The Bus Bean Final Edited

NATIONAL COLLEGE OF SCIENCE AND TECHNOLOGY
Amafel Bldg. Aguinaldo Highway, Dasmarinas, Cavite

Business Department
THE BUS BEAN
A Feasibility Study Presented to the
Faculty of Business Department of
National College of Science and Technology
In Partial Fulfillment
of the Requirements for the Degree of
Bachelor of Science in Accountancy
By:
Go, Lou Mariam R.
Lara, Jamaica V.
Saliva, Robin Jaycob M.
Sanico, Irish B.
January 2022
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APPROVAL SHEET
The Bachelor’s Feasibility study entitled “The Bus Bean”, prepared and submitted
by Go, Lou Mariam, Lara, Jamaica, Saliva, Robin Jaycob, and Sanico, Irish in partial
fulfillment of the requirements for the degree of Bachelor of Science in Accountancy, has
been examined and is recommended for acceptance and approval for oral defense
Mr. Fredelino C. Lomeda, CPA

Thesis Adviser
PANELS OF EXAMINERS
Approved by the Committee on Oral Examination with a grade of _______.
Mr. Matt Ysrael Vicedo

Panel Member
Mrs. Rosalia C. De Guzman, CPA

Cluster Head, Business Department
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ACKNOWLEDGMENT
The completion of this study could not have been accomplished without the
participation and guidance of these people to finish this study. The proponents would like
to acknowledge and express their gratitude to the following:
They would like to express their special appreciation and thanks to their adviser
Mr. Fredelino C. Lomeda, CPA for his patience, valuable guidance and shared his
knowledge with our group. Also, to Mrs. Rosalia C. De Guzman, CPA, they gratefully
acknowledged her timely advice, approach, and suggestions with kindness which helped
them throughout the study.
To Mr. Austin Lagaspi who helped them correct errors and being understanding
motivates them to achieve their goal which is to accomplish this study.
It is their privileged to thank their panelists for giving them a chance to present their
study.
Their approval of the paper and recognition is very much appreciated. They are
honored to present and share their work with them. They are very much grateful for the
knowledge and ideas that you shared to improve their paper through your insight and
feedback.
The proponents are very much thankful for the chosen respondents and
participants for their honest and cooperative response to all the questions solicited in this
study. Without them, they were not able to complete this study.
Lastly, the proponents would like to praise and thank the Almighty God for giving
them peace of mind and good health in the middle of the pandemic to make this study.
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DEDICATION
The researchers would like to express their appreciation to their beloved parents
because of their endless support and understanding while making this study. Their
consent throughout this work helped us in the completion of this feasibility study. Their
family served as an inspiration because of their kindness, love, and moral support to
pursue this undertaking. The researchers also want to thank all of their friends and
classmate who have willingly helped them with their abilities.
For the group, the proponents would like to extend their gratitude to themselves
because their dedication led them to accomplish this study. There were sleepless nights
and misunderstandings which are part of their great experience while completing this
work. They are so much thankful to each other because everyone has shown
determination and perseverance until they complete all of this.
They are also thankful that they were able to share knowledge and ideas even in
a virtual setup only.
Overall, the researchers want to offer this endeavor to the Great Almighty, the
author of knowledge and wisdom who strengthens them and guides them to be able to
finish this study.
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TABLE OF CONTENTS
Title Page………………………………………………………………………………………..i
Approval Sheet…………………………………………………………………………… ……ii
Acknowledgment………………………………………………………………………………iii
Dedication………………………………………………………………………………………iv
Table of Contents………………………………………………………………………………v
Introduction……………………………………………………………………………….........1
Statement of Problem……………………………………………………………………. …...4
Objective of the Study………………………………………………………………………....5
Scope and Limitations………………………………………………………………………....6
Significance of the Study………………………………………………………………………7
Research Methodology………………………………………………………………………..7
Research Design……………………………………………………………………………….7
Sources and Methods of Collecting Data……………………………………………………8
Definition of Terms……………………………………………………………………….. ….,.9
Chapter I – Management Aspect……………………………………………………..........12
About the Company ………………………………………………………………………….12
Mission…………………………………………………………………………………….......13
Vision…………………………………………………………………………………………..14
Forms of Business Organization……………………………………………………………14
Articles of Partnership…………………………………………………………………….....15
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Registration of Business……………………………………………………………………..20
Organizational Structure……………………………………………………………………..24
Employment Process……………………………………………………………………….. 25
Pre-Employment Requirements…………………………………………………………… 26
Job Description, Qualifications, and Responsibilities…………………………………… 26
Orientation………………………………………………………………………………….....32
Business Hours……………………………………………………………………………….32
Compensation………………………………………………………………………………...33
Business Policies……………………………………………………………………………. 35
Pre-Operating Activities…………………………………………………………………......58
Chapter II – Marketing Aspect………………………………………………………………60
Market Environment………………………………………………………………………… 60
Competition………………………………………………………………………………….. 61
Industry………………………………………………………………………………………. 63
Marketing Mix………………………………………………………………………............. 64
Product Concept……………………………………………………………………………. 69
Delivery………………………………………………………………………………………..70
Factors Affecting Revenue………………………………………………………………….71
Market Segmentation………………………………………………………………………..72
Target Market………………………………………………………………………………...73
Demand Analysis…………………………………………………………………………….74
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Supply Analysis………………………………………………………………………………75
Projected Market Gap…………………………………………………………………….... 76
Survey Analysis………………………………………………………………………………77
Chapter III – Technical Aspect………………………………………………………….. ….87
Product and Service Description……………………………………………………………87
Manufacturing Process………………………………………………………………………87
Vicinity Map………………………………………………………………………………...…90
Facilities……………………………………………………………………………………….92
Employee Uniform……………………………………………………………………………94
Equipment, Furniture and Supplies……………………………………………………….. 94
Raw Materials…………………………………………………………………………………99
Store Supplies……………………………………………………………………………….102
Utilities………………………………………………………………………………………..104
Product Cost…………………………………………………………………………………104
Major Technical Development……………………………………………………………..113
Waste Disposal Method…………………………………………………………………….114
Chapter IV – Financial Aspect…………………………………………………………......115
Financial Assumptions………………………………………………………………………115
Projected Financial Statements…………………………………………………………....119
Notes to Financial Statements …………………………………………………………….123
Sales Forecast…………………………………………………………..............................128
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Financial Analysis………………………………………………………………………......130
Chapter V – Socio-Economic Aspect………………………………………………….....133
Corporate Social Responsibility…………………………………………………………...133
Critical Risk Factors……………………………………………………………………….. 133
Contribution to the Society…………………………………………………………………135
Contribution to the Economy……………………………………………………………....135
Contribution to the Government………………………………………………………… ..136
Contribution to the Environment………………………………………………………......136
Summary of Findings, Conclusion, and Recommendations……………………………137
Summary of Findings……………………………………………………………………….137
Conclusion…………………………………………………………………………………...139
Recommendations…………………………………………………………………………..140
References……………………………………………………………………………………viii
Appendices…………………………………………………………………………………….ix
Appendix A – The Bus Bean Online Survey Form…………………………………………ix
Appendix B – Supplementary Data………………………………………………………...xvi
Appendix C – Curriculum Vitae…………………………………………………………….xvii
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LIST OF FIGURES
Figure 1.1 Business Logo…………………………………………………………………….13
1.2 Organizational Chart……………………………………………………………...24
1.3 Employment Flowchart…………………………………………………………...25
2.1 Menu………………………………………………………………………………..66
2.2 Facebook Page……………………………………………………………………68
2.3 Flyers……………………………………………………………………………….68
2.4 Product Concept………………………………………………………………......70
2.5 Delivery……………………………………………………………………………..70
2.6 Survey Analysis……………………………………………………………………77
3.1 Manufacturing Process…………………………………………………………...88
3.2 Vicinity Map………………………………………………………………………..90
3.6. Main Office- Floor Plan…………………………………………………………..92
3.7 Bus Floor Plan……………………………………………………………………..92
3.8 The Bus Bean – Front View……………………………………………………...93
3.9 Employee Uniform………………………………………………………………...94
3.10 Waste Disposal Method……………………………………………………….114
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LIST OF TABLES
Table 1.1 Business Registration……………………………………………………………..20
1.2 Projected Compensation Scheme……………………………………………….33
1.3 Employee’s Mandatory Contribution…………………………………………….34
.1.4 Employee’s Monthly and Annual Pay…………………………………………..34
1.5 Example of Offenses……………………………………………………………...36
1.6 Gantt Chart…………………………………………………………………………58
2.1 Swot Analysis……………………………………………………………………...64
2.2 Population Per Barangay…………………………………………………………72
2.3 Projected Target Market………………………………………………………….73
2.4 Demand Analysis………………………………………………………………….74
2.5 Supply Analysis……………………………………………………………………75
2.6 Projected Market Gap…………………………………………………………….76
3.1 Construction Cost…………………………………………………………………93
3.2 Equipment………………………………………………………………………….95
3.3 Furnitures…………………………………………………………………………..98
3.4 Raw Materials…………………………………………………………………….101
3.5 Store Supplies……………………………………………………………………102
3.6 Other Store Supplies…………………………………………………………….103
3.7 Office Supplies…………………………………………………………………...103
3.8 Office Equipment………………………………………………………………...103
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3.9 Utilities…………………………………………………………………………….104
3.10 Product Cost…………………………………………………………………….104
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LIST OF SCHEDULES
Schedule 4.1 Start-up Costs……………………………………………………………116
4.2 Business Registration Fees…………………………………………….117
4.3 Projected Statement of Income……………….………………………..119
4.4 Projected Statement of Financial Position…………………………….120
4.5 Projected Statement of Partners’ Equity………………………………121
4.6 Projected Statement of Cash Flow…………………………………….122
4.7 Notes to Financial Statements…………………….…………………...123
4.12 Sales Forecast………………..…………………….…………………..128
4.14 Profitability Ratios………………………………………………………130
4.15 Liquidity Ratios………………………………………………………….131
4.16 Leverage Ratios………………………………………………………..131
4.17 Return of Investment…………………………………………………..132
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INTRODUCTION
BACKGROUND OF THE STUDY
Coffee shops and cafeterias are already well-known over the world, with a variety
of names, establishments, and products. Almost every coffee shop stays in business for
a long time because of the satisfying and steady income. A way to make the most out of
the plantations using the coffee beans is putting up a Coffee shop where coffee beans
will be roasted, ground, brewed, and served, offering customers a very fresh, eco-friendly
product, with a local taste. And applying innovation to this business carries a risk but can
probably maximize profit.
The researchers came up with a unique type of coffee shop, the “mobile
cafe”, wherein the business is the one that goes to the customers’ area to offer and
serve coffee and snacks with the use of a movable vehicle. This is to give people a
new flavor of business as there are times when customers get tired of repetitive types of
business.
However, coffee quality or flavors are no longer the most important factor in
attracting customers anymore. The mobile cafe will also satisfy the market’s eyes, for
the business will provide an aesthetically pleasing environment. Most people are now
choosing the coffee shop because of the ambiance and people are less likely to enjoy a
cup of coffee in a crowded local coffee shop. As Ponte (2002) said, the coffee chains
nowadays sell an ambiance more than just good coffee.
The rise of the coffee shops does not just emphasize the quality of the coffee, but
also the ambiance that attracts people to relax and hang out. And we all know that people
nowadays love to share the places they’ve been to in their social media accounts that is
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why individuals especially the youth prefer to go to places where it is aesthetically
pleasing or “Instagrammable”; visually appealing in a way that it is suitable for being
photographed for posting on the social media application which is Instagram.
The Bus Bean is a unique coffee business that offers a new ambiance to
customers. It is a business wherein the employees prepare the coffee and snacks
not in an ordinary kitchen but inside the minibus. A coffee shop where you can not
only sip specialty coffee but also has a calm and unique experience while doing things
that require concentration. It can also be used to relieve stress and anxiety brought by
the present pandemic.
The business will be operated in a movable vehicle that is why it will be transferring
from one place to another, it is expected to be operating in three barangays in
Dasmarinas, Cavite which is Zone IV, San Jose, and Victoria. The Bus Bean’s goal is to
satisfy the customers by the products and store set-up with the very best of goods and
services that the business can offer.
Coffee has been one of the best-known beverages and one of the favorites since
the beginning until now. Consuming coffee has not only become a habit for the olds, but
nowadays even the young ones are also enthusiastic about consuming coffee. For
hundreds of years, coffee has proven to be an essential commodity throughout the world.
A report of www.fairtrade.org.uk (May 2012) stated that coffee is the most valuable
and widely traded tropical agricultural product because 7.9 million tons of coffee were
produced in 2011, of which 6.2 million tons were exported. Twenty million smallholders
produce 80% of the world’s coffee and an estimated 1.6 billion cups of coffee are drunk
worldwide every day.
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Coffee production in the Philippines began as early as 1740 when the Spanish
introduced coffee in the islands. It was once a huge industry in the Philippines, which was
the fourth-largest coffee-producing nation 200 years ago. As of 2014, the Philippines
produces 25,000 metric tons of coffee and is ranked 110th in terms of output.
However local demand for coffee is high with 100,000 metric tons of coffee
consumed in the country per year. Coffee was introduced in the Philippines as early as
1730, when a Franciscan friar planted the first coffee tree in Lipa, Batangas. Coffee
introduced from the Philippines came from Mexico. Coffee production was later promoted
by Augustinian friars Elias Nebreda and Benito Varas in other parts of Batangas such as
Ibaan, Lemery, San Jose, Taal, and Tanauan.
Coffee plantations became part of the foundation of Batangas' economy and Lipa
was later labeled as the coffee capital of the Philippines. But now, Amadeo, a municipality
down south of the province of Cavite has been revered as the nation’s coffee capital.
The Philippines is home to the four classified commercially known types of coffee.
These are Arabica, Liberica, Robusta, and Excelsa. Each type has its characteristic
appearance and taste. Liberica popularly known as “kapeng barako” is literally translated
as “masculine or macho coffee” because of its strong, robust flavor. Excelsa, on the other
hand, has a sweet flavor. Only 7% of this variety is grown in the Philippines provinces of
Quezon, Bicol, and Sorsogon.
It has a wider production of around 85%, is more resilient, cheaper, and enjoys
high demand globally. Arabica beans are the more expensive variety and are favored by
top baristas and most coffee connoisseurs. It takes its name from Arabia - the source of
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its origins. Robusta dominates domestic production. Robusta Coffee is used as a blender
to Arabica as well as in instant coffee.
It grows ideally in the lowlands up to nine hundred (900) million. The ideal rainfall
range is 1,500 to 2,500 mm, fairly well-spread, but needs a dry period for flower initiation.
It is tolerant of a wider range of soil with a pH range of 5.5 to 6.5. Robusta coffee grows
in many locations in the Philippines. It is about eighty-five percent (85%) of the total coffee
variety grown in the country.
These are exciting times for the coffee industry in the Philippines. A cup of local
coffee symbolizes Filipino strength, determination, love of life, enjoyment of good cuisine,
and camaraderie with friends and family. During the COVID pandemic, the coffee industry
in the Philippines is flourishing, with more and more coffee brands being promoted online.
New coffee farms and coffee shops are opening all across the country. Indeed, the
Philippines is enjoying the aroma of freshly made Filipino coffee.
STATEMENT OF PROBLEM
This feasibility study was intended to evaluate the feasibility of launching a mobile
café. Specifically, it aims to sought answers to the following questions related to the
different aspects of business operations:
Management Aspect
• What will be the structure of the business?
• What are the schedules of the business pre-operating activities and how many
months will it take to prepare before operating the business?
• What policies will be implemented to maintain a productive and safe workplace?
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Marketing Aspect
• What promotional strategy will be implemented?
• How can the proposed business compete with others?
• Are the customers willing and have the capability to buy the proposed product?
Technical Aspect
• What equipment will be used for the proposed business?
• What are the products that the proposed business is offering?
• What will the floor plan and layout look like?
Financial Aspect
• How much will be the estimated start-up costs of the business?
• Will it be able to obtain a return on investment?
• What will be the business estimated profit/loss in the next five years?
Socio-Economic Aspect
• How will the proposed business contribute to the government and society as a
whole?
• How is it going to improve the welfare of the people in the community?
OBJECTIVE OF THE PROBLEM
The objectives will follow the guide questions as an attempt to establish the
foundation of the research study. The goal is to identify the most pressing issues as well
as the scope of the areas that need to be investigated. Finally, to carry out ongoing
cultivation procedures for improvement and following the aims of sustainable
development.
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Management Aspect
• To determine the approach and form of the business
• To establish a plan and schedule for the good management of the business.
• To implement policies with corresponding offenses and rules and regulations.
Marketing Aspect
• To establish various strategies to promote the proposed business.
• To analyze competitors’ strategies and techniques.
• To study the price for the affordability of the target market.
Technical Aspect
• To determine the equipment, materials, and supplies to be used.
• To establish a concept of what products will be offered
• To create a plan for what the business will look like.
Financial Aspect
• To determine the company’s estimated budget.
• To determine the company's long-term viability and cost-effectiveness.
• To calculate the financial growth of the firm.
Socio-Economic Aspect
• To establish a contribution to the economy, government, and society.
• To provide a good impact to the government and its people.
SCOPE AND LIMITATIONS
This research focuses on the entire structure and procedures that will be followed
in the planned business. The study's objectives are to establish business policies,
organizational structure, and other people operations in the management aspect; analyze
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the strengths, weaknesses, opportunities, and threats in the marketing aspect; regulate
the key responsibilities of the use of equipment in the technical aspect; account for all
costing and monetary management in the financial aspect; and, finally, establish the
proposed business's positive contribution to the Welsh economy.
SIGNIFICANCE OF THE STUDY
• To Students – This would raise awareness of the study's feasibility and motivate
them to explore their creative ideas and unique approaches in their future pursuits.
• To Researchers – This business concept may become a reality via
comprehensive research, and it would also act as a forerunner for the study's
continuance or any future similar studies.
• Entrepreneurs and Potential Entrepreneurs- This would be an important
component of their research and would provide the study as an accessible guide
for their predisposal, as well as increase awareness of potential improvements and
an invitation to join their entrepreneurial enterprise.
RESEARCH METHODOLOGY
These are the specific procedures or techniques used to identify, select, process,
and analyze information about a topic. It also specifies who will be the respondents and
the focus of the study.
Research Design
This study was conducted by utilizing a descriptive research design in which the
proponents used a survey questionnaire. This was given to determine the possible
respondents in Dasmarinas and determine their knowledge and preferences about the
said business.
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Sources and Methods of Collecting Data
1. Primary
• Data Gathering Procedures
o Survey Questionnaire
The proponents used Survey Questionnaire to gather information about
the preferences of the respondents within Dasmariñas, Cavite to
analyze and determine their views and preferred product, price, and time
for the business.
o Sampling Technique
Slovin’s Formula was used to determine the needed number of
respondents.
Formula:
N
n= (1+Ne2 )
Where: N = the number of people who qualify in study
e = margin of error which is 5%
n = number of needed respondents
Respondents Population size (2020) Sample size

Zone IV 3,770 50
San Jose 11,925 159

Victoria 13,838 185
N = 29,533 n = 395
Solution:
n = 29,553 / (1+29,553 x 0.0025)

n = 395
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2. Secondary
• Feasibility Study and Internet
Some student feasibility studies were used as a guide and as a reference to
those that are relevant to the study by the proponents. The proponents used
the internet to enhance their knowledge in arranging the business because
mobile cafes are an emerging business nowadays, and business owners tend
to make their businesses recognized online. Statistical data was also acquired
via the internet from a government agency's website that provides pertinent
information.
DEFINITION OF TERMS
• Arabica – a high-quality coffee bean produced by the Coffea arabica tree
• Barista – a person who prepares and serves coffee to the general public (e.g.,
espresso)
• Brewed Coffee – made by pouring hot water onto ground coffee beans, then
allowing to brew
• Bus – a huge motor vehicle that transports passengers by road, often on a defined
route and for a fee
• Café – a small, informal business that serves light meals and beverages such as
coffee.
• Capitalization – the original investment or seed money for a start-up is typically
made by the business owner and any other investors in the company
• Cappuccino – coffee made with milk that has been frothed up with pressurized
steam
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• Coffee shop – a cafe serving coffee and light refreshments
• Construction Cost - the total cost of a project's construction. This price normally
excludes pre-planning, site or right-of-way acquisition, and design expenditures,
as well as start-up and commissioning charges.
• Disciplinary Action – a warning given to an employee for misconduct, breaking
a rule, or doing poorly
• Espresso – strong black coffee made by forcing steam through ground coffee
beans
• Finger Food – food presented in such a way and manner that it is easy to eat with
one's fingers
• Hazelnut – flavored by adding natural or synthetic oils to (usually) low quality
coffee beans
• Iced Coffee – a coffee that has been iced and is usually sweetened or flavored
and served over ice
• Instant Coffee – a beverage made from brewed coffee beans that allows
consumers to make hot coffee quickly by stirring hot water or milk into the powder
or crystals
• Latte – a type of coffee made with espresso and hot steamed milk, milkier than a
cappuccino
• Macchiato – espresso with a dash of frothy steamed milk
• Mobile Café – it is essentially a coffee shop that doesn't have a set structure or
location. Baristas and coffee merchants are always on the move, riding around in
a jeep, car, tricycle, motorcycle, or even a bus.
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• Mocha – a high-quality coffee brewed from a particular coffee bean
• Pastry – a savory or sweet dough made from flour, water, and shortening (solid
fats such as butter or lard)
• Prominence – the fact or condition of standing out from something by physically
projecting or being particularly noticeable
• Robusta – coffee or coffee beans from a coffee plant that is commonly planted; a
kind of bean that is frequently utilized in the production of instant coffee
• Social Media – a word for websites and apps that emphasize communication,
community-based input, engagement, content sharing, and collaboration
• Toothsome – temptingly tasty; pleasing to the taste
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CHAPTER I
MANAGEMENT ASPECT
One of the main objectives of the management aspect is to establish and plan all
the desired activities to effectively and efficiently form a good organizational set-up. This
aspect includes human resources and key personnel, financial capacity, the form of
ownership, and organization and project schedule.
ABOUT THE COMPANY
Name of the Firm
The business name is The Bus Bean; The “Bean” stands for coffee beans that are
roasted, ground, brewed, and served into a special coffee based on customer’s
preferences and “Bus” since the business is not operating in a building unlike the regular
coffee shop but from a movable vehicle which is the minibus. The combination “The Bus
Bean” came up simply because coffees and snacks are being served on the bus.
Address
Since The Bus Bean is a “mobile cafe”, it is not located in one place only and it
continuously changes location wherein products are served to the general public who
likes coffee. The Bus Bean will be operating in three barangays in Dasmarinas, Cavite
which are Zone IV, Victoria, and San Juan. There will be the main office as well, for the
general meetings and other important things that will be located at 75 Don Placido
Campos Avenue, San Jose, Dasmariñas, 4114 Cavite.
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Business Logo
Figure 1.1: Business Logo
As shown in the logo, a cup of coffee has wheels under it because The Bus Bean
is all about going to the customers’ area to serve any kind of special coffee. Coffee
represents the main product that the business is offering, and the wheels represent the
movable vehicle which is the bus. The logo’s theme color is various shades of brown as
it represents the color of the coffee such as cappuccino and café macchiato, etc. And to
let the customers know what the business is all about, a tagline is included in the business
logo; “Bringing coffee to you.” because The Bus Bean is the one that brings coffee to the
area of the customers.
Mission
To provide customers with high-quality coffee at a price that is fair to the business
owners and the customers. To give customers the best experience with good customer
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service and aesthetically and unique set-up of the café, that they feel calmed and relaxed
with every sip.
Vision
To be the best mobile café in Cavite offering high-quality coffee that suits the
budget and preferences of the customers with excellent service.
Form of Business Organization
The Bus Bean shall be formed as a General Partnership in which partners are
bound to contribute money, property, or industry to the business to divide the profits and
losses among themselves as stated under Article 1767 of the New Civil Code of the
Philippines. The business will be needing more capital to start with and one person cannot
shoulder all the expenses and liabilities. The complementary skills of each partner can
lead to the achievement of greater financial results and decision-making. Mutual support
and motivation are needed for the business to last longer, the reason why General
partnership is the chosen business ownership.
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ARTICLES OF PARTNERSHIP
OF
THE BUS BEAN
KNOW ALL MEN BY THESE PRESENTS:
That we, the undersigned partners, all of legal age, residents, and citizens of the
Philippines, have on this day voluntarily associated ourselves together for the purpose of
forming a general partnership under the following terms and conditions and subject to
existing and applicable laws of the Republic of the Philippines:
AND WE HEREBY CERTIFY:
ARTICLE I. Partnership Name: That the name of this partnership
shall be The Bus Bean and shall transact business under the said company name.
ARTICLE II. Business Purpose: The purpose/s for which this partnership is
formed is to bring convenience to the customers as it goes to different locations to offer
high-quality yet affordable coffee that suit the market’s preferences. And to give people a
new ambiance and set-up of a cafe.
ARTICLE III. Principal Place of Business: That the principal place of business
of this partnership shall be located at 75 Don Placido Campos Avenue, San Jose,
Dasmariñas, 4114 Cavite.
ARTICLE IV. Term of Existence: That this partnership shall have a term of
twenty (20) years from and after the original recording of its Articles of Partnership by
the Securities and Exchange Commission.
ARTICLE V. Partners’ Circumstances: That the names, nationalities, and
complete residence addresses of the partners are as follows:
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Complete Residence Address

Name Nationality
Blk. 13 Lot 19 Ph. 6 ACM
Go, Lou Mariam R. Filipino
Homes, Carsadang Bago 2,
Imus City, Cavite
Lara, Jamaica V. Filipino 67 Malihan St. Zone IV
Dasmariñas City, Cavite
5 Isidro Mangubat St. Zone IV

Saliva, Robin Jaycob M. Filipino
Dasmariñas City, Cavite
Blk 33 Lt 13 Brgy.Victoria Reyes

Sanico, Irish B. Filipino
Dasmariñas City,Cavite
ARTICLE VI. Capital Contributions: That the capital of this Partnership shall be
the amount of (P1,200,000), Philippine Currency, contributed in cash by the partners, as
follows:
Name Amount Contributed
Go, Lou Mariam R. 300,000
Lara, Jamaica V. 300,000
Saliva, Robin Jaycob M. 300,000
Sanico, Irish B. 300,000
TOTAL Php 1,200,000
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That no transfer of interest which will reduce the ownership of Filipino citizens to
less than the required percentage of capital as provided by existing laws shall be allowed
or permitted to be recorded in the proper books of the partnership.
ARTICLE VII. Sharing Ratios: That the profits and losses of this partnership shall
be divided and distributed proportionately on the ratio of the capital contribution of each
partner.
ARTICLE VIII. Management: That this partnership shall be under Jamaica Lara
as General Manager, who shall be in charge of the management of the affairs of the
company. He shall have the power to use the partnership name and in otherwise
performing such acts as are necessary and expedient in the management of the firm and
to carry out its lawful purposes.
ARTICLE IX. Managing Partner’s Salary: That the managing partner shall
receive a monthly salary of twenty thousand (Php 20,000.00) Philippine currency, unless
otherwise adjusted by the partners. The allocation must be made even though profit is
inadequate or there is a loss.
ARTICLE X. Undertaking to Change Name: That the partners undertake to
change the name of this partnership, as herein provided or as amended thereafter,
immediately upon receipt of notice or directive from the Securities and Exchange
Commission that another corporation, partnership or person has acquired a prior right to
the use of that name or that the name has been declared as misleading, deceptive,
confusingly similar to a registered name, or contrary to public morals, good customs or
public policy.
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IN WITNESS WHEREOF, we have hereunto affixed our signatures this 20thday of
November 2022, at Dasmariñas City, Cavite.
Go, Lou Mariam R. Lara, Jamaica V.

CB2-08210048 6008-791-230-00000
Saliva, Robin Jaycob M. Sanico, Irish B.

P6468945B 3994-217-720-00000
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REPUBLIC OF THE PHILIPPINES)
DASMARIÑAS CITY, CAVITE ) S.S.
BEFORE ME, a Notary Public, for and in Dasmariñas City, Cavite, this 20thday of
January 2022, personally appeared the following persons:
Name TIN/ID/Passport Date & Place Issued

No.
Go, Lou Mariam R. CB2-08210048 August 2021, Carsadang Bago II
Lara, Jamaica V. 6008-791-230- August 17, 2021, Dasmarinas,

00000 City
Saliva, Robin Jaycob P6468945B March 11, 2021, DFA NCR

M. South
Sanico, Irish B. 3994-217-720- August 3, 2021, Victoria

00000 Reyes
Known to me and to me known to be the same persons who executed the foregoing
Articles of Partnership constituting of five (5) pages, including this page where the
acknowledgment is written, and they acknowledged to me that the same is their free and
voluntary act and deed.
WITNESS MY HAND AND SEAL on the date and place above written.
NOTARY PUBLIC
Doc. No. ______;
Page No. ______;
Book No. ______;
Series of 20 ____.
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Business Department
REGISTRATION OF BUSINESS
The partners will have to begin with the registration in order to make the
proposed business possible. These are the steps on how to register a business in the
Philippines:
Steps Description Requirements Duration

1. Register your Corporations • Name Verification Slip 10-15
business in and working
the partnerships days
Securities have different • Articles of Partnership
and requirements
Exchange for
Commission. registering a • Registration of
business datasheet
name.
Instead of
DTI, they
must register
with the
Securities
and
Exchange
Commission
, or SEC.
2. Get a All • Latest Community Tax 5 working
Barangay businesses Certificate (Cedula) days
Clearance (Zone IV, are required
San Jose, Victoria) to have a
Barangay • Barangay Business
Clearance Permit Fee
according to
Local
Government • SEC business name
Code. This registration
clearance is
obtained at
the local
Barangay
Office where
your
business is
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or will be
located.
3. Register your Registering • SS Forms R-1 and R- 1-3
business & your 1A working
employees with the business and days
Social Security employees
System (SSS) (even if they • Photocopy of SEC
are Articles of Partnership
temporary or
provisional)
is mandated • Business location
and is sketch or map
considered a
violation of
the Social • Validated
Security Law Miscellaneous
if not Payment Return also
performed. known as SS Form R-
6 or SS Form R-6 with
Special Bank Receipt
(proof of payment for
the Employer
Registration Plate)
4. Register with PhilHealth is • Employer Data 1-3 days
PhilHealth a medical Record (ER1)
insurance • Report of Employee-
program Members (ER2)
administered • SEC Registration,
by the Articles of Partnership
Philippine
Health
Insurance
Corporation
(PHIC). All
employers
are required
to register
their
employees
with this
agency as
stated in the
New National
Health
Insurance
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Act (RA 7875

/ RA 9241).
5. Obtain a Getting a • Business Permit 1-2
Mayor’s/Business Mayor’s Application Form weeks
permit Permit is one • Barangay Clearance
of the • Certificate of SEC
documents Registration
that is • Authorization Letter of
required to the owner/s with ID
run a • Contract of a lease (if
business renting a space)
whether you • SSS Certification or
are a single Clearance (Certificate
proprietorshi of Registration and
p, Membership)
partnership • Community Tax
or a Certificate or CEDULA
corporation. • PhilHealth (Certificate
Business of Registration and
permits are Membership)
renewed
every year. Secure Clearances:
• BIR Certificate of
Payment – go to the
BIR Agent
• Building Permit – go to
the Office of Building
Official
• Fire Safety Inspection

Certificate – go to the
Bureau of Fire
Department
• Zoning Clearance –
go to the Zoning
Administrator
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• Sanitary/Working
Permit – go to the
Health Sanitary
Inspector
• Plumbing Permit
• Electrical Permit
6. Apply for a Registering • BIR Form 1903 for 3-5
certificate of with the corporations/partnersh working
registration with Bureau of ips. days
the BIR. Internal • Documentary
Revenue will Requirements:
give you o SEC Certificate
permission to of Registration
issue official o Mayor’s Permit
receipts, o Barangay
register Business
books of Clearance
accounts, o Contract of
and (for Lease (if you’re
partnerships renting)
and • Business location
corporations) sketch or map
to obtain a
separate Tax
Identification
Number.
Table 1.1: Business Registration Steps Table
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PERSON INVOLVED IN THE MANAGEMENT
Figure 1.2: Organizational Chart
The business’ organizational chart starts with the managing partner who is
responsible for managing everyday operations and helps in making business decisions.
The managing partner will be the one who supervises and monitors the performance of
the employees which are the barista/cashier, baker, crew/driver, and bookkeeper. If the
employees have job-related issues, the managing partner will be approached first to
resolve the issue. The bookkeeper is the one who records and maintains the business’
financial transactions such as sales, purchases, and expenses. The bus driver is
responsible for transporting the business into the designated location and making sure
that they will arrive safely, the driver will also be the crew of the business helping the
barista and baker and also serving and cleaning the customers’ area. Lastly, the
barista/cashier and the baker are the ones who make sure that the customers have a
better experience in the store by providing excellent customer service and quality of
products.
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Business Department
EMPLOYMENT PROCESS
The employment process is a series of steps that companies use to hire the best
workers. It is important in a company as it creates a better hiring outcome. The following
are the process on how employment selection happens:
Figure 1.3: Employment flowchart
There are six steps that the Bus Bean must follow when hiring new employees.
The first step is announcing the job position that needs to be filled, the management will
be listing out the desired qualifications for the job and when these have been established,
the management will be picking where to advertise the job and one of the platforms will
be on Facebook, posters and online job boards. The second is reviewing the candidate
applications, the management will go through all the applications and resumes to narrow
down the candidate pool and reject those that are underqualified. After thoroughly
choosing the candidates, the manager will be conducting in-person interviews to better
assess the qualifications and judge their compatibility with the company. Once everyone
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has been interviewed, the management will be choosing the best fit for the job. There will
be second and third candidates in case the first pick declines the job offer or does not
pass the next phase which is testing. Testing includes drug tests, criminal background
checks, and personality tests. After passing the test, the applicant will be welcomed on
the board as a new employee and proper orientation and training will be done.
PRE-EMPLOYMENT REQUIREMENTS
A pre-employment requirement will be the verification of a candidate’s information
and background. These are the list of things that will be requiring for the jobseeker:
1. PSA Birth Certificate
2. SSS E-1
3. NBI Clearance
4. PAG-IBIG
5. PhilHealth
6. Tax Forms / TIN ID
7. Diploma & Transcript of records
JOB DESCRIPTION, QUALIFICATIONS, AND RESPONSIBILITIES
Job Title: BOOKKEEPER
Job Description: Bookkeepers oversee company’s financial data and compliance by
maintaining accurate books on accounts payable and receivable, payroll, and daily
financial entries and reconciliations. They perform daily accounting tasks such as monthly
financial reporting, general ledger entries, and record payments and adjustments.
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Qualifications:
• Bachelor's degree in accounting, finance or any related course.
• Special licenses or certificates (e.g., Bookkeeping NCIII) is preferred.
• Previous bookkeeping experience is preferred.
Relevant skills:
• Basic accounting knowledge.
• Enhanced numerical and quantitative skills.
• Analytical and problem-solving skills.
• Time management and organization.
• Communication skills.
• Keen to details.
• Technology literacy.
Responsibilities:
• Record and categorize daily payments and expenses.
• Send customer invoices and record payments received.
• Conduct bank reconciliations every month.
• Generate monthly financial statements.
• Process payroll and their benefits.
• Provide year-end financials and tax documents.
• Ensure legal requirements compliance.
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Job Title: BARISTA/CASHIER
Job Description: Make and serve a variety of coffee drinks using machines. They explain
menu items to customers, clean, work in the cash register while ensuring that customers
are comfortable and satisfied.
Qualifications:
• A college level or high school graduate is preferred.
• Retail, hospitality, and/or customer service experience preferred.
Relevant skills:
• Ability to work well in a fast-paced environment.
• Outgoing personality.
• Thorough knowledge of food safety procedures.
• Training and willingness to continue learning about food and beverage
preparation.
• Listening and communication skills.
• Customer-service skills.
• Strong ability to multitask.
• Attention to detail.
• Ability to calculate sales and change quickly.
Responsibilities:
• Greeting customers in a friendly manner and taking food and drink orders.
• Preparing and serving beverages.
• Receive and process payments from customers (cash and credit cards).
• Answering customers’ questions regarding menu choices.
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• Promoting and recommending menu options to customers.
• Maintaining inventory and equipment clean.
• Keeping the work environment sanitary and organized.
• Adhering to all food safety regulations and quality controls.
• Count money in cash drawers at the beginning and end of shifts to ensure
that amounts are correct.
Job Title: BAKER
Job Description: Baker is responsible for creating an assortment of desserts, including
pastries, cookies, and other confections.
Qualifications:
• Highschool diploma.
• Bachelor’s degree related to baking, cooking, and any related course may
be preferred.
• At least 1 year of working experience in the same field.
Relevant skills:
• Excellent knowledge of baking and pastry-making techniques.
• Ability to use pastry-making and baking equipment and utensils.
• Ability to fill and decorate cakes, chocolates and pastries.
• Creativity.
• Communication skills.
• Precision and attention to detail.
• Thorough knowledge of food safety procedures.
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Responsibilities:
• Preparing a wide variety of goods such as cakes, cookies, pies, bread etc.
following traditional and modern recipes.
• Creating new and exciting desserts to renew our menus and engage the
interest of customers.
• Decorating and displaying finished products.
• Preparing food items such as finger foods, sandwiches and pastries.
• Keeping records relating to deliveries, inventory, and production levels.
• Cleaning and restocking workstations and ensuring that all equipment is
sanitized and prepared for the next shift.
Job Title: CREW/DRIVER
Job Description: Crew communicates with their co-workers to expedite orders, and help
customers when they receive the wrong order. Their job is to count the drawer at the end
of the day, organize orders for takeout or deliver food to diners at the correct tables. The
crew will also be the driver, responsible for transporting the business to the designated
places in a comfortable, safe, and timely manner.
Qualifications:
• Highschool diploma.
• Relevant experience is required.
• Valid driver’s license.
• Clean driving record with no traffic violations.
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Relevant skills:
• Commitment to excellent customer service.
• Able to handle working in a fast-paced environment.
• Customer service skills.
• Strong communication skills.
• Friendly demeanor and a positive attitude.
• Physically fit.
• Hand-eye coordination.
Responsibilities:
• Greet customers upon arrival.
• Inform customers of any specials or promotions running currently.
• Respond to questions, concerns, and complaints from customers, vendors,
or clients.
• Ensure food is delivered to the table hot and fresh.
• Maintain a clean, sanitary, and organized dining and service area.
• Complete all side work at the end of shift.
• Comply with all health and food safety regulations at all times.
• Conduct administrative duties and errands as required.
• Drive safely along designated routes, obeying traffic laws and safety
procedures, and transit regulations.
• Maintaining the vehicle safe and clean.
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ORIENTATION AND TRAINING PROGRAMS
The business will provide orientation and training programs for the newly hired
employees prior to the first day of working in the business. During the orientation, new
employees will get introduced to their job roles, work areas, and colleagues.
The managing partner will help the newly hired employees get familiarized with the
management, explaining the business policies, mission, and vision of the business.
Understanding a new job takes time and effort, the reason why there will be training
programs for the newly hired baristas and bakers, giving them knowledge on how the
business’ equipment works and giving demonstrations on how to make the menu in The
Bus Bean.
Safety training and emergency drills will also be part of the training as the business
prioritizes the safety of its employees. Orientation and training programs play an important
role in a business raising awareness about the firm and how it operates, this is to avoid
future conflicts with the employees.
BUSINESS HOURS
The proponents have decided that The Bus Bean's workplace will be open every
Monday to Saturday from 8:00 a.m. to 6:00 p.m. In the morning and afternoon, employees
are also provided a one-hour lunch break and a 15-minute coffee break. The proposed
business will be closed every Sunday that will serve as a day-off for the employees of the
establishment.
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COMPENSATION
The Bus Bean employees will receive salaries every 15th and 30th of the month.
The employees must receive 13th-month pay on or before the 24th of December which
is equivalent to one month’s pay. In compliance with government labor regulations, the
employer will be deducting compulsory contributions like SSS, PhilHealth, and Pag-IBIG
for employee benefits in the future. The bookkeeper will be given ample time to process
the tax, benefits, and payroll documents of the employees, ensuring the accuracy of all
information and adherence to government policies and guidelines.
Position No. Hourly No. of Daily Monthly Annual
Rate Hours Rate Gross Pay Gross
Pay
Bookkeeper 1 72.60 8 580.77 15,100 181,200
Barista/Cashier 1 50.48 8 403.85 10,500 126,000
Crew/Driver 1 48.56 8 388.46 10,100 121,200
Baker 1 47.40 8 379.23 9,860 118,320
Total 4 219.04 1,752.31 45,560 546,720
Table 1.2: Projected Compensation Scheme Table
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Position SSS PhilHealth Pag- Monthly 13th

Contribution (EE) IBIG Deductions Month
(EE) Fund Pay
(EE)
Bookkeeper
600 207.63 100.00 907.63 15,100
Barista/Cashier
420 144.38 100.00 664.38 10,500
Crew/Driver
400 138.88 100.00 638.88 10,100
Baker
400 137.5 100.00 637.5 9,860
Total 1,820 628.39 400.00 2848.39 45,560
Table 1.3: Employee’s Mandatory Contributions
Position Monthly Monthly Monthly Monthly 13th Annual

Gross Deductions Taxable Net Pay Month Net Pay
Pay Income Pay
Bookkeeper 15,100 907.63 14,192.3 14,192.37 15,100 185,408.44
7
Barista 10,500 664.38 9,836 9,836 10,500 128,527.44
/Cashier
Crew 10,100 638.88 9,461 9,461 10,100 123,633.44
/Driver
Baker 9,860 637.5 9,223 9,223 9,860 120,530.00
Total 45,560 2,848.39 42,712 45,560 558,099.32
Table 1.4: Employee’s Monthly and Annual Net Pay
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Holiday Pay
• The Bus Bean will be exempted from holiday pay as the business has less than
10 regular employees.
Overtime Pay
• Employees working overtime are paid a 25% differential.
Example: Crew 48.56 hourly rate x 25% = 12.14 + 48.56 = 60.07 overtime pay
or hourly rate x 125% = overtime pay x number of overtime hours
BUSINESS POLICIES
• EMPLOYEE DISCIPLINARY ACTION POLICY
PURPOSE
To give knowledge on how the discipline process works when employees did not
follow all the business policies and when misconduct happens. The goal of any
discipline is to correct the misconduct, rather than to punish the employee.
SCOPE
Applies to all the employees working in The Bus Bean.
POLICY
Any misconduct will result based on the severity of the offense.
• Minor offense – informal discussion and verbal warning.
• Moderate offense – Written warning.
• Serious offense – suspension, investigatory suspension, termination.
If violation is repeated, it would result to the following disciplinary actions:
• First offense – Verbal warning.
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• Second offense – Formal written warning.
• Third offense – Managers will issue final documentation.
• Fourth offense – Suspension for one week.
• Fifth offense – Termination of the employee.
Misconduct is conduct that falls below the company’s expected standards of
behavior as set out in the business’ policies that have been discussed during the
orientation. Misconduct can range from minor issues to serious breaches of
company policy, including but not limited to:
List of offenses Severity of offenses
1. Attendance related offenses Minor offense
• absence without leave (AWOL)
• tardiness and unauthorized delay in returning
from lunch and break periods, or in returning
after leaving workstation on official business.
• Failure to follow established leave
procedures; failure to provide administratively
acceptable documentation to support
absence(s).
2. Skipping required meetings Minor offense
3. Discourteous conduct Minor offense
• Includes being rude, insolent, disgraceful acts
or remarks toward supervisors and managers.
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4. Boisterous or disruptive/disorderly conduct. Minor offense
• use of insulting, intimidating, abusive or
offensive language to or about another
employee or supervisor.
5. Dress code violations Minor offense
6. Careless use of business’ tools and Minor offense
equipment.
7. Unintentional leakage of information Moderate offense
8. Excessive absences and/or tardiness (e.g., Moderate offense
more than 2 consecutive workdays).
9. Sleeping or loafing while on duty; inattention Moderate offense
to duty; willful idleness while on duty.
10. Engaging in potentially dangerous Moderate offense
“horseplay.”
11. Smoking in breach of the business policy Moderate offense
12. Reporting for work while being under the Moderate offense
influence of alcohol.
13. Three or more consecutive working days of Serious offense
absence without leave.
14. Deliberate discrimination or serious acts of Serious offense
harassment.
15. Confidentiality breaches Serious offense
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• Providing confidential Company information
to competitors or unauthorized bodies.
16. Theft or fraud Serious offense
17. Unauthorized access to company property Serious offense
outside of business hours. (eg., vehicle)
18. Alcohol and drug abuse Serious offense
• Using, distributing, and selling of alcohol and
illegal drugs while inside the business’
premises.
19. Violence Serious offense
• If an employee threatens a customer or
colleague and instigates a physical fight.
• Hitting, pushing, or other acts against another
causing injury.
• Hitting, pushing, or other acts against
another without causing injury.
• Possession of weapons.
20. Sexual harassment Serious offense
• includes, but is not limited to, unwelcome
sexual remarks, indecent comments/jokes
sexual
Table 1.5: Examples of offenses
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RESPONSIBILITY
Management actions against staff are the responsibility of the managing partner.
• ATTENDANCE POLICY
PURPOSE
To explain how common issues such as tardiness, absence, early outs, and
different types of leave will be handled.
SCOPE
Applies to all the employees working in The Bus Bean.
POLICY
The Bus Bean employees are expected to be present for work, on time, and every
day. Punctuality and regular attendance are very important to a business as it
helps to maintain efficiency in a workplace.
1. Calculation of attendance infractions:
▪ Absent with calls: 1 point.
▪ Absent without leave: 2 points.
▪ Tardy: ½ point.
▪ Early departure: ½ point.
▪ Late return from lunch or break: 1 point (over 30 minutes)
2. Employees will be given a five-minute grace period at the start and for breaks
and for lunch.
3. Employees must report each day they are absent. Failure to give notice one day
prior to a shift will result in AWOL or absence without leave.
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4. If an employee is absent for three or more consecutive days, evidence for
excusing the absence, such as a doctor's note, must be provided.
5. Funerals, jury duty, bereavement, childbirth, car accident, medical appointment,
and unavoidable emergencies are all excused absences that can be granted but
must provide documentation to prove the reason for their absences.
6. If an employee is still AWOL for three or more consecutive days it will be
considered a job abandonment, or termination without notice.
7. Disciplinary actions for attendance infractions.
▪ 3 points: Minor offense (verbal warning)
▪ 4 points: Moderate offense (written warning)
▪ 5 points: Managers will issue final documentation.
▪ 6 points: Serious offense (termination)
RESPONSIBILITY
It is the manager’s responsibility to monitor the employee’s attendance.
• ANTI-DISCRIMINATION, BULLYING, AND HARASSMENT POLICY
PURPOSE
To have a workplace free from discrimination, sexual harassment, and bullying.
SCOPE
All employees, regardless of their positions, must comply with this policy.
POLICY
The Bus Bean will not tolerate unlawful discrimination or harassment of any kind.
Through implementing this policy and by educating employees, The Bus Bean will
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seek to prevent, correct and discipline behavior that violates this
policy. Discrimination happens when discriminating the person's race, color,
national origin, age, religion, disability status, sex, sexual orientation, gender
identity or expression, genetic information or marital status. Harassment is any
verbal or physical conduct including sexual harassment designed to threaten,
intimidate or coerce an employee. Employees are encouraged to report any
behavior that constitutes sexual harassment, discrimination or bullying to their
manager. The management will immediately undertake an effective, thorough and
objective investigation and attempt to resolve the situation. If the unlawful
discrimination has occurred, disciplinary action will be taken equivalent with the
severity of the offense.
RESPONSIBILITY
As a manager, it is important that every complaint of harassment or bullying will be
taken seriously and fully investigated. It is the manager’s responsibility to hear all
sides and take the appropriate disciplinary actions.
• CUSTOMER SERVICE POLICY
PURPOSE
Complaints are always expected to be part of a hospitality business like the food
and drink industry. It’s hard to deal with complaints, especially when customers
are impatient and short-tempered, but these complaints can give ideas on how to
make the business better. So, this policy is to encourage the employees on how
to handle the complaints properly.
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SCOPE
Applies to the employees that provide customer service which are cashier/barista,
crew, and baker.
POLICY
When faced with a customer complaint:
• Listen to the full complaint without interrupting or getting defensive.
• Apologize for the problem and tell the customer you will take care of the
problem and get the manager.
• If the complaint is product related, remove the offending item and replace
the product with a better one only if they want a replacement.
• Always inform the manager about the incident.
RESPONSIBILITY
Providing good customer service is the responsibility of the barista/cashier, baker,
and crew and will be monitored by the managing partner.
• DRESS CODE POLICY
PURPOSE
The Bus Bean dress code policy is designed to help the employees know what is
appropriate to wear at work and to provide a consistent professional appearance
that is pleasant and not offending to the customers.
SCOPE
The Bus Bean dress code policy applies to all the employees working in the
business.
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POLICY
Uniforms
• Employees’ uniforms consist of full-length pants and a non-graphic white
shirt. Low cut shirts and pants below the waistline are unacceptable.
• Rubber soled, closed toed shoes must be worn. Employees may not wear
leather soles, open toed shoes and sandals. High-heels and boots are not
allowed.
• The Bus Bean will be providing an apron and a black baseball cap with the
business’ logo. Aprons must be kept clean at the time of your shift and
should never be worn outside the store.
• Employees shall wear their ID cards to easily simplify employees and
enhance the company’s integrity and security.
Grooming Standards
The appearance of each employee is very important to the overall quality of
customer service and the store’s ambiance and reputation. The following are the
things that should be kept in mind while inside the business premises:
• Employee uniforms should always be clean, pressed and odor free.
Employees are responsible for mending or replacing uniform apparel that is
badly stained, missing buttons, has holes or is frayed around the edges.
• Jewelry should not interfere with the functions or safety of the job, nor
conflict with the uniform.
• Hair should be kept clean and pulled back if lengthier than the jaw line.
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• Nails should be kept clean and trimmed. Avoid having fake nails or thick nail
polish as it can flake off and end up in the cup of coffee that is being
prepared. Any cut or open sore should be cleaned with an antiseptic
solution and kept always bandaged while at work.
• Strongly scented fragrances (perfume, cologne, after shave, body oils &
lotions) are not to be used when working, out of respect for the aroma from
the coffee and sensitivity to customers and coworker fragrance allergies.
RESPONSIBILITY
The manager is expected to inform employees when they are violating the dress
code.
• HEALTH AND SAFETY POLICY
PURPOSE
To establish workplace safety procedures to ensure the business and employees
are safe. The workplace safety procedures ensure there is proper training on how
to use safety devices and methods for handling injuries and emergencies.
SCOPE
Applies to everyone working in the business.
POLICY
The personal safety and health of each employee of The Bus Bean is of primary
importance. In case of emergency, the following actions must be followed by
everyone:
• Fire emergency procedures:
In case of fire:
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1. Activate the fire alarm.
2. Turn off gas/electrical equipment.
3. Leave the area and gather at an assembly point.
4. Contact and report the fire to the nearest fire department.
If unable to evacuate:
1. Signal your position at the window.
2. If your body catches on fire, stop, drop, and roll your body to put out
the fire.
3. Stay low as heat and gases arise.
At assembly area:
1. Check if somebody is missing.
2. Keep 30 meters away from the fire area.
3. Do not go back to the fire area.
Note:
1. Use the fire extinguisher if safe to do so.
2. Familiarize yourself on how to use fire extinguishers and where they
are located.
3. Employers and employees should be aware of the nearest Fire
Department and their contact number.
• Workplace Injuries:
Employees who sustain work-related injuries must notify their manager
immediately. The company will refer you to a medical facility where you will
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be examined and treated. If the doctor determines that you are disabled by
the injury, you may be eligible for a disability leave of absence.
First Aid Treatment Procedure:
Burns
If skin is not broken or blistered:
1. Run under cool water for at least ten minutes.
2. Apply burn ointment to the burned area and cover with a clean dry
bandage.
3. Report incidents to the manager immediately.
If skin is broken, blistered or bleeding:
1. Do not touch the burned area.
2. Seek medical attention immediately.
3. Report incidents to the manager immediately.
• Workplace violence:
The Bus Bean has a zero tolerance for acts of violence and threats of
violence. Possession of weapons on business premises shall constitute a
threat of violence. Threats may be direct or indirect, and they may be
communicated orally or nonverbally. It is every employees’ responsibility to
assist in maintaining a violence-free work environment. Therefore, each
employee is expected and encouraged to report any incident which may be
threatening or violent.
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RESPONSIBILITY
This policy is the responsibility of the entire management team.
• PERSONAL HYGIENE AND SANITARY PROCEDURES
PURPOSE
To maintain a clean and healthy work environment, preventing bacteria from
growing on surfaces and contaminating food.
SCOPE
The policy applies to everyone, especially to workers that prepare and serve food
and beverage.
POLICY
Safety is the responsibility of the company and all its employees. The company
provides sinks, hot water, soap, and disinfectant, as well as ample clean tissue
and cloth towels. It is to abide from COVID-19 rules and regulations.
• Hand washing and using of sanitizer - All employees must properly wash
their hands before and after work: using the restroom, handling money,
touching hair, eyes, ears or face, shaking hands, handling garbage or dirty
dishes, working with any chemicals, sneezing or coughing, or after anything
that might contaminate the hands. Proper hand washing means using soap
and water, vigorously scrubbing under one’s fingernails and up the wrists,
then drying with a clean paper or cloth towel.
• Food Safety
o Tongs and other utensils should be used to handle food whenever
possible. All used surface areas, containers and utensils when
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handling or preparing “containable” foods must be washed properly
before being reused.
o Follow the First-In-First-Out (FIFO) rule when stocking and pulling
products.
o Avoid stacking foods, especially warm foods that still need to cool.
o Treat and bandage wounds and sores immediately. When hands are
bandaged, single-use gloves must be worn in a job that requires
direct contact with the product.
o Equipment and utensils must be thoroughly cleaned and sanitized.
RESPONSIBILITY
It is the responsibility of every employee to consider and act on behalf of the safety
of colleagues and customers.
• SOCIAL MEDIA AND TECHNOLOGY POLICY
PURPOSE
To ensure all employees know what they can and prohibited from sharing and
posting on social media platforms and for the employees to know when to use their
personal gadgets/technology.
SCOPE
This policy applies to all The Bus Bean’s employees.
POLICY
• It is prohibited to use cellphones or other gadgets during working hours
(e.g., while driving, while operating equipment, etc.) It is to ensure that the
workers are doing their tasks safely and efficiently.
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• Employees can only use phones during break time and if there is an
emergency (notify the manager first before taking the call).
• In terms of using social media, employees must not post work-related stuff
nor expose the company to legal problems or public embarrassment.
• Employees are restricted from disclosing confidential or business privacy or
anything that could affect them, both on personal and corporate social
media channels.
• Avoid discussing company-related information with customers on personal
social media accounts.
• Employees in charge of operating the company’s social media accounts
must uphold the company's image, core values, and brand.
If The Bus Bean’s employee does not follow the guidelines set out in this policy,
the management will have grounds to take disciplinary action, up to and including
termination.
RESPONSIBILITY
Each offense or policy violation will be thoroughly investigated by the managing
partner before disciplinary action is finalized.
• CONFLICT OF INTEREST POLICY
PURPOSE
To establish a procedure for employees when a possible conflict exists between
their personal interests and the interests of The Bus Bean, in order to protect the
interests of the business.
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SCOPE
This policy applies to all the employees in The Bus Bean, as well as independent
contractors and persons acting on behalf of the company.
POLICY
A conflict of interest occurs when an employee's interest in a particular subject
leads to actions and relationships that affect the company and put it at a
disadvantage. This situation can take in many different forms, including, but not
limited to, the following conflict of interest:
o Employees’ ability to use their position with the company to their personal
advantage.
o Employees engaging in activities that will bring direct or indirect profit to a
competitor.
o Employees owning shares of a competitor’s stock.
o Employees using company equipment or means to support an external
business.
o Employees acting in ways that may compromise the company’s legality
(e.g., taking bribes or bribing representatives of legal authorities)
o Employee accepting a gift from a customer in exchange for something, such
as discounts on the employer’s goods or services.
o When two parties are romantically involved and the relationship conflicts
with the workplace, employer, or another employee’s interests.
o Employee working with a competitor or revealing information, such as trade
secrets, to a third party.
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When an employee recognizes or suspects a conflict of interest, they should
bring it to the attention of management so that investigation and appropriate
action may be taken. In cases when a conflict of interest is found, disciplinary
action may be invoked up to and including termination.
RESPONSIBILITY
The managing partner must keep an eye on potential conflict of interests of their
subordinates.
• CASH CONTROL POLICY
PURPOSE
To explain what the appropriate internal controls and best practices in handling
are, receiving, safeguarding, transporting, depositing, and the accounting of cash.
SCOPE
This policy applies to all individuals in The Bus Bean who have a responsibility for
any part of the collection and handling of the cash assets.
POLICY
To prevent mishandling of funds and safeguarding of assets, here are the following
guidelines on how to manage cash:
o Individual accountability for all cash (including cash receipts, change funds,
and petty cash funds) should be always maintained. Any person who has
delegated a task to someone remains accountable for ensuring the task is
properly performed.
o Access to cash should be always restricted to the person accountable for
the funds.
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o All cash should be recorded immediately upon receipt by use of cash
register, data entry to computer system, pre‐numbered receipt or
handwritten log.
o All cash should be kept in a locked vault or safe drawers during non-
business hours.
o Access to areas where cash is stored should be limited to only those
employees who have been designated to have access.
o During business hours, cash should be stored in locking drawers and only
the cashier should have access over the cash, and make sure that the cash
is securely locked during break time.
o To reduce the risk of error, all cash should be separated by denomination
and should be oriented in the same direction.
o Cash and coin payments should always be recounted in front of the
customers to confirm the amount received.
o Any suspected loss or theft of funds must be immediately reported to the
managing partner.
RESPONSIBILITY
Managing partner is responsible for ensuring that employees who handle cash are
trained on what to do in managing cash assets.
• CONFIDENTIALITY POLICY
PURPOSE
To explain how The Bus Bean expects the employees from treating confidential
information and to make sure that the information is well-protected.
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SCOPE
This policy applies to all employees, including partners, future investors,
contractors and volunteers, who may have access to confidential information.
POLICY
Any confidential information, whether oral or written, should be treated with respect
and care by any individual who is authorized to have access to this information.
Confidential information is a secret and valuable information relating to the
business and management, including but not limited to the following:
o ‘Data of customers, clients, and partners’ which includes names, their
representatives, all contact information, and the data provided by
customers, clients, and partners.
o ‘Intellectual Property’ which includes information relating to the business’
proprietary rights.
o ‘Marketing and Development Information’ which includes marketing and
development plans of the business, price and cost data, and plans and
potential strategies of the business which have been discussed.
o ‘Product Information’ which includes all specifications for products,
ingredients and production process of each product being offered by the
business.
o ‘Service Information’ which includes all data relating to the services
provided by the business, including but not limited to, plans, schedules,
manpower, inspection, and training information.
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o ‘Accounting Information’ which includes but not limited to, all financial
statements, annual reports, balance sheets, company asset and liability
information, revenue and expense, profit and loss, cash flow statement,
inventory, purchasing and payroll information.
o Confidential Information that has been disclosed by a third party to the
employer or data entrusted to the company by external parties.
Employees should:
o Lock or secure confidential information always.
o Make sure to only view confidential information on secure devices.
o Keep confidential documents inside the company’s premises unless it’s
necessary to move them.
o Only disclose information to other employees when it’s necessary and
authorized.
Employees should not:
o Use confidential information for any personal benefit or profit.
o Disclose confidential information to anyone outside the company.
o Replicate confidential documents and files and store them on secured
devices.
Employees who don’t respect confidentiality policy will face disciplinary
and, possibly, legal action and termination.
RESPONSIBILITY
Managing partner and the upper management will be investigating every breach
of the policy.
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• NO SMOKING POLICY
PURPOSE
To promote good health, protect employees and customers who do not smoke
from secondhand smoke and to improve indoor air quality.
SCOPE
All employees are expected to abide by this policy during working hours, including
break time.
POLICY
All employees are forbidden to smoke while at work, as well as while the employee
is off duty, if the employee is on company premises or in vehicles owned, leased,
or rented by the company. That includes the use of all tobacco and smoking
products, including cigarettes, chewing tobacco and electronic cigarettes. Also, the
smell of smoke or other tobacco products is prohibited inside the business as it
can leave a bad impression on the customers. Failure to do so can result in
disciplinary action including termination.
RESPONSIBILITY
The managing partner or manager is responsible for acting on the violator, in
accordance with the disciplinary actions policy.
• DRUG AND ALCOHOL POLICY
PURPOSE
The Bus Bean intends to provide a safe, productive, and drug-free work
environment for the employees and customers by preventing accidents or other
dangerous incidents that may result from drug or alcohol use. In order to further
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this objective, the following rules regarding alcohol and illegal drugs in the
workplace have been established.
SCOPE
This policy applies to all employees regardless of rank or position and all applicants
for employment of The Bus Bean.
POLICY
1. The Bus Bean explicitly prohibits:
• Use of alcohol WHILE on the business premises; this includes
before, during, and after working hours.
• Reporting for work while under the influence of alcohol or drugs.
• Selling, possessing, using, and/or distributing alcoholic beverages
while on duty.
• Driving The Bus Bean vehicles while under the influence of drugs
and/or alcohol.
• Using, owning, buying, distributing, manufacturing, or dispensing an
illicit drug.
2. Any illegal drugs or drug paraphernalia will be turned over to the local law
enforcement agency and may result in criminal prosecution.
3. The Bus Bean will conduct drug testing under any of the following
circumstances:
• PRE-EMPLOYMENT TESTING: Employees will go under pre-
employment drug testing to determine if a potential hire uses illegal
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drugs or abuses prescription medication. Refusal to submit to testing will
result in disqualification of further employment consideration.
• RANDOM TESTING: Employees may be randomly selected to undergo
drug testing at any time the company thinks is appropriate. This is to
ensure workplace safety by discouraging drug use without signaling out
specific employees.
• FOR-CAUSE TESTING: If the company suspects that an employee is
under the influence of drugs, or if there is evidence of drugs at the
employee's place, or if the person is acting strangely that suggests
influence of drugs, the business may request that the employee submit
to a drug test.
4. Employees will be given an opportunity to disclose any legally prescribed
drugs they are taking that may interfere with the testing or cause a false
positive.
5. If an employee participates in the usage, distribution, and/or manufacturing
of illegal drugs while on The Bus Bean premises or refuses to submit to an
authorized drug test, the employee will be subject to disciplinary action, up
to and including termination.
RESPONSIBILITY
Manager/managing partner is required to immediately report employees that are
in violation of this policy.
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PRE-OPERATING ACTIVITIES (GANTT chart)
Table 1.6: Pre-Operating Activities
The table above shows the activities prior to the normal operation of The Bus Bean.
To know if the business venture is profitable, the proponents will be conducting a
feasibility study for the month of August. For the month of September, there will be a
partnership agreement wherein the partners will be signing the articles of partnership
including the agreed capital contributions. This is also the time wherein sourcing of funds
and site selections happen. In the month of October, the proponents will start filing legal
and business requirements. It will take until the end of November which is the end of the
renovation of the bus that will be used for a mobile cafe. Renovation of the facility will take
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two months starting from the month of October until the end of the month of November.
Purchasing of the needed furniture and equipment will happen in the third week of
November when the renovation is nearly done then, setting up furniture, equipment, and
utilities. Hiring employees will start at the fourth week of November until December, then
training for one week will start. Business promotion will happen in the month of December
and finally, the business will be starting its normal operation on the first day of January
2022.
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CHAPTER II
MARKETING ASPECT
The marketing aspect is designed to plan, price, promote and distribute the needs
and wants of the potential customer. This system of business activities makes everyone
aware of the company’s product or services to be sold in the market.
The success of the business would be possible if a market strategy will be
developed. In developing a market strategy, the business should know how to sell the
products to its target customer and how to compete with its competitors demanding
attention.
MARKET ENVIRONMENT
The bus bean is part of the food retail industry that serves locally made coffee and
pastries. This kind of business is similar to a fast service restaurant, but the only difference
is that it is not a franchise. The proposed business has partially and easily prepared
beverages and snacks. In addition, the food industry is inexpensive and very popular,
knowing the fact that food is a necessity.
In addition, Filipinos have been enduring stressful work and coffee is the perfect
alternative to relieve stress from work. With that, the demand for coffee has increased
such as hot or iced with locally produced pastries. In that case, demand for food has
resulted in an increasing number of coffee shops across the Philippines and around the
world.
In terms of market size, Philippine’s food industry is highly competitive that is why
numerous businesses are active and the market size is continuously growing. The market
does not only comprise locally made food, but even international active players are in, in
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that manner, demand for food products is the main driving force of the economic growth
in terms of value sales.
Since the market size is actively growing, competition in the market is highly
competitive as well. Among the key players, the pricing structure is the key factor that
differentiates them from each other.
However, the bus bean is unique, offering inexpensive coffee and pastries but
there is an assurance to provide delicious food and a good customer experience. The
market comprises different players such as Starbucks, Coffee Bean, Café Tribu, and
others.
These coffee shops are usually popular for their taste and easily available which
attracts their target customers. However, the bus bean is convenient, and there is a new
level of excitement since it is a mobile café that is aesthetically pleasing that can attract
a large volume of customers.
COMPETITION
Competition plays an important role in market research to analyze other parties
who offer similar products or services. Competition may be direct or indirect, in this study,
direct and indirect competitors are considered depending on the location. However, the
location of this business cannot be determined because it is a mobile café which the
business owners will transfer from one location to another around in Dasmariñas.
Even so, a trend towards café’s began to establish in the Philippines. There always
had been famous coffee shops that have established strong foundations with their clients
and good quality products. These possible competitors that can be found around the
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Cavite area are Coffee Project, Café Tribu, TeaBliss Café- Dasma, and Vintage Brew
Cafe.
These shops are fixed and located in a specific location. However, as a mobile
coffee shop, the owners are the ones who approach and bring the beverages and pastries
to the potential customers.
To put it gently, this study will not be the first business to be built because coffee
shops are as trendy as ever which coffee lovers are willing to travel to get their favorite
drinks. Although, the mobile café industry doesn’t have much competition yet, because
this is a timely, unique, and friendly business that goes around.
This competition in the market is normal but if the coffee and snacks to be sold are
toothsome and find a good spot, then owners can run a successful venture.
Competitor A (Coffee Project) 250 per day 250
Competitor B (Café Tribu) 150 per day 150
Competitor C (TeaBliss Café- Dasma) 70 per day 70
Competitor D (Vintage Brew Café) 40 per day 40
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INDUSTRY
The food retail industry in the Philippines is an extremely competitive market in
which coffee shops are active players and gained prominence up to this time. The coffee
segment consists of roast coffee which incorporates caffeinated and decaffeinated coffee,
that is prepared with coffee machines, as well as instant coffee, which includes soluble
coffee that does not need further equipment for preparation. The segment does not
include ready-to-drink coffee beverages because these are included in the non-alcoholic
drinks market instead.
In retail, the biggest market player in the coffee segment is Nestle which is in
Cagayan de Oro that accounts for 80% of the instant coffee market. Other important
market players are Starbucks, Tim Hortons, Panera Bread, Costa Coffee, Peet’s Coffee,
Dunkin’ Donuts, and Caribou Coffee.
These market players employ various strategies to capture a larger market share.
Since there is a large growing market of coffee drinkers, it allows more coffee shops to
invest in this industry. The success of this business depends on how they understand the
primary needs of their target market, the right location, and the quality of the service. This
market is beneficial to the coffee drinkers but also benefits the whole coffee industry and
the economy.
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SWOT ANALYSIS
STRENGTHS WEAKNESSES
• Innovative approach • Strong competitors

• Unique geographic • Limited customers
location • Customers can make
• Well-trained employee coffee at home
• Provide convenience • Little market presence
OPPORTUNITIES THREATS
• Expanding business • Existing competitors

location • Natural disaster like
• People patronize local typhoon
business • Scarcity due to possible
• Growth in coffee pandemic
Table 2.1: SWOT Analysis
MARKETING MIX
PRODUCT
The foundation of this study is the product that will be offered in the market. It is
the core in the business that should be of high quality to achieve business objectives. The
bus bean will innovate its product mix to capture and dominate the coffee shop industry.
One thing that can be done is by modify product lines, expanding its market to grow.
The research team will be tasked to come up with new delicate products under the
bus bean brand name to ensure that the business will meet the pressure of the competing
brands in the market and to meet the preferences of the consumers.
The following are the main categories of the bus bean products:
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1. Locally made coffee (iced or hot)
2. Pastries (classic donut, oreo cheesecake, chocolate frosted donut, and tiramisu
cake)
3. Finger food (nachos, ham and roll cheese, cheesy roll bacon, ham and bacon roll,
and French fries)
PRICE
The table below will be the list of prices that the bus bean will offer. The hot
beverages have only two sizes, and they will range from P90 to P100. However, cold
beverages have three sizes that range from P70 to P90. The sweet treats such as cakes
and donuts price range are P70 to P80. For our finger food, it will be P50 to P60.
The bus bean will use economy pricing and competition-based pricing wherein it
involves setting prices concerning the prices of the competitors. Also, they would like to
serve their potential customers at an affordable price but with excellent goods and
services.
The products will be kept outstanding so that customers will consider them to be
high value. However, the proponents will consider the impact of costs since it is directly
affecting the pricing strategy of the business.
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Figure 2.1: Menu
PLACE
This component determines the venue at which the customer can access the
products. Normally, most business owners are investing in a chain of coffee shops,
located at the center of the city. However, the bus bean will be more innovative when it
comes to its business location. It will be something different and new level of excitement.
The proponents will utilize a used and decorated bus which the owners will transfer from
one place to another around the Cavite area specifically in various barangays
Dasmariñas. This kind of strategy will increase the demand since proponents will
encounter various types of people who will be potential clients when they stop at a specific
location.
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PROMOTION
There will be a lot of ways on how the owners will effectively promote their business
so that the potential customers will be informed and induced to buy and try the product.
Aside from traditional promotional strategy, the bus bean prefers a promotional internet
strategy because it is a major win for any business to improve their marketing efficiency.
The entrepreneurs will utilize internet promotional strategies to reach more customers
and earn more sales. It is easy and fun to do an online promotion because it involves
creating infographics, blogs, posts, videos, photos, and other original content to give
people an inside look and valuable information about the bus bean.
The promotional strategy of The bus bean is through Social Media such as
Facebook, Twitter, YouTube, Instagram, and more. With the use of social media, the
prospects can create their own Facebook page, and other accounts to maintain their
presence on social media platforms. This is the best effective promotion strategy because
it can help the business to provide information about the products and offerings and to
build a relationship that convinces the customers to purchase and establish loyalty with
the brand. Aside from that, Flyers may appear conventional, but their effectiveness is
obvious; nothing compares to reaching out to people in person and handing them a leaflet
that tells them about what the business can offer.
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Figure 2.2: Facebook Page
Figure 2.3: Flyers
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PRODUCT CONCEPT
TYPES
The bus bean offers different types of coffee such as brewed and iced coffee. Since
not everyone wants an ordinary hot black coffee, The bus bean will add some flavors and
toppings to it to make it unique and delightful. They can also customize drinks as to the
level of sweetness and bitterness based on customers’ preferences. The different
varieties and flavors of The bus bean coffees for hot and brewed coffees are the bus bean
Latte, Hot Milky Latte, Hot Mocha Coffee, and espresso which is the best seller of a cafe
in a hot beverage. Another Hot and Brewed coffee that offers is Hot Macchiato and
Cappuccino.
Also, the business will offer an original brewed black coffee for those customers
who are not fond of sweets. The iced coffee edition is the most popular among the 3
categories because it is cold and easy to sip. Since the Philippines is a warm country,
most individuals prefer iced beverages since it helps lessen the tiredness in the body and
help ease the mind. Classic Café Latte, Vanilla Iced Coffee, Iced Café Mocha, White
Chocolate Mocha, and Iced Cappuccino are the iced beverages that the shop will be
offering.
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Hot Beverage Cold Beverage Finger Food
Classic Donut Oreo Cheesecake Cheesy Roll
Figure 2.4: Product Concept
DELIVERY
Supplier The Bus Bean Customer
Figure 2.5: Delivery
The delivery of The bus bean will revolve around from the supplier to the shop than
going to the customers. The café would order its' raw materials from the chosen supplier
and the supplier will transport them to the café. Most deliveries are done by the suppliers
themselves with their vehicles. When ordering directly from the supplier, the cafe will
receive the list of available supplies at the beginning of the week via e-mail. The sheets
contain information about what products are available and their price. The cafe needs to
confirm its order to avoid miscommunication regarding ordered products, again normally
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via e-mail. Deliveries are normally made the day after the orders have been placed and
arrive 2 to 5 days upon negotiation.
Nowadays, providing online delivery is a good idea to help the business. With that,
a lot of customers are relying on online services because of their simplicity and
transparency However, since this business is a mobile café, the business will never use
any mode of delivery because the business will transfer from one location to another. The
business itself will bring convenience to its target market.
Factors affecting revenue
The bus bean will indicate the possible factors affecting business revenue through
identifying the weaknesses and threats in the business. These weaknesses and threats
will limit the company to meeting its goals and objective, especially gaining revenue and
this will become a problem for the company in the future. Some of the possible factors
are the following:
1. There will be limited customers at the initial stage since the products would not
have been promoted. At this stage, the potential customers are still weighing on
their purchasing decision. As a result, there will be slow growth in sales and low
levels of profits.
2. There will be strong existing competitors that may hinder the growth of the
business. These competitors such as Starbucks, Tim Hortons, and milk tea shops
have a strong brand identity in the market which may be a threat to the bus bean.
However, the bus bean should learn how to handle these competitors by studying
their strategies or performing benchmarking.
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MARKET SEGMENTATION
The bus bean is a mobile cafe that is perfect for any age, gender, occupation,
lifestyle, and many more. However, the owners can use the demographic profile of the
target market through market analysis. With this, they will be able to identify the number
of populations by age group which is relevant to the demand and supply analysis. This
cafe is perfect for an urban setting in the background with a large population in various
barangays in Dasmariñas.
Number of populations Dasmariñas
by age group Zone IV San Jose Victoria
(2020 census) Reyes
15 to 19 345 924 1,569
20 to 24 375 900 1,582
25 to 29 319 833 1,271
30 to 34 319 600 1,063
35 to 39 274 575 821
40 to 44 199 610 699
45 to 49 182 614 697
50 to 54 132 527 651
55 to 59 131 407 535
60 to 64 106 279 339
Total population per 3,770 11,925 13.838
barangay
Table 2.2: Population per barangay
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With the data provided above, these are the barangays that contain a large number
of populations. Also, these are surrounded by various establishments and subdivisions
where a lot of individuals can purchase the proposed products. The prospects assume
that not only did the older age groups drink more coffee than their younger counterparts,
but they were also more likely to be coffee drinkers in general. People ages 15 to 24-
year-olds drank coffee, while most of the people aged 60 and older were coffee drinkers.
TARGET MARKET
The target market of The bus bean is primarily random people whose age ranges
from 15 to 64 and who are residents of barangays around Dasmariñas. To name, the
business will be parked at Victoria Reyes, Zone IV, and San Jose.
Period Growth Rate Per Projected
Year Target Market
2020 1.34% 29,533
2021 1.34% 29,929
2022 1.34% 30,330
2023 1.34% 30,736
2024 1.34% 31,148
2025 1.34% 31,565
2026 1.34% 31,988
Table 2.3: Projected Target Market
The Philippines' high rate of population growth is expected to decline in the future,
but it will still be significant. By 2030, the present growth rate of 1.34% is expected to be
divided. In 2020, the population has reached 110 million, with 125 million by 2030. In that
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case, the proponents assumed that the growth rate per year was consistent. To compute
for the projected target market for 5 years, the population gathered from the year 2020
census will be increased by a 1.34% growth rate per year.
DEMAND ANALYSIS
Period Projected Acceptability Frequency of Projected
Target Market Rate going Annual
Demand
2022 30,330 70.1% 9 191,352
2023 30,736 70.1% 9 193,913
2024 31,148 70.1% 9 196,513
2025 31,565 70.1% 9 199,144
2026 31,988 70.1% 9 201,813
Table 2.4: Projected Annual Demand
The projected annual demand is based on the result of the conducted survey of
the proponents who reside in Dasmariñas City. Out of 100%, 70.1% of the respondents
were willing to avail the products offered by the business. The projected annual demand
is calculated by multiplying the projected target market to the 70.1% acceptance rate and
average frequency of going.
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SUPPLY ANALYSIS
Period Direct Competitors Frequency of Projected Annual
Capacity going Supply
2022 11,475 9 103,275
2023 11,629 9 104,661
2024 11,785 9 106,065
2025 11,943 9 107,487
2026 12,103 9 108,927
Table 2.5: Projected Annual Supply
The projected annual supply is based on the direct competitor’s capacity. The
average customers of the competitors were 127.50 per day and this is multiplied to 360
days to get the annual customers and divide by the number of competitors to get the
capacity of 11,475 for the year 2022 and this is multiplied by the growth rate of 1.34%
for the succeeding years. After that, the result is multiplied by the frequency of going
which is to get the projected annual supply.
As per the data stated above, there is a continuous growth in terms of both the
demand and supply in the coffee industry. By knowing this, the business is now at ease
since it can be foreseen that there will be still demand and supply for the future use of
the upcoming coffee shop. It is important to know that there is a growth in the industry
that the said business is planning to enter because it will help not only the business
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itself but also the industry since by knowing that there is a future in the industry, the
source of both the demand and supply will not be a problem in the future.
PROJECTED MARKET GAP
Period Projected Projected Market Market
Annual Demand Annual Supply Gap Availability
Rate
2022 191,352 103,275 88,077 46%
2023 193,913 104,661 89,252 46%
2024 196,513 106,065 90,448 46%
2025 199,144 107,487 91,657 46%
2026 201,813 108,927 92,886 46%
Table 2.6: Projected Market Gap
To determine the market availability rate, the projected annual demand is
subtracted from the projected annual supply to get the market gap. After that, the
market gap is divided into the projected annual demand which resulted in a 46% market
availability rate which means that there is still an opportunity in the market to cater to
the needs of the target market.
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SURVEY ANALYSIS
Figure 2.6: Respondents’ Gender
As per what is shown on the pie chart above, the result of the survey regarding the
gender of respondents resulted in 49.9 % being female, the male was 47.6 and 2.5%
belong to other. The result will be used for identifying the demographic of the potential
customers in the future of the business.
Figure 2.6.1: Respondents’ Age
The chart above shows the different ranges of the respondents’ age. It shows that
18-24 got the highest count of age which was 45.28%. It means that people within that
age range were fond of purchasing coffee. Also, by knowing the age range of the potential
customers, The bus bean will be able to adjust something in the business that will suit the
age range.
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Figure 2.6.2: Respondents’ Location
In this figure, the location of participants was shown where the bus will be located.
Since the location of the business would be variable, it is important to know whether the
location of the business is easily accessible by the target market. It has shown that 35.4%
of respondents were from Victoria Reyes while 33.2% of them were from Zone IV and
lastly, 31.4% of the respondents came from San Jose.
Figure 2.6.4: Respondents’ Demand
The question is about if the respondents drink coffee. In a total of 395 respondents,
93.4% answered Yes, that they are drinking coffee and 6.6% answered No.
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Figure 2.6.3: Respondents’ Knowledge about Mobile Cafe
The question is about whether they were familiar with mobile cafés. In a total of
395 respondents, 71.6% answered Yes, that they were aware and 28.4% answered No.
In this result, most of the proponents knew that mobile coffee was existing, but some were
not. However, since they were already familiar, this could help the business to grow.
Figure 2.6.5: Preferred Day of Drinking Coffee
Most of the respondents 55.4% consume coffee in the morning, according to the
results. Other scores include 22% in the evening, 14.2% in the afternoon, and 8.4 % at
midnight.
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Figure 2.6.6: Respondents’ Willing Amount to Pay For
The pie chart above indicates that when it comes to the willingness on how much
the respondents spend money for a cup of coffee, out of 395 respondents, 41.8%
answered less than 100 pesos, 35.4% answered 100-150 pesos, 14% answered 150-200
pesos and 8.8% answered for 200 pesos above.
Figure 2.6.8: Important Aspect
The pie chart result above shows that 54.2% of respondents answered for taste,
30.9% of respondents answered for quality, and 14.9% respondents out of 295
respondents answered for brands as the most important aspect of coffee for them.
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Figure 2.6.7: Respondents’ Who Avail the Products
The question was about the willingness of the target population to avail the
products offered by the business. As a result, 70.1% of the total target market was willing
to purchase the products. In that case, it was a good indicator that the business will boom
and earn.
Figure 2.6.9: Respondents’ Who Avail Hot Beverages
Since the business will offer various products, and flavors, the business tried to
ask who mostly avail hot beverages. So far, most of the respondents (71.4%) said that
they were fond of buying hot drinks. However, 28.6% of them said no.
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Figure 2.6.10: Respondents’ Preferred Flavor
This question was related to the question above which indicated the different
flavors preferred by the consumers. As the graph has shown, The Bus Bean Latte hot
drink got the 2nd highest number of respondents which 24.8% of them would like to try
and avail themselves of the hot drink. However, since cappuccino is a usual flavor so the
business has thought that the consumers would want to explore and try a new flavor.
Figure 2.6.11: Respondents’ Preferred Size
All of these sizes will be offered by the business, but they tried to ask the most
preferred size of the consumer. As a result, 44.8% of the consumers said that they
preferred medium size.
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Figure 2.6.12: Respondents’ Who Avail Cold Beverages
The graph above showed those consumers who avail cold beverages offered. The
survey resulted in a positive response in which 74.9% of the total target market said that
they were willing to avail themselves of cold drinks.
Figure 2.6.13: Respondents’ Preferred Flavor
The proposed business got a positive response from its target market. 33.4% of
the respondents were preferred to avail themselves of the iced coffee mocha, 33.2% of
them would rather have vanilla iced coffee, and 27.1% of the respondents would sooner
have iced cappuccino and the least flavor that they would want to try was classic café
latte.
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Figure 2.6.14: Respondents’ Preferred Size
The preferred size by the consumers was medium size (29.9%) which got the
highest number of respondents. However, 26.3% of them preferred large, while 18.7% of
them chose small and the rest of them said none.
Figure 2.6.15: Respondents’ Who Avail Sweet Treats
This question was about the food specifically sweet treats to be paired with drinks
offered. 70.6% of the respondents were willing to try and avail themselves of the different
treats. However, 29.4% said no, and the reason that the owners thought was that the rest
of the consumers were not fond of sweets but to try other food that the business will offer.
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Figure 2.6.16 Type of Sweet Treats
The business will offer classic donuts which 22% of the respondents wanted to
have, 28.6 of them voted for Oreo cheesecake, 30.6% of them which was the highest
number of votes said that they preferred chocolate frosted donuts, while 26.6% of them
was preferred tiramisu cake and the rest said none. As the result, the business would
think that most of the respondents were fond of sweets.
Figure 2.6.17: Respondents’ Who Avail Finger Food
This question was about the other food offered and asked respondents’ responses
if they were willing to avail of finger food. Fortunately, 74.2% answered yes and it gave
the impression that most of them would avail the products.
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Figure 2.6.18: Type of Finger Food
The question was referring to the different types of finger food such as cheesy roll
bacon which 22% of the respondents voted for, 26.3% voted for ham and roll cheese,
39.7% voted for French fries and 31.4% voted for nachos.
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CHAPTER III
TECHNICAL ASPECT
This chapter focuses on the technical aspects of The Bus Bean which assess the
capability of the available technology that must be considered. Also, this will include the
details on how the business will deliver the product or service and where the business will
be located. Aside from that, the proponents will enumerate all the equipment, materials,
and supplies needed.
PRODUCT AND SERVICE DESCRIPTION
The name of the business is The bus bean which means mobile café selling a wide
range of products to provide good quality, affordable prices, and customer satisfaction.
The bus bean offers a various type of coffee alongside some finger foods such as:
• The bus bean latte, Hot Milky Latte, Hot Mocha Coffee, Hot Macchiato, and
Cappuccino.
• Classic Café Latte, Vanilla Iced Coffee, Iced Café Mocha, and Iced Cappuccino.
• Ham and roll cheese, Cheesy roll bacon, and Ham and bacon roll, French fries,
and nachos.
MANUFACTURING PROCESS
The process of the products for The bus bean will be done with the use of
machinery and equipment such as a coffee grinder, espresso machine, and drip coffee
maker. Using the machinery and equipment together with the raw materials, the business
will have the final product which will be the coffee. The process of how each product will
be made will be discussed below and with that said, the production method will go like
the illustration below.
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PURCHASING
RECEIVING
SEGREGATING
GRINDING
TAMPING
COFFEE
Figure 3.1: Manufacturing Process
1. Procurement of raw materials then,
2. Receiving the coffee beans from the supplier, The bus bean will segregate different
kinds of beans to be used for different drinks.
3. After segregating the coffee beans, it will now grind each bean. It is a process that
turns coffee beans into coffee grounds.
4. After grinding the coffee beans, the tamping process will begin wherein the coffee
grounds will be tightly compressed within the portafilter and will be brewed.
5. After tamping, the next process now will be the brewing wherein the hot water is
not in contact with the coffee grounds.
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6. After each process mentioned above, the coffee is now ready to serve. The barista
can add milk and other ingredients according to what the customers' order
The step-by-step process of the products will be stated below.
“The bus bean latte”
First, prepare the espresso. Second, steam and pour milk into the pitcher. Third, after
putting the espresso shot into the cup, slowly pour the steamed milk. Fourth, find a perfect
position where the whirlpool of milk is created. Lastly, make latte art as you pour and then
serve.
“Vanilla Iced Coffee” First, prepare a shot or two of espresso. Second, prepare the
whipped cream together with vanilla and sugar. Third, after preparing the espresso and
the whipped cream, vanilla, and sugar, put everything together in a cup. Lastly, as you
combine everything, get the ice cubes and combine the two then serve. The source of
materials and ingredients will come from the business’ suppliers which are Northern
Coffee Bean Store for the coffee beans, Allegro Beverage Corporate for machinery and
equipment, and San Miguel Pure Foods for the finger foods. All the products of The bus
bean will be a process of inputs which are the raw materials such as coffee beans and
fresh milk into outputs which will be the finished product such as espresso, macchiato,
and iced coffee.
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VICINITY MAP
Figure 3.2: San Jose Main Office
Figure 3.3: Zone IV
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Figure 3.4: San Jose
Figure 3.5: Victoria Reyes
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PLANT LOCATION AND LAYOUT
FACILITIES
The Bus Bean is divided into two areas namely, The Bus Bean Area and its office.
This is to ensure that we can cater services and products for the convenience of the
employees and satisfaction of customers.
Figure 3.6: Main Office Floor Plan
Figure 3.7: Bus Floor Plan
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Figure 3.8: The Bus Bean– Front View
The financial cost will be provided by The Bus Bean since it is already purchased
and owned by the managing partners. Since it is just a renovation, there will be minimal
cost because the bus is still in a good condition.
Equipment Price
Old bus and renovation expenses 700,000.00
Furniture and Fixture 41,724.00
Equipment-Café 110,949.00
Equipment-Office 36,928.00
Total 889,601.00
Table 3.1: Construction Cost
The Bus Bean Area
The Bus Bean is in an open area where it is parked in available parking areas but
much wider for the customers to freely move around. The bus will be renovated and has
a built-in kitchen facility for cooking and food preparation
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• Dining Area
The Dining Area is consisting of 2 round tables with two chairs and an umbrella for each
table for customers to comfortably eat and drink. The place is also perfect for taking
pictures because it is aesthetically pleasing.
• The Bus
The Bus is equipped with a drip coffee maker, espresso machine, blender, and mini-
refrigerator that are going to use for the business.
EMPLOYEE UNIFORM
Figure 3.9: Employee Uniform
Employee uniforms will be provided by the company. A white shirt, a dark brown
apron, and a black baseball cap with The Bus Bean logo are included. Since the shop's
name is The Bus Bean, the inspiration for the uniform comes from the concept of cafe
uniforms.
Equipment and Supplies
The Bus Bean provides complete equipment that we are going to use in our
business. Espresso machines, grinders, and coffee brewers are some of the important
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equipment that will be used in making coffee. The business needs a fridge and a freezer
to help store food and ingredients to remain fresh.
The Bus Bean also has cooking appliances such as a high-speed oven and
countertop convection oven without a massive room or financial investment, these
appliances are great investments to diversify your menu. Since coffee shops are not just
for drinks or even for coffee.
The proponents also provide foldable chairs and tables. Our shop is open to the
public for alfresco dining, and we will provide an outdoor patio umbrella to help the
customers feel at ease.
Equipment Description Unit Cost Quantity Total
Drip Coffee Drip coffee is a type of 24,999.00 1 24,999.00
brewed coffee. It
specifically refers to
where brewed coffee
has been made by
mixing hot water with

Maker
ground coffee
contained in a filter and
then collecting the
coffee as it drips into a
glass below the filter.
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Espresso An espresso machine 20,000.00 1 20,000.00
machine brews coffee by forcing
pressurized water near
boiling point through a
"puck" of ground coffee
and a filter in order to
produce a thick,
concentrated coffee
called espresso.
Cake display Cake displays fridges 15,000.00 1 15,000.00
(small) need to showcase your
cakes and pastries in
the most attractive light
possible.
Refrigerator A refrigerator is a 18,950.00 1 18,950.00
machine for keeping
things cold. It is
sometimes called a
fridge or an icebox.
inside the fridge.
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Blender It is a kitchen and 7,000.00 1 7,000.00
laboratory appliance
used to mix purée or
emulsify food and other
substances.
Gas Burner A range is a stove with 25,000.00 1 25,000.00
Cooking Range an oven that uses
either gas or electricity
as a fuel source. It's
more of a combination
oven and stove.
Total 110,949.00
Table 3.2: Equipment
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Wooden table and In situations where 1,700.00 3 5,100.00
chairs permanent seating is
either possible or
practical, folding
chairs are commonly
used. Folding tables
are ideal for
customers since they
are often robust,
water-resistant, and
stain resistant.
Patio Umbrella A patio umbrella is a 11,000.00 3 33,000.00
type of umbrella that
has been designed
primarily for use in
the outdoors. A patio
umbrella, on the other
hand, is an umbrella
that fits through a
hole in a table.
Total 38,100.00
Table 3.3: Furniture
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RAW MATERIALS
The source of materials and ingredients will come from the business’ suppliers
which are the Northern Coffee Bean Store for the coffee beans, Allegro Beverage
Corporate for machinery and equipment, and San Miguel Pure Foods for the finger foods
and other food products of The Bus Bean. All the products of The Bus Bean will be a
process of inputs which are the raw materials such as coffee beans and fresh milk into
outputs which will be the finished product such as espresso, macchiato, and iced coffee.
The Bus Bean has three different varieties of coffee which are Arabica, Robusta,
and Hazelnut. The Bus Bean decides to get a local coffee beans supplier in the
Philippines to promote Filipino coffee farmers as well as to support and patronize a
Filipino product.
The Bus Bean chooses a number one coffee beans supplier in Cavite which is
Papa Dick’s Coffee Bean Store in Tagaytay. It is a locally grown freshly roasted coffee
beans wholesaler, supplier, and retailer for whole bean or ground beans that is perfect
for a coffee shop. It is affordable but at the same time has a high-quality trusted product.
The entrepreneur wants it because some of their coffee beans come from Batangas
coffee beans.
Aside from wanting Papa Dick’s Coffee Bean Store always has a high-quality fresh
coffee bean, they also provide a wide assortment of fresh flavorful coffee. The Bus Bean
order their coffee beans, espresso, and other materials and ingredients in one of the most
nearby branches of Coffee Bean Store in the City of Tagaytay.
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In terms of uniqueness, The Bus Bean will be using carabao milk as its milk since
it is an extremely rich source of calcium and other essential minerals such as iron,
potassium, magnesium, and phosphorus.
The supplier for the carabao milk is called Holly’s 100% Premium Farm Fresh Milk
inside the S&R Membership Shopping and they are located at Emilio Aguinaldo Hwy,
Anabu 1-D, Imus, Cavite which is nearby the store location. By using carabao milk as the
source of milk ingredients for the products of The Bus Bean, it will help the business to
be known as a coffee shop that uses this kind of milk. The Bus Bean also serves food
and beverage with a relaxing vibe in alfresco dining.
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Table 3.4: Raw Materials
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Item Unit Unit Price Monthly Annually

Tissue Paper 10 15.00 150.00 1,800.00
(per pack)
Alcohol (per 2 150.00 300.00 3,600.00
gallon)
Cleaning 4 8.00 32.00 384.00
Towel
Sponge and 1 6.00 6.00 72.00
scrub
Dishwashing 1 35.00 35.00 420.00
Liquid (Liter)
Disposable 10 24.00 240.00 2,880.00
Spoon (Pack)
Disposable 10 24.00 240.00 2,880.00
Fork (Pack)
Paper Bag 8 45.00 360.00 4,320.00
(Pack)
Trash Bin 1 400.00
(Big)
Trash Bag 5 45.00 225.00 2,700.00
(Roll-Large)
Paper Meal 4 100.00 400.00 4,800.00
Box (Pack)
Paper Straw 5 500.00 2,500.00 30,000.00
(500pcs)
Coffee Cup 5 250.00 1,250.00 15,000.00
with Lids
(50pcs-Small)
Coffee Cup 5 250.00 1,250.00 15,000.00
with Lids
(Medium)
Coffee Cup 5 250.00 1,250.00 15,000.00
with Lids
(Large)
TOTAL 76 2,102.00 8,238.00 98,856.00
Table 3.5: Store Supplies
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Sales Receipt 15 50.00 750.00 9,000.00
(50 sheets
with carbon
copy)
Ballpen 10 5.00 50.00 600.00
(black)
Logbook 1 25.00 25.00 300.00
TOTAL 16 80.00 825.00 9,900.00
Table 3.6: Other Store Supplies

Bond 1 230.00 230.00 2,760.00
Paper(ream)
Ballpen 5 5.00 25.00 300.00
(black)
Staple 5 6.00 30.00 -
wire(per box)
Folder 5 5.00 25.00 300.00
Correction 240.00 2,880.00
12 20.00
fluid
Printer ink 6 399.00 2,394.00 28,728.00
Calculator 0.00 0.00 0.00 0.00
TOTAL 16 665.00 2,944.00 34,968.00
Table 3.7: Office Supplies
Item Unit Unit Price

Printer 1 9,290.00
Projector 1 4,722.00
Paper Cutter 1 405.00
Telephone 1 2,461.00
Laptop 1 15,700.00
Water 1
Dispenser 4,350.00
TOTAL 6 36,928.00
Table 3.8: Office Equipment
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UTILITIES
Type of utility Per month Per year
Electricity (Meralco) P1,078.00 P12,936
Water (Prime Water) P1,185.00 P14,220
Telephone and Internet P2,399.00 P28,788.00
(PLDT)
Fuel P21,000.00 P252,000.00
Table 3.9: Projected Utility Expense
PRODUCT COST
Hot Beverages
The bus bean Qty. Unit Price/Serving Mark up Profit

latte - Small price
milk & milk 250 ml 41.5
foam
sugar 1 tbsp 4
espresso 18 ground 7.66
hot water 1 cup 1
price/serving 54.16 90 35.84
The bus bean Qty. Unit Price/Serving Mark up Profit

latte - Medium price
milk & milk 300 ml 49.80
foam
sugar 1.2 tbsp 4.80
espresso 21.6 ground 9.19
hot water 1 cup 1
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Hot milky Qty. Unit Price/Serving Mark up Profit

latte- price
Small
milk 2-3 cm 2
foam
steamed 250 ml 41.5
milk
hot water 1 cup 1
Hot milky Qty. Unit Price/Serving Mark up Profit

latte- price
Medium
milk foam 3.6 cm 2.40
steamed 300 ml 49.80
milk
hot water 1.2 cup 1.20
Hot mocha Qty. Unit Price/Serving Mark up Profit

coffee- price
Small
whipped 2-3 cm 2
cream
steamed milk 250 ml 41.5
sugar 1 tbsp 4
unsweetened 1 tbsp 5
cocoa
hot water 1 cup 1
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Hot mocha Qty. Unit Price/Serving Mark up Profit

coffee- Medium price
whipped cream 3.6 cm 2.40
steamed milk 300 ml 49.80
sugar 1.2 tbsp 4.80
unsweetened 1.2 tbsp 6
cocoa
hot water 1 cup 1
Hot macchiato- Qty. Unit Price/Serving Mark up Profit

Small price
dash of steamed 250 ml 41.5
milk
sugar 1 tbsp 4
double shot 1 cup 15.32
espresso
hot water 1 cup 1
milk foam 2-3 cm 2
Hot macchiato- Qty. Unit Price/Serving Mark up Profit

Medium price
dash of steamed 300 ml 49.80
milk
sugar 1.2 tbsp 4.80
double shot 1.2 cup 18.38
espresso
hot water 1 cup 1
milk foam 2.4 cm 2.40
Cappuccino- Qty. Unit Price/Serving Mark up Profit

Small price
hot water 1 cup 1
double shot ½ cup 15.32
espresso
price/serving 16.32 90 74
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Cappuccino- Qty. Unit Price/Serving Mark up Profit

Medium price
hot water 1 cup 1
Double shot 3/4 cup 22.98
espresso
Cold Beverages
Classic café latte- Qty. Unit Price/Serving Mark Profit

small up
price
ice cube 1 cup 3
espresso 1 shot 7.66
brown sugar 1 tbsp 4
milk 250 ml 41.5
cold water 1 cup 1
Classic café latte- Qty. Unit Price/Serving Mark up Profit

Medium price
ice cube 1.2 cup 3.60
espresso 1.2 shot 9.19
brown sugar 1.2 tbsp 4.80
milk 300 ml 49.80
cold water 1.2 cup 1.20
Classic café latte- Qty. Unit Price/Serving Mark up Profit

Large price
ice cube 1.3 cup 390
espresso 1.3 shot 9.96
brown sugar 1.3 tbsp 5.20
milk 325 ml 53.95
price/serving 74.31 95 21
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Vanilla Qty. Unit Price/Serving Mark up Profit

iced price
coffee-
Small
whipped 2-3 cm 2
cream
vanilla 2 tbsp 7.96
steamed ½ cup 20.75
milk
sugar 1 tbsp 4
double 2 cup 15.32
shot
espresso
cold 1 cup 1
water
ice cubes 1 cup 3

iced price
coffee-
Medium
whipped 2.4 cm 2.40
cream
vanilla 2.4 tbsp 9.55
steamed 0.6 cup 24.90
milk
sugar 1.2 tbsp 4.80
double 2.4 cup 18.38
shot
espresso
cold 1.2 cup 1.20
water
ice cubes 1.2 cup 3.60
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iced price
coffee-
Large
whipped 2.6 cm 2.60
cream
vanilla 2.6 tbsp 10.35
milk
sugar 1.3 tbsp 5.20
double 2.6 cup 19.92
shot
espresso
Iced café Qty. Unit Price/Serving Mark up Profit

mocha- price
Small
whipped 2-3 cm 2
cream
steamed 2 cup 41.5
milk
sugar ¼ cup 4
espresso 1½ cup 7.66
ice cubes 1 cup 3
cold 1 cup 1
water
mocha ¼ cup 7.96
syrup
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mocha- price
Medium
whipped 2.4 cm 2.40
cream
milk
sugar 0.3 cup 4.80
espresso 1.8 cup 9.19
cold 1.2 cup 1.20
water
mocha 0.3 cup 9.55
syrup

mocha- price
Large
whipped 2.6 cm 2.60
cream
milk
sugar 0.325 cup 5.20
cold 1.3 cup 1.30
water
mocha 0.325 cup 10.35
syrup
Iced Qty. Unit Price/Serving Mark up Profit

cappuccino- price
Small
foamy milk 250 ml 41.5
sugar 1 tbsp 4
iced cube 1 cup 3
cold water 1 cup 1
espresso 1½ cup 7.66
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cappuccino- price
Medium
sugar 1.2 tbsp 4.80
iced cube 1.2 cup 3.60

cappuccino- price
Large
sugar 1.3 tbsp 5.20
iced cube 1.3 cup 3.90
Finger Food
Cheesy Qty. Unit Price/Serving Mark up Profit

roll bacon price
bacon 3 pc 11.91
strips
cheese 3 pc 9.83
slice
bread 3 pc 10.66
Ham and Qty. Unit Price/Serving Mark up Profit

bacon price
roll
ham slice 3 pc 10.4
bacon 3 pc 11.91
strips
bread 3 pc 10.66
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Ham and Qty. Unit Price/Serving Mark up Profit

cheese price
roll
ham 3 pc 10.4
cheese 165 g 9.83
bread 600 g 10.66
French Qty. Unit Price/Serving Mark up Profit

Fries price
Fries 50 g 20
Flavor 1 tbsp 1
powder
oil 10 ml 2
Nachos Qty. Unit Price/Serving Mark up Profit

price
Molo 5 pc 5
Wrapper
Ground 30 g 12
beef
Vegetables 20 g 1.6
Grated 10 g 2
cheese
Sauce 1/2 ml 1
Table 3.10: Product Cost
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MAJOR TECHNICAL DEVELOPMENT
The coffee industry is penetrating the market where billions of cups of coffee are
being served and drunk all over the world. This is probably the cause why coffee has
become more cultured, demanding and increase its popularity. Fortunately, modern
technology is being used in the coffee industry for convenience and to drive the growth
of cafés.
Through the help of new technologies, the coffee industry is trying to plan on how
they effectively and efficiently meet the ever-growing demand to provide more
convenience to customers. Innovations in the coffee industry will benefit both owners and
customers because technical development will enhance the production process.
There are various benefits or influences that modern technology can provide in the coffee
industry.
1. To provide convenience by easier ordering and payment options in which
customers will order via message. Also, the satisfaction rate will increase because
of the accessibility to pay online.
2. Modern technology is also affecting the quality of the taste of coffee because brew
time, the temperature, and the volume of ingredients are measured keenly which
improves the brewing process.
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WASTE DISPOSAL METHOD
The waste disposal method is an action that requires proper waste management
from its initial to final disposal of wastes. This comprises the disposal of waste, together
with monitoring and regulation of the waste management process in the City.
In The Bus Bean, the biowaste such as peelings is segregated from the
biodegradable, non-biodegradable, recyclable, organic, and dry waste. Then, preparation
waste such as plastic bottles and cups are put in a separate trash bag.
Figure 3.10: Waste Disposal Method
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CHAPTER IV
FINANCIAL ASPECT
FINANCIAL ASSUMPTIONS
1. Advertising Expenses will have a 2% decrease yearly.
2. Purchases of Office Supplies, Café Supplies, and Other Supplies will have an
annual increase of 1%, 3%, and 3%, respectively.
3. Uniform Expenses will increase by 1% every year.
4. All the uniforms will be disposed of at the end of every year.
5. The basic Salary of every employee will increase by 5% every after two years of
their employment.
6. Ending Inventory of Office Supplies will be 20% every year of the total goods
available.
7. The ending Inventory of Café will be 3% of the total goods available for sale yearly.
8. Ending Inventory of Store Supplies will be 3% of the total goods available for sale
yearly.
9. Telephone and Postage Expense will have a 5% increase for the second year and
a 2% increase for the succeeding years.
10. Electricity, Water, and Fuel Expense will have a 5% increase yearly.
11. Projected Sales will be based on the percentage result of the survey.
12. Total Projected Number of customers is based on the operational capacity of the
business and its market and supply analysis.
13. Rent Expenses will increase 2% every year.
14. Partners will maintain 1,200,000 ending capital starting from the year 2022 to 2026.
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PRE-OPERATING EXPENSES
• Feasibility Studies Php 10,000.00

• Permits, Taxes and Php 21,854.00
Licenses
• Bus Fuel. (1 month) Php 21,000.00
• Electrical Php 55,000.00
installation (generator)
• Water Installation (water Php 7,000.00
tank)
• Advertising Expenses Php 2,100.00
• Telephone and Internet Php 1,299.00
Connections
Sub-total Php 118,253.00

CAPITAL EXPENDITURES
• Old mini bus and Php 700,000.00
improvements
• Furniture and Fixture Php 41,724.00

• Equipment - cafe Php 110,949.00
• Equipment - office Php 36,928.00
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WORKING CAPITAL
• Cash in banks Php 128,594.00

• Starting inventory (raw Php 30,545.00
materials - cafe)
• Store supplies Php 9,063.00
• Office supplies Php 2,944.00
• Rental deposits (3 months) Php 21,000

TOTAL CAPITAL REQUIREMENT Php
1,200,000.00
Schedule 4.1: Start-up costs
Permit, Taxes, and Licenses

SEC Registration
• Reservation fee for proposed name Php 100.00
• Articles of Partnership Php 3,000.00
• Legal research fee Php 30.00
• By-laws Php 1,515.00
• Stock and Transfer Book Php 470.00
• Documentary Stamp Tax on Php 30.00
registration
Sub-total Php
5,145.00
BUSINESS PERMIT
• Barangay Clearance Fee (3 Php 1,500.00
barangays)
• Mayor’s Permit Php 2,000.00
• Sanitary Permit Php 150.00
• SSS, PhilHealth, and Pag-IBIG Php 2,000.00
(HDMF) Registration
• Annual Inspection Fee Php 1,000.00
• Fire Safety Inspection Fee Php 649.00
• Garbage fee Php 700.00
• Zoning Clearance Php 500.00
• Community Tax Certificate Php 500.00
• Vehicle License Php 1,500.00
• Business Plate Php 300.00
Sub-total Php
10,799.00
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BIR REGISTRATION
• Annual registration fee Php 500.00
• Documentary Stamp Tax Php 30.00
• Registration of book of accounts Php 200.00
• Contract of a lease (renting) Php 1,680.00
• Official Receipt Php 3,500.00
Sub-total Php
5,910.00
TOTAL Php 21,854
Schedule 4.2: Business Registration Fees
118
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PROJECTED FINANCIAL STATEMENTS
Schedule 4.3: Projected Statement of Income
119
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Schedule 4.4: Projected Statement of Financial Position
120
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Schedule 4.5: Projected Statement of Partner’s Equity
121
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Schedule 4.6: Projected Statement of Cash Flow
122
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NOTES TO FINANCIAL STATEMENTS
Schedule 4.7: Projected Comparative Sales Revenue
Schedule 4.8: Cost of Sales
Schedule 4.8.1: Direct Materials Used-Café
Schedule 4.8.2: Direct Labor
123
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Schedule 4.8.3: Overhead Costs
Schedule 4.8.3.1: Electricity, Water and Fuel
Schedule 4.8.3.2: SSS, PHIC, HDMF Contribution- Employer
Schedule 4.9: Operating Expenses
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Schedule 4.9.1: Advertising Expense
Schedule 4.9.2: Employees’ Uniform
Schedule 4.9.3: Repair and Maintenance of Vehicle
Schedule 4.9.4: Salaries and Wages
Schedule 4.9.5: Office Rental Expense
125
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Schedule 4.9.6: SSS, PHIC, HDMF Contribution Expense- Employer
Schedule 4.9.7: Permits, Taxes and Licenses
Schedule 4.9.8: Office Supplies Used
Schedule 4.9.9: Telephone and Internet
Schedule 4.10: Store Supplies Used
126
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Schedule 4.11: Depreciation
127
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Schedule 4.12: Sales Forecast 2022
128
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Schedule 4.12.1: Sales Forecast 2023-2026
129
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Profitability Ratios
Schedule 4.13 : Profitability Ratios
• Operating Profit Margin – The Bus Bean's average operating profit margin is
14.38%, indicating how effectively the company transforms a peso of revenue into
a peso of profit through operations.
• Net Profit Margin – The Bus Bean's average net profit margin is 11.30%. A
company's net profit margin increases with time, indicating how much of each peso
in revenue is converted into profit.
• Return on Assets – The Bus Bean's average return on assets is 19.54%, which
indicates how lucrative the firm is in relation to its total assets.
• Return on Equities – The Bus Bean's average equities return is 23.46%. This
metric compares the profitability of a corporation to the equity of its partners.
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Liquidity Ratios
Schedule 4.14 : Liquidity Ratios
• Current Ratio – The average current ratio is 4.30, which indicates the company's
capacity to earn sufficient cash to pay off all of its debts when they fall due.
• Quick Ratio – The Bus Bean's average quick ratio is 4.22. When the company
reaches its fifth year of operation, this diagram shows how it can pay off its present
debts without selling long-term assets.
• Working Capital- It is the amount of accessible current asset after current
liabilities have been paid. The average working capital of the company is
564,882.40, indicating that it has sufficient finances to maintain operations.
Leverage Ratios
Schedule 4.15: Leverage Ratios
• Debt to Asset Ratio – The Bus Bean's average debt-to-asset ratio is 12.99%.
This is the percentage of total assets financed by creditors rather than investors.
• Debt to Equity Ratio – The Bus Bean's average debt-to-asset ratio is 15.19%.
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Return on Investment
Schedule 4.16: Return on Investment
• Return on Investment – the average return on investment of The Bus Bean is
23.46% which shows the efficiency of investment.
132
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CHAPTER V
SOCIO-ECONOMIC ASPECT
Corporate Social Responsibility
By ensuring that the processes involved in corporate operations are
environmentally sustainable, the Bus Bean will be environmentally conscious.
Furthermore, the company will follow Corporate Social Responsibility (CSR). To maintain
cleanliness and orderliness, the firm will follow correct trash disposal procedures.
This will also aid in the reduction of pollution, which causes a variety of ailments
and health issues for many Filipinos. The proponents of the firm will set aside sufficient
funds to ensure that waste management is carried out effectively. Furthermore, the Bus
Bean will provide a unique perspective on the foods we satisfy foods.
The business's purpose is to teach people, particularly children, that contamination
and insanitation may be avoided by properly handling and presenting these items.
Are there any critical risk factors that might affect your operation? (Economic
stability, forecasts, investment opportunity, internal organization)
Risk factors are elements that may obstruct the organization's growth or
achievement of its declared or expected goals. Depending on the business, the objectives
could be various, and as a result, the number of risk variables rises in lockstep. Internal
risk factors are those that are developed as a result of a company's operations. These
are directly linked to the organization and its operations. In comparison to external risk
factors, because these risks are developed within a company, they may be foreseen and
addressed with more ease.
133
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Risks are sometimes created as a result of an organization's human capital.
Incompetent employees, labor shutdowns, unethical employee practices, dishonesty,
money embezzlement, and so on are only a few examples. External risk factors are a sort
of risk that arises from outside of a company.
These could arise from a variety of factors, including competition, the economy,
nature, and government policy. External dangers are difficult to predict due to their unique
nature, and the countermeasures are as difficult. External risk factors are risks that occur
outside of a company's control. Competition, the economy, nature, and government policy
could all play a role. Because of their unique character, external threats are difficult to
forecast, and solutions are equally complex.
Finally, the firm is burdened with hazards resulting from many risk variables that
have a significant influence on the entity. The Bus Bean anticipates, plans for, and
prepares to avoid and remedy hazards and damages due to a variety of risk factors.
SOCIO-ECONOMIC BENEFITS
Over the past decade, the value of the coffee industry has almost doubled because
billion cups of coffee are currently consumed worldwide each day and the market keeps
growing. Even in today’s era, younger generations are driving the demand for cafés, and
are willing to spend more money on both local and international brand cafes. With that
global demand, this will benefit not only the economy but also the local coffee farmer. By
continuous support, consumers and local farmers play an important role in the economy,
the growth and sale of coffee can help restore livelihoods and boost the economy and
society.
134
Business Department
Contribution to the Society
Coffee shops have the potential to play various roles in society. This business can
facilitate connections, foster social development, and enrichment. The main objective of
this business is to provide the best coffee and service in town. It will have unique business
features that will cater to potential consumers, a place where they can meet, relax and
develop connections.
Also, despite having uncertainties and struggles in life, The bus bean is willing to
offer customers another place in which they can spend time comfortably away from
stress. Aside from that, the business will build a relationship with consumers because it
is important to cultivate society with the people who will keep the business afloat.
Contribution to the Economy
The cultivation of coffee shops has served as a motivating force of the economy.
The economic sustainability of the coffee industry is strongly linked to the social
sustainability of communities. With this business being proposed, it can be as important
as other coffee shops, since it will be a great factor for the growth of the economy.
Also, the coffee industry can extend its market which can also help other industries
such as Coffeemaker Manufacturers, Coffee Roasting Companies, Coffee Equipment
Distributors, and many more industries which are affected and can help to boost the
economy.
Aside from that, once this business will be implemented, it can provide employment
to the community. Not only the business itself but also the people will be able to contribute
to the economy. Additionally, an increasing number of demands will help keep the
economy growing once consumers will continuously patronize the business.
135
Business Department
Contribution to the Government
By pursuing this business, it will create a huge difference to the economic stability
of the community because the local government can benefit from it. Through this
business, the government will be able to receive taxes from the consumers and the
business itself. As a result, the local government will be able to generate funds that will
be contributed to the city’s development. This development and progression will benefit
not only the government but its people as well.
Contribution to the Environment
Since the business will be equipped with compost bins and all staff will be properly
trained on waste separation. This business will promote a friendly environment to ensure
that there will be no environmental issues that will arise. Also, the business will guarantee
to use recyclable takeaway cups to reduce waste and impact on the environment. To help
mitigate the impact and risk, the business will have to work carefully and evaluate the use
of appliances and equipment to reduce the amount of usage because this will trigger
climate change.
136
Business Department
SUMMARY OF FINDINGS, CONCLUSION, AND RECOMMENDATIONS
This section presents the summary, or the research study undertaken, the
conclusions drawn, and the recommendations made as an outgrowth of this study.
SUMMARY OF FINDINGS
The Bus Bean is a mobile cafe that serves coffee, pastries, and finger foods on a
Mini Bus. Its main goal is to provide customers a unique experience with the business’
setup by offering a high-quality coffee at a price that is fair to both business owners and
customers.
The main purpose of this study is to determine if setting up a mobile cafe business
is feasible, as well as profitable. In order to find answers, the researchers sought answers
by having in-depth research and survey questionnaires answered by 395 respondents.
Significantly, it aimed to answer the following questions that were mentioned in the
previous chapters.
To know the flow of the organization, questions have been made with the
management aspect of the business. Forming a general partnership for the proposed
business and having 1,200,000 pesos worth of capital. In a partnership, there will be a
managing partner that will be monitoring the employees and the everyday operations of
the business.
Standards and qualifications for people were set to have efficient and productive
work. Training and orientation will be done to educate the employees about their work
and business policies that must be obeyed to have a safe and efficient workplace and to
ensure that everyone is on the same page when it comes to expectations of certain things.
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Business Department
The pre-operating business has been made to know how many months will be
taken before the normal operations start and it will take five months of doing the necessary
things before the actual operation.
Marketing is important as it drives product or business awareness, especially to
the target market. The situation that can affect the success of the business is that the
business is not known by the target market but with the use of modern information
technology, the business will be introduced on social media platforms. Data analysis,
competitor’s analysis, survey, marketing mix, demand, and supply have been used to
understand the strengths and weaknesses, opportunities and threats, and how to
enhance the business strategy. Based on the survey, 70.1% of the target market are
willing to buy the product and have the capability to buy the proposed product.
In terms of the product's price, most of the customers are willing to spend less than
100 pesos followed by 100 to 150 pesos of price.
In technical terms, the business is offering locally made hot and cold coffee, with the size
of small, medium, and large, as well as pastries and finger foods. With the amount of 70
pesos to 100 pesos of price. The required equipment and furniture, as well as inventories,
have been determined and calculated, for the business to know how much money will be
needed before operating the business. The Bus Bean will be in an open and wide area to
accommodate more customers.
To be aware of the financial information of the proposed business, projected
financial statements for five consecutive years were exhibited. It is to see the financing
needs and the best times to make capital expenditures and to monitor cash flow, change
pricing or alter production plans.
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Business Department
Lastly, the proposed business does not only focus on gaining profit but also
contributes to the socio-economy. Having a business means providing jobs to the
community, especially to the unemployed individual, and having a mobile cafe helps the
suppliers, as well as the local farmers. Government contribution through paying taxes and
complying with the existing laws.
CONCLUSIONS
With the researchers’ findings and discussion presented in the previous chapters,
the researchers conclude that establishing a mobile cafe business in Dasmarinas City is
feasible and viable. This is based on the three locations of the proposed business; it is
easily accessible and can be seen by possible customers around the area.
The area where the mobile cafe will be parked and operated is an open and wide
area that can accommodate more customers. And with the result of the survey, the
acceptability rate has shown the stable outcome of the proposed business. The target
market’s preferred price is less than one hundred pesos while the business is offering
products ranging from seventy to one hundred pesos, which concludes to have a high
probability of the customers availing the product.
When it comes to finances, in the projected income statement of The Bus Bean,
there is a net loss for the first year but it is expected since it is new and is requiring more
sales to cover all the operating expenses. Despite that, the projection showed a positive
income generation for the second up to five years of operation.
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RECOMMENDATION
Based on the findings and conclusions presented, the following recommendations
are suggested:
1. The researchers recommend that The Bus Bean has to maintain high customer
traffic so that it can lead to higher sales, this would include studies on adding more
locations for the mobile cafe, expanding the dine-in area, and maximizing store
hours.
2. The researchers recommend that The Bus Bean should not limit its products to
only coffee, it could also sell milk teas and other beverages to generate additional
income and meet the preferences of the target market.
3. The researchers recommend prioritizing the sources of the ingredients and looking
for a supplier that offers good quality coffee beans but has affordable prices.
The researchers recommend analyzing customers’ satisfaction every year to enhance the
quality of both services and products of the business, as well as increase the customers’
satisfaction.
140
Business Department
REFERENCES
• The Philippines in the coffee global value chain: past and present
• Organic farming: The future of Philippine agriculture,
https://www.fareasternagriculture.com/crops/agriculture/organic-farming-the-future-of-
philippine-agriculture
• Can’t Get Enough Coffee: Coffee Production in the Philippines,
https://novicecartography197.wordpress.com/student-projects/cant-get-enough-coffee-
coffee-production-in-the-philippines/
viii
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APPENDICES
APPENDIX A – THE BUS BEAN ONLINE SURVEY FORM
Figure A1: THE BUS BEAN SURVEY FORM
ix
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Figure A1.1: THE BUS BEAN SURVEY FORM
x
Business Department
xi
Business Department
Figure A1.2: Car Care Café Survey Form
xii
Business Department
xiii
Business Department
xiv
Business Department
https://docs.google.com/forms/d/1o1delKZ8auoshFjLAQNCmFQvq_DTMFI8WfLZXK11
Z8/viewform?fbclid=IwAR3jm8z6j5dEQJWUUq1WDjibTYwof1siQwaJ6IU0RPyivc2u1Va
41BxigM&edit_requested=true
https://docs.google.com/forms/d/1JWcuZeJEpstMYexWf2VefCYn_dQ1_MLixP0VYYbW
QzU/edit?usp=sharing_eip_m&ts=61a0a21b&urp=gmail_link
xv
Business Department
APPENDIX B – SUPPLEMENTARY DATA
Figure B2: Estimation of Electric Bill
The proponents resorted to each and every electrical device and equipment's
product specification for how much energy an appliance or equipment may require to run
in order to estimate monthly power usage. The proponents took into account the number
of hours any appliance or piece of equipment could be operated in a day when calculating
the required energy. The researchers also obtained data on how much Meralco charges
a company for every kilowatt-hour it consumes. The researchers used these data to visit
the EnergyUseCalculator website (https://energyusecalculator.com/electricity
centralac.htm) to ensure that the calculation was correct and precise. The researchers do
itemized calculations for each electrical appliance or equipment and combine the results
to calculate the projected monthly electricity cost for The Bus Bean assuming optimal
operation.
xvi
Business Department
APPENDIX C – CURRICULUM VITAE
Figure C1: Saliva’s Curriculum Vitae
xvii
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Figure C2: Saliva’s Curriculum Vitae
xviii
Business Department
Figure C3: Sanico’s Curriculum Vitae
xix
Business Department
Figure C4: Sanico’s Curriculum Vitae
xx
Business Department
Figure C5: Lara’s Curriculum Vitae
xxi
Business Department
Figure C6: Go’s Curriculum Vitae
xxii

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NATIONAL COLLEGE OF SCIENCE AND TECHNOLOGY

Amafel Bldg. Aguinaldo Highway, Dasmarinas, Cavite

THE BUS BEAN

A Feasibility Study Presented to the

Faculty of Business Department of

National College of Science and Technology

of the Requirements for the Degree of

Bachelor of Science in Accountancy

Go, Lou Mariam R.

Saliva, Robin Jaycob M.

Mr. Fredelino C. Lomeda, CPA

Approved by the Committee on Oral Examination with a grade of _______.

Mr. Matt Ysrael Vicedo

Mrs. Rosalia C. De Guzman, CPA

to acknowledge and express their gratitude to the following:

them throughout the study.

motivates them to achieve their goal which is to accomplish this study.

classmate who have willingly helped them with their abilities.

determination and perseverance until they complete all of this.

a virtual setup only.

finish this study.

Approval Sheet…………………………………………………………………………… ……ii

Statement of Problem……………………………………………………………………. …...4

Objective of the Study………………………………………………………………………....5

Scope and Limitations………………………………………………………………………....6

Significance of the Study………………………………………………………………………7

Sources and Methods of Collecting Data……………………………………………………8

Definition of Terms……………………………………………………………………….. ….,.9

Chapter I – Management Aspect……………………………………………………..........12

About the Company ………………………………………………………………………….12

Forms of Business Organization……………………………………………………………14

Job Description, Qualifications, and Responsibilities…………………………………… 26

Chapter II – Marketing Aspect………………………………………………………………60

Factors Affecting Revenue………………………………………………………………….71

Projected Market Gap…………………………………………………………………….... 76

Chapter III – Technical Aspect………………………………………………………….. ….87

Product and Service Description……………………………………………………………87

Equipment, Furniture and Supplies……………………………………………………….. 94

Major Technical Development……………………………………………………………..113

Waste Disposal Method…………………………………………………………………….114

Chapter IV – Financial Aspect…………………………………………………………......115

Projected Financial Statements…………………………………………………………....119

Notes to Financial Statements …………………………………………………………….123

Chapter V – Socio-Economic Aspect………………………………………………….....133

Corporate Social Responsibility…………………………………………………………...133

Critical Risk Factors……………………………………………………………………….. 133

Contribution to the Society…………………………………………………………………135

Contribution to the Economy……………………………………………………………....135

Contribution to the Government………………………………………………………… ..136

Contribution to the Environment………………………………………………………......136

Summary of Findings, Conclusion, and Recommendations……………………………137

Appendix A – The Bus Bean Online Survey Form…………………………………………ix

Appendix B – Supplementary Data………………………………………………………...xvi

Appendix C – Curriculum Vitae…………………………………………………………….xvii

Figure 1.1 Business Logo…………………………………………………………………….13

1.2 Organizational Chart……………………………………………………………...24

1.3 Employment Flowchart…………………………………………………………...25

2.2 Facebook Page……………………………………………………………………68

2.4 Product Concept………………………………………………………………......70

2.6 Survey Analysis……………………………………………………………………77

3.1 Manufacturing Process…………………………………………………………...88

3.2 Vicinity Map………………………………………………………………………..90

3.6. Main Office- Floor Plan…………………………………………………………..92