EnFresh Pest & Hygiene Services Sdn. Bhd.

NAME NURUL AKASHAH BINTI MOHAMAD JAAFAR

STUDENT ID 2019219604

PROGRAMME AS253

GROUP AS2536A2

LECTURER’S NAME DR SITI NORASMAH BINTI SURIP

COURSE ENT600 TECHNOLOGY ENTERPRENEURSHIP

ASSIGNMENT 1 CASE STUDY

TITLE ENFRESH PEST AND HYGIENE SERVICES SDN. BHD

CASE ANALYSIS
 ACKNOWLEDGEMENT

Bismillahirrahmanirrahim,

Mainly, I thank Allah S.W.T for His blessings and guidance, which allowed me to complete
my case study analysis on time.

Also, I would like to express my gratitude to our beloved lecturer, Dr Siti Norasmah Binti
Surip for her guidance and advice which help me to write this case analysis by myself. I offer
my sincere appreciation for the learning opportunities provided. My completion of this case
study could not have been accomplished without the support of my classmates and my family
who understood me for me to successfully write my case analysis.

Finally, I’d like to express my gratitude towards everyone who has been contributed directly
or indirectly in my analysis so I able to effectively conclude this case study.

1
Table of Contents

ACKNOWLEDGEMENT .................................................................................................................... 1
LIST OF FIGURES .............................................................................................................................. 3
LIST OF TABLES ................................................................................................................................ 4
1.0 EXECUTIVE SUMMARY....................................................................................................... 5
2.0 INTRODUCTION........................................................................................................................... 6
2.1 BACKGROUND OF STUDY .................................................................................................... 6
2.2 PROBLEM STATEMENT ........................................................................................................ 6
2.3 PURPOSE OF THE STUDY ..................................................................................................... 7
3.0 COMPANY INFORMATION ....................................................................................................... 8
3.1 COMPANY BACKGROUND ................................................................................................... 8
3.2 ORGANIZATIONAL STRUCTURE ....................................................................................... 9
3.3 PRODUCTS/SERVICES ......................................................................................................... 10
3.4 BUSINESS, MARKETING AND OPERATIONAL STRATEGY ...................................... 11
3.4.1 BUSINESS STRATEGY ................................................................................................... 11
3.4.2 MARKETING STRATEGY ............................................................................................. 11
3.4.3 OPERATIONAL STRATEGY ......................................................................................... 11
3.4.4 FINANCIAL ACHIEVEMENTS ..................................................................................... 12
4.0 COMPANY ANALYSIS .............................................................................................................. 13
4.1 STRENGTHS, WEAKNESSES, OPPORTUNITIES, AND THREATS ANALYSIS
(SWOT) ............................................................................................................................................ 13
4.2 CONSUMER TREND CANVAS (CTC)................................................................................. 14
5.0 FINDINGS AND DISCUSSION .................................................................................................. 15
5.1 FINDINGS ................................................................................................................................. 15
5.1.1 Problem 1 – Using too many UV lights ............................................................................ 15
5.1.2 Problem 2 – Expensive equipment ................................................................................... 15
5.2 DISCUSSION ( Alternate Solution) ........................................................................................ 16
5.2.1 Solution for problem 1 ....................................................................................................... 16
5.2.2 Solution for problem 2 ....................................................................................................... 16
6.0 CONCLUSION ............................................................................................................................. 17
7.0 RECOMMENDATIONS AND IMPROVEMENT .................................................................... 18
8.0 REFERENCES .............................................................................................................................. 19
9.0 APPENDICES ............................................................................................................................... 19

2
LIST OF FIGURES

Figure 2.2 shows the organizational structure of the company

Figure 3.3.1 shows the Makfor® Q

Figure 3.3.2 shows The Décor 40 UV Light insect trap

Figure 4.2 shows the Consumer Trend Analysis (CTC) of the company

3
LIST OF TABLES

Table 1 shows the SWOT Analysis of the company

4
1.0 EXECUTIVE SUMMARY

In this case study, we will be focusing on pest control and hygiene. Through this study, I
got the opportunity to research the company which is EnFresh Pest & Hygiene Services Sdn.
Bhd. This company is located at 35, Jalan Bakawali 48, Taman Johor Jaya, 81100 Johor
Bahru, Johor, Malaysia. There are services which were provided by this company which is
fumigation and pest control, also supplying of related hygiene and chemical products. This
company is managed by a great team consist of licensed and trained pest control technician
with extensive exposure in different industry segment. This company, Enfresh, offers a
variety of affordable and specialized pest control services that can give all the solutions to the
pest environmental concern.

During this analysis, we can also evaluate the company’s growth using SWOT review,
which will pinpoint the company’s strength, weakness, opportunities and lastly threats. We
also can find the concern or problems that are raise by their clients and gives ideas which will
solve the problem after SWOT analysis is done. This analysis may assist the company in
improving their performance to compete with other competitors.

There are problems regarding fly trap after the analysis has been done. The Fly Trap is the
innovation's focal point, and it has a standard product style. We wanted to create a fly trap
that could be utilised as a decorative piece in a customer's house while also trapping insects
to keep them away so that the house is in a good condition. A fly trap that looks like a lamp
that emits red or RGB light, for example fragrance, as well as a wall-mountable device.

5
2.0 INTRODUCTION

2.1 BACKGROUND OF STUDY

The course Technology Enterpreneurship (ENT600) able to encourages students to use

their entrepreneurial skills to develop advanced technology or products that can be used to
launch and grow a technology-based business. In this study, we will look at EnFresh Pest &
Hygiene Services Sdn. Bhd. This company is the best value in pest control industry by
offering high-quality, sustainable, and cost-effective products.

In this study, we will analyze the drawback and strengths certain products by using
SWOT and CTC analysis. The students will then do some innovation that will help the
company boost its results and identify its strengths and limitations. This also will provide us
with experience regarding how to analyze the product or services.

2.2 PROBLEM STATEMENT

House flies are commonly found at homes and business premises in Malaysia. For the
consequence, the fly carry bacteria that are harmful toward human be in contact with us.
Therefore, we must control these bugs to prevent any disease that will cause fever and
diarrhea. As a result, house flies must be eradicated not only in one’s own home, but also in
commercial and public spaces such as livestock farms, restaurants, fish markets, and other
places where monitoring and controlling house flies is more difficult than in a closed
environment. Sanitation and insecticide spray are two alternative methods for controlling and
destroying house flies, although they can be harmful to human and animal health. As a result,
we must devise a cautious solution to the house fly problem. To counter this issue, we did
significant adjustments to existing product and came up with the concept of designing a
suitable bug trap. Furthermore, we must create a chemical substance to lure house flies in
order to place a bug trap at the bottom of the product that is safe for humans and animals.

6
 2.3 PURPOSE OF THE STUDY

The bug trap will be beneficial if it has a large fleet of electric grids that can rapidly
eliminate houseflies coming from every source. The goal of this research is to grasp the
concept and process of technology entrepreneurship through language and communication.
Also, to show management and entrepreneurship skills in spotting technology-based market
opportunities. Therefore, students can analyze the company by their SWOT and CTC
analysis.

7
3.0 COMPANY INFORMATION

3.1 COMPANY BACKGROUND

EnFresh Pest & Hygiene Services Sdn. Bhd is a professional company that provides
cost-effective pest control services. This company also supply hygiene and chemical
products. The company started their pest control business in 2005 and located at Johor
Bharu. EnFresh is led by a well-trained technician with licensed specialize in pest
control. Their services are guarantees safe yet potent chemical products which
eliminate pests but leaves the client safe and healthy. EnFresh company has received
numerous certificates and awards from international and local organizations such as
Afas Australia, Aib International, Pcam, pest control operator license.

Enfresh Pest & Hygiene technology are both secure and simple to implement.
Various periods of growth and innovation have resulted in a big customer's approval
of their items. Their items, according to our information, can attract customers from a
variety of areas. Their goods are widely used in a variety of settings, including
businesses, schools, restaurants, and residences.

Fly traps, insect control, rat control, sanitizer, and other products are the company's
major products. Pantai Hospital Batu Pahat, Mydin, and others all gave them positive
feedback on their products. It demonstrates that their services are ideal for those who
trust Enfresh Pest Services' effectiveness and long-term viability.

8
3.2 ORGANIZATIONAL STRUCTURE

Managing director
Selina Foo

General Manager
Ramalingam A/L
Sathianadan

Financial Human Resources Marketing Production

Supervisor
Manager Nur Kamila Abdul Manager Manager
Satish Mohan
Jacquelene Chung Razak Stephanie Ng. Jason Wang

Figure 2.2 shows the organizational structure of the company

9
3.3 PRODUCTS/SERVICES

Enfresh Pest & Hygiene Services Sdn. Bhd. Is a prominent pest control company
that offers a wide array of goods and services to address common pest problems as
well as mosquito and termite management.

Ant gels, like as Makfor® Q, are one of Enfresh Pest & Hygiene Services' products.
It's an insecticidal bait that may be used to quickly manage a variety of ant species. It
features a one-of-a-kind formulation that produces an odourless, non-staining,
translucent, viscous liquid that is virtually invisible when handled. Makfor® Q also
contains the bittering ingredient Bitrex, which protects against accidental intake.

Figure 3.3.1 shows the Makfor® Q

This company is well known for a few pest management devices, including the
ExoRoach Cockroach Trap, which is one among them. The ExoRoach Cockroach
Trap uses a chemically trapping technique that is both simple and inexpensive.
Cockroaches will come across the Exoroach Cockroach Trap when they pursue their
natural instincts of hunting for meals and harborage locations, nighttime. Upon
sensing the meal given, they would be drawn into the trap.

Enfresh as well manufactures fly traps, including the Decor 40 UV light insect trap.
This merchandise is a newer version of environmentally friendly system that features
an attractive decoration layout as well as efficacious yet undetectable fly control. UV
light is used to attract flying insects and hold them permanently on glue boards in
these types of traps. It's perfect for locations within which fly control requires to be
covered up, such as diners, guesthouses, dining areas, and other open areas.

10
 Figure 3.3.2 shows The Décor 40 UV Light insect trap

3.4 BUSINESS, MARKETING AND OPERATIONAL STRATEGY

3.4.1 BUSINESS STRATEGY

The company smartly and carefully pick well-presented staff to provides best
services and satisfy the customers. The company trained their workers for them to
handle their work productively. They also provide innovative technology and try their
best to fulfil customers needs. They also give resources and facilities which make it
easier for their workers and meet their requirements to be best business partner.

3.4.2 MARKETING STRATEGY

The company already produce many products such as fly trap, ant glue, sanitizers
and many more, therefore they can supply the products to other companies that needs
the products in Malaysia. Enfresh provides these products because there is high
demand regarding pest control which are harder to control without the equipment.
These products are very helpful in our daily life.

3.4.3 OPERATIONAL STRATEGY

Enfresh met its goal in making sure all our personnel are well enough and their
consumers are our top priority. Enfresh started out as a professional service provider
that focused on newer construction sites, offices, and hospitals. They have created and
supplied their original merchandise according to their own branding over the ages.
They broadened their market segments with the new feature, including restaurants,
schools, and shopping malls. The Enfesh firm develops contemporary insect traps that
use UV-light technology to attract and trap flying insects.

11
3.4.4 FINANCIAL ACHIEVEMENTS

This company are surely financially stable in Malaysia. Throughout 2008, they
have met their monthly objective of RM 250 k on total by performing services
activities. Various companies including such Tian Li Property Construction Sdn.
Bhd., EcoFlora, R&F Sales Gallery, and Mydin Mohammed Holdings Sdn. Bhd.
awarded them numerous contracts and works. After a few years, they were able to
maximize their revenues by marketing their goods to additional market segments such
as schools, restaurants, home usage, as well as providing services. They can
accomplish up to RM 550 k per month with the new market segment. Enfresh
Company earned roughly RM 6 million in a year, and they were pleased with their
results.

12
4.0 COMPANY ANALYSIS
4.1 STRENGTHS, WEAKNESSES, OPPORTUNITIES, AND THREATS
ANALYSIS (SWOT)
STRENGTHS
• Managed by a well-trained
technician which has licensed
and certified for pest control
• Competent and trustworthy
services which satisfy and
supportive of customer’s needs
• Wide variety of Fly Trap which
in different size to accommodate
customer’s taste
OPPORTUNITIES
• Fly traps are perilous parameters
that assist
sellers in catching insects to
maintain cleanliness in their
business area
• The adhesives are non-toxic,
odourless, and clean, and they
don't affect the material's surface.
Table 1 shows the SWOT Analysis of the company
WEAKNESSES
• The budget to advertise the
services widely is not sufficient
• Most of the products has been
appeared regularly
• The brand is poorly presented
which led to poor product and
bad customer services
THREATS
• Pest control industry is
competitive as they also produce
same product
• More appealing and trendy
designs, such as a hanging
flowerpot with red/RGB lights,
should be developed by the
company.
13
4.2 CONSUMER TREND CANVAS (CTC)

Figure 4.2 shows the Consumer Trend Analysis (CTC) of the company

14
5.0 FINDINGS AND DISCUSSION

5.1 FINDINGS

EnFresh Pest & Hygiene Services Sdn. Bhd has been analyze to identify the
weakness in their products. This analysis may improve their revenues in the markets.
The enhancement can be used to produce a good fly trap that will satisfy customer’s
needs.

5.1.1 Problem 1 – Using too many UV lights

The fly usually attracted by UV lights. But these can cause harm towards skin
humans particularly in large range. However, it also could attract insects and kill
harmful bacteria.

5.1.2 Problem 2 – Expensive equipment

Because you must deal with fewer customers, an expensive product will almost
always result in less customer service. Customers will be looking for things that are
both economical and of good quality. Customers may hesitate to spend money on an
expensive item if it is too expensive. Because most customers are moderate, if the
product is too expensive, the corporation will be impossible to make a profit if the
user is not interested in purchasing it.

15
5.2 DISCUSSION ( Alternate Solution)

From the analysis, we can identify the problems that has to be solve. There is
probably more problem that should be discussed. However, we will be focus on these
two major problems which are too many UV lights used and expensive equipment.

5.2.1 Solution for problem 1

Even though insects are more attracted to UV lights, RGB Led lights are suitable
to replace UV lights to use in the insects’ trap. However, the trap may not be efficient
as the light has been replaced.

5.2.2 Solution for problem 2

The bug trap will be less expensive than others since our improvements to the
company's present product will use Polyphenylene Sulfide (PPS) Polyetherimide, a
low-cost, high-quality polymer.

16
6.0 CONCLUSION

To summarise, the SWOT and CTC analyses assisted the organisation in identifying its
product shortcomings and limitations. The restriction was transformed into a fly trap that
resembles a lamp that emits red or RGB LED lights, as well as a scent and a wall-mountable
light product. Consumers will be pleased by the product's inventiveness, which is supported
with a reasonable price and great quality. It also offers multi-functionality to customers while
taking up less space. It also has a wonderful perfume that both attracts insects and makes the
place smell nice.

17
7.0 RECOMMENDATIONS AND IMPROVEMENT

There are a few alternatives we can do to upgrade the existing products into a very
friendly and safe products. One of the solutions are the RGB LED lights were chosen as a
replacement for the UV lights. This is because RGB LED lights are more environmentally
friendly and are less likely to hurt human skin. The RGB LED lights may produce the same
amount of light as the UV lights. Furthermore, because RGB LED lights can provide a
variety of colours, they make the surroundings more attractive when installed. The company
also need to upgrade the trap so that it will be less expensive. We can use Polyphenylene
Sulfide (PPS) Polyetherimide, it is because PPS is rigid, and opaque polymer. It also easily
processed as well as its toughness increases at high temperatures.

18
8.0 REFERENCES

1. EnFresh. (n.d.). Retrieved from https://enfreshpest.com II.

2. Patel, A. (n.d.). The 13 Companies for the Best Termite Control in Malaysia.
Retrieved from https://www.trustedmalaysia.com/best-termite-control-malaysia/

9.0 APPENDICES
1. Ants Control

2. Fly Trap

19