SURVEY REPORT

ON
INTERNET MARKETING AND ADVERTISING
OPPORTUNITIES FOR MARKETERS

Submitted in partial fulfillment of the requirements for the three years

BACHELOR OF BUSINESS
ADMINISTRATION
(Affiliated to Mahatma Gandhi Kashi Vidyapith Varanasi, Uttar Pradesh)

SESSION-2021-23
Under Supervision of: Submitted By:

Dr. Ashutosh Shukla Shreya Singh

Assistant professor BBA, VIth Semester
SMS Varanasi Roll No B/23/180

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 DECLARATION
I, Shreya Singh, student of School of Management Sciences Varanasi. Hereby declare that

I have completed the project business model under the guidance and support of

Dr.Ashutosh Shukla.

The information that I have written in this project is original to the best of my knowledge. The

content that I am sharing is not copied and is written by myself.

Shreya Singh

[BBA VI Semester]

Roll No B/23/180

2
 ACKNOWLEDGEMENT
First I would like to thank almighty for keeping me healthy and active because of which I was

able to complete my project successfully.

I express my greatest gratitude to our Prof. P.N. JHA (Director) of SMS, Varanasi who

gave me such a great opportunity to work on a project where I can show my creativity, my

mentor Dr. Ashutosh Shukla, Assistant Professor, SMS Varanasi for providing me

knowledge, guidance, and full cooperation extended during the perusal of my project.

And at the last but not the least I would like to thank Mr. Rohit Mehta (Associate

Professor) Coordinator of BBA, SMS VARANASI who helped me and enlighten my path.

This report is the outcome of the support which I have received from people directly or indirectly.

Finally, I would like to show my gratitude to all my family members, friends, faculty

members of SMS, Varanasi whose guidance have helped to complete this report.

Thanks!

Shreya Singh

[BBA VI Semester]

Roll No B/23/180

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 TABLE OF CONTENT

SR. NO CONTENTS PAGE NO.

1. CERTIFICATE 3

2. DECLARATION 4

3. EXECUTIVE SUMMARY 7

4. ENTERPRISE DESCRIPTION 18

5. INDUSTRY ANALYSIS 34

6. COMPETITION ANALYSIS 40

7. SWOT ANALYSIS 44

8. MARKETING SUB PLAN 47

9. OPERATION SUB PLAN 56

10. HUMAN RESOURCES 58

11. THE BUDGET 67

12. LIQUIDITY 70

13. FINANCIAL SUBPLAN 61

14. SELECTED OPTIONS AND CRITICAL

MEASURES
72

15. MILESTONE SCHEDULE 73

16. CONCLUSION 74

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 LIST OF FIGURES

NO. FIGURES PAGE NO.

1. COMPANY’S LOGO 10

2. YOGA CENTRE OUTDOOR 13

3. YOGA CENTRE INDOOR 14

4. GROWTH POTENTIAL 17

5. YOGA POSE. 1 20

6. YOGA POSE. 2 21

7. YOGA POSE. 3 21

8. YOGA POSE. 4 22

9. YOGA POSE. 5 22

10. YOGA POSE. 6 23

11. BANARAS YOGA CENTRE 40

12. SWOT ANALYSIS 44

13. PRICING DECISIONS 50

14. YOGA CENTRE 52

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EXECUTIVE SUMMARY

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 EXECUTIVE SUMMARY

Yoga studios are developed for the benefit of the people and society through practicing yoga.

This consists of techniques and postures that are required for proper living and Health. yoga

helps in stabilizing the mood and emotions by helping an individual to grow in themselves

with the help of spirituality. The purpose of yoga studio is to serve people with consistent

efforts of making an individual learn about yoga asana. It’s a place where an instructor is

hired that helps everyone perform the yoga easily and properly. yoga strengthens the body

and mind for further activities.

Instructors are there to guide and help the clients in making things easier yoga has been

practiced since ages and the Sanskrit word for yoga is [union]. It’s a practice of physical

workout breathing techniques and relaxation process. for attaining peace and growing

spirituality is the very basic element of yoga . it helps in focusing an individual for inner self

and inner peace that is lost in the busy schedule he or she performs every day. Yoga involves

both mind , body and spiritual sense. For harmonizing the inner self yoga has been practiced

from ages till the date of today where it is very much necessary to control the anxiety and

stress.

For becoming more fit and flexible yoga is a really important function to be performed , as it

should be a part of everyone’s life and its awareness has to be spread more and more so that

every individual can perform it and live their life in a healthy way. Today’s modern era has

also started following the yoga asana so to improve their life and be stress-free with its

implement. Due to the raising amount of customers in India

yoga studio has been on trend and growing really rapidly with every passing year. Also

government is taking steps towards healthy living of peoples which is helping the

entrepreneurs to have vast opportunities to help others as well as growing of self and the

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economy. So yoga studio can definitely enhanced the living as well as lead people to live a

very much grateful life through yoga poses and postures that help in strengthening the body

as well as the mind.

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 LIVEFREE YOGA CENTRE
“YOUR WAY TO HEALTH”

Namaste and Welcome

Namaste - A token of hello, meaning, I bow to you, as the heavenly light in me show respect

for the heavenly light in you also I realize that we are one. We are so glad to have you here

with us on this excursion into oneself! This is an propelled an open door to partake in the

advantages and ecstasy of being in excellent nature, as extend your association with your

body and psyche, local area and your training. Yoga in a real sense signifies "association" or

"to burden" our ordinary selves with our most noteworthy most heavenly selves. Yoga is an

amazing asset that shows us how to carry on with an existence of equilibrium, harmony,

concordance, strength and adaptability on all levels. A trained act of yoga has the

groundbreaking advantages of extending our association with the body, mind also soul,

supporting us in living and cherishing long, dynamic, cheerful, sound and satisfying lives.

Fig. 1

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 Description of Business
With LIVEFREE YOGA STUDIO the services we want to offer includes health and

welfare of the individual as well as the society. As every individual in their daily life s goes

through a lot of anxiety, stress and fear. With the help of our service the individual can enjoy

the space we will provide to them as it is almost impossible in today’s date , hectic and busy

schedules have led to number of diseases where one gets struck in their life s and can’t find

time for their own peace and wellness .

Here we will take the initiative to providing a surrounding where one can improve their

vitality and energy by performing yoga as well as strengthens their mind with different

methods that we will be using on them to maintain a healthy lifestyle with the help of

various methods of psychology like survey, content analysis ,questionnaire , techniques to

observe the needs and deep understanding of our clients .

Talking about survey it’s a method where we will provide some questions to our clients and

will check according to the scaling of score about the results that have been filled up by the

clients .Whereas questionnaire are those that itself consist of questions by the developer of

the article accordingly to which the clients answers .By this method we get to know our

clients better .

Forming a relation that is based on good bound is very much necessary for which we will

also perform feedbacks filled by our customers at the very end of the month so that we

can improve accordingly in the field a good yoga studios.

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Fig. 2

Fig. 3

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THE SERVICES THAT WE WILL PROVIDE WOULD CONSIST OF.

• Provide a place to practice clients in an environment that is peaceful.

• Yoga studio will also take feedbacks so as to bring any further improvement.

• Building good customer relations.

• Providing experience sharing sessions so that an individual could feel

• Better and can shares his thoughts about life which will motivate others and set

examples for more views.

• Instructors to help and prominent efforts to make an individual learn yoga specially

for beginners.

• Not only yoga but also psychological methods performed for checking the stress

or anxiety levels

• Serve people with best results by continuously checking the progress from their

routine practices.

• Skilled yoga therapist for improving diseases like diabetes ,migraine ,blood
pressure, arthritis, pain in certain small injuries.

• Yoga specialist for pre and post workouts for women who need special attention and

care.

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 The Market
• 20 to 40 year females .[The locality of our yoga studio is BRIJENCLAVE that has

more than 600 peoples around its colony which is widely spread .We will target the

colony females as there is only one park in the colony which creates difficulty in

having own space for doing a walk or even any kind of exercise .So providing a yoga

studio nearby would be a great idea to implement]

• Other than that POST AND PRE MATERNITY will also be focused as we are

hiring specialized therapist that will help in yoga sessions created for the purpose of

such stages where activity of an individual women gets important and require special

care.

• 20 to 40 year males.[According to current scenarios fitness and wellness have grown

but the hectic times either for student or for the men have become difficult so they

tend to find some place where they can relax themselves and can have their own time

individually]

• Old peoples too need care and yoga poses help them in controlling and stabilizing

their emotions as well as their health in that matter .Certain attention will not only

bring change individually but also transform the society.

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 GROWTH POTENTIAL

According to ASSOCHAM it is to be believed that in 2025 approximately 1 billion people

will start practicing yoga .As in INDIA yoga studio business has expanded to 8000 crore

which explains its importance and its growth due to its popularity .In todays modern times

peace and stability of emotions has been missing causing significant disturbance in everyday

action of an individual. Though government and their initiatives are leading to more growth

in yoga.

Fig. 4

SOURCES OF FUNDING:

• OWNERS EQUITY [PARTNERSHIP]

• TOTAL FUND REQUIRED – 800000

• 2 PARTNERS IN THE PARTNERSHIP –

• DISTRIBUTION OF CONTRIBUTION IN BUSINESS --- 400000 PER HEAD.

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ENTERPRISE DESCRIPTION

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 ENTERPRISE DESCRIPTION

On the note of description the business of LIVEFREE YOGA STUDIO will work on the

principle of wellness and care in low prices with good facilities so that everyone can join us

and give us the opportunity to serve them As we all go through some phrases of life where

we feel the need of peace and stability of emotion. Having a space for relaxation and calming

of self is important. A yoga studio can definitely help in providing that environment.

As health concerns are growing a yoga studio can improve the daily functions

of an individual by providing more energy and brighter mood also empower them to live a

healthy life because nowadays diseases are growing fast and causing great threat to the

humans .According to ECONOMIC TIMES INDIA has very high rate of growth in the

diseases like;

BLOOD PRESSURE -207 Million[In which 117 male and 95 women]

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DIABETES- 30 Million ARTHRITIS-180 Million

Such huge rates of growth shows obvious concerns for health issues and also to prevent or

reduce .It is important to take steps regarding keeping the health in control through various

measures .As yoga is a great way of being healthy and removing or reducing stress from life.

Different yoga poses like

Fig. 5

BRIDGE\BANDHA SARVANGASANA

It is the pose used to strengthens the spine ,chest, also the hip joints and the improvement of

spinal cord flexibility .It also reduces the stress and help in insomnia while can also cure

depression.

Fig. 6
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CHILD POSE\BALASANA

It is a type of pose resembling rest which helps in back and neck pain .It is one of the calming

pose to be performed by beginners.

Fig. 7

EASY POSE\SUKHASANA-

This pose has several benefits as it help in calming the body instantly .Also eases the menstrual
pain and anxiety.

Fig. 8

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TRIANGLE\TRIKONASANA

This posture help in maintaining the flexibility of the body, calms the heart and support the

spinal also helpful in relief of the stiffness of the shoulder and the neck.

Fig. 9

CHAIR\UTKATASANA
This pose helps in strengthening the ankle calves shoulder and back .Also stimulates the

body parts like abdominal organs, diaphragm ,heart.

Fig 10

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TREE\VRKSASANA

This posture is not a resting pose .It helps in stabilizing the distribution of weight and insures

for the right amount of balance.

Fig. 11

BOAT\NAVASANA
This is a difficult pose though it helps in building a strong core for abdominal and also helps

in blood circulation.

Fig. 12

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CORPSE\SAVASANA

It is an important posture which helps in rejuvenating of the body and the mind while

allowing concentrating on the inner self.

Fig. 13

KING DANCER \ NATARAJASANA

This helps in improving the core strength while allowing to stretch the shoulders.

Fig. 14

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Innovativeness of Business

Fig. 15

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Fig. 16

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 • Skilled specialist for teaching yoga as well as through different psychological methods

while scaling the anxiety or fear level.

• Social group formed in yoga studio so that people can overcome their fear and talk

about their life experiences and the things they want to share.

• Communication skills are something that is important for attracting the customers as

well as to connect with the customers that are coming as a client to do yoga .As a

member good communication is really a priority.

• Special instructors for pregnant women s in pre and post maternity period.

Long Term Business

As yoga studio has a wide scope and chance of sustainability because of no. of diseases,

hectic schedules ,and no peaceful time for self which result into an individual seeking for a

space for some self-love that could be very easily provided in a yoga studio where one can

concentrate on themselves thinking of anything else.

As yoga is a great practice for the body and brain by growing spiritual .Stress can encounter

in anyone life at any time so by serving with yoga we can enrich the humanity living and

bring positivity for one and all .As urbanization has totally eliminated the concept of peace

as everywhere there is an environment of pollution and stressful atmosphere where an

individual feels trapped and suffocated.

We cant remove such environment built can definitely work in a better way so to provide an

atmosphere that is eco 0friendly as well as peaceful .So in that scenario a yoga studio will

surely complete the need for the space as required by an individual .There is a growing

demand for yoga studios also after the pandemic that has brought huge importance to the

yoga concepts and its significance .

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As since ancient times yoga has been a part of peoples life. Considering all these points in

mind yoga studios are important and are the urge for such time where peoples are borne to

diseases and are living unhealthy lifestyles that is degrading their sense and selflessness.

Approaching towards a better lifestyle is an important as other things. Maintaining a life full of

energy and enthusiasm is what makes a life more of a worth.

Fig. 17

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 Service Description

THE SERVICE OF LIVEFREE YOGA STUDIO is that we are going to provide our

clients with the best stress management techniques by giving them tips and tricks .Also by

making them self aware about their thoughts by harmonizing their body and the spirit with

different asana and yoga poses.

• Through therapist and instructors that are skilled will provide all possible help to the

clients and guide them personally about their doubts.

• With our affordable rates more people can reach for yoga studio and can help us in

serving them with the best of our efforts.

• Focus on clients that are new for yoga and make them help in understanding the whole

concept.

• 4 days classes in a week with a session of 1 hour in which different kinds of yoga will

be involved where the instructors will guide the clients clearly and will teach them

from the very basic.

• Group discussions will also be a part 0f session when mentor will ask from the

clients about their experiences and their life and also the feedbacks related to yoga

center for further improvements.

• Gentle yoga for older people so that they can perform the posture easily and conduct

it according to their comfort in which the instructor will help them out.

• Giving them service that will satisfy the clients as well as provide them a sense of

improvements that will surely transform their life for the better.

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• Recommendation for diet, changes of habits , involvement of new habits or routine

that will play major role in the emotions of transformation resulting into a purposeful

life.

• In very last day of the week -a questionnaire will be filled by the clients that would be

done so that changes could be noted about every individual and observations could be

made regarding each clients by making them fill the form of questions related to their

life.

Fig. 18

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INDUSTRY ANALYSIS

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 INDUSTRY ANALYSIS
The LIVEFREE YOGA STUDIO is going to be in the location near Sunderpur Varanasi

where approx. 600 people lives around the studio .The service sector is growing gradually

in Varanasi as no proper promotion was done and many other lacking factors behind it .As

per the study of ECONOMIC TIMES [THE AYUSH MINISTRY estimates at Rs. 490

billion of which 40 percent goes to wellness services . Yoga is getting popular day by day as

also Covid -19 increased the value of yoga that makes it worth involved in the life.

• Nowadays practitioners are very much concerned about their self as the matter of

health’s, surrounding and the community.

• In Varanasi there are almost 12 yoga center which around 5 percent of the population

of the cities participate which shows the less awareness of people.

Fig. 19

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PESTAL ANALYSIS

POLITICAL FACTOR

1 Any government policies against the business

2 Any kind of unstable or stability among the political parties.

3 .Tax policies or corruption which will be harmful for the business.

Fig. 20
SOCIAL FACTOR

1 .Age distribution

2. Income distribution

ECONOMIC FACTOR

1. Any flood or any damage due to environmental changes.

TECHNOLOGICAL FACTOR

Existence of online sessions of yoga classes.

1. Too much expensive.

2. Difficult access
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 9 BENEFITS OF YOGA

Assuming that you've done your "descending canine" yoga present today, you're most

likely inclination more loose. No matter what your degree of yoga skill, in the event

that you're rehearsing routinely, you can feel better from head to toe.

Fig. 21

Yoga offers physical and psychological wellness benefits for individuals, everything being

equal. What's more, on the off chance that you're going through a sickness, recuperating

from a medical procedure or living with a persistent condition, yoga can turn into an

indispensable piece of your therapy and possibly hurry mending.

A yoga advisor can work with patients and set up individualized plans that cooperate

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with their clinical and careful treatments. Like that, yoga can uphold the recuperating

system and assist the individual with encountering manifestations with more

centeredness and less trouble.

1. Yoga further develops strength, equilibrium and adaptability.

Sluggish developments and profound breathing increment blood stream and warm

up muscles, while holding a posture can develop fortitude.

Attempt it: Tree Pose

Balance on one foot, while holding the other foot to your calf or over the knee

(however never on the knee) at a right point. Attempt to zero in on one spot

before you, while you balance briefly.

2. Yoga assists with back relief from discomfort.

Yoga is comparable to fundamental extending for facilitating torment and further

developing versatility in individuals with lower back torment. The American College

of Physicians suggests yoga as a first-line therapy for constant low back torment.

Attempt it: Cat-Cow Pose

Get down on the ground, setting your palms under your shoulders and your knees

under your hips. To begin with, breathe in, as you let your stomach drop down toward

the floor. Then, at that point, breathe out, as you draw your navel toward your spine,

angling your spine like a feline extending.

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3. Yoga can ease joint inflammation manifestations.

Delicate yoga has been displayed to facilitate a portion of the inconvenience of

delicate, enlarged joints for individuals with joint pain, as indicated by a Johns

Hopkins audit of 11 ongoing examinations.

4. Yoga benefits heart wellbeing.

Normal yoga practice might lessen levels of pressure and body-wide irritation, adding

to better hearts. A few of the variables adding to coronary illness, including

hypertension and abundance weight, can likewise be tended to through yoga.

Attempt it: Downward Dog Pose

Get down on the ground, then, at that point, fold your toes under and bring your sitting

bones up, so you make a triangle shape. Keep a slight curve in your knees, while

extending your spine and tailbone.

5. Yoga loosens up you, to assist you with dozing better.

Research shows that a reliable sleep time yoga routine can assist you with getting in the

right outlook and set up your body to nod off and stay unconscious.

Attempt It: Legs-Up-the-Wall Pose

Sit with your left side against a divider, then, at that point, tenderly turn right and lift

your advantages to lean against the divider, keeping your back on the floor and your

sitting bones near the divider. You can stay here for 5 to 15 minutes.

6. Yoga can mean more energy and more brilliant states of mind.

You might feel expanded mental and actual energy, a lift in readiness and excitement, &

less gloomy sentiments subsequent to getting into a daily schedule of rehearsing yoga.

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7. Yoga assists you with overseeing pressure.

As indicated by the National Institutes of Health, logical proof shows that yoga

upholds pressure the board, psychological well-being, care, good dieting, weight

reduction and quality rest.

Attempt It: Corpse Pose (Savasana)

Fig. 22

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 Rests with your appendages tenderly loosened up, away from the body, with your palms

looking up. Attempt to clear your brain while breathing profoundly. You can hold this

posture for 5 to 15 minutes.

8. Yoga interfaces you with a strong local area.

Taking part in yoga classes can ease forlornness and give a climate to bunch mending

and backing. In any event, during one-on-one meetings dejection is diminished as

one is recognized as an interesting individual, being paid attention to and partaking in

the making of a customized yoga plan.

9. Yoga advances better taking care of oneself.

Fig. 23

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A set of specific exercises, called poses, combined with specific breathing techniques

and meditation principles are the building blocks of a yoga class. If a pose causes pain or

proves too difficult, there are variations and modifications that can be made to help

students. Props like blocks, blankets and straps — even chairs — can be used to help

you get the most benefit from the poses. Yoga is not one-size-fits-all: The best yoga

workout for you will depend on your individual needs and goals.

The benefits of a regular yoga practice are wide-ranging. In general, a complete yoga

workout can help keep your back and joints healthy, improve your overall posture,

stretch and strengthen muscles and improve your balance, says Roger Cole, Ph.D., a

psychobiologist and certified Iyengar yoga teacher. Yoga also has “a restorative side that

is deeply relaxing and rejuvenating,” Dr. Cole says. “Relaxation is built into every yoga

session.”

In addition, yoga’s focus on the breath can calm you and help you learn to be more

mindful of your body, says Dr. Timothy McCall, the author of “Yoga as Medicine,” and

that can help you to move with greater ease.

In recent years, more and more research is demonstrating t he wide-ranging health

benefits of yoga.

Studies show that yoga can help:

• Reduce back pain: Weekly yoga classes relieve symptoms of low back pain about

as well as intense, regular stretching sessions.

• Strengthen bones: In one small study, yoga practitioners were shown to have

increased bone density in their spine and hips, compared to people in a control group.

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• Improve balance: Male athletes in one study displayed better balance after 10

weeks of yoga classes than a control group of athletes who did not change their routines.

• Stave off mental decline: In one study, participants who did a combination of

yoga and meditation as opposed to a brain-training exercise performed much better on a

test of visuospatial memory, a type of remembering that is important for balance, depth

perception and the ability to recognize objects and navigate the world.

• Reduce stress: A study of 72 women found that Iyengar yoga helped reduce

mental distress and the related psychological and physical symptoms of stress.

• Relieve depression: In a study of coal miners with chronic obstructive pulmonary

disease, or C.O.P.D., yoga was shown to alleviate depression and anxiety.

Fig. 24

Ancient, But Not Foreign

Yoga is tied to ancient Indian philosophy, so yoga poses have both Sanskrit and English

names — adho mukha svanasana is more commonly known as downward-facing dog,

for example — and you may hear both in a class.

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But even if you have never tried a yoga class, you may already be familiar with some

yoga poses. Ever tried a plank? You’ve done yoga.

Trainers and fitness classes around the world, not t o mention college and professional

sports teams, are including yoga into more traditional workouts as a potent form of

mind-body conditioning, helping athletes to breathe better and increase their focus.

The Seattle Seahawks and Los Angeles Clippers, for example, practice yoga in a team

setting, and many top sports professionals, including the basketball star LeBron

James and the tennis champion Novak Djokovic have incorporated yoga into their

training programs.

“The attention-focusing and alignment-honing potential of a yoga practice is a solid

complement to more athletic, explosive and calisthenic endeavors,” says Derek Cook, a

former personal trainer who teaches yoga.

The Breath

Breathing techniques are an essential part of yoga — not only do they help you to stay

focused while practicing yoga, they can also help reduce stress and relax the nervous

system and calm the mind.

Yoga breathing techniques also offer a “ way into meditation,” says Elena Brower, a

yoga and meditation teacher and the author of “Art of Attention.” Ms. Brower says

that more people who have in recent years focused on the physical aspects of yoga are

moving toward meditation, as they find “they have an i ncreasing need to have time to

reflect, release and recalibrate.”

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Here are a few types of breathing techniques that may be included in a yoga class:

Abdominal Breathing: Also called diaphragmatic or belly breathing, this is the most

common breathing technique you’ll find in basic yoga. It helps foster healthy, efficient

breathing in general.

Fig. 25

Try it:

1. Inflate your abdomen as you inhale.

2. Exhale, trying to empty your abdomen of as much air as you can.

Ujjayi or “victorious” breath: This type of deep breathing allows you to slow and

smooth the flow of breath. It is often used in flow classes to help students regulate

their breathing as they move through the poses.

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Try it:

1. Constrict the muscles in the back of your throat and breathe in and out with your

mouth closed.

2. Some say this breathing technique sounds like Darth Vader; others say it sounds

like the ocean. In any case, the sound should be audible to you only; your neighbor

doesn’t necessarily need to hear it.

Interval or interrupted breathing: In this type of breathing, the student is instructed

to pauses and hold the breath during the inhalation or exhalation, or both. It is a good

way to begin to learn to control the breath, especially if you are looking to try more

advance yoga breathing techniques.

Try it:

1. Inhale fully.

2. Release one-third of the breath.

3. Pause.

4. Release another third of the breath.

5. Pause.

6. Exhale the rest of the breath.

7. Repeat.

8. If you like, you can then do a couple rounds of interrupted breathing during

exhalation.

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 Alternate nostril breathing: This technique is said to be effective in balancing the

nervous system and is a good idea to try before meditation

Try it:

1. Hold one nostril closed and inhale through the open nostril.

2. Exhale through the open nostril.

3. Switch your hands and block the open nostril, releasing the closed nostril.

4. Inhale through the open nostril and exhale.

5. Repeat several times.

6. Pranayama (प्राणाायाम prāṇāyāma), is one of the eight limbs that form the structural framework

of yoga. Pranayama is a combination of two words from the ancient Indo-Aryan language

Sanskrit. Prāna, refers to life force or vital energy, "āyāma," refers to suspend or restrain.

Often translated as control of the vital energy. In yogic terms it is interpreted as "breath

control".

7. The goal of pranayama is to train people to prolong and regulate their breathing in simple

way, thus obtaining both physiological benefits as well as clarity of thought. Pranayama is

meant to train people in a method that is intuitively designed, easy to understand, and suitable

for both beginners and advanced practitioners of yoga. Pranayama exercises can be

approached without a lot of training or effort, thus lowering the barriers to getting you started

on improving your health.

8. Universal Breathing by Saagara is a training tool that uses music and animated visuals that

guides you to breathe slowly and deeply using your diaphragm. Slow diaphragmatic breathing

has been shown to have multiple health benefits. It allows a more healthful state to be

45
 experienced and has an almost immediate relaxing effect. It has also shown to lower blood

pressure and heart rate naturally, increases stamina and overall fitness.

9. When you practice Pranayama, you are guided through four distinct stages of breathing,

which together complete one cycle.

Fig. 26

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COMPETITION ANALYSIS

47
 COMPETITORS

• In Varanasi there are many studios that are popular among the cities namely BANARAS

YOGA CENTRE,YOGA TRAINING CENTRE, SIDDHARTH YOGA CENTRE.LETS

take a look on what are some of their strength and weakness.

• BANARAS YOGA CENTRE

Fig. 27

• Strength-locality is in a good area, earned customer trust.

• Weakness-less awareness ,more advance studios are formed in recent years.

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 YOGA TRAINING CENTER

Fig. 28

Strength-online classes available, experienced instructors. Weakness-allows limited people, expensive.

Finally we are operating from a small space because we want to expand it slowly as there is

very less knowledge about yoga and its growth is also low as compared to other cities. We

are different from others by the following points;

1- We are different from our competitors as there is no pre and postnatal yoga.

2- We perform specific surveys with our clients that can help them overcome their fears

and anxiety issues.

3- Group share experience-

It is a type of discussion at the end of the week where people will share their experience and will

listen to others experience which can make them learn more.

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SWOT ANALYSIS

50
Fig. 29

51
 SWOT ANALYSIS

STRENGTH

We have kept affordable range for the people who want to join yoga studio. The location of

our studio is good of us with some good amount of customers. Our expense is not that high as

compared to others in that area.

Providing various range of services with shifts that would be easy to attend. Conducting pre

and post maternity sessions which makes it different among others. Providing beautiful

decorated atmosphere to our customers that will add on to their experience. Conducting

methods of psychological surveys to understand our customers in a much better way.

WEAKNESS
We are new in the market with our services Having less no. of instructors and therapist.

Growing competition. Less technical equipment.

OPPORTUNITIES

Less competition as compared to other cities which gives us immense scope to flourish. Due

to pandemic health concerns have raised which also gives us opportunity to show our services

in a much better way. Government policies have been supporting yoga institutes and centers.

Overall welfare of the society.

THREATS

Attracting the customers as there is less awareness about yoga studios. Maintaining the

uniqueness of yoga studio as per technology that is introduced in different ways.

In this modern era online yoga classes have been on trend which poses to be a threat.

Reaching out for qualified teachers for specific yoga instructors.

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MARKETING SUB-PLAN

53
 MARKETING SUB- PLAN

The Service
Focused on the health and welfare of the individual as well as of the society. Also involving

psychological methods which are a total new factor to the yoga studios.

• With our service we want to create our image as a studio that stands for people and with

the people in every day sessions of our classes. By creating a bond that is stable by providing

several range to meet the interest and needs of our customers.

• Transform their overall life by reducing their stress • Improve

their selfness and experience the spiritual world.

• Trying to be more intuitive so to be able to coordinate with new opportunities.

• With skilled specialist of pre and post maternity for women also involved in yoga

which is almost null in Varanasi.

Fig. 30

54
• Also involving psychological methods which is a total new factor to the yoga studios.

• SILVER SESSION-RS.2500

• GOLD SESSION- RS.3000

• DIAMOND SESSIONS-RS.3500.

• In the first session of silver we are allowing 20 people to practice at a time with the

timing of 7;oo am to 8;00 am.

• In the second session of gold we are allowing 10 people to practice at a time with the

timing of 8;00 am to 9;00 am.

• In the third session of diamond we are allowing 5 people to practice at a time with the
timing of 4;00 am to 5;00 am.

• In the forth session of diamond we are allowing 5 people to practice at a time with the
timing of 5;00 pm to 6;00 pm.

Fig. 31

55
 THE CUSTOMER

According to wellness.com in india 16.35 percent of the adults practice yoga. 62 percent

of them are women.

• 27 percent of the practioner are male.

• 36 percent of the practioner are children.

Mainly we are focusing women consisting with the age 20 percent to 40 percent

• While with men its 20 percent to 40 percent the same.

• Older people are also in our consideration for which we will hire

therapist that will improve their disease and reduce if any stress is

present.

• With children we have sessions that will include children above 12 .As

health concerns are growing and parents want their children to have good

health and development.

• FEEDBACK-In every end of the month we plan to take feedbacks from

our clients so as to improve ourself in the ways we are lacking through

questionnaires related to the comfort of the service that we are proving

to our clients.

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 PRICING
AS DISCUSSED BEFORE HERE IS OUR PRICING STRETEGY.

NO. OF PERSON AMOUNT\MONTH TIME

SILVER 20 2500 PER HEAD 12 MONTH

GOLD 10 3000 PER HEAD 12 MONTH

DIAMOND 10 3500 PER HEAD 12 MONTH

We are different from other yoga studio from the following :

LIVEFREE YOGA STUDIO OTHER YOGA CENTRE

1. Affordable price that we set for Little pricy with less classes example yoga our services
that can be paid by training studio costing 1118 per session middle class.
of 1 hour.

2. Specialized instructors working Regular instructors with very few for

sessions. of them specialized.

3. Feedback facilities. No feedback facilities.

4. Counseling facilities No counseling facilities

57
 PRICING DECISIONS
WE have choose the price ranging from 2000 to 3000 only because we want to reach out to

all those who cant afford high budget and thus lack to perform steps regarding their wellness

.With an affordable range we will target middle class family that can easily pay the amount

and get benefitted while other yoga centers are charging high which lead to low no. of

participants as yoga have very little awareness among the little awareness among the people

of Varanasi.

Fig. 32

58
 PLACE

We selected as our place to build the LIVE FREE yoga center .As it has a very big society

consisting of more then 600 people including middle class and high middle class.

Customers can gain access to this place easily and within 10 minutes of way that is

SUNDERPUR which is a big market so the location for our studio is a good opportunity for

us to attract new customers. It would provide ease to those from the commercial or residential

areas. The area we are buying is of 25 multiple 40 square feet.

Buying a hall on rent so that if necessary in future we can opt for any other place.

59
 Fig. 33

Fig. 34

60
 PROMOTION

• Pamphlets

• Promotion with video on Instagram

• Promotion with video on Facebook.

• Promotion with video on Youtube.

Fig.35

Why Competitors Were Not That Much Effective?

COMPETITORS

Promotional ways are not that much effective as there is very less awarness about yoga

among people of varanasi . Only pamplets won’t be that much effective in todays

modern era.

61
 Marketing And Sales

The advertising segment addresses the inquiry, "How might you draw in and hold

understudies?" Independent ventures can't work actually without a promoting technique; if

not, nobody will realize your studio exists. This some portion of your marketable strategy

might incorporate choices like:

• Nearby print promoting.

• Paid internet promoting.

• Supported online media posts.

• Organizing with likely clients.

• Interfacing with social powerhouses inside the yoga local area.

• Associations with different organizations nearby.

• Nearby occasions.

The deals segment traces the excursion of a solitary client. Here, you ought to incorporate

every way a client finds your studio and pays for a class, including:

• In-person disclosure.

• Through your site.

• Via web-based media.

• By means of a marked application.

Depict how a client finds your business through every one of these techniques, pursues a

class, transforms into a rehash client and in the long run buys a participation. The studio the

board programming you pick can have a major sway on your showcasing and deals

viability. Does your programming permit your clients to book your classes through online

channels like Facebook, Instagram and Google? Makes it happen effectively support

enrollment set up? Does the product put your offers straightforwardly before buyers in your

market?

62
OPERATIONS SUB-PLAN

63
 OPERATIONS SUB-PLAN

We are going to buy a hall sized room that is going to cost us 12000 that is near BLW the

place we have choose is easily accessible just with the distance of 15 minutes (a busy market

is present called Sunderpur which is a very well-known area in Varanasi) The equipment

required in yoga center are yoga mats, shape, blanket, meditation cushion, chair.

They are choose of all kinds of classes that is low, middle and upper too. So according to

that we have our package to serve people.

As we will develop contacts in certain months and will try to exceed our service to a large

level by facilitating with all dedication by focusing on every client we serve so that they can

be benefitted by our service properly.

As we are going to operate at a same place and hiring people working as an employee .So

people will reach by their own.

64
HUMAN RESOURCES SUB-PLAN

65
Human Resource Sub- Plan:
With human as a source –any business work effectively and efficiently . Maintaning a good

selection with there is really important.

• Maintaining Structure

•Senior Manager

• Operational Manager

• Yoga instructor and Therapist

We will employ 4 people who will teach yoga.

→ Yoga instructors

→ Yoga teacher

→ Yoga therapist

→ Yoga specialist

Yoga Instructor–Main duty for yoga instructor is to create a curriculum and lead groups

through various levels and types of yoga practice. To demonstrate practice and technique.

Yoga (aerobics)-Some yoga instructors are expert in yoga as well as in aerobics which help in

physical fitness as well as in the breathing yoga asana.

Yoga Specialist – They are expert in certain areas where they help with body postures and try

to eliminate certain kind of disease to improve it bring the condition to a better state.

Part time – 1 hour duty of every yoga instructor and therapist.

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→ 4 days sessions in a week

• Maintaining clean surrounding is also impostant and so for that a part time cleaning staff
will be kept to contribute with daily hygene.

• Looking forward for skilled yoga specialist and instructors is really crucial these days to
get a instructor who knows well about yoga.

[Trained employee in yoga with atleast 6 months of training experience would be hired

same of the conditions with other therapist and specialist].

Fig. 36

67
FINANCIAL SUB-PLAN

68
 FINANCIAL SUB-PLAN AND FUNDING
A monetary viewpoint assists you with overseeing spending and, I fundamental, persuades

financial backers to finance your business. As it were, this is the main piece of your

marketable strategy. Class portrayals and advertising techniques are extraordinary, yet

none of it will work without strong accounts. Make a course of events of monetary

contemplations that will take you through the following five years. Make certain to

incorporate

• Fire up costs, including permitting, style, signage, advertising, deals stock,

equipment and programming.

• Fixed costs, similar to lease, worker pay and other repeating installments that don't
change a lot.

• Variable expenses, like future publicizing and stock.

Include considerations that will affect your financial sub-plan such as:

• Class costs.

• Reasonable participation income objectives.

• Support costs.

• Charges.

• Lease and utilities.

• Materials and product.

The funding page is the place where you'll clarify what help you'll require, how lengthy you'll

require it and what you intend to utilize it for to a bank or financial backers. Be just about as

point by point are conceivable here; you need them to be totally guaranteed that your business

is a wise venture.

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Percentage of Profit

Fig. 37

70
 Revenue Model
Expenses :

Room Rent : 12000×12 = 144000

Electricity :3000×12 = 36000

Yoga Instructor 1 :8000×12 = 96000

Yoga Instructor 2 :8000×12 = 96000

Yoga Therapist 1 :10000×12 = 120000

Yoga Therapist2 :10000×12 = 120000

Cleaning Staff :1000×12 = 12000

Maintenance Staff:1000×12 = 12000

Lighting and Interiors : = 25000

Sound System : = 6000

Yoga Mats : = 6000

Straps : = 5000

Blankets : = 5000

Tools and Equipment’s : Scented Candles : 6000

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Meditation Cushions :2000

Chairs :15000

Sundry Expense :12000

Promotional Charges :42000 (Through Pamplets)

TOTAL=8,00,000

Silver :2500 ×20×12 =600000

Gold :3000×10 lessons×12 =360000

Diamond : =3500×10 lessons×12 =420000

Total Revenue =13,80,000

Profit =5,80,000

So in our yoga studio we are focusing on the web world for the effective results.as everyone is

connected with the

Internet and have access to it which makes communication easy in that matter.to promote our

service we are taking the help of the internet in which thousands of people can get to know

about our service and thus awareness would be spread among the people of Varanasi.

Certain other factors are lack of knowledge

72
Expensive Rates Yoga Sessions

Less Skilled Instructors.

Less No. of Customers Due To Perception Barrier.

Less Innovative Methods Being Used.

Hectic Schedules

Less Interest in Yoga Studio.

FINANCIAL SUB-PLAN

Business is all about the management of products, services and money. To enable

management to do their job, the tool they need is management information.

Information relating to business performance is transmitted via management accounts.

These are therefore a very powerful and essential reporting mechanism requiring high

priority attention. Successful businessmen understand how money works but need to

have the information to support the decision making.

Calculate the break-even point of your business and h ow soon you can reach it. Take

into consideration all the costs involved:

Direct Costs are generally straightforward to identify as they relate specifically to a

product: e.g. labour, material and shipping costs.

Indirect costs, for example rent and service charges, need to be included in the general

overheads and a proportion of those general overheads will need to be added to the cost

of each product to arrive at its true cost. The principle is that overheads als o need to be

73
covered and therefore "the overhead recoupment cost" is an important financial that

needs to be kept up to date to make sure that your sales prices cover all the costs of

running the business.

• Give the amount of overdraft / funds needed as shown in the cash flow forecast.

• Can you offer any security to support your financial requirements?

• Over what period will loan/overdraft be repaid and are these repayments included
in the cash flow forecast?

• How much do you and your partners plan to invest in the business?

• Do you have access to other sources of funds? Give details if any.

• Do you have any contingency plans if your sales turn out to be lower or the costs
higher than your forecast?

• Have you taken account of tax consideration in your calculations?

Fig. 38

74
THE BUDGET

75
 THE BUDGET

1 YEAR 2ND YEAR 3RD YEAR

SALES\REVENUE- 1380000 1440000 1500000

EXPENDITURE-800000 810000 820000

PROFIT 580000 630000 680000

PERCENTAGE OF PROFIT 42.02 43.75 45.33

As shown above are the budget representation of the yoga studio with the profit mentioned in

it at the very first year we are not changing the prices as our business is newly introduced

and also with the concern of our target market that is mainly middle class families.

Fig. 39

76
 Fig. 40

But in the year 3rd we are increasing the price by 500 of the gold and diamond session . We

have done no changes in the silver session as we still want to keep it affordable for those

who want to spend less and are new learners for yoga sessions .we will also spread our

promotional strategies in and around the studio by increasing our network with the help of the

internet that is growing really fast in the modern era and is really helpful in the promotion of

business .

We have focused on our employees also and increased their wage by 10 percent with every

increasing year so as to maintain a unity of workforce and a dedication towards our

customers principles as well as our ethics for yoga. So our studio is really focused and clear

towards its duty for the individual and also the society.

77
LIQUIDITY

78
 LIQUIDITY

Fig. 41

As we all know the asset that is most liquid and tangible is cash. The movement of cash is the

business is known as LIQUIDITY.

There are two types liquidity:-

• Market liquidity

• Accounting liquidity

There will be 100% liquidity in my project.

79
 SELECTED OPTIONS AND CRITICAL MEASURES

Worldwide Day of Yoga (21 June) not just praises an old physical and mental practice which

began hundreds of years prior in India, yet additionally the many advantages of rehearsing

yoga as an approach to living that keeps on filling in notoriety all over the planet.

The COVID-19 pandemic and going with lockdown measures have flipped around balance

between fun and serious activities. Limitations in numerous European nations and across the

globe have brought about individuals being bound for a really long time in their homes that at

the same time fill in as workplaces.

This has placed gigantic strain on individuals' physical and mental prosperity, while exercise

centers and yoga studios had to close down.

In most European nations, rehearsing open air sports while physical removing is presently

commonly allowed. Bit by bit, measures for indoor games are likewise being loose, with rec

centers and studios resuming in nations across the landmass. In Italy, for example, rec centers

and pools returned in many locales on 25 May, with severe physical removing rules, however

not in Lombardy, the focal point of the nation's emergency. In Belgium, one of the hardest hit

nations, indoor studios resumed on 8 June. In the Netherlands, be that as it may, they stay

shut.

Yoga can be an amazing asset to manage the lockdown's vulnerability and disengagement, as

well as to keep up with actual prosperity. During lockdown and in its fallout, an expanding

number of experts have gone to online yoga classes to recapture equilibrium and strength. It

shows the developing significance of yoga to post-COVID-19 prosperity.

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 THE MILESTONE SCHEDULE

MILESTONE Is a business plan basically consist of the explanation and detailing of the task

done by the task owners that are involved in the business formation .Without accountability

and record of the steps, the business goes to waste. So it is necessary to implement the

milestone in the business plan .Consisting of smart strategy and planning.

MILESTONE TABLE DUE DATE

Complete business plan Feb 25th 2022

In partnership -self funding. [March 10th 2022]

Site preparation May 2nd 2022

Setup of assets June 14th 2022

Ordering required material June 28th 2022

Hire staff and workers July 8th 2022

Begin operating July 12th 2022

Review 1 September 5th 2022

Review 2 December 6th 2022

81
 CONCLUSION

The conclusion from the above information is that we want every individual to perform yoga

and implement it in their daily life which will help them in relaxing their mood as well as

will reduce the emotional barrier of stress and anxiety that has become very common these

days growing.

Spirituality and harmonizing the self for inner peace is very much necessary and vital for

everybody.by this process we will not only provide employment but also improve the

standard of living. With deep analysis of environment and its need a yoga studio plan would

be innovative idea to add on to the health as well as to the fitness.

A careful field-tested strategy serves two significant capacities. It's a manual for getting your

fantasy going and a method for getting subsidizing.

Consider this arrangement gathering all that you really want for progress previously getting

everything rolling. Investigating areas, picking studio the board programming, organizing

with clients, getting subsidizing - a marketable strategy diagrams these means. When you

open your entryways, your field-tested strategy will be a manual for help you en route.

Coupling it with yoga studio the board programming like MINDBODY, you're set for

progress each progression of your excursion. Congrats, best of luck and realize that we're

with you each progression of the way.

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