Email Marketing Report Summary

Hi John,

We've had a great month for your email campaign. The number of subscribers increased and we made
some sales through the emails we've sent. We're still working to increase click through rate but that'll
improve with time.

Work Done This Month

• Sent 4 emails (one per week)

⚫ A/B tested headlines to see what performed better

• Added a new popup to the blog to collect more emails

Our Targets

• Increase email subscribers to 5k

• Send 4 emails per month

• Increase click through rate to 5%

Business Report

Recommendation:

That the Chief Executive's report be received. Prepared by:

David Warburton, Chief Executive

Corporate

Flexible Work Arrangements

Flexible Work Arrangements are already available for a number of employees at Auckland
Transport. We will be further supporting this approach with new tools, processes and training,
which will be tested during a pilot, which this month (February) within our AT Metro and
Infrastructure teams. The new framework will ensure employees are able to achieve work-life
balance through appropriate workplace flexibility. while maintaining effective business
performance and high standards of customer service Common examples of flexible work
include flexible start/finish times, part-time, working from home, job sharing, compressed
working and graduated retirement. This initiative will also assist in restraining corporate
accommodation requirements

Finance

The Heads of Agreement in relation to the sale of diesel trains was signed late in 2021. The
Sale and Purchase Agreement which will include all legal terms of the sale has been drafted.
This is now in negotiation with the prospective purchaser with an objective to make the first
shipment by the end of April 2022

The Half Year Financial Statements were completed