Reg.

No:

Sona College of Technology, Salem -5.

(Autonomous)
B.E/B.Tech – Degree Examinations – Nov / Dec – 2021
Model Examinations
Course code/Name: U15FT921R- Retail Management
Time: 3 Hours Maximum Mark: 100

PART – A (10 x 2 = 20 Marks) Blooms

Mark Unit Level

1. Indicate the functions of retailing. 2 U -1 LOTS

2. Recall the specific activities of the retailer. 2 U -1 HOTS
3. In consumer buying behavior, what are all the criteria will be studied. 2 U -2 LOTS
4. Indicate the importance of location strategy. 2 U -2 HOTS
5. Calculate the retail price for the given data: Cost of fabric 160/Meter and
Fabric requirement – 1.3Meter per shirt. Manufacturing cost – 120/Shirt. 2 U -3 LOTS
Packing and other cost – 65/Shirt. Calculate retail price with 75% Markup.
6. Differentiate between markup and margin in retail pricing of goods. 2 U -3 HOTS
7. As a retail store manager, how you will improve the store atmospherics? 2 U -4 LOTS
8. In external atmospherics, what are all the elements are concentrated to
2 U -4 HOTS
attract the customers?
9. Represent the benefits of store space arrangements in retail stores. 2 U -5 LOTS
10. What is nostalgia type of display arrangements in retail stores? 2 U -5 HOTS

Answer ALL questions

PART – B (5 x 16 = 80 Marks)

 Questions should be asked as per unit wise mentioned in the template.

 Avoid taking questions that focuses only from the first / last half of
the unit.
 Subdivision questions should have a split ups and weightage of 7/8/9
marks only.
 Analytical and problematical courses may have a single question of 16
marks.
Blooms
Mark Unit Level
11. (a) (i) Draw the various channels of distribution in retailing. 8 U -1 LOTS
(ii) Outline the importance of retailing. 8 U -1 HOTS
(OR)
(b) (i) Indicate the factors to be considered to classify the retail units. 8 U -1 LOTS
(ii) What is multichannel retailing? How come this will support to
8 U -1 HOTS
improve the retailing process?

12. (a) (i) Outline the benefits and drawbacks of planned business districts 8 U -2 LOTS
1
 and centers.
(ii) Indicate the various key success factors to be reviewed by the
8 U -2 HOTS
retailer for site decision.
(OR)
(b) (i) Find that decathlon will come under, which type of retail
location and mention its benefits and drawbacks related to 8 U -2 LOTS
retailing.
(ii) Classify the motives of consumer shopping behavior at retail
8 U -2 HOTS
shops.
13. (a) (i) Write short notes on various elements of retail pricing. 8 U -3 LOTS
(ii) Differentiate push and pull promotion strategy in retailing with
8 U -3 HOTS
neat example.
(OR)
(b) (i) Explain any four pricing strategies which are recently followed
8 U -3 LOTS
by the retail sector.
(ii) Outline the types of advertising and its features for promotion. 8 U -3 HOTS
14. (a) (i) In a retail shop, the task like exterior designing is given for you.
8 U -4 LOTS
What are all the elements you will look out?
(ii) Recommend the suitable type of layout for your own boutique to
8 U -4 HOTS
attract the customer and draw the same.
(OR)
(b) (i) Explain the different types of retail fixtures for display in retail
8 U -4 LOTS
stores with its features.
(ii)

8 U -4 HOTS

Identify the above layout type and find the benefits and
drawbacks.
15. (a) (i) Explain about virtual retailing ad its benefits related to customer
8 U -5 LOTS
attraction methods.
(ii) To equip your store like multi-channel retailing, what are all the
8 U -5 HOTS
facilities you will plan as a retail store incharge?
(OR)
(b) (i) Indicate the various key factors to be considered while go for
8 U -5 LOTS
store space arrangements in retail shops.
(ii) Compare and contrast specialty stores and local kirana stores
8 U -5 HOTS
with respect to quality, quantity, prize and customer attraction.

**********************************

LOTS HOTS
Total
Bloom’s Knowledge Comprehension Applicatio Analysis Synthesis Evaluatio
Level (K) (C) n (An) (S) n

2
 (Ap) (E)

Percentage 35 15 20 20 0 10 100