Consumer Behaviour

PROJECT REPORT
“To study the profiles of customers visiting MORE”

Submitted to - Submitted by-

Dr. Ajitabh Dash Shashwat Arora
Roll No- JI/2021-23/0115

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 ACKNOWLEGDEMENT
I would like to convey my heartfelt gratitude to Dr. Ajitabh Dash for his invaluable advice
and assistance in finishing our research project.
I'd also want to thank our director, Mr. Dr. Prithvi Yadav, for providing me this wonderful
chance to work on this project. This project would not have been finished without their help
and recommendations.

Declaration –
I, the undersigned, sincerely certify that the project report is based on my own work
completed during our study under Dr. Ajitabh Dash's supervision. I affirm that the assertions
I've made and the conclusions I've reached are the result of my research.
I further certify that -
1. The work contained in the report is original and has been done by me under the general
supervision of my supervisor.
2. The work has not been submitted to any other Institution for any other
degree/diploma/certificate in this university or any other University of India or abroad.
3. I have followed the guidelines provided by the institute in writing the report.
Name – Shashwat Arora
Roll No-JI/2021-2023/0115

INTRODUCTION –

STATEMENT OF THE RESEARCH PROBLEM-

We can easily see that now days, retail industries are facing many problems like all the
retailers try to gain more market share of customers and they want to seek their attention
through their way of selling. The state of the market changes every day as a result of the
competitor's offerings and cheap pricing. As a result, we must understand customer
preferences as well as consumer behaviour while purchasing items. By obtaining their input,
we can figure out what type of difficulty they're having and what we can do as a firm to win
greater market share.
We can fix a lot of things that clients don't like in order to gain positive feedback from them?

OBJECTIVES OF THE STUDY-

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1. To know the various factors affecting the customer to buy the products from More.

2. To identify the customer buying behavior

3. To know how the promotional strategy affect the buying behavior of the customer

4. To summarize the factors of the customer satisfaction

5. To analyze the feedback given by the customers in the betterment of organization

SCOPE OF THE STUDY-

Following this study, we will be able to learn about the consumer decision-making process in
the Meerut region while buying items from More. The whole report will assist the company
in tailoring promotions to the needs of its clients. The whole input provided by consumers
will aid the organization's rapid growth while also improving customer happiness.

LIMITATIONS-
Because the project was virtual and I was unable to visit the business, I was unable to get
accurate customer replies. Knowing consumer reactions over the phone is challenging
because most customers are not even prepared to take the call.

RESEARCH METHODOLOGY-
To begin, I organised all of the data in a sequential order and used the T-Test Equal Variance
to see if there is a significant difference between male and female clients, or between
customers who are conducting business and those who are performing jobs.
After that, I created a few visualisations based on the data, as well as a database of
demographic questions requested by clients.

METHOD-

Method of Investigation-

By doing cold calling to several customers I subtly got the information and then generated the
date with the help of few charts.

Target Population-

These customers are from Meerut and they are the regular customers of More.

Statistical tools and technique used-

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Along with generating the charts, I used T-Test and equal variance, as well as the idea of
significant differences among clients.

DATA ANALYSIS AND INTERPRETATION-

NO. Of Respondents-

RESPONDENT
S
Not
Customers Responded Responded
111 75 36

120

100

80

60

40

20

0
Customers Responded Not Responded

 Out of 111 customers 75 has

responded and 36 has not
responded.

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 AGE

Age Respondents Percentage

Under 30 20 26.67
30-40 15 20.00
40-50 20 26.67
50+ 20 26.67
Total 75 100

Age Bifurcation
25

20

15

10

0
Under 30 30-40 40-50 50+

Respondents

Age bifurcation -
 Under 30 = 26.67% of total
respondents

 30-40= 20.00% of total

respondents

 40-50= 26.67% of total

respondents

 50+ = 26.67% of total

respondents

 Which means most of the

people going More are of- 30
years in age.

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 Family Size
Respond Percent
Family Size ents age
Less than 5 20 26.67
5 to 7 25 33.33
Greater than 7 30 40.00
Total 75 100

Family Size
35
Less
30 than 5 = 26.67% of total
respondents
25
5-7
20 = 33.33% of total Respondents
7+ = 40.00% 0f total respondents
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Which means family of 7 or plus visits
10
More store the most
5
0
Less than 5 5 to 7 Greater than 7

Respondents

[SIDEBAR TITLE]

Occupation
Percentag
Occupation Customers e
Job 25 33.33
Business 20 26.67
House Wife 30 40.00
Total 75 100

Occupati on
35
30
25
20
15
10
6 5
0
Job Business House Wife
 Job = 33.33 % of total
respondents

Business man= 26.67 %

of total respondents

House wife= 40.00 % of

total respondents.

Which shows that

housewife goes to
More the most.

Shop In a
Month
Shop In a Custo
Month mers Percentage
Less than 4
Times 40 53.33
4-6 Times 20 26.67
More than 6
Times 15 20.00
Total 75 100

Shop in a Month
45
40
35
30
7 25
20
15
10
5
0
Less than 4 Times 4-6 Times More than 6 Times
 4 times = 53.33 % of total
respondents
4-6= 26.67% of total
respondents
6 + = 20.00% of total
respondents.
It means they shop about 4
times in a month from More.

Female

No Issues

7% Related to
27% cashback
20%
Defected items
and services
8 27% 20%
Related to offer
and Higher prices

Unavailability of
products
This charts details us about the customer feedback of More consumer about why they are
indented to make purchase from More and why not-

Female -

 27% out of total respondents have no issues.

 6% out of total respondents not purchase because of unavailability of products.

 20% out of total respondents make purchase due to cash backs.

 20% out of total respondents do not make purchase because of high prices.

 27% out of total respondents don’t purchase because of defected items.

Male -

 31% out of total respondents have no issues.

 10% out of total respondents not purchase because of unavailability of products.

 16% out of total respondents make purchase due to cash backs.

 27% out of total respondents do not make purchase because of high prices.

 16% out of total respondents don’t purchase because of defected items.

3.10 T-TEST EQUAL VARIANCE ANALYSIS

PRODUCT QUALITY

t-Test: Two-Sample Assuming Equal Variances

  Job Business
Mean 3.34 3.28
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 Variance 0.514694 0.876667
Observations 50 25
Pooled Variance 0.633699  
Hypothesized Mean Difference 0  
df 73  
t Stat 0.307705  
P(T<=t) one-tail 0.379592  
t Critical one-tail 1.665996  
P(T<=t) two-tail 0.759183  
t Critical two-tail 1.992997  

H0: Mean Ratings on the Product Quality given by the Customer who are doing Job =
Mean Ratings on the Product Quality given by the Customer who are doing Business

H1: Mean Ratings on the Product Quality given by the Customer who are doing Job >
Mean

Ratings on the Product Quality given by the Customer who are doing Business

P-Value = 0.37959 which is greater than 0.05

So, we reject the alternate Hypothesis and accept the Null hypothesis

There is no such significant difference between the Customers who are doing Job
and the customers who are doing Business in the ratings given on the Product
Quality.

t-Test: Two-Sample Assuming Equal Variances

  Male Female
Mean 3.395833 3.148148
Variance 0.627216 0.51567
Observations 48 27
Pooled Variance 0.587487  
Hypothesized Mean Difference 0  
df 73  
t Stat 1.343299  
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 P(T<=t) one-tail 0.091668  
t Critical one-tail 1.665996  
P(T<=t) two-tail 0.183336  
t Critical two-tail 1.992997  

H0: Mean Ratings on the Product Quality given by the Male = Mean Ratings on the
Product Quality given by the Female

H1: Mean Ratings on the Product Quality given by the Male> Mean Ratings on the
Product Quality given by the Female

P-Value = 0.09167 which is greater than 0.05

So, we reject the alternate Hypothesis and accept the Null hypothesis

The business decision is that the Mean Ratings on the Product Quality given by the
Male = Mean Ratings on the Product Quality given by the Female
There is no such significant difference between the Male and Female customers in the
Ratings given on the Product Quality.

ON TIME DELIVERY
t-Test: Two-Sample Assuming Equal Variances

  Job Business
Mean 3.980392 3.608696
Variance 0.419608 0.703557
Observations 50 25
Pooled Variance 0.50637  
Hypothesized Mean Difference 0  

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 df 72  
t Stat 2.079637  
P(T<=t) one-tail 0.02056  
t Critical one-tail 1.666294  
P(T<=t) two-tail 0.04112  
t Critical two-tail 1.993464  
     

H0: Mean Ratings on the On Time Delivery given by the Customer who are doing Job = Mean
Ratings on the On Time Delivery given by the Customer who are doing Business
H1: Mean Ratings on the On Time Delivery given by the Customer who are doing Job > Mean
Ratings on the On Time Delivery given by the Customer who are doing Business
t-Test: Two-Sample Assuming Equal Variances
P-Value = 0.02056 which is less than 0.05
  Male Female
So, we reject
Mean the Null Hypothesis and accept the alternate hypothesis 3.88 3.76
There isVariance
significant difference between the Customers who are doing0.556735
Job and the customers
0.856667
who areObservations
doing Business, as the customer who are doing Job rated better in48
Onetime Delivery 27
in comparison to the customers who are doing Business
Pooled Variance 0.655342  
Hypothesized Mean Difference 0  
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 df 73  
t Stat 0.605162  
P(T<=t) one-tail 0.273474  
t Critical one-tail 1.665996  
P(T<=t) two-tail 0.546948  
t Critical two-tail 1.992997  

H0: Mean Ratings on the On Time Delivery given by the Male = Mean Ratings on the On Time
Delivery given by the Female
H1: Mean Ratings on the On Time Delivery given by the Male> Mean Ratings on the On Time
Delivery given by the Female

P-Value = 0.273474 which is greater than 0.05

So, we reject the alternate Hypothesis and accept the Null hypothesis

The business decision is that the Mean Ratings on the On Time Delivery given by the Male =
Mean Ratings on the On Time Delivery given by the Female
There is no such significant difference between the Male and Female customers in the Ratings
given on the On Time Delivery.

USING APPLICATION
t-Test: Two-Sample Assuming Equal Variances    
     
  Job Business
Mean 3.979592 3.769231
Variance 0.395408 0.904615
Observations 50 25
Pooled Variance 0.569794  
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 Hypothesized Mean Difference 0  
df 73  
t Stat 1.148578  
P(T<=t) one-tail 0.12724  
t Critical one-tail 1.665996  
P(T<=t) two-tail 0.25448  
t Critical two-tail 1.992997  

H0: Mean Ratings on Using Application given by the Customer who are doing Job = Mean
Ratings on Using Application given by the Customer who are doing Business
H1: Mean Ratings on Using Application given by the Customer who are doing Job > Mean
Ratings on Using Application given by the Customer who are doing Business

P-Value = 0.12724 which is greater than 0.05

So, we accept the Null Hypothesis and reject the alternate hypothesis
There is a no significant difference between the Customers who are doing Job and the
customers who are doing Business on the experience in Using the More Application.

t-Test: Two-Sample Assuming Equal Variances    

     
  Male Female
Mean 3.9 3.76
Variance 0.622449 0.773333
Observations 48 27
Pooled Variance 0.672055  
Hypothesized Mean Difference 0  
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 df 73  
t Stat 0.697188  
P(T<=t) one-tail 0.24395  
t Critical one-tail 1.665996  
P(T<=t) two-tail 0.487899  
t Critical two-tail 1.992997  

H0: Mean Ratings on Using Application given by the Male = Mean Ratings on Using
Application given by the Female
H1: Mean Ratings on Using Application given by the Male> Mean Ratings on Using
Application given by the Female
P-Value = 0.24395 which is greater than 0.05

So, we reject the alternate Hypothesis and accept the Null hypothesis

The business decision is that the Mean Ratings on the Product Quality given by the
Male = Mean Ratings on the Product Quality given by the Female

There is no such significant difference between the Male and Female customers in
the Ratings given on Using the More Application.

PRODUCT AVAILABILITY

t-Test: Two-Sample Assuming Equal Variances    

     
  Job Business
Mean 3.576923 3.652174
Variance 0.641026 0.782609
Observations 50 25
Pooled Variance 0.683695  
Hypothesized Mean Difference 0  
df 73  
t Stat -0.36343  
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 P(T<=t) one-tail 0.358669  
t Critical one-tail 1.665996  
P(T<=t) two-tail 0.717337  
t Critical two-tail 1.992997  

H0: Mean Ratings on the Product Availability given by the Customer who are
doing Job = Mean Ratings on the Product Availability given by the Customer who
are doing Business
H1: Mean Ratings on the Product Availability given by the Customer who are
doing Job > Mean Ratings on the Product Availability given by the Customer who
are doing Business

P-Value = 0.358669 which is greater than 0.05

So, We reject the alternate Hypothesis and accept the Null hypothesis

There is no such significant difference between the Customers who are doing Job
and the customers who are doing Business in the Ratings given on the Product
Availability.

t-Test: Two-Sample Assuming Equal Variances    

     
  Male Female
Mean 3.6875 3.259259
Variance 0.730053 0.660969
Observations 48 27
Pooled Variance 0.705448  
Hypothesized Mean Difference 0  

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 df 73  
t Stat 2.119471  
P(T<=t) one-tail 0.018726  
t Critical one-tail 1.665996  
P(T<=t) two-tail 0.037452  
t Critical two-tail 1.992997  

H0: Mean Ratings on the Product Quality given by the Male = Mean Ratings on the
Product Quality given by the Female
H1: Mean Ratings on the Product Quality given by the Male > Mean Ratings on the
Product Quality given by the Female

P-Value = 0.018726 which is less than 0.05

So, We accept the alternate Hypothesis and reject the Null hypothesis
The business decision is that the Mean Ratings on the Product Quality given by the Male >
Mean Ratings on the Product Quality given by the Female

There is a significant difference between the Male and Female customers in the Ratings
given on the Product Availability.

ss
ONLINE SHOPPING

t-Test: Two-Sample Assuming Equal Variances    

     
  Job Business
Mean 3.86 3.84
Variance 0.571837 0.723333
Observations 50 25
Pooled Variance 0.621644  
Hypothesized Mean Difference 0  
df 73  
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 t Stat 0.103558  
P(T<=t) one-tail 0.458902  
t Critical one-tail 1.665996  
P(T<=t) two-tail 0.917804  
t Critical two-tail 1.992997  

H0 : Mean Ratings on the Product Availability given by the Customer who are doing Job =
Mean Ratings on the Product Availability given by the Customer who are doing Business

H1 : Mean Ratings on the Product Availability given by the Customer who are doing Job >
Mean Ratings on the Product Availability given by the Customer who are doing Business

P-Value = 0.358669 which is greater than 0.05

So, We reject the alternate Hypothesis and accept the Null hypothesis

There is no such significant difference between the Customers who are doing Job and the
customers who are doing Business in the Ratings given on the Product Availability.

t-Test: Two-Sample Assuming Equal Variances    

     
  Male Female
Mean 3.6875 3.259259
Variance 0.730053 0.660969
Observations 48 27
Pooled Variance 0.705448  
Hypothesized Mean Difference 0  
df 73  

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 t Stat 2.119471  
P(T<=t) one-tail 0.018726  
t Critical one-tail 1.665996  
P(T<=t) two-tail 0.037452  
t Critical two-tail 1.992997  

H0: Mean Ratings on the Product Quality given by the Male = Mean Ratings on the
Product Quality given by the Female
H1: Mean Ratings on the Product Quality given by the Male > Mean Ratings on the
Product Quality given by the Female

P-Value = 0.018726 which is less than 0.05

So, We accept the alternate Hypothesis and reject the Null hypothesis

The business decision is that the Mean Ratings on the Product Quality given by the Male >
Mean Ratings on the Product Quality given by the Female
There is a significant difference between the Male and Female customers in the Ratings
given on the Product Availability.

CONCLUSION:

1-Most of respondents who fill the questionnaire are purchasing products in the More for
their personal use only.

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2- The majority of respondents are aware of more, and it has been discovered that More
creates a highly positive image in the minds of customers.

3-In comparison to other malls, most customers choose to visit the More, which is a positive
response.

4- Customers no doubt are happy with the products along with that they also like the services
of attendants.

5-Customer also prefer to shop in More because of the lots of offers and discount provide by
big Bazaar

6- The majority of customers feel that More gives them good value for their money.
7- The most of the customers are referring their friends and family to more because they are
really satisfied with the facilities and services that More provides.
8- Customers do not want to spend time at the billing counter, and they dislike waiting in
huge lines at the billing department.

Here is the file attached above which is the T-Test Equal Variance which is just applied on
the customer’s data and on the rating questions which was being asked by the customers at
the time of calling to the customers and also generated few suggestions along with the self-
learnings.

THANK YOU!!

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