4122122, 1:23AM ‘Marketing Channels © 6 days left in your trial New All Traffic view =] Get a complete view of channel traffic from both mobile and desktop all in one place. Channels overview © Jan 2022 - Mar 2022 @ kiehls.com Beauty and Cosm... 1.371M = 5.2M 100% 50% o% Direct Email Channel traffic and engagement Jan 2022- Apr 2022 © Worldwide © Traffic ‘Avg. Visit Duration Marketing channel trends (©) * Jump © Display Ads grew 119% in the week of Apr 09 vs. the week prior View jump Worldwide Desktop Organic search Paid Referrals Social ~ @@ Month-to-date Desktop Pages / Visit Bounce Rate Trending down my Wew © Paid Search is trending down in the last 3 weeks Were these View trend itpsorosimilarweb.com/#sgtasuitefwebsiteanalyssirafic-overvewikiehs.com"/999/3m/category=Lifesyle~Beauty_and_Cosmetics&webS.... 1/6412222, 1:29AM, ‘Marketing Channels 0 Channels) & direct. 718, @ Emai 11,992 @ Referrals 449... @ Social 35,673 G@ Organic Seach @ Paid Search 2... oo @ Display Ads 1. 00 Traffic sources © Jan 2022- Mar 2022 © Worldwide © Desktop All Categories All Sources: Traific Source (206) Traffic Share | Change Source Type 3 1 Odirect 43.80% mm % 42.46% Direct 2 & Google Search 24.19% om + 23.59% Search / Organic 3 G Google Search 15.92% 33.43% — Search / Paid 4 @Facebook 1.49% % 130.6% — Social 5 @buckduckGo 0.85% 1 4 6.19% — Search / Organic 6 OEmail 071% 4 17.42% — Email 7 Shopping Search 0.60% 41.93% — Search / Paid 8 © google.com (2) 0.59% 4 - Display Ad 9 BBweather.com 0.49% - Display Ad 10 Cdealmoon.com 0.45% 4 55.35% — Referral # u Yahoo Search 0.40% 4 + 15.83% Search / Organic 12 0.40% % 18.87% Display Ad # hitpsprosimilarweb.com/#sgtalsutefwebsiteanalyssirafic-overviewikiehs.com"!999/3m/eategory=Lifestyle~Beauty_and_Cosmetics&webS.... 216412222, 1:29AM, ‘Marketing Channels Caeatmoon.com 13 034% 4 - Display Ad 14 “Stoday.com 0.32% + 4 8.14% — Social ig OReddit 031% 4 17.02% — Social 16 @Fvoutube 0.30% + 60.73% Display Ad W7 Biyrdie.com 0.29% * 313.75% Search / Organic 1g P Bing Search 027% + Display Ad tg Mithesaurus.com 0.26% - Display Ad # 29 Wwomansworld.com 0.24% % 2,592.32% — Referral 21 missyusa.com 0.24% | 4 81.35% Display Ad 92 Moutlook.tive.com 0.23% 4 + Display Ad 23 © cosmopolitan.com 0.22% % 33.07% Search / Organic 2 Image Search 0.18% 4 73.62% — Referral 25 © Bpomppu.co.kr (2) 0.15% 4 - Display Ad # 6 UPatade your Account ons 4 49.95% — Referral a7 Upgrade your Account 014% - Display Ad 2g UParade your Account onde - Display Ad # 29 Upgrade your Account 0.14% 4 % 835.7% — Search / Organic 30 UPatade your Account 013% - Display Ad 31 UPatade your Account o12% = Referral #3 32 UPgrade your Account one = Referral a3 UPgrade your Account 0.11% % 7.67% — Search / Organic aq UP9Fade your Account 10% - Display Ad gs UPgrade your Account 010% - Display Ad 6 UPatade your Account 0.10% 4 4 13.15% | Referral a7 Upgrade your Account 0.00% 77.42% — Search / Organic hitpsprosimilarweb.com/#sgtasute/websiteanalyssirafic-overviewikiehs.com"!999/3n/?eategory=Lifesyle~Beauty_and_Cosmetics&webS.... 316412222, 1:29AM, 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 Upgrade your Account Upgrade your Account Upgrade your Account Upgrade your Account Upgrade your Account Upgrade your Account Upgrade your Account Upgrade your Account Upgrade your Account Upgrade your Account Upgrade your Account Upgrade your Account Upgrade your Account Upgrade your Account Upgrade your Account Upgrade your Account Upgrade your Account Upgrade your Account Upgrade your Account Upgrade your Account Upgrade your Account Upgrade your Account Upgrade your Account Upgrade your Account Upgrade your Account 0.08% 0.08% 0.08% 0.08% 0.08% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.06% 0.06% 0.06% 0.06% 0.06% 0.05% 0.05% 0.05% 0.04% 0.04% 0.04% 0.04% ‘Marketing Channels % 36.02% ¥ 10.00% 4 11.89% 4 11.89% + 11.89% 4 193.71% 4 421.09% ¥ 10.00% ¥ 10.00% 4 94.46% % 421,09% + 10.00% Search / Organic Referral Display Ad Referral Referral Display Ad Display Ad Display Ad Display Ad Display Ad Display Ad Display Ad Display Ad Display Ad Referral Referral Referral Display Ad Display Ad Referral Referral Display Ad Referral Display Ad Display Ad Display Ad #1 #2, #2, #1 hitps:prosimilarweb.com/#sigitalsuite/websiteanalys'siafi- overviewikiehs.com"/999(3n/?category=Lifestyle~Beauty_and_Cosmetics&webS. 416412222, 1:29AM, ‘Marketing Channels Upgrade your Account 6a 0.04% - Display Ad 65 UPatade your Account 0.04% - Display Ad 6 UPatade your Account 0.04% 4 68.80% — Social 67 Upgrade your Account 0.04% 4 57.01% — Referral #1 63 UP grade your Account o.od% ~ Display Ad #2 9 UParade your Account 0.04% + - Display Ad # 79 UPatade your Account o.0a% = Display Ad 71 Uparade your Account o.oa% ~ Display Ad # 32 UParade your Account o.04% = Display Ad 73 UParade your Account 0.04% - Display Ad 74 Upgrade your Account 008% = Display Ad 75 Upgrade your Account 0.04% 4 15.35% Display Ad 76 UPatade your Account 04% - Display Ad 77 Uporade your Account 00% = Display Ad 79 UPatade your Account 0.04% = Display Ad 79 UPorade your Account 004% - Display Ad gp UParade your Account 04% + = Display Ad 1 UPatade your Account 0.04% = Display Ad # a2 UParade your Account 004% = Display Ad a3 UPatade your Account 004% = Display Ad 24 UPgrade your Account 0.04% - Display Ad # gg UPatade your Account aoe = Display Ad gg UPatade your Account 0.04% = Display Ad a7 UParade your Account 04% | - Display Ad gg UParade your Account 006% = Display Ad #1 hitpsprosimilarweb.com/#sgtasute/websiteanalyssirafic-overvewikiehs.com"!999/3n?eategory=Lifesyle~Beauty_and_Cosmetics&webS.... 516412222, 1:29AM, ‘Marketing Channels 89 0.03% % 15.69% | Social Upgrade your Account 90 0.03% | + Display Ad # Upgrade your Account ” 0.03% 4 - Display Ad Upgrade your Account 92, 0.03% - Display Ad # Upgrade your Account 93 0.03% | + Display Ad Upgrade your Account 94 0.03% % 8.86% — Display Ad Upgrade your Account 95 0.03% | + Display Ad # Upgrade your Account 96 0.03% - Display Ad # Upgrade your Account 7 0.03% | - Display Ad Upgrade your Account 98 0.02% | ¥ 100.00% — Referral # Upgrade your Account 99 0.02% - Referral #2 Upgrade your Account 100 0.02% | - Referral Upgrade your Account Upgrade your Account Hparece your Reson a > 1 outof3 > >I ‘> ~ hitps pro sinilarweb,com/#idigtalsuitelwebsiteanalyssraffc-overviewikiehls.con 89/3 eategory=Lifestyle~Beauly_and_Cosmetics&webS.... 616