Xima Software Welcomes Steve Haddock, New Chief Revenue Officer

Global SaaS Contact Center Systems Company Welcomes Steve Haddock as Chief Revenue Officer.

South Jordan, UT June 02, 2022 --(PR.com)-- Steve Haddock joins Xima as the first strategic hire after
Bow River Capital’s recent majority interest investment in the company. Haddock began his 25-year
telecommunications career at MCI and Sprint, where he experienced the buyer's gap of what businesses
needed and the limited capabilities of the carriers. Armed with these insights, he jumped into the SaaS
markets as the Vice President of Sales at MOBI, Tangoe and Mobile Solutions, where he led the
transformation of software models to deliver these critical IT needs through key strategic alliances,
channel partners, and direct sales teams to deliver massive growth.

Haddock also serves on the Board of Directors at ETMA (Enterprise Technology Management
Association), an independent nonprofit association that was established to elevate the Enterprise
Technology Management Industry by developing standards, best practices, and by helping to educate
enterprises about their value proposition through software and managed services to aid the execution of
IT strategies.

Founder and CEO Nate Thatcher says, “I am absolutely thrilled that Steve has joined Xima as our new
CRO. Our industry is at a huge inflection point which provides a massive market opportunity for Xima as
we focus on scaling our core competency of delivering data-driven contact center solutions to SMB
customers around the globe. Steve’s experience, expertise, and incredible track record of building and
scaling successful SaaS sales and marketing organizations is exactly what Xima needs at this pivotal
point in our growth journey.”

Steve Haddock adds, “With the capital infusion from Bow River along with this talented team of
individuals at Xima, we are positioned well to greatly advance the means in which businesses interact
with their clients to deliver a world-class customer experience.”

About Xima Software

Xima Software, backed by Bow River Capital’s Software Growth Equity Fund, is a global market-leading
SaaS and software platform. Xima’s software enables companies and value-added resellers of all sizes to
optimize their businesses operationally through highly configurable contact center solutions via analytics
and call reporting, real-time wallboards, skills-based routing, queue callback, multi-channel and web chat
solutions. Learn more at www.ximasoftware.com or www.xima.cloud.

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Contact Information:
Xima Software
Loreen Hewitt
801-930-1815
Contact via Email
ximasoftware.com

Online Version of Press Release:

https://www.pr.com/press-release/862282

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