LEGENDARY MARKETER

DAY 1.

LEAD MAGNET - free ebook for receiving their email

- emails them the gift and transfer them to the SALES PAGE

(video with the product, knowleghe, guide) - add to cart

Advertising is expensive.

Dan Kennedy - "Whoever can pay the most to acquire a customer wins"

SALES FUNNEL - what we can offer?

" What would they need or want that would would make their purchase

more complete or convenient, or add more value?"

exemple – discount to offer multiple bottles of sauce bbq – WAIT! SPECIAL OFFER
AVAILABLE- BUY 5 bottles and get one free

let’s say that 30% of people take the upsell – 10 customers – 3 upsells - $150 in
profit

Try to make all their money on that first initial sale - NOT

The key is to have that initial sale just break-even on your advertising costs

That way you will know you’re able to generate more and more customers for
free – on the back end, you can focus on maximizing your profits
After that, in our example John gave their customers an email with:

“ I hope you loved my BBQ sauce, and if you did and if you want to get set up on a
subscription for me to send you a new bottle every single month you can sign uo
and do that right now” – link bellow

Happy Grilling,

John

Every dollar in that point is all profit.

He did that with the help of the sales funnels.

Sales funnels have been used all over the world by almost every successful
company that you know.

Lesson 2 – The Value Ladder

Complicated and powerful sales and marketing strategy

Remember what I told you about the sales funnel ?

Break even on the front end and make all your profit on the back end

Think about your value ladder as your product line

The more valuable is your product/service – the more price is getting higher

Affiliate Opt-in Page – the purpose to collecting emails, we can build our digital
database-
Customers buys after 5-12 appereances

Affiliate Bridge Page

Product Sales Page

Product Upsell Page

Thank you Page

In the front end you need to have lower prices tickets/products= purpose is for
advertising

Back end products for profit – Subscription products, high ticket products, other
offers

BONUS – SCRIPTS AND TEMPLATES, EMAIL TEMPLATES

DAY 2
The 4 core of business models

Jay Abraham – simplify money maker

1. Get more customers

 2. Do repeat business with those same customers
3. Sell higher ticket products to increase revenue

Make sure you have these activators.

Sexy business models –

E-com: Shopify, Amazon – they keep the customers data

What’s my profit margin? You need to sell volume

- Hight profit margin – high ticket products

- Elf business – easy, lucrative, fun

1. Affiliate Marketing
2. Digital Products – ebooks, video, audio
3. Coaching and Consulting - group coach for high ticket profit
4. Events and Masterminds

“Profit activators” –

How to make low and high ticket

Affiliate marketing companies-

Pick the right affiliate marketing program

- Product value – if it’s actually valuable the product/service

- Margins – is enough margin
- Tracking – when will you get paid
- Marketing material – the company have videos, mk activities, etc
- Reputation- Integrity
DAY 3
Building a business

DAY 4
Your relationship with money – past down to you by previous generations supported by society

Theta is for imagination = developed on the first 7 years

95% of our life = is unconscious, the majority our life we are lived by the life we taught in the first 7
years

1STEP = look where you struggle

STEP 2- subconscious mind – HYPNOSYS and REPETITION

Like driving – repetition

Fake it till you make it!

A lot of beliefs can be rewired. Sciense – neuroplasticity

For you to do different things is to know different things

Awareness leads to new actions!

DAY 5
Business Plan Class