PROFESSIONAL EXPERIENCE
GROUP ACCOUNT MANAGER
PARIDHI BATHWAL
Marketing & Communications
Professional
SUMMARY
7+ years of experience as a
professional working in Advertising
Agency and then moving to Client-
side. Worked for industries / sectors
like Manufacturing, FMCD, FMCG,
Banking, Insurance, Music &
Entertainment, Digital Technology,
Travel & Tourism, Real Estate,
Electronics, IT & ITES, Education,
Publications, Cell Phones, F & B, etc.
ranging from both B2B and B2C
communications for both internal
and external customers of the
organizations.
KEY SKILLS
• Brand Strategy, Identity & Architecture
• Brand / Product Strategy / Positioning
• Strategic Planning & Budgeting
• 360 Degree Marketing Management
• Digital & Social Media Marketing
• Agency & Vendor Management
• Team Building & Leadership
• Campaign Design & Evaluation
• Competitive Analysis & MarketResearch
• Customer Experience Management
TECHNICAL SKILLS
• Facebook & Google Ads
• Google Analytics
• SEO & SEM
• E-Commerce Websites
• Social Media Marketing (SMM)
• Mail Chimp
• MS Office
• Java Programming
• Adobe, Corel Draw
• SFA, CRM, OMS & Billing
Scarecrow M&C Saatchi, Remote Dec’21 – Present
A renowned branding and advertising agency based in Mumbai having some
very reputed clients across industries.
Job Responsibilities
• Complete Social Media Management for all Platforms (Facebook, LinkedIn,
Instagram, Twitter and YouTube) for clients like Policybazaar India & UAE,
ImAvatar, Loktantra Mediatech
• Managing Influencer Campaigns, Digital Film related campaigns and
Competition Analysis
• TVC planning, shoot, post production, etc. along with other ATL activities for
larger campaigns
ASSISTANT MANAGER - BRANDING
Amit Alliance, Kolkata Aug’20 – Nov’21
An Integrated Steel Plant and the Sole Conversion Agent of SAIL with one of
the largest manufacturing capacity of TMT Bars in Eastern India.
Job Responsibilities
• Strategic positioning for New Product Brand Launch / Repositioning &
Relaunching by designing and executing marketing media & communication
strategy for ATL, BTL & Digital Campaigns across platforms
• Formulating Budgets, Evaluating the P&L and addressing deviations
• Implementing the marketing and sales plans, evaluating and forecasting
• Complete Vendor Management, Training and Motivating Sales Teams,
organizing BTL Events, conducting Market Research, ORM and Customer
Management
ASSISTANT MANAGER - MARKETING
Ganesh Grains Limited, Kolkata Jul’19 – Jul’20
A leading FMCG brand for staple foods (wheat and gram flour) in Eastern India.
Job Responsibilities
• Planning and placing the products on all Digital Marketing and Ecommerce
platforms and also promoting through Social Media Campaigns
• Managing ATL and BTL Campaigns for special occasions with the help of
Advertising Agency
• Conducting Market Research and supporting Sales Teams through
marketing activities and schemes
MARKETING SPECIALIST (BRAND MANAGER)
Team Computers Pvt. Ltd., New Delhi May’18 – Feb’19
Top partner for the largest OEMs for end-to-end IT Infrastructure Solutions.
Job Responsibilities
• Aided in Sales Team Target planning, analyzing Target vs. Achievement and
aligning the same with Company Targets and also providing Sales Trainings
• Conceiving Marketing Strategies for platforms to promote the Company’s
services with the OEMs (like: Dell, Apple, HP, Samsung, Lenovo, Acer,
Microsoft Surface, etc.) and also Organization of Corporate Events /
Strategic Meets for attracting B2B Customers (CIOs, CTOs, etc. of large
reputed corporates) from across industries
• Lead Generation, Preparation of Pitch Presentation, Devising Schemes and
Gifting options for the Corporates, Designing Corporate Communications
for Internal and External Customers
• Evaluated Revenues vs. Expenses for all marketing activities conducted
 CERTIFICATIONS
• MICA INSTITUTE, Ahmedabad
May’20 – Feb’21
PG Certification in Digital
Marketing and Communications
Marketing Analytics and Social
Media & Content Marketing
Specializations
• ARENA MULTIMEDIA, Kolkata
Jan’12 – Feb’13
Diploma in Graphic & Web Designing
HOBBIES & INTERESTS
• Classical Dance
(Bharatnatyam)
• Western Dance
• Drawing & Painting
PERSONAL DETAILS
DOB: 28 February1991
Languages: English, Hindi, Bengali
+91 98999 69668
paridhibathwal28@gmail.com
www.linkedin.com/in
/paridhibathwal
Date: 16.03.2022
Place: Kolkata
PROFESSIONAL EXPERIENCE contd.
SENIOR EXECUTIVE (CLIENT SERVICING)
IBD India Pvt. Ltd., New Delhi Mar’15 – Jan’18
A Percept – Hakuhodo Company in the advertising and marketing industry to
cater to corporates for their branding and advertising requirements.
Job Responsibilities
• Conducted Market Research, Competition Analysis and Business Analysis for
preparing Pitch Presentations for providing the correct positioning strategy
for the Brands like: Panasonic India (Sub Brands: Brand, Beauty, Viera,
Smartphones, Toughbook / Toughpad, Lumix, B2B Portfolio and others),
Pearson Publications (Sub Brands: Brand, PTE Academic, HEd, eLibrary and
others), Somfy India, Yamaha Music, Kaama Impex, Yatra.com (B2B),
Punjab National Bank, Panchsheel Buildtech
• Formulated and executed 360° Marketing Campaigns (ATL- Print and TVC
Campaigns, BTL-Activation and On- ground Activities and TTL-Digital) within
deadlines
• Developing Brand Guidelines and Maintaining Brand Health
• Product Launch, all- India Print & TVC Release and also coordination for day-to-
day operational work
• Facilitating financial activities
MARKETING INTERN
HCL Infosystems Ltd., Noida Apr’14 – May’14
Manufacturer of Desktops and Tablets having one of the largest distribution
networks across India.
• Managing Customer Relations
• Designing and Managing Campaigns
EDUCATION
JAIPURIA INSTITUTE OF MANAGEMENT, Noida Mar’13 – Apr’15
PGDM equivalent to MBA
Specialization in Marketing & Finance with 65.00%
J.D. BIRLA INSTITUTE (J.U.), Kolkata Jul’09 – Aug’12
B. Com. (Hons.)
Accountancy Honours with 71.33%
MODERN HIGH SCHOOL FOR GIRLS, Kolkata Mar’07 – Mar’09
Higher Secondary and Secondary
ISC: 86.50% and ICSE: 79.40%