH
use, supports community-focused free leading food festivals in
events, promotes the Festival, enables the
attendance
of leading chefs, and many Southeast Asia 


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other types of essential in-kind support.

By partnering with us, you can:

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ACCREDITED
MEDIA • Advertise and promote

216 PRESS EVENTS

your brand
to Indonesian
and international
ORGANIC MEDIA audiences 

ARTICLES

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INTERVIEWS
• Give back to your
clientele and the
wider community, by
making UFF part of

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 UFF & UAM UFF
Community Festival
Presenting Presenting Platinum Gold Silver Bronze
Partner Friend
Partner Partner
PARTNERSHIP ENTITLEMENTS UFF22 2.300.000.000 1.800.000.000 850.000.000 500.000.000 100.000.000 75.000.000 50.000.000 25.000.000
Cash Cash Cash Cash
Cash/in-kind Cash/in-kind Cash/in-kind Cash/in-kind
Open negotiation for 3 years contract
BRAND AWARENESS

1 Naming Rights to all events + 6 Ubud Artisan Market P

2 Naming Rights to all events P P

3 Organization’s branding throughout the Festival site (banner, backdrop) P P

4 Acknowledgement by MC at all events P P

5 Distribution of promotional material at Festival’s high traffic points P P P

6 Distribution of promotional material at Night Event e-flyer P P P

7 Acknowledgement at selected events (X-banner, by MC) P P 5 programs

8 Display & distribution of promotional material at selected UFF events P P 5 programs

9 Enews banner 1x 1x 1x 1x

Specific post on UFF social media (Instagram, Facebook & Twitter) prior to & after
10 5 post 5 post 3 post 1 post
UFF

11 Logo on Festival T-Shirts (approx. 500 pcs) P P P P P

12 Logo on Festival billboards at key locations in Ubud and Bali (4 locations) P P P P P

13 Logo on paid advertising placements P P P P P

14 Distribution of promotional material in the Festival tote bags (approx. 500 pcs) P P P P P P

Logo on side banner bumper recorded session of the Teater Kuliner and uploaded to
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the Festival’s Youtube Channel after the festival

16 Logo on Daily Schedule Flyer (approx. 2,000 pcs) P P P P P P

17 Logo on enews footer P P P P P P P

18 Logo on Festival banners at the main venues P P P P P P P

19 Partner shoutout on social media post UFF P P P P P P P P

20 Logo on Festival website with hyperlink to organization’s website P P P P P P P P

21 Logo on Festival banner at Opening and Closing Night Party P P P P P P P P

22 Logo on TV screen at main venues P P P P P P P P

23 Acknowledgement by MC at Opening and Closing Night Party P P P P P P P P

Your organization listed in the recording played between sessions at main program
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venues

Logo on opening bumper recorded session of the Teater Kuliner and uploaded to the
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Festival’s Youtube Channel after the festival
HOSPITALITY

26 Invitation to Special Event 3 Event @2pax 3 Event @2pax 2 events @2pax 1 events @2pax

27 Invitation to Opening Night Party 5 5 4 3 2 2 1 1

28 Festival’s Goodie Bag 5 5 4 3 2 2 1 1

Partnership Proposal UFF22
UBUD ARTISAN
MARKET
The Ubud Artisan Market (UAM) is the
latest initiative of the Yayasan Mudra
Swari Saraswati.
The aim of the UAM is to assist
micro, small and medium enterprises
(MSMEs) during the pandemic and to
create opportunities for Bali’s young
entrepreneurs who have pivoted their
careers from hospitality to the creative
industries. It provides a valuable
networking platform for businesses, as
well as, a place to garner new customers
and ideas.
The Market is held once a month, over
a weekend, at the UWRF Hub on Jalan
Raya Sanggingan, Ubud. Handmade,
handcrafted items from textiles,
homewares, clothing, and jewelry
to beauty products, artisan produce,
and traditional Indonesian home-
cooked delights and desserts are sold.
Performances, film screenings and live
music are held at night. Free workshops
focused on professional development,
business strategy and new innovations are
held to upgrade skills.
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UFF22 Partnership Proposal
Government approved COVID-19
protocol is applied and face masks must
to be worn at all times.
With the support of the Bupati of
Gianyar, in collaboration with local
businesses, we believe the Ubud Artisan
Market provides a much-needed
economic and emotional boost for Ubud
and Bali and brings together the island’s
most creative and innovative minds
during this COVID era. It not only helps
our youth thrive and survive, it also
contributes to our economic recovery.
TALK
SHOW
UMKM BOOTH
/STALL
WORKSHOP
COOKING MUSIC
DEMO
ART
PERFORMANCE
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Partnership Proposal UFF22 UFF22 Partnership Proposal

“
We had a great event at our restaurant and it brought us a lot of brand
awareness.

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– ALiLA Hotels 23
CONTACTS

YAYASAN MUDRA SWARI SARASWATI Ade Ardhana

Jl Raya Sanggingan PO BOX 181 Ubud, Bali, Indonesia 80571 Partnership Manager
Phone/Fax: +62 361 977408 e: ade.ardhana@yayasansaraswati.org
ubudfoodfestival.com m: +6281 238 116 839
info@ubudfoodfestival.com

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Partnership Proposal UFF22

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