MASTER IN

PERFORMING ARTS
MANAGEMENT
2021/2023

IN COLLABORATION WITH

POLITECNICO DI MILANO SCHOOL OF MANAGEMENT

 photo by Andrea Angeli
WELCOME
MESSAGE
Accademia Teatro alla Scala trains and
develops all professional figures associated
in some way with theater performances,
with a special emphasis on opera, through
its four departments (Music, Dance,
Stagecraft Workshops and Management).
The teaching methodology, grounded in the
philosophy of learning by doing, provides
daily experience on stage and behind the
scenes alongside the established artists,
managers, professionals and technicians
of Teatro alla Scala, supported by the
contributions of internationally famous
experts and specialists.
Welcome Message
Always attuned to socioeconomic
developments in the employment market,
the Accademia firmly believes in the
importance of training managers for the
performing arts, professionals who are not
only capable of weaving a dense network
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of internationals relations, optimizing
available financial resources and generating
new ones, but also able to produce broad-
reaching projects within a well targeted and
effective cultural policy.
The partnership with MIP Politecnico
di Milano, an internationally recognized
management school that fully shares
the Accademia’s vision and educational
mission, full responds to that objective. And
the same commonality of purpose is also
shared with the Piccolo Teatro di Milano
- Teatro d’Europa, one of the city’s most
active institutions in cultural marketing.
Luisa Vinci
Accademia Teatro alla Scala
General Manager
 ACCADEMIA TEATRO
ALLA SCALA
The Accademia Teatro alla Scala, managed by
Luisa Vinci, as private foundation today is an
institution universally recognized as among
the best for the training in performing arts.
A unique experience in Europe, through its
four departments - Music, Ballet, Stage-
workshops, Management - and a Didactical
Area, it covers all the professional profiles tied
to musical theater, availing itself with teachers
who represent the finest experts from the
Scala and pertinent fields. There are students
from all over the world, ranging in age from 6
to 30, who every year work hard to embody
excellence, not only in the artistic realm, but
also in technical and managerial matters:
opera singers, musicians, chorus singers,
assistant conductors, piano accompaniers, few years, the Accademia has increased
dancers, set designers, hair and makeup international performances of its student body
artists, lighting designers, carpenters, in well-known theaters as well as festivals. To
stage technicians, sound technicians, set which are also to be added the international
photographers and managers. The teaching activity carried out by the Cultural Cooperation
approach of the institution is based on the Section. Ever since it was first constituted,
direct engagement with the internships, the Accademia has considered it a priority to
concerts, shows and exhibitions. In addition, maintain an international outlook and, with
there is the annual “Academy Project”, part of European Community funding, to develop
the calendar of the Teatro itself. Through these valuable projects based on research and
appointments the students are challenged at cultural cooperation with European and non-
a national and international level. In the past European theatrical institutions.

Teatro alla Scala

Welcome Message
photo by Benedetta Pitscheider

Accademia

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 MIP POLITECNICO DI MILANO
Created in 1979 as “Master in Ingegneria della Produzione” MIP SHAREHOLDERS
(Master in Production Engineering), and transformed
in 1986 in a Consortium between Politecnico di Milano
and many Italian institutions and several leading public
and private industrial groups - mostly large multinational
corporations – today, MIP is a non-for-profit Consortium
Limited Company. For more than 40 years, the School
has been attracting graduates interested in a managerial
career in business or in public administration, together
with companies wishing to enhance their organisation and
strategies.
MIP offers more than 35 Masters each year, including
MBAs and Executive MBAs, a catalogue of more than
200 Open programmes for executive profiles and various
customised training courses for companies, covering a
variety of topics. MIP and the Department of Management,
Economics and Industrial Engineering together make up
the School of Management of Politecnico di Milano, which
is involved in all the many aspects surrounding research
and education in the fields of management, economics
and industrial engineering.

QUALITY AWARDS
ACCREDITATIONS The School works every day to maximise its positive impact on society.
For this reason, MIP is the only Business School in Europe among B Corp certified
companies, a recognition given to enterprises which are characterised by their
commitment to sustainable development and to building a more inclusive society.

Moreover, over the years, the school has been increasingly recognised for the excellence
MIP Politecnico di Milano

of its programmes. Today, they feature in all the major global rankings, including
RANKINGS FT, QS, Bloomberg Business Week, America Economy, Expansion, EdUniversal and
CEOMagazine. The School is the first Italian educational institution to have received
EOCCS-EFMD Online Course Certification accreditation for digital learning courses and
it’s part of the 1% of the top business schools accredited by the EQUIS-EFMD Quality
Improvement System.

Its MBA and EMBA programs have long since achieved the quality standards of
excellence, as defined by AMBA - the Association of MBAs, which accredits less than
5% of business schools worldwide. Moreover, the School is accredited by ASFOR, an
Italian body that has certified the best of management programmes since 1971.

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 PICCOLO
TEATRO
DI MILANO
The Piccolo Teatro was established on the 14 May
1947 by Giorgio Strehler, Paolo Grassi and Nina
Vinchi. It was the first public theater to be built in
Italy, and the most popular on the national and
international scene.

The vision of the founders was to create an

institution, supported by the central government
and by local authorities (the Municipality and the
Province of Milan, the Region of Lombardy), as a
public service essential for the wellbeing of its
citizens. The slogan that accompanied the birth of
the Piccolo Teatro was “un Teatro d’Arte per Tutti”
(“An Arts Theater for Everyone”) and this phrase
still sums up the theater’s mission today: to stage
quality shows for the broadest possible audience.
Since 1991, the Piccolo Teatro di Milano is also a
“Teatro d’Europa” (Theater of Europe).

In over sixty-seven years of activity, the Piccolo

Teatro has produced more than 300 shows (200
of which directed by Strehler). Since 1998, with the
changeover to Sergio Escobar and Luca Ronconi,
the Piccolo has expanded its international and
interdisciplinary dimension, proposing itself as the
ideal cultural center for the city and for Europe.
At the Piccolo Teatro, dance, prose, festivals, film
screenings, round tables and in-depth meetings
on cultural metters alternate on the stage. Since
1 September 2015 Stefano Massini has been the
artistic consultant of the Piccolo Teatro. From
the end of 2020, Piccolo Teatro passes under the Piccolo Teatro di Milano
direction of Claudio Longhi.
photo by Masiar Pasquali

5
 WHAT THEY
SAY ABOUT
THE PROGRAM
Dominique Meyer
General Manager and Artistic Director
Teatro alla Scala
The Master in Performing Arts Management
is a crucial program because nowadays
running Opera Theater requires not only
a good administration of the available
resources, but also the capability to find
new ones. A healthy theater should reach
the balance between public funds, private
funds and revenues from the box office.
MASTER IN
PERFORMING ARTS
MANAGEMENT
Conceived and organized by Accademia Teatro alla
Scala in collaboration with the MIP Politecnico di Milano
- Graduate School of Business and the Piccolo Teatro di
Milano - Teatro d’Europa, our Master aims to give young
professionals a global perspective on the world of the
performing arts, in order to couple cultural and artistic
knowledge with economic and managerial skills.
We offer a particular focus on Europe, North America and
emerging markets with lectures led by international and
renowned experts. Centering the development of each
individual student, the curriculum features an organically
structured set of complementary and interdependent
modules and activities allowing our students to learn and
develop managerial skills in each area of the performing
arts’ field.

The close bond with Teatro alla Scala and the chance to
learn with top professionals from different departments
of the theater allows our students to acquire an in-depth
knowledge of the performing arts field and to live the
Nicholas Payne unique experience of La Scala.
Opera Europa
The course is completed with a guaranteed internship
Master in Performing Arts Management

for each student at an internationally acclaimed cultural

institution.
The Master in Performing Arts Management
can play a fundamental role in creating the
expertise needed to run opera companies.
More than ever today and tomorrow, opera
managers must be competent in a variety
of skills. My wish is that this wonderful
initiative in Milano, at the hearts of the land
which invented opera, will attract students
not only from Italy but throughout Europe
and beyond Europe. It promises to become
a centre of excellence which will nurture
both the future of our profession and the
diffusion of the art which we love.

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 photo by Benedetta Pitscheider

7
Master in Performing Arts Management
 photo by Giulia Martini
KEY FEATURES

Global Network

Thanks to international lecturers

and experts from renowned cultural
institutions, our students have the
opportunity to learn the specificities
of the Performing Arts sector on a
global level.

Life experience

Throughout our network of cultural

institutions, students have the
unique opportunity to live the
cultural offer of Milan.

Teatro alla Scala

The strong bond with La Scala

gives our students the incredible
opportunity to take part into a
cultural institution known worldwide.

Polimi Network

Students will make contact with

Key Features

Politecnico Alumni’s network and

with the Startup accelerator PoliHub,
getting the chance to participate to
special events and having their new
business ideas revised for free.

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Learning by doing

Theoretical and practical lectures in

which the students exercise on case
histories, best practices and role
plays.

Professional development

Students are constantly supervised

and oriented by professional tutors
during the coursework and the
internships.

Guaranteed Internship
Experience

Students have the chance to intern

3 to 6 months into some of the most
renowned cultural institutions of the
world.

Placement

More than the 90% of the 2017-

Key Features

2018 students is employed in the

performing arts field within about a
year from the graduation.

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 photo by Benedetta Pitscheider

photo by Benedetta Pitscheider

KEY FACTS
DURATION TUITION
20 MONTHS: > 18.300 euros to be paid in
November 2021 - June 2023 4 instalments. This amount
includes course materials.

TIMELINE

> Coursework: full time > 3-to 6 months of internship program in Italy
Key Facts

or abroad (from June 2022 to June 2023, in

different frames of time)

NOVEMBER 2021 JUNE 2022

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LANGUAGE
OF INSTRUCTION
> English (upper intermediate or above)
> A fair knowledge of Italian is required
> English and Italian preparatory courses will
be available on request (not included in the
tuition fee)
LOCATION
MILAN (ITALY):
> Accademia Teatro alla Scala;
> MIP Politecnico di Milano
Graduate School of Business;
> Piccolo Teatro di Milano
- Teatro d’Europa

Final project work: > Final project defense

> a practice oriented project > Graduation
> an academic project
Key Facts

NOVEMBER 2022 JUNE 2023

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 AREAS OF INTEREST
AND PROGRAM MODULES

Economics & Management

> Economic sustainability and performance management
> Management and innovation for the performing arts
> Human resources and corporate organizations

Production
> Theaters as production models > Dance management intensive
> Festivals as production models > Supply chain management
> Tour management intensive for the performing arts
> Orchestra management intensive
Areas of interest and program modules

Marketing & Communication

> Performing arts marketing
> Communication for the performing arts
> Field project in collaboration with Piccolo Teatro

photo by Matilde Cappelli

Development
> Fundraising and sponsoring for the performing arts

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 Present & future perspectives
> Cultural policies, community engagement and education
> Focus on the US
> Emerging markets

Administration
> Law and performing arts
> Artistic administration intensive

History of Performing Arts

Areas of interest and program modules

> History of music
> History of dance

Professional Growth
> Team building and negotiation skills
> Arts and crafts in the performing arts

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 MASTER IN PERFORMING ARTS
MANAGEMENT FACULTY
> Tommaso Agasisti, Full Professor at
Politecnico di Milano - School of Management
> Deborah Agostino, Associate Professor at
Politecnico di Milano - School of Management
> Michela Arnaboldi, Full Professor at
Politecnico di Milano - School of Management
> Axel Baisch, Managing Director at
Hertie School of Government Berlin
> Umberto Bellodi, Head of Cultural
Cooperation Department at
Accademia Teatro alla Scala
> Alberto Benedetto, Head of Production
Management at Piccolo Teatro
di Milano - Teatro d’Europa
> Alberto Bentoglio, Full Professor of History of
Theater and Entertainment Organization and
Economics at University degli Studi di Milano
Master in Performing Arts Management Faculty
> Paolo Besana, Head of Press
Relations at Teatro alla Scala
> Enzo Andrea Bignotti, Controller
at Teatro alla Scala
> Paola Bisi, External Relations Manager
at Accademia Teatro alla Scala
> Luca Bonini, Stage Director
at Teatro alla Scala
> Alessandro Borchini, Head of Marketing
and Communication at Piccolo Teatro
di Milano - Teatro d’Europa
> Daniele Borniquez, Head of Music
Department at Accademia Teatro alla Scala
> Alan Brown, Principal at WolfBrown
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> Katherine E. Brown, Executive
Director at New York City Ballet
> Tommaso Buganza, Associate Professor at
Politecnico di Milano - School of Management
> Raffaella Cagliano, Full Professor at
Politecnico di Milano - School of Management
> Francesca Campagna, General Director
of the Center for Contemporary Opera
> Rita Cannata, Senior HR Consultant
> Maria Di Freda, General Manager
of Teatro alla Scala
> Serge Dorny, Artistic Director and
General Director at the Opèra de Lyon
> Claudio Longhi, Director of Piccolo
Teatro di Milano - Teatro d’Europa
> Silvia Farina, Web and Social Media
Manager at Teatro alla Scala
> Rossella Ferrari, Professor,
University of Vienna
> Marco Gambaro, Associate Professor
of Media Economics and Economics of
Comunication at University of Milano
> Anton Getman, General Director of
the Stanislavski and Nemirovich-
Danchenko Theatre
> Francesco Giambrone, Chief Executive
Officer at Teatro Massimo di Palermo
> Roberto Giovanardi, Senior Artistic Consultant
> Andrew Higgins, Director of Development
at Imperial War Museums
> Tisa Ho, Executive Director at
Hong Kong Arts Festival
> Lucio Lamberti, Associate
Professor at Politecnico di Milano
- School of Management
> Lanfranco Li Cauli, Head of Marketing
and Fundraising at Teatro alla Scala
> Claudio Longhi, General
Director at Piccolo Teatro di
Milano - Teatro d'Europa
> Franco Malgrande, Stage
Engineer at Teatro alla Scala
> Peter Maniura, Director of
IMZ Academy and Senior
Communication Consultant
> Gemma Mangione, Lecturer
at Columbia University
> Giacomo Marconi, Supervisor for
Sponsoring and Fundraising at
Accademia Teatro alla Scala
> Marianna Martinoni, Senior
Consultant in Fundraising
> Anna Maria Meo, General Director
of the Teatro Regio di Parma
> Andrea Minetto, Assistant
to the Cultural Councillor -
Municipality of Milan
> Kirsten Munro, Adjunt Professor at
Columbia University and Director of
Development at Baryshnikov Arts
> Adelechiara Nicoletti, Senior
Manager International Marketing
& Promotion at Warner Classics
> Giuliano Noci, Full Professor
at Politecnico di Milano -
School of Management
> Elena Park, Executive Producer,
Radio & Supervising Producer, Live
in HD at the Metropolitan Opera
> Nicholas Payne, Opera Europa
> Ronald Perlwitz, Head of Music
Program for the Abu Dhabi
Tourism & Culture Authority
> Gianluca Pojaghi, Partner
of Pojaghi Law Firm
> Jorge Prendas, Director of
photo by Camilla Zetta
the Educational Program
at Casa da Música
> Maurizio Roi, Senior
Artistic Consultant
> Fabio Sartorelli, Professor at the
"G. Verdi" Conservatory in Milan
> Amanda Saunders, Director
of Development at the Royal
Opera House Covent Garden
> Christina Scheppelmann, General
Director at Seattle Opera
> Marc Scorca, President/
CEO at Opera America
> Jordi Sellas Ferrés, Senior
Marketing Consultant
> Carmen Spiazzi, Head of
Administration at Piccolo Teatro
di Milano - Teatro d’Europa
> Alain Surrans, General Director
at Angers Nantes Opera
> Andrea Tober, Vice-Rector at the
Hanns Eisler University of Music
> Carlo Torresani, Director of Cultural
Promotion at Teatro alla Scala
Master in Performing Arts Management Faculty
> Andrea Valioni, Director of Production
Management at Teatro alla Scala
> Rick Van der Ploeg, Professor of
Economics at the University of Oxford
> Roberto Verganti, Full Professor
at Politecnico di Milano -
School of Management
> Ellen Walraven, Director of the
Rotterdamse Schouwburg
> Karsten Witt, Founder of the
Karsten Witt Musik Management
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 INTERNSHIP PROGRAMS
The educational path is completed with an internship experience (3 to 6 months) guaranteed
to each student. This is a great opportunity to learn on the job and to benefit from our solid and
extensive Italian and International network of theaters, festivals and performing arts institutions.

Among the relevant hosting performing arts institutions that hosted our students there are:

> Teatro alla Scala (Milan) > Warner Classics (Paris)

> Piccolo Teatro di Milano -
Teatro d’Europa (Milan)
> The Metropolitan Opera (New York)
> New York City Ballet (New York)
> American Ballet Theatre (New York)
> Brooklyn Academy of Music (New York)
> Karsten Witt Music Management (Berlin)
> Hong Kong Arts Festival (Hong Kong)
> Ping-Pong Arts (Beijing)
> Opera North (Leeds)
> Opèra de Lyon (Lyon)
> Opera Europa (Brussels)

> Alvin Ailey Dance Foundation (New York) > Teatro Real (Madrid)

> Opera America (New York) > Festival Verdi (Parma)

> Teatro Regio di Torino (Turin)
> Teatro dell’Opera di Roma (Rome)
> Teatro Massimo (Palermo)
> London Symphony Orchestra (London)
> ATER (Modena)
> As.Li.Co (Como)
> Municipality of Milan - Office of
the Cultural Councillor (Milan)
> Aterballetto (Reggio Emilia)

FIELD PROJECT
Internship Programs - Field Project

PICCOLO TEATRO DI MILANO

In the field project led by the Marketing and Communication Department of the Piccolo Teatro
di Milano, the class is divided into different groups which have to develop a project on a specific
topic. The students have about ten days of time to complete the project and they spend this
period inside the offices of the Piccolo Teatro. The whole work on the project will be evaluated by
a commission composed by professionals from Piccolo Teatro.

INTERNATIONAL WEEK in collaboration with the University of Zurich (not mandatory)

During the International week organized by Accademia Teatro alla Scala in collaboration with the
Executive Master in Arts Administration of the University of Zurich, our students have the chance
to focus on repertoire theaters in Europe, learning from a very close perspective the artistic and
managerial specificities of this model of production.

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 photo by Vito Lorusso

17
Internship Programs - Field Project

ALUMNI TESTIMONIALS
Nicolas Conde Propato
The coursework
The Master’s program provides a broad
understanding of the performing arts
sector and its challenges. The strategies
presented, in addition to an overview of
the artistic landscape, provided me with
a strong skill-set to work internationally.
Each module is a unique opportunity
to interact with professionals from
renowned institutions worldwide, while
Alumni Testimonials
studying the diverse management
tools available. The learning-by-doing
approach adopted in this course
encouraged me to try and test various
areas of expertise. Moreover, the
intensive group work tasks created a
stimulating environment to learn from
colleagues with diverse backgrounds.
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photo by Rocco Ferrari
Lucia Galindo Pacheco
Internship, Financial Control
Department at Teatro alla Scala
Thanks to the internship in the Financial
Control Department of Teatro alla
Scala I had the opportunity to delve
deeper into the field of Opera Houses
economic sustainability. I actively
took part in all the activities carried
out by the department: my tasks
included supporting the cost controlling
system and the scenario analysis, plus
contributing to the reporting activities
and the theatre budgets development.
The opportunity to take part to these
highly strategic processes offered me
the possibility to develop knowledge in
an area absolutely pivotal for the long
term sustainability of Performing Arts
institutions.
Magali Bou Rouphael
Internship, Warner Classics
I had the incredible opportunity to intern
at Warner Classics in Paris thanks to
the internship program of the Master.
I became part of the international
marketing department, the incredible
team behind the album launches of some
of the greatest classical artists of our
time. I learned immensely about every
detail that goes into each piece creation,
from concept to launch. Moreover, I
received hands-on experience of the
analytical and strategic processes to
market and diffuse each artist’s work
worldwide. My experience at one of the
world-leading record labels developed
not only my business skills but also my
interpersonal skills tremendously.
Rafaela Cavion
Internship, BAM - Brooklyn Academy
of Music
At BAM I've found a very friendly staff
and a team that handled my experience
with care. My supervisors made sure
to include me in as many projects as
they could, which resulted in a very
dynamic experience, and I also felt
free to explore my greatest interests
in the organization. Working for the
Institutional Advocacy department, I
gained an understanding of community Alumni Testimonials
affairs in an American market, and
consequently, of the structure of the
American government as a whole.
Besides that, I had the opportunity to
live in one of the most exciting cities in
the world, such as New York.
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 STUDENT PROFILE
ADMISSION REQUIREMENTS

Candidates with a B.A. or equivalent who wish to
pursue a career in the performing arts or cultural
sector
Candidates with formal music, arts or dance
education who wish to acquire managerial and
organizational skills
Candidates without a formal degree who have
a minimum of 3 to 5 years working experience
in any field and wish to pursue a career change.
General knowledge of the non-profit sector would
be advantageous
The age limit for admission to the Master is 35
years old

OUR STUDENTS ACADEMIC BACKGROUND

79% Western Europe
10% Economics

10% Latin America

83% Humanities/Law

7% Eastern Europe
2% Scientific disciplines

2% Eurasia & Middle East Asia

2%
5% Other
Far East Asia

PLACEMENT For the last two editions of the Master, the percentage of placement has been between
the 75% and the 95%, within one year from the graduation.

Among the relevant institutions where our MPAM graduates have gain professional experience are:
Student profile

Teatro alla Scala, Metropolitan Opera, Piccolo Teatro, Opera North, Seattle Opera, Warner Classics, Deutsche Nationaltheater und
Staatskapelle Weimar, Accademia Teatro alla Scala, Teatro Franco Parenti, Teatro Elfo Puccini, Fondazione Cariplo, Collezione
Peggy Guggenheim, InArt Management, Teatro del Maggio Musicale Fiorentino, Teatro Regio di Torino, Flash Entertainment
Abu Dhabi, Orchestra Sinfonica laVerdi, Operabase, Daniele Cipriani Entertainment, Aterballetto, ATER Fondazione, Nostromo
Live Barcellona, Al Bustan Festival Beirut, Teatro Regio di Parma, Orchestra Haydn, Conservatorio di Musica Giuseppe Verdi, The
Global Food Innovation Summit.

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 photo by Sonia Santagostino
APPLICATION
PROCESS
DEADLINES
> EU citizens: 1 October 2021
> Non-EU citizens: 16 September 2021

Please note that enrolment is accepted on a rolling basis through a

selection process planned, until full capacity of the class.

SELECTION ROUNDS
> 18 February 2021 > 15 June 2021
> 23 March 2021 > 16 July 2021
> 20 April 2021 > 13 Septermber 2021
> 25 May 2021 > 11 October 2021

(*) In order to be interviewed in the dates indicated above, you must submit your application
at least ten days before. For more details, please contact: master.mpam@mip.polimi.it

(**) Due to the large number of applicants, early applications are strongly encouraged.

SCHOLARSHIPS
There are some scholarships available for Italian and International
students.

For more information, visit our website:

http://bit.do/MPAM20
www.som.polimi.it/mpam
Application process

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 photo by Benedetta Pitscheider

HOW TO APPLY
Step 1: Submit Application
Complete the Application Form on www.applyformasters.net
and send it with your documents and application fee.
Below the documentation required:
> CV
> Motivational letter
> 2 letters of recommendation
> Copy of passport or European ID
> University transcript or equivalent
> Proof of payment of the admission
fee (€80)
> English certificate

Step 2: Written test

Master’s staff will send you a written assignment that
must be completed (and sent to master.mpam@mip.
polimi.it) before the interview.

Step 3: Interview (face to face or via Skype)

Step 4: Final Decision and enrolment

You will be informed by e-mail of the final decision on your
application and you will be asked to sign the contract and
complete the payment of the first instalment so that you
will be able to finalize your enrolment to the Master.

INFORMATION
For more information about the Master program,
How to apply

scholarships and other means for financing your studies,

please contact:

infocorsi@accademialascala.it
master.mpam@mip.polimi.it

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 photo by Benedetta Pitscheider
OUR PARTNERS
In partnership with In collaboration with

With the support of With the advocacy of

With special thanks to

Distinguished Lecture and Internship programme

METROPOLITAN OPERA
New York

Academic exchange and field project with

Our Partners

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WWW.ACCADEMIALASCALA.IT

WWW.SOM.POLIMI.IT

WWW.PICCOLOTEATRO.ORG