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Mktm504:Business Analytics-Ii: Course Outcomes
Mktm504:Business Analytics-Ii: Course Outcomes
CO1 :: apply quantitative modeling and data analysis techniques to problems of real world
CO2 :: employ best practices in data visualization to develop charts, maps, tables, and other
visual representations techniques to communicate findings to diverse audiences
CO3 :: analyze , critique, and revise future trends and data visualization to address real world
problems
CO4 :: develop compelling, interactive dashboards to combine several visualizations into a
cohesive and functional whole data story
Business intelligence
• introduction to business intelligence
Data visualization
• role of visualization in business intelligence
• sorting
• interactive filters
• use of tooltip
• reference line
• parameter
• types of calculations
Mapping
• role of maps in business intelligence and visualization
• map options
• creating story
Text Books:
1. MASTERING TABLEAU 2021 by DAVID BALDWIN AND MARLEEN MEIER, PACKT
PUBLISHING
References:
1. VISUAL DATA STORYTELLING WITH TABLEAU by LINDY RYAN, Pearson Education India