Chew on this

1. About you a. name, occupation , age Namita, student, 19

2. What kind of a foodie are you ( tick/highlight one ) a. I am health conscious no oily , junk food b. I watch my weight & fitness levels c. Bring on the chips & cheese

3. What kind of person would be your best friend? ( tick/highlight one ) a. An adventure seeker (The breath of mountain air or just plain travelling) b. A social being (Incomplete without my friends) c. An aware & disciplined person (It has to all be set first in a routine d. A chiller (its going to be all fine) e. A romantic (me and my ideas are enough to keep me occupied for life) f. A warrior (Get up and start moving)

4. How often do you chew gum ? (asterix in relevant box alongside each row)

Dont Use Occasionaly Chewing Gum Bubble Gum

Weekly

Daily

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5. For you gum in your life is ( tick/highlight one )

1. I am always equipped with gum 2. I buy it when I need it (and immediately consume it) 3. If something looks interesting, I just buy it to check it out 4. Something I borrow from friends 5. Unnecessary substitute for change

6. When do you usually have gum? ( tick/highlight top 3 reasons along with rating on side as 1,2,3 ) 1) After a meal 2) After a smoke 3) After a drink 3) When I am bored 4) When I am at work 5) While travelling 6) While driving 7) When playing or watching a sport 8) While hanging out with friends 9) While gymming

7. Why do you chew Gum? ( tick/highlight top 3 reasons along with rating on side as 1,2,3 ) 1. General freshness ( alertness ) 2 2. Fresh breath 3. Teeth whitening 3

4. Mood enhancement ( stress / boredom ) 1 5. Diet control (I feel less hungery) 6. Taste 7. Its cool 8. Anti-smoking aid 9. For enhanced concentration

8. Where do you buy gum? (asterix in relevant box alongside each row)

Rarely Paan / cigarette shop Neighborhood store Supermarket/big bazaar/Spencer/reliance etc Chemist cash n carry ( petrol pumps )

Usually

Always

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9. What chewing gum brands are you aware of? Orbit, Protex, happydent

10. Do you have a favorite brand? Why is it your favorite brand? orbit

11. Any recent advertisements that you recall? Do you have a favourite one? Center fresh zuban pe lagam

12. If yes, then why is it your favourite - its funny

13. What would make you try out a new gum? ( tick/highlight top 3 reasons along with rating on side as 1,2,3 ) 1. Its ad on TV/newspaper/magazine/billboards 3 2. Interesting new packaging/vibrant colors 2 3. Promise of an innovative taste/flavor /product 4. Claim of long lasting flavors 5. Its ability to do something extra (Its teeth whitening properties/ ability to stop teeth decay) 1 6. Neighbourhood store /panwala palming it off as a substitute for change 7. Promotion/branding at Neighbourhood store/panwalahs 8. Interesting promotions ( 1+1 free ) ( contests etc ) 9. Free trial pack ( free along with your deo etc ) 10. When I see my friends using it

14. if you had to design the perfect gum what would you want in it ? longer lasting flavor more freshness more white teeth