Template 1: The Introduction or Announcement

Letter

Subject: Hometown Realtor Keeping You in the Know!

Dear (Potential Seller or Buyer),

Hoping this letter finds you in good health and spirits. My name is (your name) and I am a real
estate agent with (company name). I wanted to take a moment to introduce myself and share
some exciting real estate news.

As a real estate agent, I bring you (number of years) of experience and knowledge to walk you
through the homebuying and/or selling process. I also have lived in (town, city) for (number of
years), making me knowledgeable of the local market.

Whether you are looking to sell your home or buy a new home, our present market is a “perfect
storm” of super-low interest rates and a shortage of homes to buy. What does this mean to you?
If you are a buyer, low interest rates afford you an opportunity to have more buying power.
Buyers are able to purchase a higher-priced home at a comfortable mortgage payment. If you are
a seller, basic economics play into your advantage in the present market. With supply being so
low and demand so high, the seller can experience multiple offers and selling at a higher price
than expected.

I would welcome the opportunity to expedite any request and/or any questions you may have.

Looking forward to visiting with you in the very near future.

Thanks a bunch for your kind attention.

(Sincerely, Respectfully submitted—make it yours),

(Signature Printed – Legible Font)

(Name and Designations, if applicable)
(Phone Number – Preferable Cell Phone Number)
(Email Address and Website Address)
(Brokerage)
(Address)
(Social Media Handles)
(Tagline – People remember these and will quote them back to you)
Template 2: The Low Inventory Letter

Subject: Amazing Time to Sell Your Home

Dear (Potential Seller),

Hoping that this letter finds you in good health and spirits. I am reaching out to
you today to share with a shortage of homes on the market—it is an incredible
time to sell. The present inventory includes only (# of homes) for sale. Sellers
are benefitting from the influx of buyers who are looking for homes. Many of
these buyers are willing to pay over the asking price, depending on the condition
of the property and the home’s amenities.

Please allow me to set up a visit whereby I can share with you this great
opportunity. You can call or text me directly at (cell phone #) or email me at
(email address) with a preferred time and date.

Let me know if I can answer any additional questions and/or expedite any
request.

Looking forward to visiting with you in the very near future.

Thanks a bunch for your kind attention.

(Sincerely, Respectfully submitted—make it yours),

(Signature Printed – Legible Font)

(Name and Designations, if applicable)
(Phone Number – Preferable Cell Phone Number)
(Email Address and Website Address)
(Brokerage)
(Address)
(Social Media Handles)
(Tagline – People remember these and will quote them back to you)
Template 3: The Record Low Interest Rates
Letter

Subject: The Time to Buy Is Now

Dear (Potential Buyer),

Hoping that this letter finds you in good health and spirits. I am so excited to
reach out to you and share that with interest rates being so incredibly low, this is
a great time for you to buy a home. Mortgage lenders are sharing that with
interest rates presently at and under 3%, it affords the buyer $30,000 more in
buying power. Please allow me to set up a visit. You truly don’t want to miss
exploring this opportunity. You can call or text me directly at (cell phone #) or
email me at (email address) with a preferred time and date.

Let me know if I can answer any additional questions and/or expedite any
request.

Looking forward to visiting with you in the very near future.

Thanks a bunch for your kind attention.

(Sincerely, Respectfully submitted—make it yours),

(Signature Printed – Legible Font)

(Name and Designations, if applicable)
(Phone Number – Preferable Cell Phone Number)
(Email Address and Website Address)
(Brokerage)
(Address)
(Social Media Handles)
(Tagline – People remember these and will quote them back to you)
Template 4: The Renter Letter

Subject: Why Are You Paying Off Your Landlord’s Mortgage?

Dear (Potential Buyer Who Is a Renter),

Hoping that this letter finds you in good health and spirits. I am so excited to
reach out to you and share that with interest rates being so incredibly low, this is
a great time for you to buy a home. Mortgage lenders are sharing that with
interest rates presently at and under 3%, it affords the buyer $30,000 more in
buying power. With the help of a local lender, I would love to share with you
that buying a home instead of renting could help you build future financial
security.

Please allow me to set up a visit. You truly don’t want to miss exploring this
opportunity. You can call or text me directly at (cell phone #) or email me at
(email address) with a preferred time and date.

Let me know if I can answer any additional questions and/or expedite any
request.

Looking forward to visiting with you in the very near future.

Thanks a bunch for your kind attention.

(Sincerely, Respectfully submitted—make it yours),

(Signature Printed – Legible Font)

(Name and Designations, if applicable)
(Phone Number – Preferable Cell Phone Number)
(Email Address and Website Address)
(Brokerage)
(Address)
(Social Media Handles)
(Tagline – People remember these and will quote them back to you)
Template 5: The Co-marketing Prospect Letter

Subject: Let’s Increase Business and Double Our Database

Dear (Professional/Business Owner),

Hoping that this letter finds you in good health and spirits. I wanted to reach out to you to
discuss an opportunity that could be mutually beneficial. I would like to explore a co-
marketing program with you whereby you have an opportunity to increase your exposure
to potential business and so do I. We both have client databases that we share information
with that could be considered limiting. Let’s collaborate on an added value item that we
can send to each other’s database as well as our own, thereby doubling our exposure to
potential future business.

I am so excited about this venture and would love to set up a visit as soon as possible.
You can call or text me directly at (cell phone #) or email me at (email address) with a
preferred time and date.

Let me know if I can answer any additional questions and/or expedite any request.

Looking forward to visiting with you in the very near future.

Thanks a bunch for your kind attention.

(Sincerely, Respectfully submitted—make it yours),

(Signature Printed – Legible Font)

Name and Designations, if applicable)
(Phone Number – Preferable Cell Phone Number)
(Email Address and Website Address)
(Brokerage)
(Address)
(Social Media Handles)
(Tagline – People remember these and will quote them back to you)
Template 6: The Referral Request Letter

Subject: Grateful for My Raving Fans

Dear (Raving Fan),

Hoping that this letter finds you in good health and spirits. The past (# of months) has
been quite the ride. A friend of mine has compared this time to being in a sci-fi movie. I
wanted to reach out to you and let you know you have been in my thoughts.

Since you are one of my “raving fans,” I always want to keep you “in the know” about
what is going on in the real estate market. I would like to share amazing news for buyers
and sellers. There is presently a low inventory of homes, making it a great environment
for homeowners to sell. Mortgage lenders are sharing that with interest rates presently at
and under 3%, it affords the buyer $30,000 more in buying power. If by chance you know
a buyer and/or seller who would benefit from the present market conditions, I would
welcome the opportunity to visit with them.

Please feel free to call or text me directly at (cell phone #) or email me at (email address)
and let me know if I can answer any additional questions and/or expedite any request.

As always, I am so very grateful for your confidence, loyalty, and support. Hoping that
we can visit in the very near future.

Thanks a bunch for your kind attention.

(Sincerely, Respectfully submitted—make it yours),

(Signature Printed – Legible Font)

(Name and Designations, if applicable)
(Phone Number – Preferable Cell Phone Number)
(Email Address and Website Address)
(Brokerage)
(Address)
(Social Media Handles)
(Tagline – People remember these and will quote them back to you)