MBA II Sem

Assignment of Marketing Management

1. Explain segmentation & requirement of effective segmentation.

2. What are various factors in the marketing environment which must be

kept in mind while designing marketing strategies? Elaborate with
illustrations.

3. Explain the steps involve in new product development process with

suitable example.

4. Retailer works as a communicator between company & its customer.

Explain the various functions perform by middleman in distribution
channel.

5. Short Notes on following:

 Product Life Cycle

 Sales Promotion & Public Relation
 Flank & Frontal Attack Strategies
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IPS Academy

Institute of Business Management & Research, Indore (M.P.)

MBA II Sem (Core)

Batch 2021-22

Sec:

Assignment of Marketing Management

Submitted To: Submitted By:

Dr. Nidhi Jhawar Student Name

Assistant Professor Class & Sec

IPS Academy, IBMR IPS Academy, IBMR