bài báo cáo quản trị chiến lược

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Name : Nguyen Thi Huyen Trang

The guest of the report , the actual lesson is Ms. Pham Thanh Truc , director of Thanh Cong Thanh Co.
, Ltd .
Currently, in the context of the Covid epidemic, about 90,000 businesses have suspended operations
and closed for 9 months. In which, the proportion of affected laborers by economic sector is increasing,
namely services (68.9%), Industry and Construction (66.4%) and Agriculture, Forestry and Fisheries
(27 %) .The proportion of employees affected by industry such as arts and entertainment,
accommodation and catering services, transportation and warehousing or other industries is
increasing... Problems faced by businesses in the covid situation:
The guest of the report , the actual lesson is Ms. Pham Thanh Truc , director of Thanh Cong Thanh Co. ,
Ltd .
Currently, in the context of the Covid epidemic, about 90,000 businesses have suspended operations
and closed for 9 months. Problems faced by businesses during the covid situation:
Labor resources: difficulties when workers cannot go home, leading to increased costs that
businesses spend such as electricity and water, food, masks, hygiene, test strips. Labor returning to the
countryside causes a shortage of experienced workers in big cities, but a surplus of workers in the
provinces, high unemployment, and increasing social evils. In which, the proportion of affected laborers
depends on the region. Economic growth is particularly high in services (68.9%), Industry and
Construction (66.4%) and Agriculture, Forestry and Fisheries (27%). The proportion of employees
affected by industries such as industry entertainment and entertainment (88.6%), accommodation
services (81.7%), and catering (79.7%), warehousing or other industries are increasing...
Financial sources: black credit is common. This is a source of bad credit for businesses, banks do not
have enough money to lend to businesses for investment.
Supply: unable to produce, unable to transport and trade, unable to communicate due to border
shutdown, high demand from people, leading to higher prices
Agriculture cannot produce, transportation costs are high, so goods cannot be circulated, but the
impact is small because people's demand is high.
To maintain and develop, businesses need to note and do these things during and after covid:
+ Identify the most important strategic priority and arrange appropriate costs for it, do not invest in
spreading and expanding.
+ Restructuring costs and streamlining the process: at that time, more products will be produced than
the old process, increasing productivity.
+ Re-train the human resource structure according to a new flavor, with awareness and strengths to
quickly change business strategies to match the situation that the company encounters again.
+ Approaching consumers directly instead of through indirect businesses or retailers to capture
people's needs from there can offer the products people need. For example, Paper World company has
increased by 25-30% when implementing this strategy
+Selling items that are suitable for the current situation to meet the needs of consumers and buyers
Ex: Honeywell, majoring in engineering, switched to producing masks due to a lack of products, but a lot
of labor helped the company increase profits by 30%.
+ Building cooperation with shipping teams between companies to save shipping costs as well as
establishing cooperative relationships between companies
In summary, in the practical session, she shared the situation businesses are facing during the
epidemic, along with experiences, directions and processes to help businesses stand firm and develop in
the market. Thereby knowing the strengths of the business itself to be able to implement strategies
faster, find better strategies to develop and have more competitive advantages, identify the needs of
the market in the epidemic. , change products to meet consumer needs .

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