1. Why is the Micro marketing Environment Controllable?

● The micro marketing environment refers to the controllable parties, energy,

and materials that have a direct impact on marketing activities.
2. Why are the Elements of the Macro Environment Uncontrollable?
● The term “macro environment” refers to the uncontrollable energy that has an
indirect impact on marketing aactivities.
3. How do the Suppliers influences Marketing?
● Various materials are required for the company’s smooth operation. Suppliers
are individuals or organizations who provide all the materials for the company.
4. How does the demographic environment influences marketing?
● Demographic environment is the most important consideration for a marketer,
as the marketer conducts all activities by involving the people.
5. How does the Political and Social environment influences marketing?
● The political and social environment is made up of the activities of various
government agencies and social interest groups that influence marketing
activities.
6. This is something for the purpose of identification of a product.
● Labeling
7. The company can harvest the product in the hope of increasing product or liquidate it.
● Decline Stage
8. It is the length of time from a product first being introduced to consumers until it is
removed from the market.
● Product Life Cycle
9. All ideas generated to spot the good ones and drop poor ones as soon as possible and
the purpose of this was to create a large number of ideas.
● Idea Screening
10. The marketing manager is responsible for marketing activities for that specific group of
customers.
● Customer-oriented marketing organization

True or False
11. Sales and marketing managers may play a single role, as sales and marketing are
different departments or functions.
● False
12. Marketing structure include management and organizational structure as well as
planning and information systems, and especially marketing channels.
● True
13. In monopolistic competition there is homogeneous goods and freedom of entry.
● False
14. Socio cultural forces increased involvement of society in ecological issues, companies
more than ever before need to consider and implement environmental sustainability.
● False
15. Geographic includes social class and nationality.
● False
16. Primary packaging is in indirect contact with the contents.
● False
17. Price skimming used to influence the buyers to buy the products and services based on
their logic sense.
● False
18. Pricing strategies reflects a strategic cost of making product popular and consumed by
the customer by the consumer with a fair increment over the range of the product and
service.
● True
19. Attitude and beliefs are things that affect someone lifestyle, buying habits educational
level etc.
● False
20. Cultural factors share the same set of beliefs and values .It consist of people from
different religion.
● False