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Masthead

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Feature articles

All of the writing is in sans-serif type face


Cosmopolitan magazine has been around
and they tend to be in the same font but
for a long time they started of as a family
different sizes to highlight the
journal in 1886 and from then it has
importance of each article. They have a
become a lifestyle magazine. The largest
bar code with the Hearst logo which
demographic for cosmopolitan magazine
highlights that they are with Hearst UK.
is women aged 18-34 years old.
There pages are quite basic due to the
Cosmopolitan is a very well known
fact that there is only one photo on the
magazine, therefore people know what
page and there are a lot of blank spaces
magazine it is by looking at it. They tend to
around the photo. Allowing them to add
have the same layout for most of the
feature articles in small columns which
magazines, for example they have the
relate to the photo.
masthead at the top with sans-serif type
face. In this image they have Sydney They have a very distinct colour pallete for
Sweeny's arms over some of the writing this magazine, because Sydney is wearing
allowing more of her to on the front cover, pink they have carried on the theme and
this feature happens on a lot of there most of the writing is pink or black.
magazines.
Barcode with Hearst logo
Masthead
The magazine ELLE is a woman's lifestyle
magazine which is of French origin, the word
‘elle’ means she/her in French . It was first Feature articles
founded in 1945 by a couple, the target
audience for Elle is primarily woman from 20-
40years.
The masthead for Elle is written in serif font, Elle magazine is known quite well therefore
this makes the magazine seem more formal they can cover parts of their masthead with
and sophisticated, also the word ‘celebrate’ is Zendaya as people know what magazine it is
also written in serif font. However the feature by just looking at it. They tend to have
articles are all written in sans-serif font, this similar layouts for there magazine, for
mixture if fonts shows to the reader that it is example wit one main photo and then the
a magazine that anyone could read as you masthead slightly covered and feature
wont need a higher level of education for it. articles around the model in the photo. They
The colour pallet for this magazine is very have a barcode which shows that it is sold in
neutral with whites and black, the main shops or online and on the barcode they
photo is of Zendaya sat down with a have the Hearst logo.
extravagant dress on. This dress is a big focus Representations that are shown in this
of the piece as the colours of the magazine fit Barcode with Hearst logo magazine is ethnicity as Zendaya is half
with this dress, the background is a plain African and also gender as she is a strong
colour so that it doesn’t take any of the female actor.
spotlight

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