Elements &

Principles Of Design
A Journey Through The Building
Blocks Of Creativity.
Table Of Contents
1. Title Page 12. EOD - Form/Size Definition
2. Table Of Contents 13. EOD - Form/Size Examples
3. Table Of Contents 14. EOD - Texture Definition
4. Table Of Contents 15. EOD - Texture Examples
5. Elements Title Page 16. EOD - Value Definition
6. EOD - Shape Definition 17. EOD - Value Examples
7. EOD - Shape Examples 18. EOD - Color Definition
8. EOD - Space Definition 19. EOD - Color Examples
9. EOD - Space Examples 20. Principles Title Page
10. EOD - Line Definition
11. EOD - Line Examples 21. POD - Balance Definition
22. POD - Balance Examples
Table Of Contents
23. POD - Proportion Definition
24. POD - Proportion Examples
25. POD - Movement Definition
26. POD - Movement Examples
27. POD - Unity Definition
28. POD - Unity Examples
29. POD - Rhythm Definition
30. POD - Rhythm Examples
31. POD - Emphasis Definition
32. POD - Emphasis Examples
33. POD - Contrast Definition
34. POD - Contrast Examples
Design
Design is the organized
arrangement of one or
more elements and
principles for a purpose of
some kind.
Elements Of Design
The Elements Of Design are
commonly thought of as
the “tools” of the designer.
- Shape
- Space
- Line
- Form/Size
- Texture
- Value
- Color
Elements Of Design - Shape Definition
The Shape of a design includes any self contained
defined area of geometric or organic form. Shapes are
most often reflected by the lines that encompass them.
Elements Of Design - Shape Examples
Elements Of Design - Space Definition
The area around or within the arrangement of objects on
the picture plane.
Elements Of Design - Space Examples
Elements Of Design - Line Definition
A mark made from a form of pencil or other drawing
material that usually connects two points or serves as an
outline to a particular form.
Elements Of Design - Line Examples
Elements Of Design - Form/Size Definition
The term simply used to describe how much space an
object occupies or the physical mass of the object.
Elements Of Design - Form/Size Examples
Elements Of Design - Texture Definition
The look or feel of surface quality of an object. Most
often this element is associated with 3 dimensional
surfaces that have a tactile sensation.
Elements Of Design - Texture Examples
Elements Of Design - Value Definition
The lightness or darkness of a color. Values are best
understood when looking at a gradient scale.
Elements Of Design - Value Examples
Elements Of Design - Color Definition
The visible frequency of reflected light on a surface.
Elements Of Design - Color Examples
Principles Of Design
The Principles of Design can be
thought as how the designer
uses the Elements of Design
(tools).
- Balance
- Proportion
- Movement
- Unity
- Rhythm
- Emphasis
- Contrast
Principles Of Design - Balance Definition
The distribution of visual weight of objects in the picture
plane. This clause is used to create stability among the
overall piece.
Principles Of Design - Balance Examples
Principles Of Design - Proportion Definition
The ultimate relationship between size/shape/and or
amount of each of those. Proportion uses the visual
sense to detect and compare objects in the picture plane.
Principles Of Design - Proportion Examples
Principles Of Design - Movement Definition
The visual effect of the eye travelling to different places of
the piece based on the flow of the objects in the picture
plane.
Principles Of Design - Movement Examples
Principles Of Design - Unity Definition
The visual effect of combining similar/related elements to
provide harmony to a peace.
Principles Of Design - Unity Examples
Principles Of Design - Rhythm Definition
The flow of repeating elements used throughout a picture
plane.
Principles Of Design - Rhythm Examples
Principles Of Design - Emphasis Definition
The attention implemented to specific objects to create
importance of that object.
Principles Of Design - Emphasis Examples
Principles Of Design - Contrast Definition
The placement of juxtaposing (opposite) elements side by
side to create an inspiring feel.
Principles Of Design - Contrast Examples