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TYBA - Pattern 2013 - G3 - Applied Psychology - Unit 1 English
TYBA - Pattern 2013 - G3 - Applied Psychology - Unit 1 English
Biology helps in understanding the structural and functional aspects of human being where as
anthropology helps in understanding human evolution and the study of various cultures. Sociology
helps in understanding economic, religious and political effects on human behavior.
Applied Psychology: Main purpose of applied psychology is to solve the day-to-day problems
using basic theories of human behavior. This kind of practices helps in promoting human life
fruitful, happy and rich. Psychologists are not satisfied only with studying behavior and
establishing relevant principles; they are also interested in the application of these principles.
‗Psychology as an applied profession exists by means or various specialties where each specialty
builds a body of knowledge and develops a set of skills and techniques, both of which are used to
solve practical human problems‘.
Scope of Applied Psychology: Applied psychology gives applications of its subject matter in
following fields.
Major Fields Subfields Emerging Fields
A) Major Fields:
1)Clinical Psychology: Clinical psychology is one of the major and oldest fields in psychology.
Clinical psychology gives its applications through its various sub branches, i.e. (i) Abnormal
psychology, (ii) Psycho-diagnosis, (iii) Psychotherapies and (iv) Rehabilitation and Counselling
psychology. The subject matter of Abnormal psychology is to understand the different kinds of
abnormalities, its statistics across the countries and publish it into manual form. DSM (Diagnostic
and Statistical Manual for Mental Disorders) is the best example of this kind of manual. Abnormal
psychology also deals with the symptomatology of different kinds of illnesses. Psychodiagnostics,
a subfield look into developing different diagnosis techniques of illnesses. Observation, Interview,
Psychological testing, Projective tests and Biomedical measures are different diagnostic tools,
which are used since its inception. But the psychoanalysts (experts in psycho-diagnosis) make
different kinds of updation and standardization into these diagnostic tools. Psychotherapy has a
basis of different perspectives in psychology. Psychotherapists develop different kinds of
therapeutic techniques, depending upon nature and cause of illness on the basis of therapeutic
methods proposed by these perspectives.Rehabilitation services are provided to the people those
are cured and going back to the society. Rendering support from the family members, occupational
colleagues and society to the patient, is the main purpose of rehabilitation psychologist.
Counselling psychologist deals with giving mental support to the patient.
2)Industrial and Organizational Psychology: Industrial and Organizational psychology has its
existence since 19 century, when the supervisors and engineers of that era started estimating
productivity from behavioural point of view. The initial contribution of these experts was ‗time and
motion study‘ ‗tools designing‘ etc. Today this field giving its contribution from four different
subfields i.e. (i) Engineering psychology (ii) Personnel (iii) Organizational psychology and (iv)
Consumer psychology. Engineering psychology is the field that studies the relationship between
man-machine and its environment. Time and motion studies and tools designing is the interest area
of engineering psychology. In this field, experts try to understand the human natural tendencies and
develop the machinery accordingly, because human being may tired but machine do not get tired.
Also, machine can be designed and manufactured according to the demands. Personnelpsychology
deals with the analysis of available work, understanding the job requirements, giving an
advertisement, exercising selection process and placement. Moreover, personnel psychology deals
with the designing of new positions depends upon the available work. Personnel psychology also
deals with certain job related decisions such as promotion, demotion, downsizing, increments
etc.Organizational psychology understands the individual differences among the recruited
employees. Also this field offers different kinds of employees training programmes, and measure
its effectiveness. Consumer psychology has to play dual role. At one end, consumer psychologists
visit different market places, understand consumer demands and convey it to the company.
However, at the other end, consumer psychologists make proper advertisement to convey the
information of various goods to the consumer. Consumer psychologists are suppose to create a
consumer movement by which ill, odd practices will be controlled.
3)Educational Psychology and Vocational Psychology: The Education psychology accomplishes
three important functions (i) Personality Development (ii) Develop Adjustment and (iii)
1.4 Health Psychology: This field of psychology deals with the psychological factors of health.
‗Health psychology is the science that deals with the promotion of health, maintenance of health,
prevention of illness, diagnosis, health and eradication of functional defect related to the illness
through education, scientific view and occupational contribution (Mytrezo, 1980)‘. Health
psychology makes a use of psychological knowledge to understand health and illnesses. The
academic and occupational branch of psychology also helps in protection of health, its promotion
and illness eradication. The principles of psychology help in reasoning the health and ill health.
Health psychologists are also expected to analyze the health policies. The research conducted in
health psychology is as follows: (i) behavior related variables and health (ii) cognitive factors and
health (iii) social support (iv) work environment and health (v) population variables.
Moreover, health psychology suggest following remedies (i) change in life style and health (ii)
conformity of health advice (iii) loneliness and health (iv) cosmetic operations (v) helplessness due
to life illness (vi) role of male and (vii) loneliness and health etc.
1.5 Cognitive Neuro-Science -nature and major applications – PNI, EEG,MRI, CT, PET
Electroencephalography (EEG) is the recording of electrical activity along the scalp. EEG
measures voltage fluctuations resulting from ionic current flows within the neurons of the brain. In
clinical contexts, EEG refers to the recording of the brain's spontaneous electrical activity over a
short period of time, usually 20–40 minutes, as recorded from multiple electrodes placed on the
scalp. In neurology, the main diagnostic application of EEG is in the case of epilepsy, as epileptic
activity can create clear abnormalities on a standard EEG study. A secondary clinical use of EEG is
in the diagnosis of coma, encephalopathies, and brain death. EEG used to be a first-line method for
the diagnosis of tumors, stroke and other focal brain disorders, but this use has decreased with the
advent of anatomical imaging techniques with high (<1 mm) spatial resolution such as MRI and
CT. Despite limited spatial resolution, EEG continues to be a valuable tool for research and
diagnosis, especially when millisecond-range temporal resolution (not possible with CT or MRI) is
required.
Derivatives of the EEG technique include evoked potentials (EP), which involves averaging the
EEG activity time-locked to the presentation of a stimulus of some sort (visual, somato-sensory, or
auditory). Event-related potentials (ERPs) refer to averaged EEG responses that are time-locked to
more complex processing of stimuli; this technique is used in cognitive science, cognitive
psychology, and psycho-physiological research.
CT scanning—sometimes called CAT scanning—is a non-invasive medical test that helps
physicians diagnose and treat medical conditions.
CT scanning combines special x-ray equipment with sophisticated computers to produce multiple
images or pictures of the inside of the body. These cross-sectional images of the area being studied
can then be examined on a computer monitor, printed or transferred to a CD.
CT scans of internal organs, bones, soft tissue and blood vessels provide greater clarity and reveal
more details than regular x-ray exams.