Dr bhagyasree patel:-

1. New startup idea: Rise and shine is one of the leading plant biotechnology companies in
India ,since it’s inception in the year 2004 ,Rise and Shine has conquered many challenges and
celebrated ample of triumphs. Rise n’ Shine is India’s largest plant biotech organization and has
reached the pinnacle of success in the field of Biotech, Floriculture and Horticulture. The fruit is
sheer hard work, commitment to excellence and admirable teamwork of her and her team. Her
affection towards flora and desire to strengthen the women empowerment is the foundation of the
organization. At Rise n’ Shine, they have cherished the fundamental principal that encourage women
to pursue their dreams. They strive hard towards women empowerment and our 80% of the
working force includes women.

2. Preparing busine model:- they are a company build on virtue of leveraging scientific temper
and environmental consciousness with a promise to deliver qualitatively superior products with the
help of technology in the field of biotechnology, floriculture and horticulture.With biotechnology as a
core the company envisioned to be one of the leading names in the field of plant biotechnology
companies in India. They provide vast range of services with a team of passionate experts in the field
of biotechnology, floriculture and horticulture. With ultra modern laboratory and equipments they aim
to become the largest floriculture company in India, by building a strong base by propagation of
various varieties of gerbera and to build a base for cultivation and distribution of quality products.
Especially one that will be recognized by international standards that will lead us to be one of the top
floriculture companies in India.

3. Establishing business model:-.their horticulture vertical has been certified by National Research
station for Banana and Department of Biotechnology, Government of India (DBT). They are a leading
name in horticulture company in Pune as our banana propagations have helped for best quality yield,
virus free banana plantations in several acres of land. They are also actively involved in supporting the
local cultivators. They vision is to be a large family of Horticulture Company in India to be engaged in
growing wide varieties of fruits and fruit bearing plants for local as well as export quality products .
They are dedicated to become the best plant biotechnology company in Pune by bringing the perfect
amalgamation of technology and market demand of quality produce. Instead of they have an ultra-
modern tissue culture laboratory with a spread over 114,000 sq. ft -Make 145000 sqft change flower on
slider , presently its white but oswal madam give new collection or arrival best picture. They have the
best professional in plant Biotech Company in India .they have tie up and customer bases set up at
approx more than 40 countries around the world. The company’s desire to be the top tissue culture
production company in India is supported by the availability of dedicated Research and Development
division with extensive infrastructure to ensure best possible products to match the world standards.

4. Financing:-
Rise N Shine Biotech Private Imited is an unlisted private company incorporated on 08 April, 2004. It is
classified as a private limited company and is located in Pune, Maharashtra. It’s authorized share
capital is INR 4.00 cr and the total paid-up capital is INR 4.00 cr.

Rise N Shine Biotech Private Imited’s operating revenues range is INR 1 cr – 100 cr for the financial year
ending on 31 March, 2017. It’s EBITDA has increased by 2.87 % over the previous year. At the same
time, it’s book networth has increased by 1.21 %.
Here is a summary of financial information of RISE N SHINE BIOTECH PRIVATE IMITED for the financial
year ending on 31 March, 2020.
Revenue / turnover of RISE N SHINE BIOTECH PRIVATE IMITED is INR 1 cr – 100 cr
Net worth of the company has increased by 1.21 %
EBITDA of the company has increased by 2.87 %
 Total assets of the company has decreased by -5.14 %
Liabilities of the company has decreased by -47.87 %

Revenue
INR 1 cr – 100 cr

EBITDA
2.87 %

Networth
1.21 %

Debt/Equity Ratio
0.03

Return on Equity
0.78 %

Total Assets
-5.14 %

Fixed Assets
-2.82 %

Current Assets
-11.27 %

Current Liabilities
-47.87 %

Trade Receivables
-27.86 %

Trade Payables
-56.29 %

Current Ratio
3.68

5. Hr policy:-

Personal & Administration

Co-ordination with all departments for recruitment of new employees.

Handling job portals, Manpower planning.

Conducting interviews & salary negotiations.

Prepare employee offer, appointment, confirmation, relieving, salary letters, etc

Completing placement & induction formalities of new employee.

Compensation Management.

Salary wages preparation & administration.

Maintain employee records.

Employee separation formalities

Handling policy matters regarding training period / Probation / Confirmation / Annual increments / Leave matter / Local
conveyance.

General Administration

Plant security & Plant Housekeeping.

Contract Labour Management & Security Management.

Maintain Attendance software & preparing salary.

Provide adequate facility (Phone/fax/internet/printer/proper lighting/seating arrangement/enough working space, etc) to

company employee for efficient working.

Employee transport, Company Canteen administration.

6.Strategic collaboration plan:-

Their Prominent International Collaboration is with the World’s top leaders in Floriculture

Dummen Orange, Netherland for Gerbera, Carnation Chrysanthemum, Limonium, Gypsophilla etc

Montiplanta LDA, Portugal for Gerbera

Darwin Plants B.V, Holland & USA for Perennials

Kultana Orchid, Thailand for Orchids

Corn & Bak, Netherland for Bromeliad

Bock Bioscience , Germany for Phalaenopsis

Willing to provide internships with FPOs/ FPCs/entrepreners

7.Social entrepreneurship and CSR:-

Rise n’ Shine is highly committed to corporate social responsibility and has been Empowering woman. More than two third of
companies work comprised of Women. There is learning involved at every stage. Women are trained Personally by CMD Mrs.
Bhagyashree Patil.

She also conduct a wellness program for the working employees. A well Designed holistic approach that includes spiritual
orientation with Yoga being Practiced to encourage health awareness.Rise n’ Shine endeavours to make a positive social
contribution with various Other social activities that include:

• Organizing Medical check-ups once a month for the working force and Staff. The medical check-ups are fully sponsored by
Rise n’ Shine.

• Conducting weekly Yoga classes to improve health awareness.

• Books and uniforms are distributed annually to students from nearby Schools thus encouraging them to study.

Richa kar :-

1.New startup idea:-

Richa discovered that while shopping for lingerie from sellers of the opposite sex, ladies are hesitant to discuss their wants and
desires. As a result of this, women have difficulty determining what size and style to wear because no one is there to assist and
educate them. She found the solution to the problem while keeping the problem in mind. She created an e-commerce site for
women with many categories that would not only bring lingerie to the buyer’s home but also educate them on how to find the
best style and fit.The company sells more than just lingerie; it also sells women’s clothes, fitness wear, and sleepwear. The
company is also recognized for providing exceptional customer service.Richa has always maintained a laser-like concentration,
approaching product mix decisions as if she were a buyer. Price, quality, immediate and unambiguous feedback on the goods,
cash-on-delivery service, and a simple return/exchange policy have all helped purchasers grasp the brand and gain confidence.

Richa started up her office in 2011 and received her first order 5 hours later. She currently has 2.5 million monthly clients and
sells two things in under a minute. Richa Kar’s Zivame journey influenced the entrepreneurial system since her proposal was
not unique but also controversial.

2. preparing and business model:- Earlier Zivame was operating on the usual online marketplace model with the
commission of 15-20 percent per transaction. But last year the company pivoted from an online marketplace to an online brand
in which 50 to 60 percent margins coming from retailing private labels.Zivame has also announced the plan for its offline stores.
The company is planning to add 100 offline store and fitting centres across the country over the next two years.

The firm suffered management reshuffles in the early years, and since 2017, it has concentrated on developing sustainably by
combining online and physical techniques. As part of its omnichannel marketing approach, Zivame has opened several brick-
and-mortar storefronts known as "Fit Studios" around the nation.A completely integrated shopping experience from the
physical store to the virtual store, including mobile applications and the entire range of options given by the offline and online
worlds, is what an omnichannel marketing strategy entails. The goal is to provide a seamless purchasing experience for
them.Individuals are more affected by images than by text. Zivame used a lot of attractive photos of their product range, which
made it difficult for their target demographic to navigate. All of the bargains are linked on the Facebook page and
advertisements, directing people to the website. Visitors’ inquiries were promptly answered.

Individuals were able to develop a bond with the brand as a result of this. What appears to have worked particularly well for
Zivame was its approach to its product range, which allowed clients to select the best match.

3. Establishing business model:- Images have more effect on individuals over just content. Zivame posted numerous
appealing photographs of their product line which constrained their target audience to navigate. The Facebook page and ads
have links to all the deals which direct the customers directly to the website. Inquiries from guests were responded
expeditiously. This helped individuals to build up a holding with the brand. What also seems to have worked wonderfully for
Zivame was its approach to its product line and enabling their customers to choose the right fit. The company doesn’t just
focus on selling lingerie but also work relentlessly towards educating them about the right fit. With offerings like ‘Try at Home’,
‘Fit consultant’, ‘Discrete Packing’, ‘ Fitting Lounge’ they have made the whole experience of shopping for lingerie more
comfortable for women in India. Their website has proprietary content on the site that educates women on what a right fit
should look like. They also provide their customers with an experience to chat with product experts. While buying a product
one can also talk to a customer executive on a whim to clarify their doubts. Not just that all their customer care executives are
women, so when a woman customer and the customer representative meet over the phone, it makes it easier for them to talk
about the problem, or dissatisfaction with their sizes. Zivame has made a difference in understanding women’s needs. Sensing
that women are hesitant to elaborate on their problems in an over-the-counter transaction, Zivame provides all possible
support to help the woman discuss their problems. The Zivame team proactively approaches customers who just browse
through their website and don’t make any purchase. They treat every abandoned cart like a potential purchase, hence when a
visitor abandons a cart at zivame.com, they do not just get a general retargeting email. Every potential customer receives a set
of three personalized emails, that contain their personal cart content plus a set of personalized product recommendations,
which is based on that visitor activity on the site.

4. Marketing strategy:- The Zivame idea was revolutionary and far ahead of its times, as women consumers in India were
not really habituated with shopping for lingerie in the open — even on the internet. Over the past nine years, Zivame has
become a byword for lingerie shopping in India.

But this story is not about life story of Richa. Though I would have loved to write on it as its truly inspirational but this story is
on business strategies Zivame used to achieve a massive success and create a niche for itself.In the first few years, the company
underwent management reshuffles and since 2017, it has focused on growing sustainably mixing online and offline strategies.
Zivame has set up many brick-and-mortar stores ‘Fit Studios’ across the country, which is part of its omnichannel marketing
strategy. But let’s first understand what an omnichannel marketing strategy is!
An omnichannel marketing strategy means providing your customers with a fully integrated shopping experience from the
physical store to the virtual store, including mobile applications and the full range of possibilities offered by the offline and
online world. The idea is to provide them a seamless shopping experience.The consumer industry can no longer ignore some of
the new trends that are shaking the entire industry: the digital revolution, millennial buying habits, the emergence of e-
commerce giants, etc.

A study by Harvard Business Review (2017) of more than 46,000 shoppers has shown that:

20% were store-only shoppers.

7% were online-only shoppers.

73% used multiple channels.

Similarly, Forbes carried out two revealing studies. One has shown that 81% of shoppers check the internet before going to the
store to buy and another concludes that 82% check their phones on purchases they are about to make in-store.

How has the Omnichannel Marketing strategy worked for Zivame?

As a result in FY19, Zivame’s losses have reduced nearly 39% reaching INR 19.56 Cr from INR 32.11 Cr in FY18.

According to the company’s filings for 2018-19, the company reported total revenue of INR 141.89 Cr in the fiscal year with
total expenses of INR 160.01 Cr for the same period.

Another Marketing strategy:-

Marketing Strategy of Zivame analyses the brand with the marketing mix framework which covers the 4Ps (Product, Price,
Place, Promotion). There are several marketing strategies like product innovation, pricing approach, promotion planning etc.
These business strategies, based on Zivame marketing mix, help the brand succeed.

Zivame marketing strategy helps the brand/company to position itself competitively in the market and achieve its business
goals & objectives.Let us start the Zivame Marketing Strategy & Mix to understand its product, pricing, advertising &
distribution strategies:

Zivame Product Strategy:

The product strategy and mix in Zivame marketing strategy can be explained as follows:

Zivame is one of the most popular websites for offering women clothing especially inner wear.The vision of the founder of
Zivame was to help women buy intimate wear without any inhibition. There were lots of problems regarding women’s inner
wear shopping in India. There was a social stigma around the topic and people were uncomfortable talking about it openly,
unavailability of the right sizes and presence of only male sales executives. The company after a successful short-term has now
attracted 48$ million from big investors. These funds have been used to expand the business, hire talent, marketing and
develop in-house brands. Zivame has developed two brands till now as a part of its marketing mix product and service strategy.
They are Penny and CouCou. They bring 60% of the total revenue of the company. The company understands the women will
be uncomfortable receiving the products at the workplace or at joint family homes. So they are delivered with discreet packing
which only the customer will know. In order to retain the loyal customers, Zivame uses only women as customer support
executives. As women on an average love talking, the women to women conversations often get candid and the customers
share a lot about their lives. This creates a personal relationship with the customers.

Zivame Price/Pricing Strategy:

Below is the pricing strategy in Zivame marketing strategy:

Zivame follows a penetrating pricing model.it provides huge discounts and discounted rates for bundled products. There is stiff
completion from international brands like Jokey, Enamour etc. The products range from Rs300 to 1900. The website has several
international brands as well which have got a limited stock and hence slight highly priced.

Zivame Place & Distribution Strategy:

Following is the distribution strategy in the Zivame marketing mix:

Zivame can be accessed all across the country being an online brand. The market for women’s inner wear in India is worth
12000 crores. Out of all the players in the market, Zivame has captured the majority of the market. The company is the first one
to come up with an innovative idea of a fitting salon. As this is a long-tailed sector which requires a lot of variety and fitting
options, a fitting store was an obvious solution. This fitting store is situated in Bangalore. It is populated with trained
consultants who help women find the right fit and proper support. Zivame plans to launch more fitting stores all across the
country in the next 3 years. The founder noticed that the retail stores were stocking only sizes and products which were fast
moving. In the suburban and rural areas, there was very less availability of women’s inner wear products. To bridge this gap,
the founder chose to launch her company via the online platform.

Since this is a service marketing brand, here are the other three Ps to make it the 7Ps marketing mix of Zivame.

People:

Currently, Zivame is a 250-member team who are highly passionate and share the vision of the company. The workforce is a
diverse mix of male and female employees. The company believes hiring right is very crucial for a start-up. It’s not only about
the skillset of the people they hire but also them sharing the same vision and enthusiasm.

Process:

Zivame uses a warehouse to delivery hubs to customer model for carrying out its operations successfully. The company
implements cutting-edge technology to harness the most out of their resources. They have recently implemented ERP in their
process. After listening to the concerns of its customers they have shifted from a brand less cardboard box to small plastic
sealed pouches. This will help the customers to receive the products on the go and just keep it in their bag without grabbing
eyeballs.

Physical Evidence:

Physical evidence of Zivame and its products can be found on their website, app, office and physical fitting store available in
Bangalore. The boxes and packaging also adds to the physical evidence of the brand. Since it is an online brand, its presence
through its website or partner websites give the customer a sense of its physical presence. Hence this completes the marketing
mix of Zivame.

5.HR policy:-
Zivame’s talent management strategy :-

People make businesses: this one’s a cliché, Organizations that don’t put people first genuinely will always lag from those that
do; irrespective of the industry

One size doesn’t fit all: Fundamentals of business remain more or less same across organizations and across industries. The
context changes with differences in size of the business, maturity as a business or even perhaps maturity as an industry. role as
HR leaders is to understand this context and set people practices that are relevant. A one-size fits all approach doesn’t work.
What may be best practice somewhere may be infeasible somewhere else.

Leadership matters: An organization’s success is directly proportional to its culture which is in turn directly proportional to the
maturity of the leader(s) at the top.

At Zivame, always focussed on attracting, growing and retaining talent that are not only suitable for the jobs that they’re in (or
are being hired for), but are capable and available to grow at the rocket-paced growth journey that they’re on. One of main
roles is also making sure that people who come into the organization also align with who they are as an organization and as a
culture; a major parameter in our growth. They also look for a long-term alignment of Their people’s journeys with the
organization’s missions. These show up in various parts of their talent management strategy

6.Financing:- Richa started Zivame with 35 lakh Rupees from my savings and contributions from friends and family. After
that in the First round of funding the company raised 3 million Dollars from investors like IDG Ventures India and Kalaari
Capital.In the Second round of funding held in December 2015 company raised around 6 million dollars from Ronnie Screwvala,
Unilazer Ventures, IDG Ventures India, Kalaari Capital. Then in September 2016 company raised its biggest funding of 40 million
dollars from Khazanah Nasional, Zodius Capital, Unilazer Ventures, IDG Ventures, Kalaari Capital.

Throughout eight rounds of financing, Zivame has generated a total of $69 million. Their most recent fundraising came through
a Secondary Market round on July 28, 2020.The firm suffered management reshuffles in the early years, and since 2017, it has
focused on developing sustainably by combining online and physical techniques. As a consequence, Zivame’s losses in FY19
decreased by roughly 39%, to INR 19.56 Cr from INR 32.11 Cr in FY18. In the fiscal year 2018-19, the firm recorded total revenue
of INR 141.89 Cr and total costs of INR 160.01 Cr, according to the company’s filings.

In terms of revenue, Zivame’s main source of income is product sales, which totalled INR 137.42 Cr in FY19, up 59.49 per cent
from INR 86.16 Cr in 2018. The pace of growth is comparable to what we witnessed last year when the firm reported a 56 per
cent increase in sales. In addition, the company’s service sales remained unchanged at INR 48 lakh, while other revenue fell to
INR 3.98 crore.

7.Social entrepreneurship and CSR:-

Fashion etailer Zivame initiates 'Gift a Bra' CSR program

Zivame.com, India’s largest online lingerie portal, is celebrating their second anniversary on the 25 th of this month with their
‘Gift a bra’ program which will provide lingerie to less privileged women in your household or neighborhood.The brand has
grown 50% year on year since inception and with this initiative they hope to reach out to women who are less privileged in
India. This anniversary Zivame gives back to their consumers for all their support and trust in the brand.The ‘Gift a bra’ program
encourages its customers to give the gift of right fit to underprivileged women who are an important part of their lives.
Customers can gift lingerie to their household help/cook or care taker as a token of appreciation for the contribution these
women have made in simplifying their lives.Customers only need to fill a simple form with details of whom they want Zivame to
send a bra to and why, in return your household help will receive beautiful lingerie with personalized gift wrapping from
Zivame.com.Earlier this year, Zivame.com tied up with the well-known social enterprise Goonj to address the basic need of
clothing for rural India and with ‘Gift a bra’ initiative the brand hopes to give the gift of right fit to each and every Indian
woman.Zivame strongly believes that every woman deserves the right lingerie and the brand is constantly striving towards
empowering women. Richa Kar, CEO of Zivame.com, adds, “Every Indian woman deserves the right to perfect fitting lingerie.
We hope this program will encourage women to participate and by gifting new lingerie, they will also be giving a gift of
confidence.”

Vandana Luthra :-

1.new stratup idea:- Vandana was born on 12th July 1959 in New Delhi. Her father was a mechanical engineer and mother
was an ayurvedic doctor. Her mother was running a charitable initiative – Amar Jyoti. This motivated her to impact people’s
lives.Always been inclined towards skincare and wellness, Luthra saw the immense potential in the beauty industry in India and
started with her own beauty and slimming services back in 1989.Once she decided to start on her own, a meticulous and
scientific approach to beauty and wellness services was needed to build a brand like VLCC. But it was Vandana Luthra’s passion
for revolutionising the beauty industry that drove her to create her own legacy. She researched extensively on conceptualizing a
beauty company that people can trust. Initially, VLCC was a wellness centre but with her vision, it was expanded into a
prominent business company with operations in 150 cities and 14 countries like India, UAE, Bangladesh, Nepal, Singapore,
Kenya, Sri Lanka; all due to the efforts and hard work of an ambitious woman who had the foresight to combine medical
expertise with nutrition and cosmology to carter to growing lifestyle demands of women and men.The success of her venture
solely lies behind the fact that instead of treating it like a company or brand, she promoted it like a clinic, she herself used to
work for hours daily with doctors, even today majority of its clients come from doctors

2. Preparing business model:- VLCC focuses on three business segments - wellness services, training, and skin-care and body-
care products. It's hard to find another similar wellness services chain address this, the VLCC Academy of Training was opened
in 2001. It has 54 campuses across the world and every year it trains 8,000 professionals.

3.Establishing business model:- In 1989, Vandana Luthra found a company called VLCC as a Wellness center. initially, she stared
the company in Safdarjung Development Area New Delhi. Now VLCC has become famous not only nationally but internationally.
Over the years, they have built a strategic integrated Wellness & Beauty organization based on three pillars that consist of their
core business segments:

Wellness & Beauty Services: they operate 191 Wellness Centers & Beauty Clinics across 106 cities in India and 25 in 9 other
countries. Services offered include wellness, weight-management, laser, aesthetic dermatology and regular beauty salon
services. VLCC is the only player in its domain whose Wellness & Weight Management programmes carry the “Recommended
by Indian Medical Association (IMA)” stamp of approval. IMA is the national organisation of doctors of modern medicine, with a
membership base of over 330,000 doctors

Personal Care Products: they have leveraged our exclusive consumer database, and they insight into evolving beauty and
wellness needs to build and grow a diversified product portfolio in-house, and market over 118 skin-care, hair-care and body-
care products as well as nutraceuticals under the VLCC Natural Sciences, VLCC Slimmer’s, VLCC Shape Up and VLCC Wellscience,
BelleWave and SkinMTX, brands which are sold through over 110,000 retail store in India and to salons, spas and aesthetic
dermatology clinics globally. Majority of these products are manufactured at company owned manufacturing facilities, two in
India and one in Singapore.

Skill Development: they operate 94 VLCC Institutes of Beauty & Nutrition across 67 cities in India, making it one of the largest
professional training academy chains in beauty and nutrition segment beauty and nutrition segment. They train over 7,300
students annually and offer entry-level as well as skill enhancement courses in multiple disciplines in the beauty and nutrition
domain.

4.linkage with government schemes:- In a first in the fast-growing Wellness services segment in India, the Weight
Management and Wellness Programmes of leading Beauty & Wellness brand,VLCC now has the “Weight Management and
Wellness Program Recommended By Indian Medical Association(IMA) stamp. This was announced by the company today,
stating that it is the only weight management and wellness services player in India to have been givensuch a rating by the
IMA.The Weight Management and Wellness Program approval was received by VLCC after due diligence as well as a process
and technical expertise audit by IMA, covering the company’s wellness and weight-management delivery process and results
thereof.Speaking on the approval, Mrs. Vandana Luthra, Founder & Co-Chairperson, VLCC Group said, -We are indeed
encouraged to be recommended by IMA. It is further affirmation that VLCC’s scientifically validated solutions and delivery
processes are safe and effective. We have been able to achieve this distinction through consistent investment in R&D and highly
qualified professionals as well as sustained and strict adherence to best-in-class service delivery standards. VLCC has always
been the flag bearer of the industry by introducing the best, most scientific weight management and wellness solutions with a
clear focus on measurable outcomes. We will continue to invest in technologies, experts, methods and proprietary processes to
transform human lives.

5.Financing:- Annual Report pdf

6.HR policy:-
A FIT INDIVIDUAL…A FIT CORPORATE…A FIT ECONOMY…A FITTER NATION – A healthy corporate reflects the well-being of a
nation, and quality of human capital is an important contributor to the growth of any corporate.

Preventive health care holds enormous promise for the competitiveness of companies and for the country’s economy in the
global arena. In an era when the service sector is gaining pre-eminence, the value of the individual employee has increased
more than ever before. Employees with specialized skills are the focal point, on whose well-being and performance the
productivity of a company rests. In our bid to spread the message of preventive health care, VLCC has formulated a ‘Corporate
Wellness Program’, where we reach out to various executives working in a Corporate and do a complete wellness check, and
guide them to lead a healthy lifestyle.

Vlcc process

Step 1: Group Address by the Nutrition Expert

The complete workforce, together or individually will be addressed by the Nutrition expert.Information material on healthy
living and tips will also be given to them at this time.

Step2: Individual Health Assessment

Individual health assessment will be done for each executive. VLCC will set-up a booth in the office premises, where each
employee will get their individual wellness check done. Following activities will be done for each of them:

Body Composition Analysis

Skin and Hair Analysis with the Video Dermascope

Fitness Assessment

Endurance Test

Dietary recall through a questionnaire

Individual health assessment will be done for each executive. VLCC will set-up a booth in the office premises, where each
employee will get their individual wellness check done. Following activities will be done for each of them:

Special Offers for the participants

1 week of trial weight management programme at VLCC will be offered to all employees of your organization at a Special price.

Skin and Hair Analysis with the Video Dermascope

A different rate-card of VLCC services will be worked. These will be highly discounted prices which are not available to any
individual otherwise.

VLCC products will be made available for purchase at the corporate premises.

Individual Health assessment will be shared with each executive. At the same time a total fitness score of the organisation will
be shared with the management, with a copy of individual health assessment of all the employees.

Each executive will get the personal counseling based on his/her lifestyle, health assessment, etc. so as to direct them in the
right direction of becoming healthier. Suggestions will also be given to the management for encouraging the mantra of healthy
living on an ongoing basis.

7.marketing strategy:- VLCC is now set to open IPO and to offer two components: primary – fresh issue of Rs 300 crores and
secondary – sale of shares by existing shareholders comprising 23.69 percent of the pre-issue paid-up capitalIn the increasingly
competitive field of beauty and personal care (BPC), 30-year old brand VLCC has been able to continuously hold a significant
market share in the BPC segment. With 216 beauty clinics across 10 countries, it is one of the top players in the industry. The
company is now set to open IPO by the end of this quarter. For IPO, the company is going to offer two components:
primary – the fresh issue of Rs 300 crore and secondary – sale of shares by existing shareholders comprising 23.69 percent of
the pre-issue paid-up capital. The issue size will depend on the pricing of the shares being issued and will be decided closer to
the date of the issue.

Core Business Model

Founded by Vandana Luthra as a beauty and weight management services center in 1989, incorporated in 1996, the company
presently has three verticals as their core businesses: a) VLCC Wellness & Beauty Clinics (‘Wellness Clinics”), b) Personal Care
Products, and c) VLCC Institutes of Beauty & Nutrition.

The total revenue of our Wellness Clinics business has been Rs. 5,441.63 million in fiscal 2019, Rs. 4,806.25 million in fiscal 2020
and Rs. 3,416.29 million in fiscal 2021. The total revenue from the products business has been Rs. 2,499.53 million in fiscal
2019, Rs. 2,269.71 million in fiscal 2020 and Rs. 1,825.39 million in fiscal 2021. The company has grown the retail reach for their
personal care products business in India in the general trade and modern trade channels through a weighted distribution
strategy to cover over 110,000 stores. As for the institutes, between fiscal 2019 to fiscal 2021, the company trained ~10,000
students annually on an average at their Institutes as well as through participation in the Government of India’s ‘Skill India
Mission’.

Scope In The E-commerce

VLCC over the last several years has successfully extended the brand from just a services company to a services and products
brand in the overall wellness & beauty domain and is currently working towards making the transition from a brick-and-mortar
to an omnichannel presence.

VLCC products through e-commerce channels have increased from 6.4 percent to 9.6 percent to 26.4 percent of the total
product sales in India between fiscal 2019, fiscal 2020, and fiscal 2021, respectively. Such sales have increased by 129.1 percent,
from Rs 167.44 million in fiscal 2020 to Rs 383.59 million in fiscal 2021.The company has launched a mobile app for wellness &
beauty services, through which the company is working towards tracking the customer’s case history on diagnosis, clinical data,
fitness data, health risk assessment, with artificial intelligence to provide insights like behavioral health risks monitoring
customer progress. The VLCC also has a skill development mobile app that was launched recently and is in the process of up-
gradation will ensure that we digitize the end-to-end learning process for the students.

8. Strategic collaboration plan:-

VLCC and Saudi conglomerate Cigalah Group sign strategic partnership to launch VLCC Wellness Centres in Kingdom of Saudi
Arabia

The premier global beauty and wellness brand, VLCC, and leading Saudi business house and healthcare services and products
player, Cigalah, today announced a strategic partnership to launch VLCC Wellness centres in the Kingdom of Saudi Arabia (KSA),
starting with Jeddah.

VLCC’s entry into KSA will further strengthen its position in the Gulf Cooperation Council (GCC) region where it has already
established itself as a pioneer in the beauty and wellness industry, and currently operates 20 VLCC Wellness centres across UAE,
Oman, Bahrain, Qatar and Kuwait. VLCC has also been selling its range of skin care, hair care and body care products across GCC
and launched these products in KSA in 2014, which are available in leading retail chain stores across the country.

India’s beauty and wellness services brand, VLCC, partners with Minor International

VLCC, the India-based company with 340 clinics across 165 cities spread in 14 countries, needs no introduction in the beauty
and wellness service provider segment. The company will now foray into wellness hospitality with a strategic partnership with
Thailand-based hotel group Minor International. VLCC will operate the wellness spas in Minor International’s hotels as part of
the partnership.