JAYMARK A.

TABULOG BSHM 4A

5 Biggest challenges of Hospitality in our Country

1. Travel restrictions for inbound and outbound tourist and travelers

Travel restrictions have weakened the demands of hotels, restaurants and other
establishments related to the hospitality industry. Without travelers and tourist, the industry will
suffer sharp drops in revenue that will caused closures and bankruptcy. Travel restrictions will
stop tourist and travelers to visit the country and will impede the progress of hospitality and
tourism businesses. Our country is known for its wide range of hospitality and tourism
businesses, and with the travel restrictions, our country’s economy will suffer.
Hospitality and tourism is known to be the fastest growing industry most especially here in
the Philippines. The restrictions in travel made it so hard for the industry to rebuild and recover
from the effects of the Covid 19 pandemic, because the threats in our health will always be
there and that we should now adapt to the changes of time and to the needs of the time.

2. Displacement of hospitality and tourism workers

One of the challenges the industry is facing in our country right now, is the displacement of
the hospitality and tourism workers. It is heart breaking to see people lose their job and their
passion. But, with all the threats of the pandemic, we can’t deny the fact that businesses in our
country needs to displaced their workers for their safety and compliance to the requirement of
the government. This will caused the industry to lose the confidence of the workers in the
industry and it will be hard to once again establish.
The challenge is how the industry will go back from its highest point, while during this time
the industry is at the lowest.

3. Dropping Occupancy rates and revenue

With all the effects of the Covid- 19 pandemic, dropping of occupancy rates and revenue is
one of the challenges the industry is facing in our country right now. Because of the pandemic,
protocols were implemented and people were restricted to visit and stay in hotels. With all that,
revenue of the hotels and other related establishments dropped.
We can actually see that revenue streams of hotels have been severely affected due to
dropping of occupancy rates. Clearly, hotels have suffered because of these restrictions and
we could not do something until they lift up these protocols. For now, what these
establishments could do is to adapt ways and train for the future of the industry in the new
normal.
4. Hotels adapting to New Normal
Adapting to new normal is not an easy task for hospitality industry. We are used to seeing
the industry to work and operate normally, and what we are seeing right now as it shifts to new
ways of operation is big change to everyone. Adapting to new normal for the industry is
challenging. It requires ideas and suggestions, being able to see what time may require for the
benefit of the industry and the people. It takes a lot of effort and money to shift into the new
normal. It is challenging because as the revenue drops for hospitality industry, it is more likely
to start again to zero.

5. Investing to technology
As the industry’s approach to the effects of the Pandemic, investing to technology is very
challenging. Technology investments requires a lot of money, time, effort and not everyone is
capable of using it. Implementation of technology for hospitality industry here in the Philippines
seems to challenge the capability of the industry to give quality services even the times of the
pandemic. The investment we put to technology for the industry also has a risk, because if we
invest in technology that does not mean that it will help the industry to recover fast. Hospitality
industry needs more time and more money to study the technological advancement they need
to invest with. Considering that even technology has limits and cannot stop the threats the
industry is facing right now.
The technology may seem beneficial to the hospitality industry for some reasons, but the
implementation will be a big challenge and will never be easy. Considering the situation of the
industry and the economic state of our country right now, investing to technology may be hard
because of the limitations and threats the industry is facing due to the effects of the pandemic.