Media Conference

C.A.N.A. Cup
Trinidad and Tobago Senior Women’s Team vs Jamaica Senior Women’s Team
Double FixtureWeekend

Purpose
This conference is designed to announce the forthcoming CANA Cup in Trinidad and
Tobago: a newly introduced regional football competition where Trinidad and Tobago Senior
Women’s Football Team will play against the Jamaica Senior Women’s Football Team in a
double fixture weekend. This competition is scheduled for 10th-12th June 2022. Additionally,
through this announcement CANA Cup organisers will be hoping to attract any new
corporate sponsors, government ministries and NGOs wishing to support this or other future
events of the women’s game.

Format of Conference
The media conference will be conducted in a formal/professional setting and be in the form
of a hybrid conference (in-person and online) to facilitate those who may not be able to
attend/to observe covid-19 protocols. The following timetable will be followed:

Time Presentation

9:00am Opening Prayer (Rebecca Spencer GK, JA) and National Anthem (TT)

9:10am Welcome address- Jolene Smith, Chairwoman of CANA

9:15am Address- The Honourable Shamfa Cudjoe, Minister of Sport Trinidad and Tobago

9:20am Introduction of the CANA Cup (Laura Bryant, Head of Marketing)

9:40am MEDIA QUESTIONS AND ANSWERS on presentation

9:50am Head Coach Remarks- Kenwyne Jones, Head Coach of Trinidad and Tobago

10:00am Head Coach Remarks- Hubert Busby Jr., Head Coach of Jamaica
10:10am Captain Remarks- Karyn Forbes, Captain of Trinidad and Tobago

10:15am Captain Remarks- Khadija Shaw, Captain of Jamaica

10:20am MEDIA QUESTIONS & ANSWERS for Head coaches and Captains

10:30am Closing Prayer and Refreshments

Additionally, the layout of the conference will be in accordance with the seating plan below:

Signage/Branding/Screens
Signage/Branding Signage/Branding/Screens
Head table: Minister of Sport Head
Podium Coaches, Captains, Reps of CANA

Entrance/Exit
Specially invited guests
Specially invited guests

MEDIA

Location of conference and Rational

This conference will take place at 9am on Monday 4th April, 2022 at the VIP room of the
Hasley Crawford Stadium, Trinidad. This location was selected as this is the stadium that the
respective games will be hosted, and it is a central location as most media houses are located
in the Port-of-Spain area. The VIP room has a capacity of 300 people allowing for ample
space for the media to set up any required equipment/cameras as well as ability of all invited
guests to socially distance. The conference will have no more than 75 specially invited guests
including the media.
Timing of the conference
The conference will take place at 9am and have a runtime of no longer than 1hour 30mins.
This is to ensure that members of both print and digital media are able to meet their required
deadlines. In order for the story to be published in the local newspapers the next day all
stories must be submitted before 3pm the day before. Additionally, this timing ensures that all
video footage captured can be edited and submitted before the 7pm news the same day.

Coordination and who’s involved

Due to the covid-19 pandemic the conference will have to be conducted in a hybrid manner
(in-person and online) therefore it is imperative for confirmation of in-person attendees and
online attendees well in advance to be able to coordinate the requirements. Communication of
all parties involved will be done via email, telephone conversation and some postal mail.
There will be need for signage, tables and chairs, decoration and sound/video setup to ensure
the best quality capture for the media. Persons involved will be:
-Audio/visual Company
-Caterers
-Communications team at CANA
-Admin assistants at CANA
-Event coordinators

Key Messages/Newsworthy
The introduction of a competition such as the CANA Cup is to continue to grow the elite and
high-performance level of the women’s game. A competition such as this will shine a much-
needed light on the women’s game and the high calibre athletes and technical staff involved.
This, in keeping with FIFA’s current drive for the development of the women’s game and
women’s education, hopefully will attract many young players and coaches to join the game
and lend to the continued sustainability of women’s football in the region.
Additionally, this competition is quite attractive to members of the media as both Jamaica
and Trinidad and Tobago are ranked 51st and 73rd in the world respectively making them the
highest ranked female teams in the English-speaking Caribbean. A number of whose players
are associated with highly ranked football clubs globally including Liana Hinds (TT)-
Hibernian Women and Khadijah “Bunny” Shaw (JA captain)- Manchester City.

List of Media Invitees

Trinidad and Tobago Print/Televised/Radio Media:
 CNC 3
 TV6
 TTT
 Trinidad and Tobago Express
 The Trinidad and Tobago Newsday
 The Trinidad Guardian
 Radio Stations(FM): 100.5, 103.5, 93.1, 96.1, 96.7, 94.7 etc.
Jamacia Print/Televised/Radio Media
 -Television Jamaica Limited
 -TV
  -CVM Television
 -Love TV
 -Radio Jamacia Ltd (RJR), Love Fm, Kool 97, Hot 102, Klas FM, Power 106
 -The Jamacia observer
 -The Jamacia Gleaner
 -Jamaica Star
 -Mandeville Weekly
These guests will be contacted via email and telephone call to confirm their attendance. For
those attending online a media packet and zoom link will be sent via email and for those
attending in-person accreditation packets will be delivered via postal service.

Specially Invited Guests

 The Honourable Minister of Sport TT
 Board of Directors CANA
 Head of Marketing CANA
 President and General Secretary TTFA
 President and General Secretary JFA
 Head coaches of both teams
 Captains of both teams
 Technical staff of both teams
 Representative from the FIFA referees
 Match commissioner
 Members of the Chamber of Commerce TT
 Representatives from each sponsor organisation of the event

Speakers and Rationale

● The Honourable Shamfa Cudjoe, Minister of Sport of Trinidad and Tobago
● Jolene Smith, Chairwoman of CANA
● Laura Bryant, Head of Marketing at CANA
● Karyn Forbes, Captain of the Trinidad and Tobago Senior Women's Football Team
● Khadija Shaw, Captain of the Jamaican Senior Women's Football Team
● Kenwyn Jones, Head coach of the Trinidad and Tobago Senior Women's Football
Team
● Hubert Busby Jr., Head coach of the Jamaica Senior Women's Football Team

The identified speakers were determined as key stakeholders within the event. The Minister
of Sport of Trinidad and Tobago is a key stakeholder as the event is being hosted in Trinidad
and the Trinidad and Tobago Women’s Team are competing. Having the support of the local
government ministry for such an event would promote the game locally and perhaps lend to
the formation of an MOU between the TTFA and the ministry in the promotion of football.
The inclusion of the respective representatives of CANA was important given that the
organisation was hosting the event and as such would have the most insight and information
into the logistics, aims, and drivers of the competition as well as the location, ticket prices
and dates. Furthermore, they would be able to speak about the health and safety protocols that
would be in place regarding the pandemic and highlight the presence of police and fire
services on game day lending to a sense of safety of the event for all patrons expected to
attend. The coaches and team captains will be able to speak on the strengths and spirit within
their respective teams and what the public might be able to expect from both camps. This will
also provide them with an opportunity to make a public request for the team's fans to attend
the games and support as well as encouraging all sporting enthusiasts.
Furthermore, this forum allows them to speak of the importance of women in sports/football,
the growth of the game from the past to now and the abilities of some of the players with
potential to reach clubs around the world at international level.

Media Pack
Full Speeches
 The Honourable Shamfa Cudjoe, Minister of Sport
 Opening Remarks by Jolene Smith, Chairwoman of CANA
 Slides of the presentation on the CANA Cup

Photos

Trinidad & Tobago’s SNWT Jamaica’s SNWT

Karyn Forbes – TT Captain Khadija Shaw – JA Captain

Flyer for the event

Facts Sheet:
 Jamaica and Trinidad are ranked 51st and 73rd in the world respectively making them
the highest ranked Women’s Teams in the English-speaking Caribbean.
 Trinidad known as the Soca Princesses last played Jamaica in 2018 in the CFU
Women’s Cup defeating them 1-0.
 Jamaica known as the Reggae Girlz, is the only Jamaican football team to ever qualify
for a FIFA World Cup. Doing so in 2018 after winning their third-place CONCACAF
Championship match against Panama.

Schedule of the Conference

 Time Presentation

9:00am Opening Prayer (Rebecca Spencer GK, JA) and National Anthem (TT)

9:10am Welcome address- Jolene Smith, Chairwoman of CANA

9:15am Address- The Honourable Shamfa Cudjoe, Minister of Sport Trinidad and Tobago

9:20am Introduction of the CANA Cup (Laura Bryant, Head of Marketing)

9:40am MEDIA QUESTIONS AND ANSWERS on presentation

9:50am Head Coach Remarks- Kenwyne Jones, Head Coach of Trinidad and Tobago

10:00am Head Coach Remarks- Hubert Busby Jr., Head Coach of Jamaica

10:10am Captain Remarks- Karyn Forbes, Captain of Trinidad and Tobago

10:15am Captain Remarks- Khadija Shaw, Captain of Jamaica

10:20am MEDIA QUESTIONS & ANSWERS for Head coaches and Captains

10:30am Closing Prayer and Refreshments

Layout:

Signage/Branding/Screens
Signage/Branding Signage/Branding/Screens
Head table: Minister of Sport Head
Podium Coaches, Captains, Reps of CANA

Entrance/Exit
Specially invited guests
Specially invited guests

MEDIA

Other Interviews that can be conducted:

Time will be allocated for one-to-one interviews to be conducted with sponsors,
representatives from the TTFA and JFA respectively as well as other players from both
teams.