BUSINESS PLAN

COMPANY NAME: CI YUAN FRESH FRUITS

COMPANY ADDRESS: NO 603, JALAN BAIDURI 1, TAMAN BUKIT

INTAN, 72000 KUALA PILAH, NEGERI SEMBILAN

COMPANY TELEPHONE NUMBER: 017-3279618

COMPANY EMAIL: ng.ke@s.unikl.edu.my

NAME OF WRITERS: NG KE XIN

DATE OF SUBMISSION: 29th OCTOBER 2020

A. COVER LETTER

Ng Ke Xin,
Ci Yuan Fresh Fruits
No 603, Jalan Baiduri 1,
Taman Bukit Intan,
72000 Kuala Pilah,
Negeri Sembilan.

Timbalan Ketua Pengarah (Keusahawanan)

Tingkat 12 & 20,
Ibu Pejabat MARA 21,
Jalan MARA 50609,
Kuala Lumpur.
22 October 2020

Fund Requisition for Business Operation

Dear Mr/Mrs,

I am Ng Ke Xin as the General Manager from Ci Yuan Fresh Fruits. We are in the process of
establishing a company. Our niche is a fresh fruit seller. We serve consumers with selling
fruits services and many more related to our niche. We humbly proposing to request for your
fund to increase our operation such as capacity and potential. It will be a big jumping stone to
us and it is a smart and promising investment for you. Please find our contact number
attached with this letter.

We thank you for considering our request, and look forward to hearing from you in
the near future.

Yours faithfully,

( NG KE XIN )
Ng Ke Xin,
General Manager from Ci Yuan Fresh Fruits.
Tel: 017-3279618

Page 2 of 24
B. EXECUTIVE SUMMARY

A business plan is a record that depicts the general designs of a business, written in
a standard business organize. Characterizes the business, recognizes its objectives, and
fills in as the organization's speculation proposition. The reasons they are achievable,
and plans for contacting them. It might likewise contain foundation data about the
association or group endeavoring to achieve those objectives. The strategy for success
is likewise incorporate with organization design, promoting the plan, activity design,
and budgetary arrangement. This is generally the marketable strategy.

Here are several motivations to consider updating the business plan.

A.) A new money related period is going to start. You may refresh your arrangement
yearly, quarterly, or even month to month if your industry is a quickly evolving one.

B.) You require financing or extra financing. Banks and different agents require a
refreshed arrangement to enable them to settle on financing choices.

C.) There's been a noteworthy market change. Moving customer tastes, combination
patterns among clients, and adjusted administrative atmospheres can trigger a
requirement for design refreshes.

D.) Your firm creates or is going to build up another item, innovation, administration,
or ability. On the off chance that your business has changed a ton since you
composed your arrangement the first run through around, it's the ideal opportunity
for a refresh.

E.) You have had an adjustment in administration. New chiefs ought to get new data
about your business and your objectives.

The Importance of business plan:

 To survey practicality and achievement of business

 To persuade speculators or investors to give financing

 As a rule for a day by day administration of business

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C. TABLE OF CONTENTS

Item Page
1.0 Purpose of business plan 5
2.0 Introduction to Business 6
3.0 Background of Owner 7
4.0 Background of Proposed Business 7
5.0 Administration Plan 8
5.1 Logo, vision, mission and objectives 8
5.2 Company organizational structure 9
5.3 Remuneration plan 10
5.4 Administration manpower planning 10
5.5 Administration manpower requirements 10
5.6 List of office equipment and supply 11
5.7 Administration budget 11
6.0 Marketing Plan 12
6.1 Description of product/service 12
6.2 Target market 12
6.3 Market size 13
6.4 Competitor analysis 14
6.5 Market share 15
6.6 Sales forecast 15
6.7 Marketing strategy 16
6.8 Marketing manpower planning 16
6.9 Marketing manpower requirements 16
6.10 Marketing budget 16
7.0 Operations Plan 17
7.1 Process flow chart 17
7.2 Production schedule 17
7.3 Operations layout plan 18
7.4 Material requirement 18
7.5 Machine and equipment requirement 19
7.6 Operations manpower planning 19
7.7 Operations manpower requirement 19
7.8 Operations budget 19
8.0 Financial Plan 20
8.1 Project implementation cost 20
8.2 Sources of finance 20
8.3 Cash flow statement 21
8.4 Profit and loss account 21
9.0 Conclusion 22
10.0 Appendices 23-24

Page 4 of 24
D. MAIN BODY OF BUSINESS PLAN

1.0 PURPOSE OF BUSINESS PLAN

A business plan is a formal proclamation of business objectives, reasons they are

achievable, and planning for contacting them. It tends to have a considerable measure of
components in like manner, similar to income projections and promoting plans. What's
more, a significant number of them share certain goals too, for example, fund-raising or
influencing an accomplice to join the firm. In any case, marketable strategies are not, all
the same, any more than all organizations are. It might likewise contain foundation data
about the association or group endeavoring to achieve those objectives. Strategies for
success may target changes in observation and mark by the customer, customer, or bigger
group. At the point when the current business is to expect a noteworthy change or when
arranging another wander, a 3 to 5-year strategy for success is required, since investors
will search for their speculation return in that time allotment.

Marketable strategies might be inside or remotely engaged. Remotely engaged plans

target objectives that are imperative to outside partners, especially monetary partners.
They normally have definite data about the association or group endeavoring to achieve
the objectives. With revenue driven substances, outer partners incorporate speculators and
clients. A strategy for success is a composed archive that depicts in detail how a business,
ordinarily another one, will accomplish its objectives. A strategy for success lays out a
composed arrangement from an advertising, money related, and operational perspective.
Now and then, a strategy for success is set up for a business that is moving toward
another path.

From that point forward, they may cover the advancement of another item, another
administration, another IT framework, a rebuilding of the back, the renovating of a plant,
or a rebuilding of the association. An inward strategy for success is regularly created in
conjunction with a balanced scorecard or a rundown of basic achievement factors. This
enables the achievement of the arrangement to be estimated utilizing non-budgetary
measures. Strategies for success that distinguish and target inner objectives, yet give just
broad direction on how they will be met are called strategic plans.

Additionally, operational plans depict the objectives of an inward association, working

gathering, or office. Task designs, now and again known as venture structures, portray the
objective of a specific undertaking. They may likewise address the task put inside the
association's bigger key objectives.

Page 5 of 24
2.0 INTRODUCTION TO BUSINESS

2.1 Name of company

Ci Yuan Fresh Fruits

2.2 Company address and telephone number

No 603, Jalan Baiduri 1, Taman Bukit Intan, 72000 Kuala Pilah, Negeri Sembilan.
Telephone number: 0173279618

2.3 Nature of business

Sell product agriculture like fruits, which is banana, pineapple, and guava.
Purchase the fruits from wholesaler, then sold out the fruits with retail price in the
market.

2.4 Form of business

Sole proprietorship of a small business.

Suruhanjaya Syarikat Malaysia (SSM) Certificate. (Please refer Appendix 1)

2.5 Date of registration and registration number

Date of registration: 28 August 2020

Registration number: 202003222695 (003153805-K)

2.6 Date of commencement

Date of business to start commence: 31 August 2020 (Monday)

2.7 Name of bank and account number

Bank Islam: 05030023467119

2.8 Factors in selecting proposed business

Market Size of the customers wants to buy the fruits.

Parental influence, because have the experience in selling fruits.

Page 6 of 24
3.0 BACKGROUND OF OWNER

3.1 Personal Particulars:

i. Name of owner: Ng Ke Xin

ii. Identity card number: 970209-04-5478
iii. Permanent address: No 603, Jalan Baiduri 1, Taman Bukit Intan, 72000 Kuala Pilah,
Negeri Sembilan.
iv. Telephone number: 017-3279618
v. Academic qualifications: Degree in Engineering Technology of Manufacturing
System.
vi. Skills and experience: Cash handling, accounting and filling.
vii. Capital contribution: RM5000 (Sponsor by parents)

4.0 BACKGROUND OF PROPOSED BUSINESS

4.1 Physical location

Stall is located at Public Market Kuala Pilah

4.2 Distance from the source of raw material

The source of raw material is from Tangkak and Sri Menanti, it was far to my stall.
So, I will purchase my stock one time every week.

4.3 Availability of manpower

Near residential areas and public market.

4.4 Transportation facilities

Bus, taxi and Grab.

4.5 Distance from customers

Customers live nearby and could reach at the stall by walking or driving car.

4.6 Basic amenities

Food courts and ATM machine.

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5.0 ADMINISTRATION PLAN

A plan that describes the overall of the business management, to ensure the
achievement of the business’s objectives. The plan has include the set up business,
strategies and division of the work in the between of members.

5.1 Logo, vision, mission and objectives

Vision

 To become committed in retail sell fruits business.

Mission

 Reach the selling target of every year and successful in my business.

Objectives

a. Provide high quality service which will deliver good image to customer.
b. Provide delivery service for customers live nearby.
c. Provide the return or replace service to the customers within two day, but need
have a proof shot by camera, if the fruit are different with the intro from me.

Page 8 of 24
5.2 Company organizational structure

General Manager
Ng Ke Xin

Operations Manager Administration Manager Marketing Manager

Ng Pey Liang Ng Chi Yong Ng Pey Yuan

Figure 1: Company organizational structure.

Page 9 of 24
 5.3 Remuneration Plan

a. Staff salary

RM300 – RM400 per person in a month.

b. EPF and SOCSO contributions

12% EPF and 2% SOSCO of their employees' basic salary every month.

c. Working hours

4 hours of weekdays, 3 hours of weekend, and off day on Sunday.

d. Medical allowance

RM100 medical insurance for each employee in one year.

e. Maternity benefits

90 days maternity leave.

f. Annual leave and sick leave

Have 8 days of annual leave and 7 days sick leave for a year.

5.4 Administration Manpower Planning

Position Number Job description

Handle administrative tasks like answering telephone
calls, scheduling meetings, preparing reports and filing
Administrative documents.
1 Managing inventory, maintaining company records,
Officer
handling budget and office reporting, invoicing and
providing customer service.

Table 1: Administration Manpower Planning.

5.5 Administration Manpower Requirements

Position No Monthly EPF SOCSO Total Big Total

salary (12%) (2%) (RM) (RM)
(RM) (RM) (RM)
Administrative
1 300 36 4.35 40.35 340.35
Officer
Total 340.35

Table 2: Administration Manpower Requirements.

Page 10 of 24
 5.6 List of Office Equipment and Supply

Item Quantity Price per unit Total (RM)

(RM)
Medical insurance 4 100 400
Personal Computer 1 3000 3000

Total 3400

Table 3: List of Office Equipment and Supply.

5.7 Administration Budget

Item Fixed Expenses Monthly Other Expenses

(RM) Expenses (RM) (RM)
Medical insurance 400
Personal Computer 3000
Salary, EPF, SOCSO 340.35
Rent 50
Annual dinner 200
Total 3400 390.35 200

Table 4: Administration Budget.

Page 11 of 24
6.0 MARKETING PLAN

A marketing plan is an operational document that outlines an advertising strategy that

an organization will implement to generate leads and reach its target market. The
marketing plan identifies the target market for a product or brand. Market research is
often the basis for a target market and marketing channel decisions. Marketing is a social
and managerial process by which individuals and groups obtain what they need and want
through creating and exchanging products and value with others.

6.1 Description of products/services

Selling Fresh Fruit Service

Company name: Ci Yuan Fresh Fruits
Location: Kuala Pilah Market
Selling Fresh Fruit Service:
Banana Type Price per KG
(RM)
Pisang Berangan 5.00
Pisang Nangka 5.00
Pisang Rastali 5.00
Pisang Tanduk 8.50
Pisang Boyan 3.00
Guava Type Price per KG
(RM)
Crystal Guava 12.00
Lohan Guava 6.00
Pineapple Type Price per
pieces (RM)
Pineapple Grade AA (3kg& above) 20
Pineapple Grade A+ (2kg to 2.9kg) 15
Pineapple Grade A+ (1.5kg to 1.9kg) 10
Pineapple Grade A+ (1kg to 1.4kg) 5

Table 5: Unit price for each items.

6.2 Target market

Target Customer:
• Age: 12 -60 years old
• Gender: Male and female
• Occupation: All type of occupation
• Location: Near to public market and food court

Page 12 of 24
6.3 Market size and potential sales

Market Size:
Segment Total Target % Market size
Students 3 000 10% 300
Teacher/ lecturer 500 30% 150
Local Worker 30 000 50% 15 000
Non-local Worker 500 10% 50

Table 6: Market Size.

Potential Sales:
No Products Unit Price (RM) Target Sold Daily Sales
(KG/Unit) (RM)
1 Pisang Berangan 5.00 3 15
2 Pisang Nangka 5.00 3 15
3 Pisang Rastali 5.00 2 14
4 Pisang Tanduk 7.00 10 30
5 Pisang Boyan 3.00 3 36
6 Crystal Guava 12.00 6 36
7 Lohan Guava 6.00 1 20
8 Pineapple Grade AA 20 1 15
(3kg& above)
9 Pineapple Grade A+ 15 1 10
(2kg to 2.9kg)
10 Pineapple Grade A+ 10 2 10
(1.5kg to 1.9kg)
11 Pineapple Grade A+ 5 3 15
(1kg to 1.4kg)
Total 226

Table 7: Potential Sales.

Page 13 of 24
Competitor Analysis

Factor Company A Company B Company C Own company

Product Good and fresh. Good and fresh. Good and fresh. Good and fresh.
quality Have ripening Have ripening Have ripening Non-ripening
agent. agent. agent. agent.

Customer Smile, patient, Smile, patient, Smile, patient, Have return and
service effective. effective. effective. replace service.
Smile, patient,
effective.
Location Area near to Area near to Area near to Area near to
university/ shopping mall. shopping mall. public market
school. and food court.
Delivery Don’t have Have delivery Don’t have Have delivery
delivery service. service with delivery service. service for
Grab. nearby
customers.
Price Can negotiate for Fixed price. Fixed price. Have 5%
the price. discount if buy
more than 20kg
of item.
Can negotiate for
the price.

Table 8: Competitor Analysis.

6.4 Market share

Company Market Reason

share %

A 25 Very well established, well known by customers

B 30 Very good established and attract the nearby customers

C 35 Have a good service and known by nearby customers

Ci Yuan Fresh 10 Business is start to establish

Fruits

Total 100

Table 9: Market share.

Page 14 of 24
6.5 Sales forecast

Month Sales Forecast (RM) Reason

1 1300 Business start up

2 1500 Business still make advertise to others

3 1700 Business still make advertise to others

4 2000 Business become stable

5 2200 Business start well, and known by many customer

6 2500 Business become stable, well known by customer

Table 10: Sales forecast.

6.6 Marketing strategy

Criteria Description
Product and i. Delivery service
service ii. Return and replace service within two day, but need have a proof shot
strategy by camera.

Pricing i. Competition pricing

strategy - Compare the price with other company and set the suitable price for
product.
ii. Cost based pricing
- Set the pricing based on production cost, which is cost of the fruit
restock and service.
iii. Value based pricing
- Set price according to the value to the customer, based on benefits,
convenience.
- Have 5% discount if buy more than 20kg of item.
- Can negotiate for the price.

Place and i. Near to public market and food court.

distribution ii. Free parking
strategy iii. Short distance

Promotion i. Advertising
strategy - Promote the printing service in social media, which is Facebook
and Instagram
ii. Sales promotion
- Free delivery

Table 11: Marketing strategy

Page 15 of 24
 6.7 Marketing manpower planning

Position Number Job description

Marketing 1 - Manage the budget for company.
Manager - Setting the target of market sales every month.

Table 12: Marketing manpower planning

6.8 Marketing manpower requirements

Position No Monthly EPF SOCSO Total Big Total

salary (12%) (2%) (RM) (RM)
(RM) (RM) (RM)
Marketing
1 400 48.00 6.15 54.15 454.15
Manager
Total 454.15

Table 13: Marketing manpower requirements

6.9 Marketing budget

Item Fixed Expenses Monthly Other Expenses

(RM) Expenses (RM) (RM)
Banner 100 - -
Salary, EPF, SOCSO - 454.15 -

Total 100 454.15 -

Table 14: Marketing budget

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7.0 OPERATIONS PLAN

Operation plan is a plan which focuses on the operations of a business; involves the
processing of input to produce output. To ensure the business can produce a product or
service with the right quantity, the right quality, the right delivery time, lowest cost and
maximum profit.

7.1 Process flow chart

Order raw material from fresh

fruit wholesaler.

Check quantity of delivery

products.

Raw material stored in the

store room.

Sell products to interested

customer.

Receive payment from

customer.

Figure 2: Flow chart of Ci Yuan Fresh Fruit business.

7.2 Production schedule

No Items Target produced/sold per month

1 2 3 4 5 6
1 Pisang Berangan 200 210 250 300 300 350
2 Pisang Nangka 100 100 120 150 150 200
3 Pisang Rastali 100 100 150 170 180 200
4 Pisang Tanduk 130 150 150 200 200 220
5 Pisang Boyan 200 250 270 350 350 400
6 Crystal Guava 100 120 120 160 150 200
7 Lohan Guava 120 150 170 200 200 200
8 Pineapple Grade AA (3kg& above) 100 120 120 120 160 180
9 Pineapple Grade A+ (2kg to 2.9kg) 100 150 150 150 210 240
10 Pineapple Grade A+ (1.5kg to 1.9kg) 70 70 100 100 150 160
11 Pineapple Grade A+ (1kg to 1.4kg) 80 80 100 100 150 150

Table 15: Production schedule

Page 17 of 24
7.3 Operations layout plan

Return Area

Fruit Rack

Weighing
area

Store Area
Fruit Rack

Fruit
Rack

Figure 3: Operations layout of Ci Yuan Fresh Fruit business.

7.4 Material requirement

Raw material Price per unit Quantity Total cost

(RM) (kg/pcs) (RM)
Pisang Berangan 3.10 50 155
Pisang Nangka 2.80 20 56
Pisang Rastali 3.50 20 70
Pisang Tanduk 4.80 10 48
Pisang Boyan 1.80 80 144
Crystal Guava 5.00 15 75
Lohan Guava 4.00 15 60
Pineapple Grade AA (3kg& above) 12.00 10 120
Pineapple Grade A+ (2kg to 2.9kg) 8.00 10 80
Pineapple Grade A+ (1.5kg to 1.9kg) 6.00 20 120
Pineapple Grade A+ (1kg to 1.4kg) 3.50 20 70
Total 998

Table 16: Material requirement

Page 18 of 24
 7.5 Machine and equipment requirement

Permanent machine/equipment Price per unit Quantity Total cost

(RM) (RM)
Electronic scale 1000 1 1000
Calculator 30 1 30
Manual weighing scale 200 1 200

Total 1230

Table 17: Machine and equipment requirement

7.6 Operations manpower planning

Position Number Job description

Operation 1  Responsible for keeping everything running smoothly
Manager and profitably.
 Develop productive, profitable and achievement oriented
working environment for employees.

Table 18: Operations manpower planning

7.7 Operations manpower requirement

Position No Monthly EPF SOCSO Total Big Total

salary (12%) (2%) (RM) (RM)
(RM) (RM) (RM)
Operation
1 300 36 4.35 40.35 340.35
Manager
Total 340.35

Table 19: Operations manpower requirement

7.8 Operations budget

Item Fixed Expenses Monthly Other Expenses

(RM) Expenses (RM) (RM)
Machine and equipment 1230 - -
Raw material - 998 -
Salary, EPF, SOCSO - 340.35 -

Total 1230 1338.35 -

Table 20: Operations budget

Page 19 of 24
8.0 FINANCIAL PLAN

A financial plan incorporates all financial data derived from the operating budgets
i.e. the marketing, production (or operations) and administration budgets. Financial
information from the operating budgets is then translated or transformed into a financial
budget.

Financial plan also is a document containing a person's current money situation and
long-term monetary goals, as well as strategies to achieve those goals. A financial plan
may be created independently or with the help of a certified financial planner.

8.1 Project Implementation Cost

Item Amount (RM)

A. Fixed Expenses
Administration department 3400
Marketing department 100
Operations department 1230
Subtotal (A) 4730
B. Monthly Expenses
Administration department 390.35
Marketing department 454.15
Operations department 1338.35
Subtotal (B) 2524.05
C. Other Expenses
Administration department 200
Marketing department -
Operations department -
Subtotal (C) 200
Total of A+B+C 7454.05
Contingency Cost (10%) (D) 745.41
Grand Total (A+B+C+D) 8199.46

Table 21: Project Implementation Cost

8.2 Sources of Finance

Sources Amount (RM)

A. Equity contribution
Cash (initial capital) 4000
Assets (land/building/vehicle) 1000
Subtotal (A) 5000
B. External Sources
Term loan 3000
Grand Total 8000

Table 22: Sources of Finance

Page 20 of 24
 8.3 Cash flow statement

Month 1 2 3 4 5 6
A. CASH INFLOW
Initial capital 5000 0 0 0 0 0
Loan 3000 0 0 0 0 0
Cash sales 1300 1500 1700 2000 2200 2500
Total Cash Inflow 9300 1500 1700 2000 2200 2500
B. CASH OUTFLOW
Fixed Assets 4730 0 0 0 0 0
Monthly expenses 2182.85 2182.85 2182.85 2182.85 2182.85 2182.85
Other expenses 0 0 0 0 0 200
Total Cash Outflow 6912.85 2182.85 2182.85 2182.85 2182.85 2382.85
C. CASH INFLOW – CASH
2,387.15 (682.85) (482.85) (182.85) 17.15 117.15
OUTFLOW
Opening Balance 0 2,387.15 1,704.30 1,221.45 1,038.60 1,055.75
Closing Balance 2,387.15 1,704.30 1,221.45 1,038.60 1,055.75 1,172.90

Table 23: Cash flow statements

8.4 Profit and Loss Account

Item Amount (RM)

Sales for 6 months 11,200.00
Direct Cost: Operations Expenses for 6 months 9,260.10
Gross Profit: Sales – Direct cost 1,939.90
Indirect Cost: Administration Expenses for 6 months 5,942.10
Indirect Cost: Marketing Expenses for 6 months 2,824.90
Total indirect cost 8,767.00
Net Profit (Gross Profit – Total Indirect Cost) (6,827.10)

Table 24: Profit and Loss Account

Operations Expenses (6 months)

= Fixed + (6 x Monthly) + Others
= RM1,230+ (6 x RM1,338.35) + RM0
= RM 9,260.10

Administration Expenses (6 months)

= Fixed + (6 x Monthly) + Others
= RM3,400+ (6 x RM390.35) + RM200
= RM 5,942.10

Marketing Expenses (6 months)

= Fixed + (6 x Monthly) + Others
= RM100+ (6 x RM454.15) + RM0
= RM 2,824.90

Page 21 of 24
9.0 CONCLUSION

Since such a significant number of new organizations fall flat, it bodes well to temper
good faith and be preservationist with wage and development projections. Numerous
proprietors test the item or idea before a full dispatch. Furthermore, because associations
develop and showcase change, entrepreneurs should return to their strategy for success
routinely and make any essential changes, observing lessons learned. While a marketable
strategy is a guide, it is a liquid one that can change as encounters give the organization's
initiative new learning and heading.

A business plan has two basic roles. To start with, and principal, it ought to be utilized
to help run our organization with a more durable vision. By genuinely breaking down our
arrangement for advertising, deals, fabricating, web architecture, and so forth, you
enormously enhance your odds for progress.

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10.0 APPENDICES

APPENDICE I: SSM Certificate

Page 23 of 24
APPENDICE II: Stall at the Kuala Pilah Market

APPENDICE III: Receipt of business income

THE END

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