Summer Internship Report

On

“Study on different Marketing Stratergies

adopted for the promotion of the app Grapido at
Inception Wave.”

Submitted by:

Priyam Matreja

BBA (3rd year)

Submitted in partial fulfillment for the awards of the degree of

BACHELORS OF BUSINESS ADMINISTRATION.

Department of Business Administration

Delhi global institute of Technology

Affiliated to Maharshi Dayanand University

Rohtak, Haryana

[1]
 Certificate

This is to certify that Miss. Priyam Matreja D/o Rajeev Matreja, student of Maharishi

Dayanand University has successfully completed her summer training project at Inception Wave,
from 10th July 2020 to 10th august 2020.

The candidate has worked on “Study on different Marketing Stratergies adopted for the
promotion of the app Grapido at Inception Wave.” During her training period, she was found to
be sincere, hardworking, and inquisitive and result Oriented

We wish her all the very best for her future endeavors.

Name- Priyam Matreja

Registeration No- 191380056

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 ACKNOWLEDGEMENT

I have taken efforts in this project. However, it would not have been possible without the kind
support and help of many individuals. I would like to extend my sincere thanks to all of them

I am highly indebted to my mentor Ms. Mukta Goel for their guidance and constant supervision
as well as for providing necessary information regarding the project & also for providing
necessary information regarding the project & also for their support in completing the project . I
would like to express my gratitude towards and thanks to industry person for giving me such
attention and time.

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 INDEX
Chapter 1- Introduction
1.1 Executive Summary
Chapter 2- Industrial sector profile
2.1 Introduction
2.2 Their Product
2.3 Services
2.4 Growth and opportunity
Chapter 3- Company profile
3.1 Review
3.2 Company’s logo
3.3 Company vision
3.4 History of the company
3.5 Different location of the company
3.6 Human Resource Consulting
3.7 Market share and position of the company
3.8 SWOT analysis
Chapter 4- Department details
4.1 Chart showing different department
4.2 Snapshot of various department
4.3 Areas of training
4.4 Roles and Responsibilities of the area
4.5 Training method adopted
Chapter 5- Result Methodology
5.1 Findings
5.2 Suggestions and conclusion
Chapter 6- Learning and value addition
6.1 Challenges faced during internship
6.2 Usefulness of training

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 Chapter 1-
Executive Summary

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 INCEPTION WAVE is an organisation that combines the entrepreneurial innovation driven
mindset of an emerging vibrant youth community with the colossal upsides and tremendous
convenience that comes with the effective connection and collaboration. Our vision is to
effectively enhance professional culture by enabling our users to find the people and
communities there personal and professional interests align with. This is envisioned as a process
that will compartmentalize and segregate online spaces on our services via parameter such as

geographical location, interests, experiences and potential prospects. Inception Wave is a tech-
based startup, currently working on developing a social media platform to bring together like-
minded individuals and help them improve their productivity by collaborating and achieving
common goals and milestones.

Inception Wave is a student driven tech organisation aims to deliver quality rich products and
bring like-minded individuals together to achieve common goals. The organisation helps these
individuals by bridging the gap between industry standards and the vibrant youth communities
having similar interests and collaborating with industry experts to effectively enhance an
efficient work aesthetic.

Inception Wave has a significant presence across the country and continues to inspire a culture
for an innovative tomorrow.

We present an opportunity to students to step out of the conventional curriculum, and be part of a
non-scholastic path infused with innovation, personal betterment and inner growth. These
students of different backgrounds and colleges collaborate and result in a dynamic and flexible
team. These teams independently work on planning, development, execution and management of
events, projects and self sustaining community spaces.

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 CHAPTER 2-
Industrial Sector Profile

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 Inception Wave Delhi Technological University Chapter is a student-led and student-driven
enterprise of DTU which started with a vision to provide a platform for like-minded individuals
to cooperate and improve their skills by collaborating with industries and dealing with real-world
problems with their creative and innovative solutions.

Social networking platforms have marked great milestones in the field of learning and
interactivity. Younger generations using digital mediums use social media platforms to exchange
their thoughts, knowledge and feelings. Hence by doing these, educational landscape is highly
influenced. Around 64% of college going students uses and posts on social media platform
during their schooling hours. Students are learning and adapting to use of new technologies and
enhancing their skills, therefore, experiencing the life through more than just assignments and
textbooks.

a. Objective:

The objective of this research is to enhance the usage of social media in the benefit of
college students and similar communities, connect them likeminded individuals and
providing a platform where they can contribute and learn from others at the same time. The
research examines usage of social media platforms, illustrating how people use particular
social media platforms and how a better platform can help them in approaching their
“project partners” or “team mates”. Each platform provides various features and differs in
terms of functioning to some extent. Therefore a suitable platform is required that aims at
connecting people that helps in enhancing the skills and adding benefits in terms of career
and knowledge acquisition.

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 b. Problem Identification & Definition:

Many college students using social networking platforms are overwhelmed by vast
knowledge available in the field of education. Problem starts with the limitations of social
media in assisting students to search, find, and reach out to the ones having similar
interests in some fields. Hence it becomes difficult in finding project partners or team
mates to work upon a particular project or on same technology. This requires need to
recognize a platform that serves the purpose.

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 Their Product-

Social networking platforms and social media has become the important part of every field
nowadays. Addressing the drawbacks of present social media platforms in connecting similar
skilled people, this paper represents an overview of the best use of social networking sites and
highlights the importance of using this application as a medium of connection with likeminded
individuals around you, work together to nurture your skills and follow your passion to achieve
common goals and milestones.

Grapido is a flagship product of Inception Wave, for users to find accurate people based on
similar areas of interest and ambitions. It has been conceived of as a platform to effectively
promote skiII deveIopment and be a substantial medium via which inception Wave seeks to
realize its vision of significantly bettering work-culture.

Grapido is a consequence of a collaborative spirit that has been at the heart of lnception Wave.
We attempt to accentuate what distinguishes you and deliver a professional and more meaningful
edge to your work, product, aspirations, interests, hobbies and passions.

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 According to these authors, the Social media is the way to provide the motivation to participate
the college students to help them to make projects, develop new ideas in the IT industry and
supports the nation to be developed .Students also aware about new technologies and researches
which will help them in future. It encourages the student’s participation in the educational field.
There were many hypotheses on this topic. The first was the use of the social media application
by the people towards their education field. The results shows the positive attitude towards the
use of the social networking sites in their education field and therefore thus hypothesis was
highly supportive. On the other hand, it was found that students mostly used the social
application websites for their work and for their interaction. Teachers also connect the students
through these sites and perform their work to provide knowledge and thus this hypothesis 2 was
also supportive. The attitude of the people towards social sites was positive and eager intention
to use it. They used it very efficiently and in good manner to learn various things related to them
and thus this hypothesis was also supportive. So we can conclude that fresh minds use the social
media application very frequently.

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 Services-

Services provided by us include functional and all-inclusive web applications with popular user
friendly frontend (React, Vue, Sevelte) and backend frameworks.

Designing the structure and architecture of the applications followed by modelling / prototyping
them for review.

Development of the application according to the client requirements.

SEO and Web Optimisations.

Developing the designs / prototype aligning with the client specifications.

Structuring and designing the applications, incorporating UX / UI design elements for visually
stunning and plausible Web applications.

Optimising applications for maximum speed and scalability.

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 Performing Testing and Q&A for improving the application before release.

Maintenance and support once the product is released to keep up with and persevere the changes.

Growth and opportunity-

INCEPTION WAVE has a large presence across the country. The projects executed by Inception
Wave as an organization already have more than 3000 downloads on the Google play store. A
group of around 5000 talented knowledge holders are working effectively in more than 40
communities maintaining the quantity of the projects. The internship programs spread throughout
have a very efficacious response in various domains of marketing, content writing, HR and
graphic designs with an exaggerated number of 2500 and growing.

[13]
 CHAPTER 3 -
Company Profile

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 Inception Wave Delhi Technological University Chapter is a student-led and student-driven
enterprise of DTU which started with a vision to provide a platform for like-minded individuals
to cooperate and improve their skills by collaborating with industries and dealing with real-world
problems with their creative and innovative solutions.

We aim to create a platform to build and solve real problems working with NGOs, NPOs and
Social Organisations to create a tangible social impact by developing solutions in various
domains which include:

 Web Development
 App Development
 Technology Consulting
 Business & Marketing Solutions
 HR Consulting
 Design Solutions

We also conduct various workshops and training seminars to make sure our members are
equipped to make the next big thing happen.

Inception Wave has a large presence across the country. The projects executed by Inception
Wave as an organization already have more than 3000 downloads on the Google Play Store. A
group of around 5000 talented knowledge holders are working effectively in more than 40
communities maintaining the quantity as well as the quality of the projects. The internship

[15]
 programs spread throughout have a very efficacious response in various domains of marketing,
content writing, HR and graphic designs with an exaggerated number of 2500 and growing.

Though we’ve grown since our founding, we’re still the same agency at heart. Let us help make
your dreams a reality. Are you ready to set your brand or business on the path to success? Give
us a call today and see what we can do for you.

WEB DEVELOPMENT
Services provided by us include functional and all-inclusive web applications with popular user
friendly frontend (React, Vue, Sevelte) and backend frameworks.

Designing the structure and architecture of the applications followed by modelling / prototyping
them for review.

Development of the application according to the client requirements.

SEO and Web Optimisations.

Developing the designs / prototype aligning with the client specifications.

Structuring and designing the applications, incorporating UX / UI design elements for visually
stunning and plausible Web applications.

Optimising applications for maximum speed and scalability.

Performing Testing and Q&A for improving the application before release.

Maintenance and support once the product is released to keep up with and persevere the changes.

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 -Development of fully functional web applications using popular frontend and backend frameworks.

- Designing the structure and architecture first followed by modelling / prototyping the application for
review.

- Development of the application according to the client requirements.

- Developing the designs / prototype aligning with the client requirements.

- Structuring and designing the applications, incorporating UI / UX design elements for visually stunning
Web applications.

- Optimising applications for maximum speed and scalability.

- Performing Testing and QA for improving the application before release.

- Maintenance and support once the product is released to keep up with changes .

APP DEVELOPMENT
Developing fascinating and daunting Android and iOS applications in a wide variety of
languages.

Analyzing the specifications and designing / modelling the application to align with the
requirements.

Deciding and drafting the UX / UI elements for visually grasping applications apt for the latest
mobile platforms.

Development of functional all-inclusive applications using popular frameworks such as Kotlin,

Flutter & Java.

Optimising and testing the application at various platforms in advance of release.

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 Deployment of the application as well as support for maintaining, updating and persevere the
application.

- Developing various Android and iOS applications in a wide variety of languages.

-Analyzing the requirements and designing / modelling the application aligning with the requirements.

- Deciding and designing the UI/UX elements for visually stunning applications fit for popular mobile
platforms.

-Development of fully functional applications using popular frameworks such as Kotlin, Flutter & Java.

-Optimising and testing the application for different platforms before release.

-Deployment of the application as well as support for maintaining and updations for the application.

TECHNOLOGY CONSULTING
Development and restful API’s.

Testing of the APIs for errors and addressing security issues along with the vulnerabilities.

Deployment of apps and services on various industry platforms like GCP, AWS, Azure etc.

Developing apps with the intent of advancing with the benefits of shifting over to cloud
platforms.

Maintaining the code base of projects for updates and faults within.

We also update the existing software of our clients to fit in with new technologies.

Optimise existing software solutions to address performance and security issues as well.

Expertise in various frameworks like React, Vue, Sevelte.

Work on data analytics and google analytics.

● Development of restful APIs

● Testing of the APIs for errors and addressing security issues and vulnerabilities

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● Development of the apps with the intent to take advantage of the benefits of shifting over to
cloud platforms

● Maintaining the code base of projects for updates and faults within.

● Update the existing software to fit in with newer technology

● Optimising existing software solutions to address performance and security issues

● Expertise in various frameworks like React, Vue, Sevelte

● Work on Data Analytics and Google Analytics.

Business and Marketing Solutions-

Management & Operations- Business development, market expansion or reach expansion by
implementing online and offline marketing techniques supported by targeted market research.

Business Development- Identifying the weaknesses and providing our clients with relevant solutions &
Increasing profitability by building strategic partnerships and making strategic business decisions.

Online / Offline Marketing- Identifying effective ways of advertising or picking the right agencies
thereby helping our clients and their products to increase their outreach.

Market Research- Identifying a specific market by researching on the competitors and by consumer
analysis using the appropriate statistical tools for clients to take strategic decisions.

Market Entry- Providing market entry options by analyzing market potential, competitor analysis,
market share analysis and risk analysis to make informed strategic decisions while entering a new
market.

Pricing Strategy- We employ pricing strategies for our clients which can help them optimize their
profits while working towards capturing a sizable market share.

VISION-

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 ~Provide job opportunities.

~Our platform gives users wider explosure and helps the users to gain experience.

~Developing a quality network of like-minded people.

~It regulates the cash flow to increase revenue generation.

Company’s Logo-

Inception Wave is a tech organisation focusing on building quality rich products and bringing
like-minded individuals together to achieve common goals & bridging the gap between industrial
tycoons and innovation driven youth communities having aligned interests.

The team is trying to redefine the work culture and help people collaborate and aim at creating a
social impact by enabling them to effectively enhance an efficient culture.

It enhances the entrepreneurial innovation- driven mindset of an emerging youth community.

Inception Wave has a significant presence across the country and continues to inspire a culture of
an innovative tomorrow.

Company’s Vision-

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Inception Wave DTU is one such student-led and student-driven enterprise of DTU which started
with a vision to provide a platform for like-minded individuals to cooperate and improve their
skills by collaborating with industries and dealing with real-world problems with their creative
and innovative solutions.

Building a work culture and a collaborative environment for students to upgrade their technical
skills by working on real-world projects. To create a platform for growth while working with
NGOs, NPOs and Social Organisation & generate a tangible social impact by developing
solutions in various domains.

Inception Wave DTU Chapter started as an individual organization aspiring to fill the
opportunity gap of our socially conscious clients with the same professional, result- oriented and
highly efficient operational assistance.

Our team consists of aspiring individuals from versatile domains working collectively to achieve
perfection by following a holistic approach in the technical domain.

History of the Company-

Inception Wave DTU has served reaching out to various businesses & organisations regionally
and globally. With the many years of experience the team has to offer, we have attained a
technical scope for solutions, useful insights and innovative support to turn our clients dreams
into reality while overcoming all obstacles. Feel free to reach out to any of our satisfied clients,
for a feedback on our delivery and performance.

Human Resource Consulting-

Policy Development - Helping clients develop and streamline HR policies including hiring,
disciplinary conduct, firing, workplace violence, etc.

Talent Acquisition - Help in hiring quality employees through improvements in employment

branding, sourcing candidates, screening and selecting top candidates, and processing them
through the hiring process.

Performance Management - Optimization of the employees’ performance by creating an

environment where people perform to the best of their abilities to produce the highest-quality
work, most efficiently and effectively.

Training and Development - Conducting training sessions and implementing HR strategies that
align your workforce with your business objectives.

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 MARKET SHARE AND POSITION OF THE COMPANY-
Inception Wave has a large presence across the country. The projects executed by Inception
Wave as an organization already have more than 3000 downloads on the Google Play Store. A
group of around 5000 talented knowledge holders are working effectively in more than 40
communities maintaining the quantity as well as the quality of the projects. The internship
programs spread throughout have a very efficacious response in various domains of marketing,
content writing, HR and graphic designs with an exaggerated number of 2500 and growing.

SWOT Analysis-
SWOT weakness examples vary as well, depending on your overall social media marketing goals
and business objectives. Usually, the biggest weakness that most types of businesses report with
social media campaigns is the inability to scale or maintain their efforts. Another common
weakness is the lack of social media analytics tools they need to track and monitor campaign
results.

These examples make it easier to understand what SWOT stands for in business. It’s more than
just auditing a campaign. It’s about assessing other outside factors as well that can impede or
accelerate your success.

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 Chapter 4-
Department Details

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[24]
  Area of Training

Basically, social media networking sites is used as a business tool for all the people.
According to an application makes a way of interaction between users and technology.
Social networking sites helps user to learn new skills with specialized persons. Bruno
explained that the social application can be used as very valuable features. It provides the
knowledge, experience and information about upcoming technologies. With the help of
these features. it is possible to achieve integration and effectiveness of the software.
According to these authors, the Social-media is the way to provide the motivation to
participate the college students to help them to make projects, develop new ideas in the
IT industry and supports the nation to be developed.

Students also aware about new technologies and researches which will help them in
future. It encourages the student’s participation in the educational field. There were many
hypotheses on this topic. The first was the use of the social media application by the
people towards their education field. The results shows the positive attitude towards the
use of the social networking sites in their education field and therefore thus hypothesis
was highly supportive. On the other hand, it was found that students mostly used the
social application websites for their work and for their interaction.

Teachers also connect the students through these sites and perform their work to provide
knowledge and thus this hypothesis 2 was also supportive. The attitude of the people
towards social sites was positive and eager intention to use it. They used it very
efficiently and in good manner to learn various things related to them and thus this
hypothesis was also supportive. So we can conclude that fresh minds use the social media
application very frequently.

[25]
 Roles and Responsibility-

 Nation-wide Recognition
 Letter Of Recommendation
 Access to all the Events, Workshops and Seminars.
 Pre-Placement Offers.
 Chance to work on company projects.
 Networking and Skill Development.
 Personality Development Training.
 One-to-one guidance from the Directors, CEO and CTO of the company around the
clock.

Training Method Adopted-

 Study design briefs and determine requirements.

 Schedule projects and define time constraints.
 Conceptualize visuals based on requirements.
 Prepare rough drafts and present ideas.
 Develop illustrations, logos and other designs using software or by hand.
 Use the appropriate colours and layouts for each graphic.
 Work with the copywriters and creative directors to produce the final design.
 Test graphics across various media.
 Business development and market expansion / market reach by implementing online and
offline marketing techniques supported by targeted market research and surveys.
 Market Entry strategy for a new brand/product and creating opportunities for market
penetration in case an established brand is focusing on growth.
 Identifying the weaknesses and providing them with relevant solutions increasing the
profitability by building strategic partnerships and business decisions.
 Identifying effective ways of advertising or picking the right agencies and thereby
helping our clients and their products to increase the outreach.
 Identifying a specific market for researching the competitor and consumer analysis using
the appropriate statistical tools for clients to take appropriate decisions.
 Providing our clients with market entry options by doing in depth analysis of market
potential, competitor analysis, market share analysis and risk analysis, thus helping them
in making informed deliberate decisions while entering a new market or launching a new
product.

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  We employ pricing strategies for our clients which can help them optimize their profits
while working towards capturing a sizable market share.
 Helping clients develop and streamline HR policies including hiring, disciplinary
conduct, firing, workplace violence, etc.
 Helping organisations in hiring quality employees through improvements in employment
branding, sourcing candidates, screening and selecting top candidates, and processing
them through the hiring process.
 Optimization of the employees performance by creating an environment where people
perform to the best of their abilities to produce the highest-quality work most efficiently
and effectively.
 Conducting training sessions and implementing HR strategies that align your workforce
with your business objectives.

[27]
 Chapter 5-
Result Methodology

[28]
The finding and implications explained. In this research enables the students to use social media
with more purpose to create effective strategy in order to engage themselves. With the growth of
mobile application and social interaction, students can connect themselves with like - minded
individuals around them to achieve common goals. They can showcase their talent and learn
from others at the same time. Hence, helping students to grow and develop their skills.

Helping organisations in hiring quality employees through improvements in employment

branding, sourcing candidates, screening and selecting top candidates, and processing them
through the hiring process.

Optimization of the employees’ performance by creating an environment where people perform

to the best of their abilities to produce the highest-quality work most efficiently and effectively.

Inception Wave has a large presence across the country. The projects executed by Inception
Wave as an organization already have more than 3000 downloads on the Google Play Store. A
group of around 5000 talented knowledge holders are working effectively in more than 40
communities maintaining the quantity as well as the quality of the projects. The internship
programs spread throughout have a very efficacious response in various domains of marketing,
content writing, HR and graphic designs with an exaggerated number of 2500 and growing.

[29]
 Chapter 6 –
Learning and Value
Addition

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 My internship at Inception Wave was a great experience . With this empathetic, supportive, and
guiding teachers, this internship helped me reach this goal. To be honest it was a really a roller
coaster experience for me as there were times when I couldn’t give my best to the tasks or nearly
completed on time. It showed me the importance and value of time. I came across with the great
mentors who taught me some wonderful aspects of life that were leadership qualities, handling
worst situations and many more things.

Through my internship experience I develop a positive attitude and understood a bit about a
corporate world. There were times where I did lack about some things but chose not to give up
but instead work harder for it. I would not have the knowledge and experience I have today if it
were not for the internship. I look forward to where my career in corporate world would take me.

At the end I would like to conclude that ‘Strive for progress not for perfection’, a quote from
famous writer.

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 TASKS AND ABOUT INCEPTION WAVE

In total there were 9 tasks and I completed 8. All 8 tasks which I performed I would like to tell
you about them-

 To study about atleast 5 start up companies that have grown during this pandemic.
 Secondly to study about why the festive season is important for business.
 Then we have to interact with different people regarding inception wave basically to
make this company more popular.
 Next was to advertise their product grapido, it was really a fun task.
 Then making a presentation on Inception wave and Grapido. It was a team work.
 An online session in which there were quiz and games round.
 It was to compare Linkedin and Grapido.
 And last one this was to write my overall experience at Inception Wave.

So , I want to say this internship have helped me in lot many things like managing time,
completing tasks with full efforts, also how to handle things easily. Except for all these tasks
there were online sessions in which we can show our talents. So overall it was a fun doing
internship here. I also learned about their app or product Grapido very well. It was overall a
wonderful experience.

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 Bibliography

https://inceptionwavedtu.com/

https://www.researchgate.net/publication/
342816568_Grapido_Social_media_and_building_a_connected_college

https://grapido.netlify.app/home

https://us.norton.com/internetsecurity-how-to-how-to-recognize-and-protect-yourself-
from-cybercrime.html

https://www.slideshare.net/kaviarasanselvaraj/swot-analysis-kaviarasan-sslideshare

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