CONSUMER BUYING BEHAVIOUR TOWARDS KHADI

ORGANIC PRODUCTS

PROJECT REPORT

SUBMITTED IN PARTIAL FULFILLMENT FOR THE DEGREE OF MASTER OF

COMMERCE (GENERAL)
BY

S. AARTHI
REGISTER NO: 1913442083001

UNDER THE SUPERVISION AND GUIDANCE OF

DR. SELVI K, M.com., M.B.A., M.F.M., M.Phil., Ph.D.

JUSTICE BASHEER AHMED SAYEED COLLEGE FOR WOMEN (AUTONOMOUS)

(AFTERNOON SESSION)
TEYNAMPET, CHENNAI – 600 018

2020-2021
 CERTIFICATE

This is to certify that Ms. S. AARTHI of II M.Com with Register No: 1913442083001, has
undergone her project titled “CONSUMER BUYING BEHAVIOUR TOWARDS KHADI
ORGANIC PRODUCTS” in partial fulfillment of the degree of MASTER OF
COMMERCE in JUSTICE BASHEER AHMED SAYEED COLLEGE FOR WOMEN
autonomous (Afternoon session) affiliated in the UNIVERSITY OF MADRAS.

Supervisor Head of the Department

Submitted for the Examination held on at JUSTICE BASHEER

AHMED SAYEED COLLEGE FOR WOMEN (afternoon) Chennai – 18

Internal Examiner External Examiner

DATE :
 DECLARATION

I, S. AARTHI, the Bonafide student of II M.COM (GENERAL) REGISTER NO:

1913442083001, of JUSTICE BASHEER AHMED SAYEED COLLEGE FOR WOMEN
(Autonomous) (Afternoon session) would like to declare that the project titled “CONSUMER
BUYING BEHAVIOUR TOWARDS KHADI ORGANIC PRODUCTS” is my original work,
in partial fulfillment for the degree of MASTER OF COMMERCE.

PLACE : CHENNAI SIGNATURE

DATE : (S. AARTHI)

 ACKNOWLEGEMENT

I would like to thank the principal DR. Mrs. SHANAZ AHAMED, M.Sc., M.Phil.,
B.Ed., Ph.D. who gave me this opportunity to do this project.

I would like to express my heartfelt thanks to DR. Mrs. S. FIRDOUSE JAHAN,

M.Com., M.Phil., M.B.A., PGDCA., B.Ed., Ph.D., Vice principal for her
continuous support and encouragement.

I would like to express my heartfelt thanks to Mrs. M. HAMEEDUNNISSA,

M.Com., M.Phil., Ph.D., Associate professor and Head of the Department, for her
continuous support and encouragement.

I would like to render my sincere thanks and high sense of gratitude to my esteemed
guide DR. SELVI K, M.com., M.B.A., M.F.M., M.Phil., PH.D., Associate
professor, for her valuable guidance, continuous encouragement and constant
supervision to complete the project successfully.

I am grateful to all who helped me in my project by providing various information

required for my study.

I believe that the credit goes to all who knowingly and unknowingly have supported
me during my project period.

SIGNATURE

(S.AARTHI)

1
 CONTENTS

CHAPTER NO TITLE PAGE NO.

I INTRODUCTION 1

OBJECTIVES OF THE STUDY 4

LIMITATIONS OF THE STUDY 5

RESEARCH METHODOLOGY 6

II REVIEW OF LITERATURE 9

III COMPANY PROFILE 12

IV ANALYSIS AND 21
INTERPRETATION

V FINDINGS 58

SUGGESTIONS 60

CONCLUSION 61

BIBLIOGRAPHY 62

ANNEXURE 64
 LIST OF TABLES

TABLE PAGE
TITLE
NO NO.
4.1 TABLE SHOWING THE GENDER OF THE RESPONDENTS 21

4.2 TABLE SHOWING THE AGE GROUP OF THE RESPONDENTS 23

4.3 TABLE SHOWING THE OCCUPATION OF RESPONDENTS 25

TABLE SHOWING THE MEDIUM HOW THE RESPONDENTS COME TO KNOW

4.4 27
ABOUT KHADI PRODUCTS
TABLE SHOWING THE AWARENESS OF RESPONDENTS TOWARDS THE
4.5 29
VARIETIES OF KHADI PRODUCTS
TABLE SHOWING THE FACTORS THAT RESPONDENTS PREFER TO BUY OF
4.6 31
KHADI PRODUCTS
TABLE SHOWING THE KHADI PRODUCTS THAT RESPONDENTS BUY
4.7 33
FREQUENTLY
TABLE SHOWING THE RESPONSES OF BUYING EASINESS OF KHADI
4.8 35
PRODUCTS
TABLE SHOWING THE RESPONSES THAT KHADI PRODUCTS ARE ORGANIC
4.9 37
PRODUCTS
TABLE SHOWING THE RESPONSES THAT PRICES OF KHADI PRODUCTS ARE
4.1 39
AFFORDABLE

4.11 TABLE SHOWING THE FREQUENCY OF BUYING KHADI PRODUCTS 41

TABLE SHOWING THE RESPONDENTS DID NOTICED ANY CHANGES BY

4.12 43
USING KHADI PRODUCTS OVER OTHER PRODUCTS

TABLE SHOWING THE RESPONDENTS EVER NOTICED THE INGREDIENTS

4.13 45
USED IN KHADI PRODUCTS

TABLE SHOWING THE FACTORS THAT RESPONDENTS PREFER TO BUY

4.14 47
ORGANIC PRODUCTS

TABLE SHOWING DOES VARIETY OF KHADI PRODUCTS IS ENOUGH TO MEET

4.15 49
RESPONDENTS NEEDS
TABLE SHOWING THE MODE OF BUYING KHADI PRODUCTS BY
4.16 51
RESPONDENTS
4.17 TABLE SHOWING THAT RESPONDENTS REFER KHADI PRODUCTS TO OTHERS 53

TABLE SHOWING THE SATISFACTION OF RESPONDENTS TOWARDS KHADI 55

4.18
PRODUCTS
TABLE DETERMINIG THE CORRELATION FOR SATISFACTION LEVEL AND
4.19 KHADI PRODUCT IS ORGANIC 57
 LIST OF CHARTS

CHART PAGE
TITLE
NO NO.
4.1 CHART REPRESENTING THE GENDER OF THE RESPONDENTS 22

4.2 CHART REPRESENTING THE AGE GROUP OF THE RESPONDENTS 24

4.3 CHART REPRESENTING THE OCCUPATION OF RESPONDENTS 26

CHART REPRESENTING THE MEDIUM HOW THE RESPONDENTS COME TO

4.4 28
KNOW ABOUT KHADI PRODUCTS
CHART REPRESENTING THE AWARENESS OF RESPONDENTS TOWARDS THE
4.5 30
VARIETIES OF KHADI PRODUCTS
CHART REPRESENTING THE FACTORS THAT RESPONDENTS PREFER TO BUY
4.6 32
OF KHADI PRODUCTS
CHART REPRESENTING THE KHADI PRODUCTS THAT RESPONDENTS BUY
4.7 34
FREQUENTLY
CHART REPRESENTING THE RESPONSES OF BUYING EASINESS OF KHADI
4.8 36
PRODUCTS
CHART REPRESENTING THE RESPONSES THAT KHADI PRODUCTS ARE
4.9 38
ORGANIC PRODUCTS
CHART REPRESENTING THE RESPONSES THAT PRICES OF KHADI PRODUCTS
4.1 40
ARE AFFORDABLE

4.11 CHART REPRESENTING THE FREQUENCY OF BUYING KHADI PRODUCTS 42

CHART REPRESENTING THE RESPONDENTS DID NOTICED ANY CHANGES BY

4.12 44
USING KHADI PRODUCTS OVER OTHER PRODUCTS

CHART REPRESENTING THE RESPONDENTS EVER NOTICED THE

4.13 46
INGREDIENTS USED IN KHADI PRODUCTS

CHART REPRESENTING THE FACTORS THAT RESPONDENTS PREFER TO BUY

4.14 48
ORGANIC PRODUCTS

CHART REPRESENTING DOES VARIETY OF KHADI PRODUCTS IS ENOUGH TO

4.15 50
MEET RESPONDENTS NEEDS
CHART REPRESENTINGTHE MODE OF BUYING KHADI PRODUCTS BY
4.16 52
RESPONDENTS
CHART REPRESENTING THAT RESPONDENTS REFER KHADI PRODUCTS TO
4.17 54
OTHERS
CHART REPRESENTING THE SATISFACTION OF RESPONDENTS TOWARDS
4.18 56
KHADI PRODUCTS
 INTRODUCTION

CONSUMER BUYING BEHAVIOUR

According to Frederick Webster- “Consumer buying behaviour is all psychological, social

and physical behaviour of potential customers as they become aware of, evaluate, purchase,
consume and tell other people about products and services.”

Consumer buying behaviour is the study of individuals, groups, or organizations and the
processes they use to select, secure, use, and dispose of products, services, experiences, or
ideas to satisfy needs and the impacts that these processes have on the consumer and society.
This process may include consulting search engines, engaging with social media posts, or a
variety of other actions. Marketing success or failure of a company depends on target
consumers’ individual and group reactions expressed in the form of buying patterns.Since
customer is the reason why any organization exists, it is necessary to understand the customer
and study the pattern of his/her buying behaviour.

CHARACTERISSTICS OF CONSUMER BUYING BEHAVIOUR

BARGAINING

A trend of bargaining is often found in the behaviour of buyers. They prefer buying goods by
reducing the price as told by the seller. Indian buyers too do not frame uniform price policy.
The trend of bargaining is still in vogue in the Indian markets.

QUALITY VS PRICE

Buyers focus on price instead of the variety of the goods. They therefore, prefer high price
goods. A little bit change has come now because the consumers have now begun purchase of
quality goods on higher price.

BRAND OR TRADEMARK CONSCIOUSNESS

It is the characteristic of the behaviour of buyer that he appears now aware of the brand of
items and considers these goods authentic and of higher quality.

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CHANGING CONSUMPTION PATTERNS

Owing to widespread education, increase in income and standard of living as also desire of
more comforts, the pattern of consumption is now being changed. The low income group and
high income group are increasingly buying fridge, tape recorder, cooler, sewing machines etc.

ROLE OF WOMEN

The role of women is increasing day to day in the manner of decisions for purchase. The
women do purchase of all kinds particularly in families where the husbands earn the bread.

CREDIT AND GUARANTEE

New motives for purchase are getting their way rapidly because of having credit and
guarantee facility available in the market. Such facilities are developing the trade and
commerce.

COMPLAINING

Buyers are gradually being aware of their rights. They have started exhibiting their
complaints through media and the representations before the concerned authorities and the
forums. They can lodge their complaint before consumer forum and thus, can receive the
compensation against the damage/loss so sustained.

FACTORS THAT INFLUENCE CONSUMER BUYER BEHAVIOUR:

A variety of factors go into the consumer buyer behavior process, but here we offer just a
few. Taken separately, they may not result in a purchase. When put together in any number of
combinations, the likelihood increases that someone will connect with a brand and make a
purchase. Four factors influencing consumer buying behavior are:

CULTURAL FACTORS

Culture is not always defined by a person's nationality. It can also be defined by their
associations, their religious beliefs or even their location.

SOCIAL FACTORS

Elements in a person's environment that impact the way they see products.

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PERSONAL FACTORS

These may include someone's age, marital status, budget, personal beliefs, values, and
morals.

PSYCHOLOGICAL FACTORS

A person's state of mind when they are approached with a product will often determine how
they feel not only about the item itself but the brand as a whole.

TYPES OF BUYERS:

THE ANALYTICAL BUYER

Motivated by logic and information, this buyer will look at all the data on competing brands
and products before making an informed decision.

THE AMIABLE BUYER

Warm and friendly, this buyer just wants everyone to be happy. That is why they are often
paralyzed by big decisions when there is the perception of a win/lose outcome.

THE DRIVER BUYER

Drivers are most concerned with how others view them and whether they follow. The
trendsetters, Drivers are most concerned with their appearance rather than the relationships
that are formed during a transaction.

THE EXPRESSIVE BUYER

Relationships are key to the Expressive Buyer. They cannot stand feeling isolated or ignored
during a transaction. Instead, they want to feel like your most important asset.

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OBJECTIVES OF THE STUDY:

 To study the consumers buying behaviour towards khadi products

 To identify the factors that influence customers to buy khadi products
 To analyse the level of satisfaction among customers towads khadi products
 To suggest the measures to improve the buying behaviour

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LIMITATIONS OF THE STUDY:

 The main constraint of the study time constraint which led to the selection of limited
samples.
 The study was limited to Chennai city. So findings will differ with other States of
City.
 It was difficult to collect responses from every respondents covered in sample.
 The respondents were reluctant to answer the Questionnaire because of their busy
schedule.

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 RESEARCH METHODOLOGY

STATEMENT OF PROBLEM:

This topic is to understand the Buying behaviour of consumer towards Organic

Cosmetic products, particularly with the products of Khadi Naturals in Chennai City

RESEARCH METHODOLOGY:

Research can be defined as “a scientific and systematic search for pertinent information in
any branch of knowledge”. It is the pursuit of truth with the help of study, observation,
comparison and experiment. Research Methodology is a way to systematically solve the
research problem.

DATA COLLECTION:

The major step in research design is the determination of the data needed in testing of
hypothesis.

There are two types of data. They are

 Primary Data
 Secondary Data

PRIMARY DATA:

The Primary data was collected through a well-structured Questionnaire.

SECONDARY DATA:

The Secondary data is the previously published information. It serves as the basic source of
information for doing research. It has been collected from Books, Magazines, Related
Projects, websites.

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SAMPLING DATA:

A sampling data consists of

 Sampling Universe
 Sampling Size

SAMPLING UNIVERSE:

All items in any field of enquiry constitute the universe. It can be finite or infinite

SAMPLING SIZE:

A number of items which constitute the sample are called sample size. Sampling size has
been fixed and maintained at 105.

TOOL USED FOR DATA COLLECTION:

QUESTIONNAIRE:

Questionnaire was used as a tool for Data collection. A Questionnaire is a sheet of paper
containing questions relating to specific aspects, regarding which the researcher collects data.
Because of the flexibility the questionnaire method is most commonly used to collect data.

PERCENTAGE ANALYSIS:

Percentage analysis is the method to represent raw streams of data as percentage for better
understanding of collected data. Percentage analysis is applied to create a contingency table
from the frequency distribution and represent the collected data for better understanding.

Percentage = Number of respondents / Total respondents * 100

CORRELATION ANALYSIS:

Correlation analysis is a method of statistical evolution used to study the strength of a

relationship between two, numerically measured, continuous variables. This particular type of
analysis is useful when a researcher wants to establish if there are possible connections
between variables.

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If correlation is found between two variables it means that when there is a systematic change
in one variable, there is also systematic change in the other, the variables alter together over a
certain period of time. If there is correlation found, depending upon the numerical values
measured, this can be either positive or negative.

 Positive correlation exists if one variable increases simultaneously with the other, i.e.,
the high numerical values of one variable relate to the high numerical values of the
other.
 Negative correlation exists if one variable decreases when the other increases, i.e., the
high numerical values of one variable relate to the low numerical values of the other.

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 REVIEW OF LITERATURE

N RAMYA AND DR. SA MOHAMED ALI (2016) 1, factors affecting consumer buying
behaviour, in their study they found that consumer buying behaviour refers to many factors,
specificities and characteristics influence the individual in what he is and the consumer in his
decision making process, shopping habits, purchasing behavior, the brands he buys or the
retailers he goes. A purchase decision is the result of each and every one of these factors. An
individual and a consumer is led by his culture, his subculture, his social class, his membership
groups, his family, his personality, his psychological factors, etc.. And is influenced by cultural
trends as well as his social and societal environment.

MARIA-CRISTIANA MUNTHIU 2, in his study he studied that the decision of buying an

item does not instantly take place. Behind the visible act of purchasing an item, stands a buying
decision process that smart companies should investigate. Motivation, perception, learning,
memory, personality, and attitude. Buying behavior differs greatly depending on the purchased
item, therefore, the types of decision behavior need to be known and studied. They are: complex
buying behavior, dissonance-reducing buying behavior, habitual buying behavior, variety-
seeking buying behavior.

MRS.PADMASANI, S. MURUGANANDAN AND M. YAZHINI (2011) 3, rural consumers

attitude towards khadi products, in their study they found that the consumers who have good
attitude towards khadi products have more satisfaction. In general, khadi and village industries
commission may promote their products by participating in national level exhibitions trade fairs
and also by providing financial assistance in conducting such exhibitions. Ultimately, people,
especially the young and trendy generation, may buy khadi products not as a “National duty” or
“Act of charity” but as a product having high intrinsic value.

MATIC M., BARBARA P (2015) 4, consumers purchase intensions towards natural

cosmetics, in his study he identified that the determinants that influence intensions of consumers
towards purchasing natural cosmetics. Results indicate that there is a strong positive correlation
between purchase intentions towards natural cosmetics and consumer references of natural

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cosmetics. The findings may be useful to online retailers, as well as marketers and practitioners
to recognize and better understand the new trends that occur in the industry of natural cosmetics.

JAWAHAR V., DR. TAMIZHJYOTHI K. (2013) 5, consumer attitude towards cosmetic

products, in their study they examined the influence of attitude on consumer buying behavior
and to identify the important factors that determine the buying behavior

R. ANANDRAJAN S., SIVAGAMI T. (2016) 6, consumer purchase decision behavior

towards cosmetic marketing, in their study they studied that the consumer behavior marketing
of cosmetic products. They also want to know the influence of various media in motivating the
consumer on a particular brand of cosmetics. It found that reduction in price and attractive
promotional schemes can attract more customers. The study concluded that cosmetics are not
part of luxury. Manufactures need to identify the need before marketing the cosmetic product.

SWEENEY AND SOUTAR (2001) 7, in their study they suggested that consumer assessment
of products is not just based on quality and performance, but also takes into account the
enjoyment and pleasure derived from the product (emotional value) and the social pressure
regarding what the product communicates to others (social value). These value dimensions are
often independent from each other as they relate additively and make incremental contributions
to consumer choice. They identified four distinct consumer value dimensions (social, emotional,
quality/performance and price/value for money) that significantly drive purchase attitude and
behavior.

CHEN (2007) 8, in his study he claimed that the attitude toward the purchase of a product
depends on the perceived consequences such as expectations and personal beliefs of the
purchase outcome.

JOURNAL OF RETAILING AND CONSUMER SERVICES 39 (2017) 9, consumers

intentions to re-purchase organic personal care products, in this study extends the theory of
planned behavior by including perceived value dimensions as the antecedents of attitude in the
model. The findings revealed that most of the hypothesised relationships linking the consumer
perceived value constructs (namely, health, safety, hedonic and environmental) with attitude
towards the rebuying of organic PCP, were supported. Also, better product knowledge about
organic PCP would lead to more positive attitudes towards re-purchasing the product. In terms

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of ranking of importance with regards to prediction of re-purchasing intention, attitude was the
most important predictor followed by perceived behavioral control, product knowledge, hedonic
value, environmental value and safety value.

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KRUTI BHATT & PEENAL SANKHLA (2017) , consumer buying behavior towards
cosmetic products in this study it found that cosmetic industry in India is one of the growing
industries, marketers should know about the factors affecting purchase decision along with the
attitude, perception and learning habits of consumer towards cosmetics. Study shows that Vaadi
herbals and just herbs are the most preferred cosmetic brands in Navsari city. People always
consider quality as the most important factor while purchasing cosmetics and they also consider
the advice of beautician. People consider cosmetics as necessary part of routine life which is
positive insight for marketers of cosmetic product.

11
S BHUVANESWARI, N SHANMUGAVADIVU (2019) , a study on consumer awareness
towards khadi products, in this study the consumer awareness towards khadi products is
different from other normal products that are the unique feature of khadi. The present study is an
effort to analyze the awareness for the products. Also the various factors that influenced by the
buyer behavior of khadi products. The present study has been conducted in Coimbatore district.

12
MARIE-CECILE CERVELLON & LINDSEY CAREY (2011) , Critical studies in
fashion & beauty, in their study they identified the market for green products is expanding
worldwide in a variety of industries, such as food, fashion and cosmetics. However, there is little
research about consumer behavior regarding green fashion and beauty, or consumers' knowledge
of green labels and certifications. This article explores these issues through a qualitative research
approach, using in-depth interviews and focus groups. Results suggest that consumers do not
understand the meaning of all terms and labels used to describe and guarantee green products
such as, for example, eco-labels on organic cosmetics.

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 COMPANY PROFILE

Gramodaya Ashram is an institution registered under Khadi & Village Industries

Commission since 1963. Gramodaya Ashram was set up by Late Mr. Sugrive Singh in 1963.
From last five decades institution is trying to help village people; partially or fully for
employment at their own places. The motive of institution is to publicise Khadi and its
activities to keep their inspiration source Gandhi Bapu's reflections alive. The Institution is
active with attitude to avail indigenous products in local market and to let people live with
proud by self employment.

Gramodaya Ashram, is one of the leading manufacturers and suppliers of khadi fabrics and
herbal items in India. They are engaged in manufacturing of Khadi, Khadi herbal shampoo,
khadi handmade soap, Paraben free shampoo and Glycerin transparent soap. Apart of
manufacturing they are also having their own retail stores (named as Khadi Gramodyog
Bhawan) in New Delhi and Uttar Pradesh.

COMPANY HISTORY

KHADI NATURALS

The Khadi Natural Personal Care Line consists of wide range of skin-care, hair-care and
body-care. All products are herbal / ayurvedic in nature and have been formulated to suit all
skin and hair types. The products are made from special blends of botanical extracts, nutrients
and aromatic oils, which are unique and highly effective product formulae. The secret of why
Khadi Products works so well lies in the careful balance of activity, hydration, nourishment
and protection, which rebuilds the skin's natural defenses from the inside - from the cell to the
surface.

Incorporated in the year 1963, Khadi Natural is one of the well-known companies
of the industry engaged in manufacturing, exporting and s upplying a top quality
collection of Body Care Products to the market. Highly appreciated for their longer
shelf life, superb cleaning, effectiveness and pure composition, these products are
exceedingly popular and greatly demanded in the industry. The com plete product
assortment offered by them is formulated making use of herbal and quality accepted

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ingredients so that they do not cause any damage to the body of the user. Moreover,
they are testing these products on different quality factors before deliver ing them to
customers end. Backed by a team of exceedingly dexterous professionals and modern
machines and tools, they are engaged in offering a top quality grade of products to
the customers. Keeping in mind the different skin types of the users, they are
manufacturing them according to various skin specifications. Moreover, they have
developed a enormous and well equipped quality testing laboratory where these
products are tested in a hygienic environment.

Under the direction and visionary leadership of m entor Mr. Gaurav Singh
(Manager), they have attained a good position in the industry. Her consistent
efforts in taking their company to new heights of success have encouraged them to
work hard to achieve all our company’s aims and goals.

Khadi Natural Healthcare is a leading manufacturer, exporter and supplier for natural and
authentic products covering 18 States and 35 authorized distributors all over India. Khadi
Natural exports all around the world in 25 countries with above 50 authorized seller and
distributors. Khadi Natural products are manufactured under the supervision of qualified
Ayurvedic Doctors and the products are made up of Herbal active elements which are
articulated from organically grown pure plant extracts.

EXPORTER AND
NATURE OF BUSINESS
MANUFACTURER

ADDITIONAL BUSINESS EXPORTER

COMPANY CEO GAURAV SINGH

TOTAL NUMBER OF
11 TO 25 PEOPLE
EMPLOYEES
YEAR OF
1963
ESTABLISHMENT
INDIVIDUAL -
LEGAL STATUS OF FIRM
PROPRIETOR

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MISSION:

Mission is to help every individuals with herbal remedial solutions for all their healthcare
related problems so that they can enrich a healthy life and for that we provide a wide range of
high-quality products which are accumulated from purely herbal ingredients, derived from
nature and cultures. The goal is to create value for all their customers & consumers by
fulfilling their mission. The commitment towards customers & consumers is to always
provide them with the highest degree of pure, standardized & quality-oriented products.

QUALITY ASSURANCE:

They are engaged with exclusive range of Natural beauty Products. Moreover, they certify
that they stringently test our assortments on numerous parameters of quality. There are some
aspects which we keep in mind while checking our Khadi Natural Herbal products and they
are:

 Eminence for purity

 Verified against harmful reactants

 No animal testing

 ISO, WHO, GMP Certified

 Checked for balanced chemical composition and Alkali

 Fragrance test

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They thrive to carve a niche in the domestic market by catering our customer’s enormous
array of Khadi products.

Following are the reason to choose from varied range:

 Wide assortment of choices

 Handmade products

 Authentic & Natural

 Transparent business dealings

 Timely delivery & Fixed price

FACTORY PRODUCTION

FACTORY SIZE 3,000-5,000 SQUARE METERS

FACTORY
NEW DELHI
COUNTRY/REGION

NO. OF PRODUCTION LINES 4

CONTRACT
OEM SERVICE OFFERED
MANUFACTURING
US$10 MILLION - US$50
ANNUAL OUTPUT VALUE
MILLION

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 ANNUAL PRODUCTION CAPACITY

UNITS
PRODUCT NAME HIGHEST EVER UNIT/TYPE
PRODUCED

HANDMADE SOAP 500 600 TON/TONS

HERBAL SHAMPOO 1000 1200 TON/TONS

AYURVEDIC HAIR OIL 1000 1200 TON/TONS

HERBAL ANTI
WRINKLE 500 600 TON/TONS
CREAM/FACE CREAM

ACCEPTED DELIVERY FOB, CIF, EXW, EXPRESS

TERMS DELIVERY
ACCEPTED PAYMENT USD, EUR, JPY, CAD, AUD,
CURRENCY HKD, GBP, CNY, CHF
ACCEPTED PAYMENT T/T, L/C, D/P D/A, CREDIT
TYPE CARD, PAYPAL, CASH
NEW DELHI, GUJRAT MUNDRA
NEAREST PORT
PORT, MUMBAI JNPT

PRODUCTS OFFERED BY KHADI:

The Handmade Soaps are elegant Ayurvedic soaps using original, time-tested
balanced Ayurvedic prescriptions. They offer the widest range Ayurvedic soaps,
100% natural, handmade with ingredients prepared from herbal formulation. It
includes goodness of – Neem, Tulsi, Jasmine, Rosewater, Strawberr y, Aloevera,
Almond etc for even fine texture and added sheabutter for soft and supple Skin.

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For excessive Dryness their Creams and Body Butter with Sheabutter is rich source
of moisture that hydrates the skin.

The Moisturizing Lotion is rich blend of the natural goodness of aloevera and wheat
germ oil, Non greasy formulation which gets absorbed into the skin easily, locks the
moisture and Provides vital nourishment to the skin with its advanced moisturizing
formula, Revitalizer and gives younger looking sk in. Pamper your tired hands and
feets after long tiering day made with Milk, Saffron, Jasmine & Green Tea which
repairs chipped cuticles and dry, cracked heels.

The Body Massage Oil is blend of Almond Oil, Jasmine Oil, Olive Oil Harmonizes
the mind, body & soul, the relaxing qualities of ingredients reduce stress, improve
blood circulation and tones the body.

The Under Eye Gel Reduces puffiness, significantly reduces the appearance of fine
lines, rejuvenates exhausted eyes. Sensitive skin around the eyes needs extra care
and protection.

The Anti Wrinkle Cream with Wheat germ Oil, Cocoa Butter and Sheabutter Visibly
reduces appearance of fine lines, wrinkles and age spots, naturally and brighten your
skin tone and give it a youthful appearance.

The Essential Oil range includes- lavender, tea tree, Jajoba, lemongrass, eucalyptus,
rose and basil Can be Mixed with Other Carrier Oils, Helps to Control Acne, Can be
used in Massage, With Antioxidants, Also has Emmenagogue Properties

The purifying Face masks is a hydrating mask with creamy texture rejuvenate and
deep condition your skin, provides rid from dryness and give your skin strength and
elasticity.

The SLS and Paraben Free Shampoos, Body wash and Face wash are blended with
Neem, sandal, honey, lavender, amla and reetha clearly proves that our products are
100% natural and chemical free.

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PRODUCT’S LIST:

 Skin care

 Face Wash

 Toners

 Moisturisers

 Creams & Bodybutter

 Face Spray

 Face Scrub

 Face Pack/Mask

 Hydro Gels / Balms

 Lip Balms

 Herbal Balms

 Hair care

 Hair Cleanser (Shampoo)

 Mehndi

 Hair Conditioner

 Hair Oils (With No Mineral Oil)

 Hair Oils

 Henna Products (100% Natural Hair Colours)

 Hair Cream / Serum

 Sulphate Free

18 | P a g e
  Body Care

 Body Wash

 Aromatic Bubble Bath

 Bath Oils

 Bath Salts

 Hand Care

 Aroma Therapy

 Massage Oils

 Essential Oils

 Gifts & Kits

 Kits

 Soaps

 Glycerine Soaps

 Loofah Soaps

 Butter Soaps

 Soap Combos

 Sun Shield Range

 Sunscreen Lotions

 After Sun Lotions

 Hygiene Care

19 | P a g e
 MAIN MARKETS & PRODUCT(S)
TOTAL
MAIN MARKETS
REVENUE(%)
NORTH AMERICA 10.00%

CENTRAL AMERICA 9.00%

EASTERN ASIA 9.00%

MID EAST 9.00%

WESTERN EUROPE 8.00%

NORTHERN EUROPE 7.00%

AFRICA 7.00%

SOUTH ASIA 7.00%

DOMESTIC MARKET 7.00%

SOUTHERN EUROPE 7.00%

SOUTHEAST ASIA 6.00%

EASTERN EUROPE 5.00%

OCEANIA 5.00%

SOUTH AMERICA 4.00%

STATUTORY PROFILE

IMPORT EXPORT
05100*****
CODE (IEC)

TAN NO. HYDP0*****

GST NO. 07CAMPS8381L1ZQ

20 | P a g e
 ANALYSIS & INTERPRETATION

4.1 TABLE SHOWING THE GENDER OF THE RESPONDENTS

NO.OF PERCENTAGE
PARTICULARS
S.No RESPONDENTS (%)
1 MALE 44 41.9
2 FEMALE 56 53.3
3 OTHERS 5 4.8
TOTAL 105 100

INTERPRETATION:

From the table it is inferred that 41.9 % respondents are Male, 53.3% respondents are
Female and 4.8 % respondents are others.

21 | P a g e
4.1 CHART REPRESENTING THE GENDER OF THE RESPONDENTS

22 | P a g e
 4.2 TABLE SHOWING THE AGE GROUP OF THE RESPONDENTS

NO.OF PERCENTAGE
PARTICULARS
S.No RESPONDENTS (%)
1 BELOW 20 15 14.3%
2 20-30 61 58.1%
3 ABOVE 30 29 27.6%
TOTAL 105 100

INTERPRETATION:

From the table it is inferred that 14.3% are respondents are below 20 years of age,
58.1% are respondents are between 20-30 years of age, 27.6% are respondents are above 30
years of age.

23 | P a g e
4.2 CHART REPRESENTING THE AGE GROUP OF RESPONDENTS

24 | P a g e
4.3 TABLE SHOWING THE OCCUPATION OF RESPONDENTS

NO.OF PERCENTAGE
PARTICULARS
S.No RESPONDENTS (%)
1 EMPLOYED 50 48%
2 STUDENT 35 33%
3 HOME MAKER 20 19%
TOTAL 105 100

INTERPRETATION:

From the table it is inferred that 48% of the respondents are Employed,33% of the
respondents are Students and 19% of the respondents are Home maker.

25 | P a g e
4.3 CHART REPRESENTING THE OCCUPATION OF RESPONDENTS

26 | P a g e
4.4 TABLE SHOWING THE MEDIUM HOW THE RESPONDENTS
COME TO KNOW ABOUT KHADI PRODUCTS

NO.OF PERCENTAGE
PARTICULARS
S.No RESPONDENTS (%)
1 SOCIAL MEDIA 26 24.8%
2 FRIENDS 39 37.1%
3 FAMILY 32 30.5%
4 TELEVISION 8 7.6%
TOTAL 105 100

INTERPRETATION:

From the above table it is inferred that 24.8% of the respondents come to know about
Khadi through Social Media, 37.1% of the respondents have heard about Khadi through
Friends, 30.5% of the respondents have come to know about Khadi through Family and 7.6%
of the respondents come to know about Khadi through Television.

27 | P a g e
4.4 CHART REPRESENTING THE MEDIUM HOW THE
RESPONDENTS COME TO KNOW ABOUT KHADI PRODUCTS

28 | P a g e
4.5 TABLE SHOWING THE AWARENESS OF RESPONDENTS
TOWARDS THE VARIETIES OF KHADI PRODUCTS

NO.OF PERCENTAGE
PARTICULARS
S.No RESPONDENTS (%)
1 YES 59 56.20%
2 NO 46 43.80%
3 TOTAL 105 100

INTERPRETATION:

From the table it is inferred that 56.20% of the respondents are aware of varieties of
Khadi products and 43.80% are not aware of varieties of Khadi products.

29 | P a g e
4.5 CHART REPRESENTING THE AWARENESS OF RESPONDENTS
TOWARDS THE VARIETIES OF KHADI PRODUCTS

30 | P a g e
4.6 TABLE SHOWING THE FACTORS THAT RESPONDENTS
PREFER TO BUY OF KHADI PRODUCTS

NO.OF PERCENTAGE
PARTICULARS
S.No RESPONDENTS (%)
1 QUALITY 32 30.48%
2 ORGANIC 50 47.62%
3 PRICE 12 11.43%
4 RESULTS 11 10.47%
TOTAL 105 100

INTERPRETATION:

From the table it is inferred that 30.48% of the respondents consider quality as a main
factor to buy Khadi products, 47.62% of the respondents consider organic as a main factor to
buy Khadi products, 11.43% of the respondents consider price as a main factor to buy Khadi
products and 10.47% of the respondents consider results as a main factor to buy Khadi
products.

31 | P a g e
4.6 CHART REPRESENTING THE FACTORS THAT RESPONDENTS
PREFER TO BUY OF KHADI PRODUCTS

32 | P a g e
4.7 TABLE SHOWING THE KHADI PRODUCTS THAT
RESPONDENTS BUY FREQUENTLY

NO.OF PERCENTAGE
PARTICULARS
S.No RESPONDENTS (%)
1 HAIR CARE 36 34.29%
2 LIP CARE 15 14.29%
3 BODY WASH 27 25.71%
4 FACE CARE 27 25.71%
TOTAL 105 100

INTERPRETATION:

From the table it is inferred that 34.29% of the respondents buy hair care products
frequently, 14.29% of the respondents buy lip care products frequently, 25.71% of the
respondents buy body wash products frequently and 25.71% of the respondents buy face care
products frequently.

33 | P a g e
4.7 CHART REPRESENTING THE KHADI PRODUCTS THAT
RESPONDENTS BUY FREQUENTLY

34 | P a g e
4.8 TABLE SHOWING THE RESPONSES OF BUYING EASINESS OF
KHADI PRODUCTS

NO.OF PERCENTAGE
PARTICULARS
S.No RESPONDENTS (%)
1 VERY EASY 27 25.8%
2 EASY 29 27.6%
3 NEUTRAL 31 29.5%
4 DIFFICULT 14 13.3%
5 VERY DIFFICULT 4 3.8%
TOTAL 105 100

INTERPRETATION:

From the table it is inferred that 25.8% of the respondents find buying Khadi products
is very easy, 27.6% of the respondents find buying Khadi products is easy, 29.5% of the
respondents find buying Khadi products is neither easy nor difficult, 13.3% of the
respondents find buying Khadi products is difficult and 3.8% of the respondents find buying
Khadi products is very difficult.

35 | P a g e
4.8 CHART REPRESENTING THE RESPONSES OF BUYING
EASINESS OF KHADI PRODUCTS

36 | P a g e
4.9 TABLE SHOWING THE RESPONSES THAT KHADI PRODUCTS
ARE ORGANIC PRODUCTS

NO.OF PERCENTAGE
PARTICULARS
S.No RESPONDENTS (%)
1 STRONGLY
2 1.9%
DISAGREE
2 DISAGREE 2 1.9%
3 NEUTRAL 30 28.6%
4 AGREE 40 38.1%
5 STRONGLY AGREE 31 29.5%
TOTAL 105 100

INTERPRETATION:

From the table it is inferred that 1.9% of the respondents are strongly disagree that
Khadi products are organic products, 1.9% of the respondents are disagree that Khadi
products are organic products, 28.6% of the respondents are neutral that Khadi products are
organic products, 38.1% of the respondents are agree that Khadi products are organic
products, 29.5% of the respondents are strongly agree that Khadi products are organic
products.

37 | P a g e
4.9 CHART REPRESENTING THE RESPONSES THAT KHADI
PRODUCTS ARE ORGANIC PRODUCTS

38 | P a g e
4.10 TABLE SHOWING THE RESPONSES THAT PRICES OF KHADI
PRODUCTS ARE AFFORDABLE

NO.OF PERCENTAGE
PARTICULARS
S.No RESPONDENTS (%)
1 YES 54 51.4%
2 NO 9 8.6%
3 SOMEWHAT 42 40%
TOTAL 105 100

INTERPRETATION:

From the table it is inferred that 51.4% of the respondents agreed that prices of Khadi
products are affordable, 8.6% of the respondents not agreed that prices of Khadi products are
affordable, 40% of the respondents are somewhat okay with the prices of Khadi products.

39 | P a g e
4.10 CHART REPRESENTING THE RESPONSES THAT PRICES OF
KHADI PRODUCTS ARE AFFORDABLE

40 | P a g e
4.11 TABLE SHOWING THE FREQUENCY OF BUYING KHADI
PRODUCTS

NO.OF PERCENTAGE
PARTICULARS
S.No RESPONDENTS (%)
1 WEEKLY 5 4.8%
2 MONTHLY 43 41%
3 OCCASIONALLY 57 54.2%
TOTAL 105 100

INTERPRETATION:

From the table it is inferred that 4.8% of the respondents buy Khadi products weekly,
41% of the respondents buy Khadi products monthly and 54.2% of the respondents buy
Khadi products occasionally.

41 | P a g e
4.11 CHART REPRESENTING THE FREQUENCY OF BUYING KHADI
PRODUCTS

42 | P a g e
4.12 TABLE SHOWING THE RESPONDENTS DID NOTICED ANY
CHANGES BY USING KHADI PRODUCTS OVER OTHER
PRODUCTS

NO.OF
PARTICULARS PERCENTAGE (%)
S.No RESPONDENTS
1 ALWAYS 25 23.8%
2 VERY OFTEN 33 31.4%
3 SOMETIMES 35 33.3%
4 RARELY 9 8.6%
5 NEVER 3 2.9%
TOTAL 105 100

INTERPRETATION:

From the table it is inferred that 23.8% of the respondents always noticed changes by
using Khadi products over other products, 31.4% of the respondents very often noticed
changes by using Khadi products over other products, 33.3% of the respondents sometimes
noticed changes by using Khadi products over other products, 8.6% of the respondents rarely
noticed changes by using Khadi products over other products, 2.9% of the respondents never
noticed changes by using Khadi products over other products.

43 | P a g e
4.12 CHART REPRESENTING THE RESPONDENTS DID NOTICED
ANY CHANGES BY USING KHADI PRODUCTS OVER OTHER
PRODUCTS

44 | P a g e
4.13 TABLE SHOWING THE RESPONDENTS EVER NOTICED THE
INGREDIENTS USED IN KHADI PRODUCTS

NO.OF PERCENTAGE
PARTICULARS
S.No RESPONDENTS (%)
1 ALWAYS 30 28.6%
2 VERY OFTEN 18 17.1%
3 SOMETIMES 34 32.4%
4 RARELY 16 15.2%
5 NEVER 7 6.7%
TOTAL 105 100

INTERPRETATION:

From the table it is inferred that 28.6% of the respondents always noticed the
ingredients of Khadi products, 17.1% of the respondents very often noticed the ingredients
of Khadi products, 32.4% of the respondents sometimes noticed the ingredients of Khadi
products, 15.2% of the respondents rarely noticed the ingredients of Khadi products, 6.7% of
the respondents never noticed the ingredients of Khadi products.

45 | P a g e
4.13 CHART REPRESENTING THE RESPONDENTS EVER NOTICED
THE INGREDIENTS USED IN KHADI PRODUCTS

46 | P a g e
4.14 TABLE SHOWING THE FACTORS THAT RESPONDENTS
PREFER TO BUY ORGANIC PRODUCTS

NO.OF PERCENTAGE
PARTICULARS
S.No RESPONDENTS (%)
1 SAFETY 38 36.19%
2 BEST RESULTS 32 30.47%
3 PRICE 7 6.67%
4 QUALITY 20 19.05%
5 BRAND 8 7.62%
TOTAL 105 100

INTERPRETATION:

From the table it is inferred that 36.19% of the respondents consider safety as a main
factor to buy organic products, 30.47% of the respondents consider best results as a main
factor to buy organic products, 6.67% of the respondents consider price as a main factor to
buy organic products, 19.05% of the respondents consider quality as a main factor to buy
organic products and 7.62% of the respondents consider brand as a main factor to buy organic
products.

47 | P a g e
4.14 CHART REPRESENTING THE FACTORS THAT RESPONDENTS
PREFER TO BUY ORGANIC PRODUCTS

48 | P a g e
4.15 TABLE SHOWING DOES VARIETY OF KHADI PRODUCTS IS
ENOUGH TO MEET RESPONDENTS NEEDS

NO.OF PERCENTAGE
PARTICULARS
S.No RESPONDENTS (%)
1 ALWAYS 29 27.6%
2 VERY OFTEN 33 31.4%
3 SOMETIMES 32 30.5%
4 RARELY 10 9.5%
5 NEVER 1 1%
TOTAL 105 100

INTERPRETATION:

From the table it is inferred that 27.6% of the respondents always find Khadi products
is enough to meet their needs, 31.4% of the respondents very often find Khadi products is
enough to meet their needs, 30.5% of the respondents sometimes find Khadi products is
enough to meet their needs, 9.5% of the respondents rarely find Khadi products is enough to
meet their needs and 1 % of the respondents never find Khadi products is enough to meet
their needs.

49 | P a g e
4.15 CHART REPRESENTING DOES VARIETY OF KHADI
PRODUCTS IS ENOUGH TO MEET RESPONDENTS NEEDS

NEVER 1%

RARELY 9.5%

SOMETIMES 30.5%

VERY OFTEN 31.4%

ALWAYS 27.6%

0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0%

50 | P a g e
4.16 TABLE SHOWING THE MODE OF BUYING KHADI
PRODUCTS BY RESPONDENTS

NO.OF % OF
PARTICULARS
S.No RESPONDENTS RESPONDENTS
1 ONLINE SHOPPING 76 72.38%
2 TRADITIONAL
29 27.62%
SHOPPING
3 TOTAL 105 100

INTERPRETATION:

From the table it is inferred that 72.38% of the respondents buy Khadi products
through Online shopping and 27.62% of the respondents buy Khadi products through
traditional shopping.

51 | P a g e
4.16 CHART REPRESENTING THE MODE OF BUYING KHADI
PRODUCTS BY RESPONDENTS

52 | P a g e
4.17 TABLE SHOWING THAT RESPONDENTS REFER KHADI
PRODUCTS TO OTHERS

NO.OF PERCENTAGE
PARTICULARS
S.No RESPONDENTS (%)
1 YES 74 70.5%
2 NO 3 2.9%
3 MAYBE 28 26.7%
TOTAL 105 100

INTERPRETATION:

From the table it is inferred 70.5% of the respondents said that they will refer Khadi
products to others, 2.9% of the respondents said that they will not refer Khadi products to
others and 26.7% of the respondents said that they maybe refer Khadi products to others.

53 | P a g e
4.17 CHART REPRESENTING THAT RESPONDENTS REFER
KHADI PRODUCTS TO OTHERS

54 | P a g e
4.18 TABLE SHOWING THE SATISFACTION OF RESPONDENTS
TOWARDS KHADI PRODUCTS

NO.OF PERCENTAGE
PARTICULARS
S.No RESPONDENTS (%)
1 HIGHLY SATISFIED 26 24.8%
2 SATISFIED 37 35.2%
3 NEUTRAL 27 25.7%
4 DISSATISFIED 13 12.4%
5 HIGHLY
2 1.9%
DISSATISFIED
TOTAL 105 100

INTERPRETATION:

From the table it is inferred that 24.8% of the respondents are highly satisfied towards
Khadi products, 35.2% of the respondents are satisfied towards Khadi products, 25.7% of the
respondents are neutral towards Khadi products, 12.4% of the respondents are dissatisfied
towards Khadi products and 1.9% of the respondents are highly dissatisfied towards Khadi
products.

55 | P a g e
4.18 CHART REPRESENTING THE SATISFACTION OF
RESPONDENTS TOWARDS KHADI PRODUCTS

56 | P a g e
4.19 TABLE DETERMINIG THE CORRELATION FOR
SATISFACTION LEVEL AND KHADI PRODUCT IS ORGANIC

H 0 (Null Hypothesis): There is correlation between Satisfaction level and Khadi products is
organic.

H 1 (Alternative Hypothesis): There is no correlation between Satisfaction level and Khadi

products is organic.

SATISFACTION PRODUCT AS
LEVEL ORGANIC
STRONGLY AGREE 26 31
AGREE 37 40
NEUTRAL 27 30
DISAGREE 13 2
STRONGLY DISAGREE 2 2

CORRELATION

SATISFACTION PRODUCT AS
LEVEL ORGANIC
SATISFACTION
1 0.951008
LEVEL
PRODUCT AS
0.951008 1
ORGANIC

INFERENCE
The value of P is found to be 0.951008 (P > 0.05)
Hence H 0 is accepted
There is a Strong positive correlation between Satisfaction level and Khadi product is
Organic.

57 | P a g e
 FINDINGS

 It is found that 41.9 % respondents are Male, 53.3% respondents are Female and 4.8
% respondents are others.
 It is found that 14.3% are respondents are below 20 years of age, 58.1% are
respondents are between 20-30 years of age, 27.6% are respondents are above 30
years of age.
 It is found that 48% of the respondents are Employed,33% of the respondents are
Students and 19% of the respondents are Home maker.
 It is found that 24.8% of the respondents come to know about Khadi through Social
Media, 37.1% of the respondents have heard about Khadi through Friends, 30.5% of
the respondents have come to know about Khadi through Family and 7.6% of the
respondents come to know about Khadi through Television.
 It is found that 56.20% of the respondents are aware of varieties of Khadi products
and 43.80% are not aware of varieties of Khadi products.
 It is found that the majority of 47.62% of the respondents consider organic as a main
factor to buy Khadi products and the least of 10.47% of the respondents consider
results as a main factor to buy Khadi products.
 It is found that the majority of 34.29% of the respondents buy hair care products
frequently and the least of 14.29% of the respondents buy lip care products
frequently.
 It is found that the majority of 29.5% of the respondents find buying Khadi products
is neither easy nor difficult and the least of 3.8% of the respondents find buying Khadi
products is very difficult.
 It is found that the majority of 38.1% of the respondents are agree that Khadi products
are organic products and the least of 1.9% of the respondents are disagree that Khadi
products are organic products.
 It is found that the majority of 51.4% of the respondents agreed that prices of Khadi
products are affordable and the least of 8.6% of the respondents not agreed that prices
of Khadi products.

58 | P a g e
  It is found that the majority of 54.2% of the respondents buy Khadi products
occasionally and the least of 4.8% of the respondents buy Khadi products weekly.
 It is found that the majority of 33.3% of the respondents sometimes noticed changes
by using Khadi products over other products and the least of 2.9% of the respondents
never noticed changes by using Khadi products over other products.
 It is found that the majority of 32.4% of the respondents sometimes noticed the
ingredients of Khadi products and the least of 6.7% of the respondents never noticed
the ingredients of Khadi products.
 It is found that the majority of 36.19% of the respondents consider safety as a main
factor to buy organic products and the least of 6.67% of the respondents consider
price as a main factor to buy organic products
 It is found that the majority of 31.4% of the respondents very often find Khadi
products is enough to meet their needs and the least of 1 % of the respondents never
find Khadi products is enough to meet their needs.
 It is found that 72.38% of the respondents buy Khadi products through Online
shopping and 27.62% of the respondents buy Khadi products through traditional
shopping.
 It is found that the majority of 70.5% of the respondents said that they will refer
Khadi products to others and the least of 2.9% of the respondents said that they will
not refer Khadi products to others.
 It is found that the majority of 35.2% of the respondents are satisfied towards Khadi
products and the least of and 1.9% of the respondents are highly dissatisfied towards
Khadi products.
 CORRELATION
o There is a Strong positive correlation between Satisfaction level and Khadi
product is Organic

59 | P a g e
 SUGGESTIONS

 Khadi company should have more Retail Shops to make buying easy
 It can reduce the price of the products so that everyone can afford easily
 It should improve its promotional activities so that people will attracted towards their
brand
 Need more advertisement for all the products so that everyone will come to know
about Khadi
 It can introduce new variety of products from this brand
 Need more combo offers from Khadi

60 | P a g e
 CONCLUSION

Concluding that most of the customers are well satisfied with the product produced by Khadi
Natural because of the main factor it is organic. It is found that it is one of the best Organic
product available in the market, customers of Khadi organic products are well satisfied with
the Quality, Price, Results etc., offered by Khadi Naturals.

Customers need more retails shops and expecting combo offers for the products so that they
can make more purchases, Khadi Naturals can consider on these factors to make their
customers more happy.

61 | P a g e
 BIBLIOGRAPHY

REFERENCE BOOK:

Research Methodology - C. R. Kothari

REFERENCES:

 N Ramya and Dr.S.A.Mohamed Ali (2016),International Journal of Applied

Research; 2(10) : 76-80
 Maria-Cristiana Munthiu (2009), The Buying Decision Process and Types of Buying
Behaviour, Sibiu Alma Mater University Journals. Series A. Economic Sciences, Vol.
2 No.4
 Mrs. Padmasani, S. Muruganandan and M. Yazhini (2011), Attitude of Rural and
Urban Customers of Khadi Products, Asian Journal of Research in Business
Economics and Management
 Matic, M., Barbara P (2015), Consumer’s Purchase Intentions towards Natural
Cosmetics , UDK : 658.89 : 159.94 Preliminary Communication
 Vidhya Jawahar, J., Dr.Tamizhjyothi, K., (2013), Consumer Attitude towards
Cosmetic Products, Vol.03 Issue 06, IJEMR
 Dr.Anandrajan, S., Sivagami.T., (2016), Consumer Purchase Decision Behavior
towards Cosmetics Marketing, Vol.I Asia Pacific Journal of Research
 Sweeney,J.C. and Soutar,G. (2001), Consumer Perceived Value the Development of
Multiple Item Scale, Journal of Retailing, Vol.77 No.2,pp. 203-20
 Kruti Bhatt & Peenal Sankhla (2017) , Consumer Buying Behavior Towards
Cosmetic Products, International Journal of Engineering Technology Science and
Research, IJETSR, ISSN 2934-3386
 S Bhuvaneswari, and N Shanmugavadivu (2019), Consumer Awareness Towards
Khadi Products in Coimbatore District, International Journal of Research and
Analytical Reviews, IJRAR, Vol.6 Issue 2

62 | P a g e
  Marie-Cecile Cervellon & Lindsey Carey (2011) , Consumer’s Perception of Green:
Why and How Consumers use Eco-Fashion and Green Beauty Products, Critical
Studies In Fashion & Beauty,Vol.2 Numbers 1 & 2
 www.google.co.in
 www.slideshare.com
 www.scribd.com
 www.khadinaturals.com

63 | P a g e
 ANNEXURE

QUESTIONNAIRE FOR CONSUMER BUYING BEHAVIOUR

TOWARDS KHADI ORGANIC PRODUCTS

1) GENDER
 MALE
 FEMALE
 OTHERS

2) AGE
 BELOW 20
 20-30
 ABOVE 30

3) OCCUPATION
 STUDENT
 EMPLOYED
 HOME MAKER

4) HOW DO YOU COME TO KNOW ABOUT KHADI PRODUCTS?

 SOCIAL MEDIA
 FRIENDS
 FAMILY
 TELEVISION

5) ARE YOU AWARE OF ALL VARIETIES OF KHADI PRODUCTS

 YES
 NO

64 | P a g e
 6) WHY DO YOU PREFER KHADI PROUCTS?
 QUALITY
 ORGANIC
 PRICE
 RESULTS

7) WHICH KHADI PROUCTS DO YOU BUY FREQUENTLY?

 HAIR CARE
 LIP CARE
 BODY WASH
 FACE CARE

8) DOES BUYING KHADI PRODUCTS IS EASY?

 YES
 SOMEWHAT
 NO

9) DO YOU AGREE KHADI PRODUCTS ARE ORGANIC PRODUCTS?

 YES
 NO

10) DOES THE PRICES OF KHADI PRODUCTS ARE AFFORDABLE?

 YES
 NO
 SOMEWHAT

11) HOW OFTEN DO YOU BUY KHADI PRODUCTS?

 WEEKLY
 MONTHLY
 OCCASIONALLY

65 | P a g e
 12) CAN YOU NOTICE ANY CHANGES BY USING KHADI PRODUCTS
OVER OTHER PRODUCTS?
 ALWAYS
 VERY OFTEN
 SOMETIMES
 RARELY
 NEVER

13) HAVE YOU EVER NOTICED THE INGREDIENTS USED IN KHADI

PRODUCTS?
 ALWAYS
 VERY OFTEN
 SOMETIMES
 RARELY
 NEVER

14) WHY DO YOU PREFER ORGANIC PRODUCTS?

 SAFETY
 BEST RESULTS
 PRICE
 QUALITY
 BRAND

15) DOES THE VARIETY OF KHADI PRODUCTS IS ENOUGH TO MEET

YOUR NEEDS?
 ALWAYS
 VERY OFTEN
 SOMETIMES
 RARELY
 NEVER

16) HOW DO YOU BUY KHADI PRODUCTS?

 ONLINE SHOPPING
 SHOPS

66 | P a g e
 17) WOULD YOU REFER KHADI PRODUCTS TO OTHERS?
 YES
 NO

18) HOW MUCH ARE YOU SATISFIED TOWARDS KHADI PRODUCTS?

 VERY SATISFIED
 SATISFIED
 NEITHER SATISFIED NOR DISSATISFIED
 DISSATISFIED
 VERY DISSATISFIED

19) DO YOU HAVE ANY SUGGESTIONS TO IMPROVE THE PRODUCTS

OF KHADI

67 | P a g e