PROJECT: Coco Green

Submit to: Sir Amir Ilyas

Group Members

Syed Arslan BBHM s19 027

Muhammad BBHM s19 039
Ali Hamza BBHM-s19-036
Usama Mir BBHM s19 26
Ali yar awan BBHM s19 043

Contents
Requirement 1............................................................................................................................................................2
Requirement 2............................................................................................................................................................2
Requirement 3 E-Brochure.........................................................................................................................................5
Requirement 4............................................................................................................................................................5
. Company Analysis.........................................................................................................................................................6
. Competitors Analysis....................................................................................................................................................6
SWOT Analysis................................................................................................................................................................7
. Context Analysis............................................................................................................................................................8
. Collaborator Analysis....................................................................................................................................................9
Requirement 1
We select services under the supervision of our respected coach. In these services
we are collaborating with café and introducing fresh coco juice and ice curls. Our
product is natural and help in health.

Requirement 2
Persona profile

The persona is a real person, not a composite, not an abstract. It could be

someone you know and you have interviewed in the context of your business and
you can remember. By choosing an actual customer as your persona, your
persona becomes concrete and there’s no room for second guessing.

Persona Profile:

Hamza Malik
General information
● Born on 16th Feb 1992 and is currently 29 years old.

● Lives in Wapda town, Lahore.

● Father was a lawyer in Lahore and know is judge in High court.

● General monthly household income is around Rs.250, 000.

● there are 1 brothers and three sister

● has one elder Sister doing job in Hospital 2nd sister is a house wife and 3rd sister
goes to university

● Studies at UCP.

● Went to Beacon House School

● Lives in Own house.

● Had 650 marks in matriculation.

● had done B.com.

● Looks Decent.

● goes with Family for shopping

Poster
Requirement 3 E-Brochure

Requirement 4
 . Company Analysis
ACTIVITY: INTERNAL ANALYSIS
REQUIREMENT: FILL IN THE FOLLOWING TEMPLATE
Strengths Opportunities

 Natural
 Customizable
 Healthy
 Profitable Production extension.
 Effective
 Export opportunity
 Quality
 Less cost
 Mass Market
 High profit margin
 Profitable

. Competitors Analysis
ACTIVITY: Competitors Analysis
REQUIREMENT: FILL OUT THE TABLE TO THE BEST OF YOUR KNOWLEDGE
    [competitor 1) Competitor 2
COCOGREEN STING  WHEY PROTEIN
Green Coconut products
 Sting  Protein Shakes
Product  Unique taste.  Masculinity
Unique Features
 Special color and  Power and
Natural ingredients that has universal benefits
in fat loss and other nutrition requirements of energy symbol dominance
body.

   
Affordable. (Around 35 rupees) for
Price  PRs. 40  200 rupees per shake
regular packing.
   
Geographical Location(s)
 All over the Pakistan Major Cities of Pakistan.
Place Major areas of Lahore(initially)

What is their Promotional Mix?    Online selling over

Promotion specified areas and
Direct selling and online selling  Sponsorships, direct sponsorships at
 selling and extensive international level.
market socializing  
   

SWOT Analysis
ACTIVITY: SWOT ANALYSIS
REQUIREMENT: FILL IN THE FOLLOWING TEMPLATE
Instructions: -
         Sum it all up on the basis of above analysis.
Strengths Opportunities

 Unique Natural taste  New trend of introducing

natural drinks.
 Newly introduce in the
market  Demand of substitute
over the Brewages in
 Natural ingredients in restaurants
product.
 Increase of awareness of
 Able to satisfy the Fitness in the target
Customer requirements market.

Weaknesses Threats
 Mass market  Market giants as our
requirement. competitors
 Low capital and small
target market as a  Strong positioning of
startup. competitors in the
 Need extensive capital market.
investments.
 Could not be used with  Financial Threat over
every meal. the company.
. Context Analysis
ACTIVITY: PEST ANALYSIS
REQUIREMENT: WHAT EXTERNAL FACTORS CAN BE CRITICAL IN DETERMINING SUCCESS OR FAILURE OF YOUR
COMPANY/PRODUCT?

POLITICAL: Our business can be affected by political interference. Due to change in policies, our target
market may get affected due to different policies over the market strategies. Furthermore, investments by
political leaders in MNCs of the world also raise an issue in our business.

ECONOMIC
  We are participating in the economy as our business can made a significant benefit to the economy. Government is always
supporting new startups and it will definitely bring employment opportunities for the citizens of Pakistan.

SOCIAL:
 We are creating social impact over the consumers. The health has been a core issue discussed by the people and our product is
according to the demand and needs of the customer and could create a social impact over the use of natural products and local
products.

TECHNOLOGICAL:

Our business has no impact over technological factors but Technological impacts can help us in promoting
our business and could help in expanding the business to a larger level and could help to export our
products in international market.
 
. Collaborator Analysis

Collaborator Analysis:
REQUIREMENT: FILL IN THE BELOW TEMPLATE BY THINKING ABOUT THE PARTIES WHO CAN
INFLUENCE POTENTIONAL CUSTOMERS TO BUY YOUR PRODUCT.

Note: Apart from your experience do reflect on the interviews you’ve conducted
S Collaborat What How strong What What Target to be achieved
r or impac is our does he motivates the through Collaborator.
. t can relationship get out of collaborator? (Please Quantify)
make with the this
? Collaborato relations
(Please r? hip?
Quantif Scale: -
y) 3 = Better
than
competitors
2 = Same as
our
competitors
1 = Weaker
than our
competitors
 We are expecting to
get more raw materials
to maintain a supply of
 Trust   Better
1  Farmer 3  3  at least 200 standard
and Hope earnings
packs of each and
every category of
product.
 We are expecting to
do a business over the
15000 rupees in initial
 Transport  Bilateral
2  4  2  Less cost 3 months and will
er Relations
expand in terms of
money and size of
order.
3  Superviso  3  3  Better  More  In terms of
r salary contracts supervision, the
productivity and sales
will decide the future
prospects. Initially we
are hoping to meet our
 break-even in first year
of business.
 We are targeting to
expand our distributors
 Higher to other part of the
 Distributo  More
4  5  3 income/p country and will pay
r incentives
rofit special tradeoffs in
case of better business
sales closing per week.

 We will increase the

cost over the business
 Sustainability
 Mass purchases if the quality
5  Packaging  5  2 over the
orders remain constant and
business
intact with the product
requirements.