Q6.

Develop a plan for conducting a focus group to determine traveller attitude toward and
preferences for airlines. Specify objective of the focus group and write a screening
questionnaire

Specify the objectives of the focus group

Objective 1: What kind of attitudes do travellers have towards the top 3 airlines

Objective 2: Which airline do travellers prefer the most – and why?

Write a screening questionnaire to recruit participants

Profession (only business travellers to be included in Focus Group)

International or Domestic Travel (any to be included in Focus Group)

Has the individual travelled on an airline in the past one month?

Frequency of airline usage?

Which other airlines is the individual aware of?

Which other airlines would the individual consider while travelling

Which airlines has the individual travelled on in the past five years?