MKTM504:BUSINESS ANALYTICS-II

Course Outcomes: Through this course students should be able to

CO1 :: apply quantitative modeling and data analysis techniques to problems of real world

CO2 :: employ best practices in data visualization to develop charts, maps, tables, and other
visual representations techniques to communicate findings to diverse audiences

CO3 :: analyze , critique, and revise future trends and data visualization to address real world
problems
CO4 :: develop compelling, interactive dashboards to combine several visualizations into a
cohesive and functional whole data story

List of Practicals / Experiments:

Business intelligence
• introduction to business intelligence

• role of data and data base management

• role of data mining in business strategy

Data visualization
• role of visualization in business intelligence

• introduction to charts, graphs and maps

Data environment and preparation

• managing metadata

• extracts and live data

• cross database joints and data blending

• data prep with text and excel files

• understating data types

• extracting data from various file formats

Design fundamentals and visual analytics

• filters

• sorting

• groups and sets

• interactive filters

• trend line and forecasting

• use of tooltip

• reference line

• parameter

• drill down and hierarchies

Decision analytics and calculations

• Introduction to calculated field

• types of calculations

• logical, data and string calculations

Mapping
• role of maps in business intelligence and visualization

• editing unrecognized locations

• map options

• generating maps using different data sets

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 Dashboard development and storytelling with data
• building dashboard

• dashboard layout and formatting

• creating story

• interactivity in dashboard and story

Text Books:
1. MASTERING TABLEAU 2021 by DAVID BALDWIN AND MARLEEN MEIER, PACKT
PUBLISHING
References:
1. VISUAL DATA STORYTELLING WITH TABLEAU by LINDY RYAN, Pearson Education India

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