Professional Documents
Culture Documents
(Spotify - Design) Understand It Brief (Template)
(Spotify - Design) Understand It Brief (Template)
Problem/Opportunity
What outcomes?
A top-level description of how users will feel and what they will do if that problem/opportunity is addressed.
Business case
Short description of how this feature will impact the business.
Link to business case if necessary
How do we know we are successful?
Define how you are going to measure success for the hypothesis/problem/opportunity. This should be a
combination of qualitative and/or quantitative goals. Think about what you are going to be able to measure at
different stages of the process.
E.g.
• Quant: Increase in target metric by X%
• Qual: Users can confidently perform a task
Stakeholders
Define the core team and stakeholders that should be involved in the process. Stakeholders: People who have
an active interest in the result of the project.
E.g. @teammember1 — Editorial Team, @teammember2 — Content team
Dependencies
Issues that block you from moving forward with the work.