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Cultural Heritage Tourism - An Analysis With Special Reference To West Bengal, India
Cultural Heritage Tourism - An Analysis With Special Reference To West Bengal, India
Cultural Heritage Tourism - An Analysis With Special Reference To West Bengal, India
ABSTRACT
Cultural Heritage Tourism means any form of tourism that showcases the present and past lifestyle, art, culture
and heritage of the people associated with the concerned location (Hawkes & Kwortnik, 2006). Cultural
Heritage Tourism in West Bengal aims to recognize the importance of the cultural heritage products for
continuity of culture and the balance within cultures. It generates local employment and business both directly
and indirectly in the tourism sector and in various support and resource management sectors. The tourism
sector is considered as an important vehicle for socio economic development of the concerned communities.
The tourism sector stimulates improvements to local transportation, communication and other basic
community infrastructures of West Bengal. This state is one of the important destination states in India for
cultural heritage tourism for domestic and international tourists alike. Almost all districts of this state are
replete with heritage products. This paper provides a theoretical framework for cultural heritage tourism
development in West Bengal and their associated issues and concerns. The main objective of this research is to
promote West Bengal as a preferred destination for visitors and provide the business of cultural heritage
tourism with the desired opportunities that have every potential to improve the economy of the concerned
people and thereby generate revenue for the State as well. The success of cultural heritage tourism depends on
the ability of the destinations to engage in sustainable use and conservation of vital resources.
Keywords: Heritage Tourism, Cultural Tourism, Impacts, Socio-Economic Development, Challenges and
Opportunities, West Bengal
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IJRTBT CULTURAL HERITAGE TOURISM
All of the above mentioned aspects of cultural heritage the past six decades, tourism has experienced steady
tourism destinations (products) are available in West expansion and vast diversification, becoming one of the
Bengal for domestic and foreign tourists alike. Tourists largest and fastest-growing economic sectors in the
from European countries seem to cherish their visit to world.
the beautiful province of West Bengal, aptly remarked Foreign Tourist Arrival (FTAs) in India from 2014 to
as 'Beautiful Bengal'; a justified catch-phrase for the 2016 were 76,79,099 (2014), 80,27,133 (2015) and
state, playing an enormous part in the promotion and 88,04,411 (2016) and the growth rate was 4.5% in 2015
the growth of the state's brand value. over 2014 and 9.7% in 2016 over 2015. Foreign
Travel & Tourism is a key sector for economic Exchange Earnings (Rs. in Crores) were 1,23,320,
development and job creation throughout the world 1,35,193 and 1,54,146 in the year 2014, 2015 and 2016
(Foster, 1994; Hennessey et al., 2008). In 2016, Travel respectively where growth rate was 9.6% (in the year
and Tourism directly contributed US$ 2.3 trillion and 2015 over 2014) and 14.0% (in the year 2016 over
109 million jobs worldwide. Taking its indirect and 2015). And Foreign Exchange Earnings (in US$
induced impacts into account, the sector contributed billion) were 20.236, 21.071 and 22.923 US$ billion in
US$7.6 trillion to the global economy and supported the year 2014, 2015 and 2016 respectively where
292 million jobs in 2016. This was equal to 10.2% of the growth rate was 4.1% in the year 2015 over 2014 and
world's GDP, and approximately 1 in 10 of all jobs. In 8.8% in the year 2016 over 2015.
Table 1: Foreign Tourist Arrivals (FTAs) and Foreign Exchange Earnings (FEEs) Month Wise from2014 to
2016 and comparative figures of 2016 and 2015
Foreign Tourist Arrivals (Nos.) Percentage Change
Month
2014 2015 2016 2015/14 2016/15
January 7,57,786 7,90,854 8,44,533 4.4% 6.8%
February 7,55,678 7,61,007 8,48,782 0.7% 11.5%
March 6,90,441 7,29,154 8,09,107 5.6% 11.0%
April 5,35,321 5,41,551 5,92,004 1.2% 9.3%
May 4,65,043 5,09,869 5,27,466 9.6% 3.5%
June 5,02,028 5,12,341 5,46,972 2.1% 6.8%
July 5,68,871 6,28,323 7,33,834 10.5% 16.8%
August 5,75,750 5,99,478 6,52,111 4.1% 8.8%
September 5,09,142 5,42,600 6,08,177 6.6% 12.1%
October 6,68,398 6,83,286 7,41,770 2.2% 8.6%
November 7,65,497 8,15,947 8,78,280 6.6% 7.6%
December 8,85,144 9,12,723 10,21,375 3.1% 11.9%
Total 76,79,099 80,27,133 88,04,411 4.5% 9.7%
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CULTURAL HERITAGE TOURISM IJRTBT
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IJRTBT CULTURAL HERITAGE TOURISM
religious temples, palaces, monuments, and forts that Taj Mahal for it is one of the Seven Wonders of the
can be found everywhere in the country. This has led to World. It is wholly made of marble with intricate inlay
the increase in India's heritage tourism. The most work done in an exquisite and meticulous style. The
popular heritage tourism destinations in India are: Taj Mandawa castle in Rajasthan, built in 1775 reflects
Mahal in Agra, Mandawa castle in Rajasthan, India's rich heritage and attracts thousands of tourists
Mahabalipuram in Tamil Nadu, Madurai in Tamil Nadu, each year to Rajasthan which seems especially popular
Lucknow in Uttar Pradesh, Delhi, the Indian capital. The for its antique paintings, jade jewellery, palaces and
maximum number of tourists who come to India visit the costumes.
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CULTURAL HERITAGE TOURISM IJRTBT
West Bengal: The Attractive Destination in India itself, to the Mangrove forest of Sundarban in the far
West Bengal, commonly known as Bengal, is a state south, not to forget, Darjeeling, remarked famously by
located in the eastern part of India. Spreading over an many as the 'Queen of Hill Stations' in India. The
area of 88,752 sq. km. (34,267 sq. mi.), the state capital Darjeeling Himalayan Railway has been declared by
is the metropolitan city, Kolkata. As per the report the UNESCO as a World Heritage Site. The vast tea
published by the Census of India on 31st March 2011, estates of the Dooars and the famous Royal Bengal tiger
the state of West Bengal shows a total population of of Sundarban are amongst the innumerable landmarks
91,347,736. This contributes to 7.55 % of the country's and historical assets of India that forms West Bengal's
total population. West Bengal has the widest variety of glorious history, enticing prospective domestic and
attractions in terms of tourism from the capital Kolkata international tourists. Bengal undoubtedly is one of the
being a mega polis with its cultural heritage, historical most culturally and ethnically diverse states of the
and modern charms extending to the zones of country. This state boasts of different ethnicities,
tranquility like the Himalayan terrain in the far north culture and heritage, religions, people and languages
and the white snow-capped peaks of the Himalayas which add to this beautiful landscape.
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IJRTBT CULTURAL HERITAGE TOURISM
In the year 2015, total 80,27,133 foreign tourists Church, Jalpaiguri Rajbari and Darjeeling Town Hall,
arrived in India, out of which 14,89,500 visited West residence of Sarat Chandra Chattopadhyay and various
Bengal. The number of Foreign Tourist Arrivals in terracotta temples all over the state.
India is 7.68 million and annual growth rate is 10.20
Religious Heritage
percent. Foreign earning from tourism in INR terms is
123,320 crores and in terms of US $ is 20.24 billion and West Bengal is a secular state and is tolerant of religions
annual growth rate is 14.5 percent. like Hinduism, Islam, Christianity and Sikhism,
amongst many others. Every religious community has
Heritage Tourism Products in West Bengal made their religious centres and places of worship viz.
Most of the districts of West Bengal are replete with temples (mandir), mosques (masjid), churches (girja),
enormous attractions of its cultural heritage, some of gurudwaras. They have stood witness to the intensity of
which enjoy both national and global fame (Boniface & religious passion of people in the state spanning over a
Fowler, 1993). Kolkata is the capital city of West substantial period of time. These religious centres are
Bengal and is truly a place of talent, joy and passion. visited by pilgrims and all types of tourists. The tourists
Some heritage products of West Bengal are discussion visit these religious centres to enjoy and experience the
below. beauty of their architectural splendour. Mayapur in
Nadia district of this state is undoubtedly the most
Table 4: Some of the cultural heritage destinations important destination for all tourists and worshippers of
Cultural Heritage Lord Krishna, where the world headquarters of
District Tourism Attraction (s)
Destinations
Famous for Visva-Bharati of International Society for Krishna Consciousness is
Santiniketan Birbhum
Rabindranath Tagore situated. Few other famous destinations of this state
Tarapith Birbhum Tarama Mandir are- Dakshineswar Temple, Chandannagar church,
Murshidabad Murshidabad Hazar Duari, History of
Siraj-Ud-Dolla Kamarpukur, Belur Math, Kalighat, Bandel church,
Palassy Murshidabad Palashi Battle Field Tarapith, Pathar Chapuri, Tarakeswar, 108 Shiv Temple
Dakhil Darwaja, Firoz Minar, and Sarbamongala Mandir of Burdwan, etc.
Gaur Malda
Kadam Rasul Mosque
Bandel Hooghly Bandel Church Natural Heritage
Hooghly Hooghly Hooghly Imam Bara
Tarakeswar Hooghly Tarakeswar Mandir The Sundarbans (part) is famous for the world's largest
Kamarpukur Hooghly Birth Place of Ram Krishna
PirBaharam, Sarbamangla Temple, mangrove forest which is located in southern part of
Burdwan Burdwan
Tomb of Sheer Afghan West Bengal. West Bengal has 3.26% of its geographical
Sonar Gouranga Temple
Nabadwip Nadia
Sri Chaitanya Saraswat Math
area which is under protected areas with the wildlife
Mayapur Nadia Iskan Temple sanctuaries and national parks such as Sundarbans
Bishnupur Bankura Terracotta art in various Temples National Park, Buxa Tiger Reserve, Gorumara National
Sunderbans 24 Paragonas(S) Sunderban National Park
Source: Department of Tourism, Government of West Bengal
Park etc. Various types of migratory birds come from
other countries or states come to this state mainly during
Architecture and Monumental Heritage the winter season. The Sundarban is a world famous
reserve project conserving the endangered Bengal tiger.
There are many Monuments in West Bengal which are The Sundarban is also famous for the protecting other
unique and excellent in their cultural history and endangered animals like the Gangetic dolphin, the river
importance. Kolkata, the capital of West Bengal, was terrapin and the estuarine crocodile etc. There are a few
founded by the British colonizers and has a history of other natural heritage places like the Hooghly River and
around 400 years. There are but a few famous historical the Ganga Heritage River cruise etc.
monuments in this state which belong to the pre-British
period. The British constructed many archaeological Traditional Arts and Crafts
structures and buildings for developmental purposes of
West Bengal is the place of modern and fine arts.
the state and the country. Some of the prominent Abanindranath Tagore had started the famous Bengal
monuments and structures of the British period are School of Art which was to create styles of art outside
Rabindra Setu (Howrah Bridge), Victoria Memorial the European realist tradition that was taught in art
Hall, Raj Bhavan, Writers' Building BBD Bag, Sahid colleges under the colonial administration of the British
Minar, etc. Besides these, a few other monumental Government. The movement had many adherents like
heritages of the state are Indian Museum, Gandhi Ghat, Ramkinkar Baij, Jamini Roy, Rabindranath Tagore and
Hooghly Imambara, Museum at Barrackpur, The Christ Gaganendranath Tagore. After the Independence of
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CULTURAL HERITAGE TOURISM IJRTBT
India, some important groups like the Calcutta Group areas to spread awareness and remove hurdles.
and the Society of Contemporary Artists were formed in
the undivided Bengal which dominated the art scenario · Finally, it needs to work towards collaborating with
all over India. Some more famous art galleries like: the various travel agencies & tour operators to create
Academy of Fine Arts, Centre for International Modern awareness of quality among domestic and
Art, the Birla Academy of Art and Culture, Asutosh international tourists. There is no doubt that West
Museums of modern art etc. Some famous handicrafts Bengal has immense potential and tourists are
are also available in various districts of the state, like - satisfied at cultural heritage destinations of West
painting, embroidery and kantha stitch, terracotta Bengal. It is hoped that West Bengal will receive
artefacts and masks, wood carvings, cane & bamboo more domestic and international tourists in future to
items, inlaying, engraving, dhokra, etc. be the leader in providing the flavour of cultural
heritage tourism to the world.
Music and Dance
· If the government succeeds in taking the necessary
Famous Rabindra Sangeet, Nazrul Geeti and some folk steps for proper development of the heritage sites,
songs of various districts like: Baul, Bhatiali, Kirtan, then West Bengal may potentially become the best
Bhawaya, Gajan etc. Rabindra nittya (performance of heritage state in India.
dance with Rabindra sangeet) and world-famous Chau
dance of Purulia district. Since the early 1990s, there has · Some important heritage products are neglected by
been an emergence of new genres of music, such as both government and non-government sides. Proper
those based on realism, called the bengali 'jeebon mukhi care must be taken by PPP mode for proper
gaan' performed by artists like Kabir Suman, Nachiketa, development of those sites or products.
Anjan Dutta and rock bands such as Bhoomi,
Chandrabindoo, Cactus, Fossils etc. RECOMMENDATIONS
Festivals Development and supply of cultural-historical heritage
"dressed" in an attractive package for tourist
There is a very popular saying in Bengali "baro mase consumption must be balanced with responsibility and
tero parban" that translates to: thirteen (or many) seriousness required to uphold historical and national
festivals in twelve months (an year). West Bengal is a values (Kim, Chen & Jang, 2006). Followings are the
land of festivals. Throughout the year many festivals or recommendations for the betterment of the cultural
'parban' are celebrated in this state. Some examples of heritage tourism in the state of West Bengal:
the main festivals of West Bengal are Durga Puja, · Sufficient financial support should be given by the
Charak Puja, Nabanno, Lakshmi Puja, Kali Puja,
government or non-government organisations for
Nabobarsho (Bengali New year), Kenduli Mela of
proper maintenance of the heritage products of West
Joydeb, Rathayatra, Janmasthami, Saraswati Puja,
Bengal.
Dolyatra, Shivaratri, Paush Parban etc.
CONCLUSION · Proper basic education should be given to the local
people concerned with the heritage tourism.
This study highlights the identification of tourist's
destinations in West Bengal. It is concurred that such · Tr a i n i n g s h o u l d b e a r r a n g e d f o r p r o p e r
research efforts would help tourism practitioners and understanding of languages like English and
planners to have a better understanding of cultural Hindi to minimize hindrance in communication.
heritage tourism and to formulate improved strategy
and planning about cultural heritage tourism · Physical communications have to be improved
destinations in West Bengal (Chaudhuri, 2000). specially for destinations associated with heritage
tourism in West Bengal for the development of this
From the result of the study, West Bengal cultural tourism. It includes communication facilities, food
heritage tourism needs to improve in few areas like: and lodging hotels, drinking water, electricity,
telephone, safety and security, etc.
·Firstly, it needs to create more information outlets
in various markets and to improve the accessibility. · Government legislation should be clarified for the
tourist and residents.
· Secondly, the Ministry of Tourism, West Bengal
Tourism Development Corporation (WBTDC) · Tax rate and execution policy should be proper for
should work more closely with the cultural heritage the tourists and residents.
International Journal on Recent Trends in Business and Tourism | Vol. 1 (4) October 2017 | 61
IJRTBT CULTURAL HERITAGE TOURISM
· Lack should be removed for the linkages between special reference to Kolkata, West Bengal. In
micro, small and medium enterprises of heritage Mishra, L. & Gautam, S (Eds). Heritage and
tourism (Light, 1995). tourism: Public, Potential & Problems. Bharti
Publications, Delhi, pp 424–443.
· High level skill should be developed in this field and
manpower should be increased. Ghosh, P. & Sofique, M. A. (2012c). Residents' attitude
towards cultural heritage tourism development: An
· Alertness for business opportunity should be empirical study of West Bengal, India. Asian
developed and financial institutional support should Journal of Multidimensional Research, 1(7), pp
be given for development of their tourism business. 92-106.
· Strong commitment should be ensured from the Hawkes, E. & Kwortnik, R. J., Jr. (2006). Connecting
with the Culture: A Case Study in Sustainable
public sector.
To u r i s m . C o r n e l l H o t e l a n d R e s t a u r a n t
· The number of trained guides should be increased in Administration Quarterly, 47(4), pp 369-381.
heritage tourism field as the guide plays a very Hennessey, S.M., MacDonald, R.M., MacEachern, M.,
important role in attracting tourists. & Yun, D. (2008). A study of cultural tourism: the
case of visitors to Prince Edward Island. In
· Corruption and mismanagement should be th
Proceedings of the 4 World Conference for
prevented in the field (Kinnaird & Hall, 1996). Graduate Research in Tourism, Hospitality and
ACKNOWLEDGEMENT Leisure, Antalya, Turkey, April 22-27, 2008 (pp
535-549).
The author is thankful to his research guide Dr. M. A.
Kim, H. J., Chen, M. H. & Jang, S. S. (2006). Tourism
Sofique, Dr Bikash Mukhopadhyay, Information
Expansion and Economic Development: The Case
Scientist, his wife Alaya, his son Tahir (Aariz), along
of Taiwan. Tourism Management, 27(5), pp 925-
with everyone who has extended their support directly
933.
or indirectly in the research. The author is thankful for
their whole-hearted co-operation and support during Kinnaird,V. & Hall, D. (1996). Understanding Tourism
different phases of this research work. Processes: A Gender-Aware Framework, Tourism
Management, 17(2), pp 95-102.
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