“A STUDY ON CONSUMER BEHAVIOUR TOWARDS

ROYAL ENFIELD WITH SPECIAL REFERENCE TO

CHALAKUDY MUNICIPALITY”

Project Report submitted to

UNIVERSITY OF CALICUT

In partial fulfillment of the requirement for the award of the degree of

BACHELOR OF COMMERCE

Submitted by

ALEN VARGHESE
(CCASBCM131)

Under the supervision of

Ms. TEENA THOMAS

DEPARTMENT OF COMMERCE

CHRIST COLLEGE (AUTONOMOUS), IRINJALAKUDA

MARCH 2021
 CHRIST COLLEGE (AUTONOMOUS), IRINJALAKUDA

CALICUT UNIVERSITY

DEPARTMENT OF COMMERCE
CERTIFICATE

This is to certify that the project report entitled “A STUDY ON CONSUMER

BEHAVIOUR TOWARDS ROYAL ENFIELD WITH SPECIAL
REFERENCE TO CHALAKUDY MUNICIPALITY” is a bonafide record of
project done by ALEN VARGHESE, Reg. No. CCASBCM131, under my guidance and
supervision in partial fulfillment of the requirement for the award of the degree of
BACHELOR OF COMMERCE and it has not previously formed the basis for any Degree,
Diploma and Associate ship or Fellowship.

Prof. K.J.JOSEPH Ms. TEENA THOMAS

Co-ordinator Project Guide

 DECLARATION

I, ALEN VARGHESE, hereby declare that the project work

entitled “A STUDY ON CONSUMER BEHAVIOUR TOWARDS ROYAL
ENFIELD WITH SPECIAL REFERENCE TO CHALAKUDY
MUNICIPALITY” is a record of independent and bonafide project work
carried out by me under the supervision and guidance of Ms. Teena Thomas,
Assistant Professor, Department of Commerce, Christ College, Irinjalakuda.

The information and data given in the report is authentic to the best of my
knowledge. The report has not been previously submitted for the award of any
Degree, Diploma, Associate ship or other similar title of any other university or
institute.

Place: Irinjalakuda ALEN VARGHESE

Date: CCASBM131
 ACKNOWLEDGEMENT

I would like to take the opportunity to express my sincere gratitude to all

people who have helped me with sound advice and able guidance.

Above all, I express my eternal gratitude to the Lord Almighty under whose
divine guidance; I have been able to complete this work successfully.

I would like to express my sincere obligation to Rev. Dr. Jolly Andrews,

Principal-in-Charge, Christ college Irinjalakuda for providing various
facilities.

I am thankful to Prof. K.J.Joseph, Coordinator of B.Com (Finance), for

providing proper help and encouragement in the preparation of this report.

I am thankful to Ms Smitha Antony Class teacher for her cordial support,

valuable information and guidance, which helped me in completing this task
through various stages.

I express my sincere gratitude to Ms Teena Thomas, Assistant Professor,

whose guidance and support throughout the training period helped me to
complete this work successfully.

I would like to express my gratitude to all the faculties of the Department for
their interest and cooperation in this regard.

I extend my hearty gratitude to the librarian and other library staff of

mycollege for their wholehearted cooperation.

I express my sincere thanks to my friends and family for their support in

completing this report successfully.
 TABLES OF CONTENTS

CHAPTER NO. CONTENTS PAGE NO:

LIST OF TABLES

LIST OF FIGURES

CHAPTER 1 INTRODUCTION 1–4

CHAPTER 2 REVIEW OF LITERATURE 5– 12

INDUSTRY AND COMPANY

CHAPTER 3 13 – 19
PROFILE

DATA ANALYSIS AND

CHAPTER 4 20– 42
INTERPRETATION

FINDINGS, SUGGESTIONS
CHAPTER 5 43 – 45
& CONCLUSION

BIBLIOGRAPHY

APPENDIX
 LIST OF TABLES

TABLE
TITLE PAGE NO:
NO:

4.1 20
Table showing Age of Respondents

4.2 Table showing Occupation status of Respondents 21

4.3 Table showing Model used by Respondents 22

4.4 Table showing Period of using Royal Enfield 23

4.5 Table showing Payment method used by Respondents 24

4.6 Table showing Respondents classification based on 25

source of information

Table showing Influence level of advertisement

4.7 26
made by Royal Enfield

Table showing Satisfaction level of design look and

4.8 27
style of bike

Table showing Respondents opinion about

4.9 28
maintenance of bike

Table showing Breakdown situations faced by

4.10 29
respondents

Table showing mode of purchase of

4.11 30
respondents

Table showing opinion of respondents about

4.12 31
availability of spare parts
4.13 32
Table showing Problems faced by respondents after
purchasing bike

4.14 Table showing Opinion of respondents with respect to 33

power and pick up of bike

4.15 Table showing satisfaction level of respondents with 34

respect to comfort and safety of bike

4.16 Table showing opinion of respondent with 35

respect to after sales service of bike

4.17 36
Table showing respondents opinion on major barriers
for purchasing bike buy non bullet riders

4.18 Table showing respondents opinion on 37

different version of Royal Enfield

4.19 Table showing major factors considered by the 39

respondents while purchasing particular model of
Royal Enfield

4.20 Table showing respondents preference on service of 40

Royal Enfield
Table showing respondents satisfaction on companies
4.21 grievances and redressal system 41

Table showing respondents satisfaction level of

4.22 purchase of Royal Enfield 42
 LIST OF FIGURES

FIGURE
TITLE PAGE NO:
NO:

4.1 20
Graph showing Age of Respondents

4.2 Graph showing Occupation status of Respondents 21

4.3 Graph showing Model used by Respondents 22

4.4 Graph showing Period of using Royal Enfield 23

4.5 Graph showing Payment method used by Respondents 24

4.6 Graph showing Respondents classification based on 25

source of information

Graph showing Influence level of advertisement

4.7 26
made by Royal Enfield

Graph showing Satisfaction level of design look and

4.8 27
style of bike

Graph showing Respondents opinion about

4.9 28
maintenance of bike

Graph showing Breakdown situations faced by

4.10 29
respondents

Graph showing mode of purchase of

4.11 30
respondents

Graph showing opinion of respondents about

4.12 31
availability of spare parts
4.13 32
Graph showing Problems faced by respondents after
purchasing bike

4.14 Graph showing Opinion of respondents with respect to 33

power and pick up of bike

4.15 Graph showing satisfaction level of respondents with 34

respect to comfort and safety of bike

4.16 Graph showing opinion of respondent with 35

respect to after sales service of bike

4.17 36
Graph showing respondents opinion on major barriers
for purchasing bike buy non bullet riders

4.18 Graph showing respondents opinion on 38

different version of Royal Enfield

4.19 Graph showing major factors considered by the 39

respondents while purchasing particular model of
Royal Enfield

4.20 Graph showing respondents preference on service of 40

Royal Enfield
Graph showing respondents satisfaction on companies
4.21 grievances and redressal system 41

Graph showing respondents satisfaction level of

4.22 purchase of Royal Enfield 42
 CHAPTER I
INTRODUCTION
1.1 : Introduction

India is the second largest producer of two-wheelers in the world. The

two wheelers segment contributes to the largest volume of all the
segments in automobile industry in India. The country stands next to
china and Japan in terms of production and sales respectively. The
industry is growing at a rate of 30% annually. It consists of three segments
viz. scooter, motorcycle and moped. Majority of Indians, especially the
youngsters prefer motorbikes rather than cars. Capturing a large share in
the two wheelers industry, bikes and scooter covers a major segment.
Bikes are considered to be the favorites‟ among the young generation, as
they help in easy commutation, styling and mileage and have more
aesthetic appeal.

It is quite evident that knowing consumer needs and desires is a road to

success for the marketer. It is not a simple task. At the first instance, we
can feel that whatever the consumer is telling may be perceived as
correct but actually he may not act otherwise. They may respond to the
message but may be influenced at the last moment by their friends, family
members or by other reference group. Today, in terms of modern
marketing, it is very important to consider customer as a focal points of
their business activity. Marketing strategies are based on customer/buyer
demand and needs. In a simple way, we can say that buying decisions is
the response of stimuli.
 In short, market share of individual manufacturers are going to be
sensitive capacity, product acceptance, pricing and competitive pressure
from other manufacturers. As incomes grow and people feel the need
own a private means of transport, purchase and sales of two-wheelers
will rise. This study is an attempt to understand the brand preference of
men towards Royal Enfield in Chalakudy.

1.2 Statement of the problem

Royal Enfield is the oldest global motorcycle brand in the world. It has
given a massive re-entry into the two wheeler market scenario recently. It
is neither a superfast performer nor efficient in fuel consumption. But
still it is interesting to watch the craze for it‟s possession among the
customers today. This study is an attempt to analyse the factors that rule
the hearts of Indian Enfield riders today and to find out their attitude and
preference for Royal Enfield when various other super bikes namely
Harley Davidson, United Motors, KTM, etc. are available.

1.3 Objectives of the study

• To analyse the factors influencing in purchasing decision

• To examine the customers preference on Royal Enfield regarding its

features like power, price, mileage etc..

• To know the level of satisfaction of Royal Enfield customers

1.4 Research design

1.4.1 Nature of study

The research design adopted here is descriptive in nature

1.4.2 Nature of data

Both primary and secondary data were used for this study

1.4.3 Source of data

Primary data is collected through a structured questionnaire. Secondary

data were collected from website ,books etc..

1.5 Sample design

1.5.1 Nature of Population

The study include customers of Royal Enfield. Population is infinite

1.5.2 Sample unit

Sample consist of customers of Royal Enfield in chalakudy

1.5.3 Method of sampling

Convenience sampling was used in selecting respondents from the

sample frame. It is a method of obtaining sample that is most
conveniently available to researchers

1.5.4 Size of sample

Sample size refers to number of respondents which the researcher has

selected for the survey in this study. The sample size is 50

1.6 Tools for Analysis

The collected data analysed with the help of relevant statistical tools such
as percentage analysis, charts, graphs.
1.7 Chapterisation

Chapter 1 Introduction

This chapter explains the design and execution of the study such as
introduction, Statement of the problem, Objective of the study, Significance
of the study, Scope of the study, Data and Research methodology,
Limitations of the study.

Chapter 2 Review of Literature

This mainly provides brief idea about different researcher and their study on
the topic, brand preference of men towards motorcycle

Chapter 3 Industrial Profile and Company Profile

This chapter deals with the detailed study of industrial profile of motorcycles
and the company profiles of different present popular motorcycle brands.

Chapter 4 Data Analysis and Interpretations

This includes presentation of data collected through questionnaire in the forms of

charts, tables, percentages, and its representations

Chapter 5 Findings, Suggestions and Conclusions

This chapter deals with the findings, suggestions and conclusions of the study
 CHAPTER II
REVIEW OF LITERATURE
2.1 Introduction

This chapter deals with conceptual review and empirical literature.

Conceptual review deals with different concept used in the study. Empirical
literature deals with studies conducted by the previous authors. Empirical
literature is arranged in chronological order

2.2 Conceptual review

2.2.1 Meaning of consumer behaviour

Consumer behaviour is the study of individuals , groups or organisations and

all the activities associated with purchase ,use and disposal of goods and
services ,how the consumers emotions, attitudes and preferences affect
buying behaviour

2.2.2 Definition of consumer behaviour

In accordance with Solomon 2006 “consumer behaviour is defined as the

process of decision making and physical activity involved in
acquiring, evaluating ,using and disposing goods and services to satisfy
needs and wants.”

2.2.3 Factors influencing consumer behaviour

There are four major factor influencing on buying behaviour of consumer.

(a) Cultural factors

Consumer behaviour cultural can be defined as some total of learned

belief, values and customers that serve to guide and direct the consumer
behaviour of all member of that society. Cultural factor is learned through
the following three ways: Formal learning, informal learning ,technical
 learning. Cultural is most fundamental determinant persons wants and
behaviour ,the growing child acquires a set of values, perception
preference and behaviour ,through his family.

(b) Social factors

Consumer behaviour is also influenced by such social factors as reference

group, family and social roles and status.

(c) Personal factors

Buyers decision are also influenced by personal characteristics ,the

buyers age lifecycle stages ,occupation ,economics circumstances
,lifestyle and personality and self concept.

(d) Psychological factors

Abraham mallows needs can be ranked in order of importance from the

low biological needs to higher level of psychological needs. Maslow‟s
hierarchy of human needs make us understand consumer motivation. It is
useful for the marketer who can identify what generic level needs this
brand is capable of fulfilling and accordingly position his brand up with
relevant marketing input.

2.2.4 Advantages of consumer behaviour

(a) Saves from disaster

The failure rate of new products is surprisingly high not only in highly
competitive economies of USA, Europe and Japan etc...but even in
India. For instance, Roohafza of hamdard succeeded well but when
other companies tried like Dabur to produce similar product they could
not succeed. Dabur had to stop production of Sharbat, because consumers
did not like its taste .There are many more such examples. If one tests the
market before launching a new product this type of disaster can be
 minimized or avoided.

(b) Segmentation of market is helped

The study of consumer behaviour suggested that everyone does not buy
on price consideration or utility consideration only. For high income
group‟s high priced cloth, cars, etc have been produced. In certain cases
price of such cloth is three to eight times of normal suiting price but
some section still buy it for prestige or show.

(c) Helps in product orientation

The study of consumer behaviour helps to find out why consumer are
drifting away from a product or why they are not liking it. For instance,
some of Indian toothpastes are being produced for long like Neem but it
could not capture the market. There are many other instances when a
new product has been developed or reoriented to again capture its old
glorious position.

(d) Helps the consumer to study their behaviour

The consumers often are guided by their income, emotions, opinion of

others and they do not undertake study of their behaviour whether it is
scientific or not. The science, however, can help them to study cost
benefit of their buying decision. The study can reveal them whether
buying an expensive item is rational, or not.

2.2.5 Disadvantages of consumer behaviour

The marketers study the behaviour of consumer to mold it in favour of

their product and sometimes make fancy claims and use objectionable
techniques. They also take the help to produce and market such product
 which have no utility. In many cases consumers are exploited by sexy or
other wise attractive advertisements through the media.

They take full advantage of weaknesses of consumers to mold it in their

favour whether it is scheme of exchange, gift, lotteries or otherwise. All
over the world consumers have been exploited by sales promotion
schemes and campaigns. For instance certain producers claim that use of
their toothpaste will guard against germs and cavity.

Producers of medicines claim cure of certain deceases. Producers of hair

oils claim that it will stop falling of hairs and or new hairs will start
growing. Slim centres claims to reduce weight in magic speedy manner.
Someone claims that baldness can be cured by replanting of new hairs
in short period. Someone claims regeneration of vitality even in old
person.

Any number of examples can be given but such claims sometimes even
by big companies are only partially true. High priced products are
introduced to take advantage of consumers weakness just by changing
shapes, packing etc. customers are attracted by gifts, lotteries, exchange
scheme, etc.

In such cases often claims are exaggerated and benefits in the form of
sales promotion scheme is only to seller and not to buyer. The
government in most of the countries has found though consumer is the
he is exploited. Hence most of countries have framed and enacted many
acts and regulations to safe guard the interest of consumers.

2.3 Empirical Literature

Omesh Chandra (2001), “A study of consumer buying behaviour

towards bikes”. The main theme of the study is to the rapid changing
perception of consumers towards power segment bikes to study the
satisfaction level of consumers, who use bikes. Information was
collected from a sample size of 50 respondents in four districts. The tool
used in this study is chi-square tests. The study had found that 53%
respondents are highly satisfaction with their bikes. 47% respondents
are satisfied with their bikes. Finally it was conducted that most of the
respondents were aware of many popular brands of bikes.

Krishnan Santana, R (2007),looks into various issues faced by the two

wheeler industry. In terms of competition, the industry is likely to face
competition from used cars and low cost cars. Other issues are declining
margins due to increased cost of materials and shift in customer demand
to electric vehicles to save on petrol. In terms of growth, there are
expectations that the industry is likely to grow by 15%.Most of the
growth is likely to come from motorcycle. Some of the Indian
motorcycle companies are also likely to set up plants in foreign
countries to meet export needs.

Mrs.R. Kanaka Rathinam (2013) The article provides detailed

information about the preference of customer towards Royal Enfield
bikes. In this article the author has mentioned how preference is
influenced by culture, social, personal and psychological factors lastly
with help of questionnaire method it was found that Royal Enfield is
chosen my most of customers because of appearance, performance, and
design.

Ms.Ameer Asra Ahmed (2013) This article has given information

about both perception and satisfaction towards Royal Enfield bikes. The
Royal Enfield bikes are most preferred by middle aged and younger
generation dominated by male. Their perception towards bike is
muscularity, strong performance, mileage, and status. It is available
everywhere and its parts are available everywhere. So Royal Enfield
is preferred more and chosen more than other bikes.

Mrs.G.Muralika (2013) Findings from the study of this literature of

research shows how much customer prefers and their satisfaction level
towards various aspects which are mostly influenced by socio-cultural,
psychological & personal factors. Customers of Royal Enfield conveys,
that in order to capture the market, the manufacturers have to give the
best combination of looks, quality, cost efficiency good features, safety,
and performance. This reason has also proved to be the reason behind the
decade‟s long history of the Company.

Mr.Faisal.T (2014) This Study entitled “A STUDY ON CUSTOMER

PERCEPTION TOWARDS ROYAL ENFIELD WITH
SPECIAL REFERENCE TO MALAPPURAM DISTRICT” we found
out that it was undertaken with the objective of finding out customer‟s
perception level on Royal Enfield bikes. It is felicitously observed from
the study that the most customers of Royal Enfield are highly satisfied in
almost all areas offered by Royal Enfield. This study shows that by
improving fuel efficiency, service and advertisement and by introducing
new models capable to compete with the fresher in the market.

R. Amesaveni, R Koila (2014), “A study relating to consumer satisfaction

level of working women towards two wheelers”. From his study
majority of the working women‟s in rural India gave importance to the
quality of the product, which also showed that the income level of the
rural consumer was increasing, which also generate more consumption
and purchasing power for the consumers. An organization should place
emphasis on introducing new model in the society and manufacture two
wheelers that give good mileage.
Kottala Sri Yogi (March 2016) Customer perceptions while purchasing a
Royal Enfield or any two-wheeler have been analysed by diff.
Manufacturers through various ways. In this article the author uses fuzzy
logic approach to accomplish the objective. Royal Enfield has given
priority in high trade in value, ease of modification etc. this study has
helped why to study why people choose royal Enfield over other bikes
available in the market and the reasons like status, muscular, average of
bike etc.

Dr Debasis Tripathy (2016), A Study on Consumer Satisfaction of

Two Wheeler Bikes, It studies the satisfaction level of consumers, who
uses bikes. This study concludes that HONDA, BAJAJ and HERO
shows maximum satisfaction in respect to mileage, power, design, and
technology and after sales service whereas TVS attains least satisfaction.
The TVS should work extensively on the parameters taken in the study.
It showed that consumers compare each factor deeply and select a
suitable bike accordingly; therefore companies should keep this in mind
and produce such machines which don‟t create any disappointment in
even one field.

Sr.Sony Mariya (2018)This study has shown about the preference of

Royal Enfield bikes. It was found that the ultimate users of these bikes
are students who want to maintain image and also to be comfortable.
Also, it is found that Sound (imp. Thing for bullets) is lower than old
models so they have to maintain quality models. It is the most preferred
bike in India and also it has many loyal customers especially young
generations. So, we can say perception of customer on purchase of Royal
Enfield bikes is good or we can say excellent.
 CHAPTER III
COMPANY AND INDUSTRIAL PROFILE
3.1 Introduction

This chapter deals with industry profile history. Automobile industry

has been explained. In company profile a brief description about Royal
Enfield has been explained.

3.2 Industry Profile

Automobile industry, the business of producing and selling self

powered vehicles, including passenger cars, trucks, farm equipment
and other commercial vehicles. By allowing consumers to commute
long distances for work, shopping and entertainment. The auto industry
has encouraged the development of an extensive road system, made
possible the growth of ancillary industries, such as the oil and travel
businesses. The auto industry has become one of the largest purchasers
of many key industrial products, such as steel.

Although ancient Chinese writers described steam powered vehicles,

both steam and electric powered cars competed with gas-powered
vehicles in the late 19 th century. Frenchmen Jean Joseph Etienne
developed the first practical internal combustion engine in 1860,and
later in the decades several inventors, most notably Karl Benz and
Gottileb Daimler,produced gas powered vehicles that ultimately
dominated the industry because they were lighter and less expensive to
build. French company‟s set the design of the modern auto by placing
the engine over the front axle in 1980‟s and US manufactures made
important advances in the mass production of auto by introducing cars
with interchangeable machine produced parts. In 1914 Henry Ford
began to mass produce cars using assembly lines. In addition, his
practices of providing loans to consumers to buy cars to the middle
class. In 1920‟s general motors further changed the industry by
emphasizing car of design. The company introduced new models each
year, marketed different income and created a modern decentralized
system of management. India is now the largest two-wheelers market in
the world, with sales volume of 13.8 million units (domestic). It has
overtaken China at 12.6 million units. In facts, while two wheelers
sales volume in India grew by 5.8 per cent during 2014 calendar year
over the previous year, the domestic demand both in China and Indonesia
(Second and third largest two- wheelers markets, respectively) shrunk by
10.0 percent and 9.2 percent, respectively.

The domestic two-wheelers Industry is expected to report moderate

volume growth of around 4-5 percent in 2014-15, as demand
slowdown as well as base effect catches up with industry, says a recent
ICRA (Indian credit rating agency) report on the industry. The report
further adds that over the medium term. The two-wheelers industry is
expected to report a volume CAGR (Compound annual growth rate)
of 89%, to reach a size of 22-23 million units 2018-19. With domestic
volume growth of 3.9% year- on-year (yoy) and export volume dip of
1.1 percent yoy (year over year) in 11 months of 2014-15, the Indian
two-wheelers is currently amidst a slowdown phases last experienced
in 2009-10/2010-11.

In the last five years, the shares of scooters in total domestic 2W (two
wheelers) sale volumes has increased from 15% in 2011-2013 to 26%
in 2017-2019. In the terms of recent trends, while domestic motor
cycle sales volume grew by 15.2% yoy in 5m (machinery, manpower,
material, measurement, method) 2017-2019, the volumes scooters
segments pie has encouraged most OEMS (Original equipment
manufacturer) in India to Lunch a new models to capitalize on the
growing opportunity offered by this segment. Compared to motor
cycles, the penetration of scooters remains lower by a factor of 3-4
times which has been one of the primary drivers demand for scooters
get increasingly targeted at both the sexes and as more women adopt
mobile lifestyles, the case for continued penetration led growth for the
scooter launch should only add to the growth momentum. However,
the recent uptick in sales volume of motorcycles, reflected in growth
of 10% yoy in 5m 2015-16 may indeed grow faster than the CAGR of
last three years, inour view; this would largely be driven by increase in
replacement demand and incremental wholesale volume contribution
of new models.

Several industries‟ participants have announced green field capacity

expansion plants in recent period. Hero Motor Corp, plans to invest
Rs 1500 crores over the next two years towards establishing facility
in Rajasthan and Gujarat. Honda is in the process of setting up its
third manufacturing facility in Karnataka. Yamaha too is setting up a
new plant in Tamilnadu at an investment of Rs.1500crores. ICRA
maintains its outlook on the domestic 2W industry with volumes
estimated to grow by 8-9% in 2016-17 driven by increasing
penetration of scooters even as the larger replacement demand.
However, we expect 2W demand growth to decelerate from this level
in 2017-18 to around 1-3% in view of limited flow of first –time
buyers whose disposable incomes are unlikely to expand till India‟s
economic growth turns more reassuring. Over the medium term, the
2W industry is expected to report a volume 17, as I believe the
various structural positives associated with the domestic 2W industry
including favourable demographic profile, moderate 2W penetration
levels (in relation to several other emerging markets), under
developed public transport system, growing urbanization, strong
replacement demand and moderate share of financed purchases
remain intact; as also the large opportunity available to grow presents
in overseas markets, mainly Africa and Latin America.
3.2 COMPANY PROFILE

3.2.1 Royal Enfield

Royal Enfield was the name under which the Enfield cycle company
made motorcycle, bicycle, lawnmowers and stationery engines. The
legacy of weapons manufactures is reflected in the logo, a cannon and
their motto “made like a gun, goes like a bullet” use of the brand name
Royal Enfield was licensed by the crown in 1890.

Royal Enfield is an Indian motorcycle manufacturing company with

factors in Chennai, India. Originally a British motor cycle company, Royal
Enfield and Indigenous Madras motors, now an automaker, the
company makes the Royal Enfield Bullet and other single cylinder
motorcycles. Royal Enfield is among the oldest motor cycles
companies. By 1962 all companies were made in India. The Indian
Enfield use the 1960 engine, Royal Enfield still makes an essentially
similar bike in 350cc and 500cc forms today along with several
different market segments.

In 1990, Royal Enfield collaborates with the Eicher group an

automotive company in India and merged with it in 1994. Apart from
bikes, Eicher group is involved in the production and sales of tractors,
Commercial vehicles and automotive years. Although Royal Enfield
experienced difficulties in the 1990 and ceased motorcycles,
Production Company opened a new primary factory in the Chennai
suburb of Orgadam on the strength of increased demand for its
motorcycles. In January 2015, the company announced the
appointment of “Rudy” Singh as President of Royal Enfield. Royal
Enfield currently sells motorcycles in more than 50 countries.

The Royal Enfield Bullet, often described as the oldest continuously

produced motorcycle in the world ,is a cult product for enthusiasts who
love it for the thrums of it‟s engine. Muscular and pliant, the bullet-an
Indian-made avatar of an old British brand-has found renewed popularity
over the last few years, as leisure motorcycling in India has blossomed.
Its manufacturer, Royal Enfield Motors sold almost 175,000 motorcycle-
Bullets as well as three other brands in 2013.Royal Enfield‟s newest
model, a midsize “cafe racer‟‟ called the continental GT, was introduced
at an elaborate event in London in September.” It‟s the first bike that
we‟ve developed keeping the world market in mind,‟‟ said Siddhartha
Lal, who is credited with turning Royal Enfield around.

Royal Enfield has been the biggest beneficiary of this boom in India,
selling 50000 bikes in 2010 and growing by more than 50% year-over-
year since then. At the hectic pace of the last decade, quality issues often
wore down the reputation of Royal Enfield. Rishad Saam Mehta, a travel
writer and Bullet enthusiast who calls it „‟a meditative motorcycle-on a
Bullet would negotiate the Himalayas perfectly well, but then would
breakdown in a trip to grocery store.‟‟ Now we want to work much more
closely with our distributors,‟‟ he said.‟‟ Our intentions have moved
from India to world.‟‟

Lal talked with passion about the new plant‟s robotic painting arms,
ergonomic electrical tools, Italian presses and the ability to build
motorcycle frames perfectly, down to the micron.‟‟ We‟ve automated a
lot of jobs, sure,‟‟ he said‟‟. But our „Handcrafted in Chennai‟ tagline is
absolutely true. where there was merit and value in handcrafting, we‟ve
kept that.‟‟

The London introduction of continental GT announced ,in an

emphatic way, Royal Enfield‟s return to British shores, a satisfying
completion of the circle.‟‟ we used to play a hands-off role in our
distribution overseas,‟‟ Lal said.‟‟ All we‟d do is call and say:‟ when
 can we send you the next shipment?‟ Boom! One container load goes
out.

● Royal Enfield Bullets 350: one can be a part of classical prominence by

having a ride on Royal Enfield Bullet 350, a macho bike is stylish as
well. The brawny is laden with plenty of attention grabbing features
like traditional designing, astonishing power of 18 bhp from air cooled 4
stroke engine, large wheels, and better sitting forsuperior riding.

● Royal Enfield Bullet 500: Royal Enfield Bullet 500 is a classic bike
having vintage styling and striking. It is an environmentally friendly
bike with lower emissions and increased fuel economy. The bike has
hand-painting pin stripes; a 5-speed transmission, 7” double leading
shoe front brake and dual seat further distinguish this model.

● Royal Enfield Bullet Electra Bike: Any biker who is passionate for
speed, power and performance would love to ride Bullet Electra. The
bike comes with generous power output, great stability and control
with comfortable riding experience.

● Royal Enfield Bullet Electra 5S: Royal Enfield Bullet Electra is a

burly vehicle. A new version of bullet Electra, flaunts great looks with
a teardrop fuel tank that can store 14.4 liters of fuel. The clunky lid adds
style to the bike. The steely body with some pretty colors adds some
nice contrast to Electra.

● Royal Enfield Bullet Machismo: Like all bullets, Machismo 500 too
has muscular designing which, assisted by cutting-edge- technology,
makes a grand-looking bike. The heavy bike makes the heads turn
when it moves on the road. With its huge pulling power, it can even
climb up sharp ascent on rough terrain with ease.

● Royal Enfield Thunderbird Bike: Royal Enfield Thunderbird is a

powerful bike which ensures comfortable ride for its riders. Equipped
with plenty of modern technology, it is a modern motorcycle which
maintains the legacy of bullet. All thunderbird enthusiasts love to have
smooth and reliable.
 CHAPTER IV
DATA ANALYSIS AND INTERPRETATION
4.1 Introduction

This chapter deals with data analysis and interpretation. Study is in

descriptive in nature. Study focus on primary data. Primary data had
been collected using questionnaire. Questionnaire consist of 22
questions. Collected data had been analysed using percentages and
graphs.

Table 4.1:Table showing age of respondents

Particulars Number of respondents %
20-24 34 68
25-29 7 14
30-34 6 12
Above 35 3 6
Total 50 100

Source: Primary data

From the table it is clear that out of 50 respondents,68% of

respondents are aged between 20-24.14% of respondent are aged
between 25-29.12% of respondents are aged between 30-34 and 6%
of respondents are aged above 35.

Graph 4.1:Graph Showing age of respondents

12
0 10
10 0
0
68
8
60 50

40 34

20 14 12

20- 25- 30- Above Tota

24 29 34 35 l

Number of respondents %
Table 4.2:Table showing occupation status of respondents
Particulars Number of respondents %
Student 32 64
Self Employed 10 20
Professional 6 12
Government Service 2 4
Total 50 100

Source: Primary data

Among the total of 50 respondents 64% of them are students.20% of

them are self employed.12% of them are professionals and 4% of
them are government employee.

Graph 4.2:Graph showing occupation status of

respondents

4%
12%

20%

64%

Student Self Employed Professional Government Service

 Table 4.3:Table showing model used by respondents

Particulars Number of respondents %

Bullet 32 64
Himalayan 10 20
Classic 500/350 4 8
Thunderbird 1 2
Bullet Electra 1 2
Others 2 4
Total 50 100
Source: Primary data

From the table 64% of respondents have bullet,20% of them are using
Himalayan,8% of them are using classic 500/300,2% of them having
Thunderbird,2% of them having bullet electra,4% of them are using others like
interceptor.

Graph 4.3:Graph showing model used by respondents

2% 2%
4

20
%
64
%

Bullet Himalayan Classic 500/350 Thunderbird Bullet

Electra Other
 Table 4.4:Table Showing period of using Royal Enfield

Particulars Number of respondents %

Less than 5 year 37 74

5-10 year 8 16
Above 10 years 4 8
One year 1 2
Total 50 100
Source: Primary data

Out of 50 respondents 74% of them using bike for less than 5 years,16% of them
were using the bike for 5-10 years,8% of them were using the bike above 10
years and 2% of them were using the bike for 1 year.

Graph 4.4:Graph showing period of using Royal Enfield

7
4
8
0

3
4 7 1
0 6
2
0
Number of
Less than 5-10 Above One
5 year 10 year
year years

Number of respondents %
 Table 4.5:Table showing payment method used by respondent
Particulars Number of respondents %

Ready cash payment 36 72

Loan 14 28

Total 50 100

Source: Primary data

From the table 4.5 it is clear that,72% of respondents choose ready cash
payment and 28% choose loan for the payment.

Graph 4.5:Graph showing payment method used by respondent

80
72
70

60

50

40 36

28
30

20
14

10

Number of respondents

Ready cash payment Loan

 Table 4.6:Table showing respondents classification based on source of
information
Particulars Number of respondents %

Printed Media 3 6
Broadcast Media 8 16
Friends 30 60
Showroom 9 18
Total 50 100
Source: Primary data

From the table 4.6 it is clear that,6% of respondents are informed about Royal
Enfield by printed media,16% are informed by broadcast media,60% are
informed by friends and 18% are informed by showrooms.

Graph 4.6:Graph showing respondents classification based on

source of information

60
60

50

40

30
16 18 Number of respondents
20
6 %
10

0
Table 4.7:Table showing influence level of advertisement made by
Royal Enfield
Particulars Number of respondents %

High 35 70
Low 15 30
Total 50 100
Source: Primary data

From above table 4.7,it is clear that 70% of respondents are influenced
by the producers advertisement and the rest of 30% are not influenced by
the producers advertisements

Graph 4.7: Graph showing influence level of

advertisement made by Royal Enfield

30

Number of respondents

70
 Table 4.8:Table showing satisfaction level of design, look & style of bike

Particulars Number of respondents %

Highly Satisfied 22 44
Satisfied 27 54
Not Satisfied 1 2
Total 50 100
Source: Primary data

From the table it is clear that 44% of respondents are highly satisfied with
design, look & style of bike.54% of them are satisfied and 2% of them are not
satisfied.

Graph 4.8: Graph showing satisfaction level of design, look &

style of bike

60
54

50
44

40

30 27
22
20

10

Number of respondents

Highly S atisfied S atisfied Not S atisfied

 Table 4.9:Table showing respondents opinion about maintenance of bike

Particulars Number of respondents %

High 21 42
Average 27 54
Low 2 4
Total 50 100
Source: Primary data

Most of the respondents agree with average maintenance cost.42% of them

consider high maintenance cost for their bike.4% of them consider low
maintenance cost.

Graph 4.9: Graph showing respondents opinion about

maintenance of bike

Low

54
Average
27

42
High
21

0 10 20 30 40 50 60

% Number of respondents
 Table 4.10:Table showing breakdown situations faced by respondents

Particulars Number of respondents %

Very often 7 14
Rarely 20 40
Not at all 23 46
Total 50 100
Source: Primary data

Out of 50 respondents 14% of them faced breakdown situations.40% & 46% of

them are faced breakdown situations rarely and not at all respectively.

Graph 4.10: Graph showing breakdown situations faced by

respondents

23

20

Very Often Rarely Not at all

 Table 4.11:Table showing mode of purchase of respondent

Particulars Number of respondents %

Showroom 46 92
Direct Second Hand 4 8
Total 50 100
Source: Primary data

Among the total of 50 respondents, 92% of them purchase from the showroom
and rest of 8% purchase direct second hand.

Graph 4.11:Graph showing mode of purchase of respondent

100
90
80
70
60
92
50
40
30 46
20
10

Number of respondents %

Showroom Direct Second Hand

 Table 4.12: Table showing opinion of respondents about availability of
spare parts

Particulars Number of respondents %

Readily available 33 66
Don‟t get readily 14 28
Don‟t have good spare 3 6
supply
Total 50 100
Source: Primary data

Out of 50 respondents 66% of the respondents are of the opinion that they get
spare parts readily and 28% of them don‟t get spare parts readily.6% of
respondents don‟t have good spare supply.

Graph 4.12 :Graph showing opinion of respondents about

availability of spare parts

70 66

60

50

40
33
28
30

20 14

10

Readily available Don’t get readily Don’t have good spare supply

Number of respondents %
 Table 4.13:Table showing problems faced by respondent after purchasing
bike

Particulars Number of respondents %

High maintenance 19 38
Low mileage 18 36
Poor after sales service 13 26
Total 50 100
Source: Primary data

From the table 38% of respondents are faced by high maintenance problems.36%
of them are facing the problem of low mileage and 26% respondents are facing
the problem of poor after sales service.

Graph 4.13:Graph showing problems faced by respondent

afterpurchasing bike

Number of respondents %

40 38
36
35

30
26
25
19 18
20

15 13

10

Hi gh maintenance Low mileage Poor a fter s ales s ervice

 Table 4.14:Table showing opinion of respondents with respect to power
and pick up of bike

Particulars Number of respondents %

Excellent 12 24
Good 24 48
Average 11 22
Poor 3 6
Total 50 100
Source: Primary data

Out of 50 respondents 24% of the respondents are of the opinion that they
have excellent and 48% have good opinion about power and pick up of
bike.22% & 6% of respondents have average and poor opinion about power
and pick up of bike.

Graph 14.14:Graph showing opinion of respondents with

respect to powerand pick up of bike

6%
24%
22%

48%

Excellent Good Average Poor

Table 4.15:Table showing satisfaction level of respondents with respect to
comfort and safety of bike
Particulars Number of respondents

Excellent 12 24
Good 25 50
Average 11 22
Poor
Total 50 100
Source: Primary data

Out of 50 respondents 24% of them have excellent and 50% have good
satisfaction about comfort and safety of bike.22% & 4% of respondents have
average and poor satisfaction about comfort and safety of bike.

Graph 4.15:Graph showing satisfaction level of respondents

with respect to comfort and safety of bike

Poor

22
Average 11

50
Good 25

24
Excellent 12

10 15 20 25 30 35 40 45 50

% Number of respondents
Table 4.16:Table showing opinion of respondents with respect to after sale
service of bike

Particulars Number of respondents %

Excellent 6 12
Good 23 46
Average 17 34
Poor 4 8
Total 50 100
Source: Primary data

Among the total of 50 respondents 12% have excellent and 46% have good
opinion about the after sale service.34% & 8% of respondents have average
and poor opinion about the after sale service.

Graph 4.16:Graph showing opinion of respondents with

respect to aftersale service of bike

46
50
45
40
34
35
30
23
25
20 17

15 12
10

0 0.5 1 1.5 2 2.5 3 3.5 4 4.5

Number of respondents
Table 4.17:Table showing respondents opinion on major barriers for not
purchasing bike by non bullet riders

Particulars Number of respondents %

High maintenance 14 28
High price 13 26
Low mileage 12 24
Poor after sales service 5 10
Poor promotion 3 6
Noisy vehicle 3 6
Total 50 100
Source: Primary data

From the graph 28% of respondents are faced by high maintenance as barrier and
26% of them are facing high price issue for not purchasing of bike. 24% of them
are facing low mileage and 10% of them faced by poor after sales service.6% of
respondents not purchasing the bike because of poor promotion and 6% of
them because of noisy vehicle.

Graph 4.17:Graph showing respondents opinion on major

barriers for not purchasing bike by non bullet riders

Number of respondents %

30 28
26
24
25
20
14
15 13 12
10
10

High High price Low mileage Poor after sales Poor promotion Noisy vehicle
maintenance service
Table 4.18:Table showing respondents opinion on different version of Royal
Enfield

Old Version Newer Version

Percentage Percentage
Particulars Number of Number of
of of
Respondent Respondent
Respondent Respondent
Pattern of gear
shifting 4 8 8 16
Better
performance 2 4 8 16
Fuel
efficiency 1 2 5 10
Crank weight 8 16 2 4
Design &
comfort 3 6 6 12
Maintenance
cost 2 4 1 2
Total 20 40 30 60
Source: Primary data

Among 50 respondents 40% of them said that older version is better,8% because
of better gear shifting pattern,4% because of better performance,2% because of
better fuel efficiency,16% because of greater crank weight,6% because of better
design and comfort,4% because of maintenance cost. 60% of them said that
newer version is better,16% because of better gear shifting pattern,16% because
of better performance,10% because of better fuel efficiency,4% because of
greater crank weight,12% because of better design and comfort,2% because of
maintenance cost.

Graph 4.18:Graph showing respondents opinion on different

version of Royal Enfield

Ol d Version Number of Respondent Ol d Version Percentage of Respondent

Newer Version Number of Respondent Newer Version Percentage of Respondent

18
16 16 16
16

14
12
12
10
10
8 8

6 6

4 4 4

2 2 2 2 2

Pa ttern of gear Better Fuel efficiency Cra nk weight Des ign & comfort Maintenance cost
s hi fti ng performance
Table 4.19:Table showing major factors considered by the respondents
while purchasing particular model of royal enfield

Particulars Number of respondents %

Safety & comfort 22 44

Design & Performance 19 38
Mileage & maintenance 7 14
Price 2 4
Total 50 100
Source:Primary data

Out of 50 respondents 44% of them consider safety & comfort and 38% of them
consider design & performance while purchasing the model of royal enfield.14%
of them consider mileage & maintenance.4% of respondents consider price for
the purchase.

Graph 4.19:Graph showing major factors considered by the

respondents while purchasing particular model of Royal
Enfield

Safety & comfort Design & Performanace Mileage & maitenanace Price

4%
14%

44%

38%
Table 4.20:Table showing respondents preference on service of Royal
Enfield
Particulars Number of respondents %

Showroom 24 48
Well known bullet 13 26
mechanic
Near buy garage 12 24
Self service 1 2
Total 50 100
Source: Primary data

Among the total of 50 respondents 48% prefer showroom service and 26% of
them like well known bullet mechanic for service.24% and 2% of them
selected near by garage and self service respectively.

Graph 4.20:Graph showing respondents preference on

service of Royal Enfield

% Number of respondents

Self service

Near buy garage 24

12

26
Well known bullet mechanic 13

48
Showroom 24

5 10 15 20 25 30 35 40 45 50
Table 4.21:Table showing respondents satisfaction on company’s
Grievances & redressal system
Particulars Number of respondents %

Satisfied 32 64
Not Satisfied 18 36
Total 50 100
Source: Primary data

From the table, It is clear that 64% of respondents satisfied with company‟s
grievances & redressal system and 36% of respondent are not satisfied.

Graph 4.21:Graph showing respondents satisfaction on

company’s grievances & redressal system

18

32

Satisfied Not Satisfied

 Table 4.22:Table showing respondents satisfaction level
of purchase of Royal Enfield
Particulars Number of respondents %
Highly Satisfied 34 68
Satisfied 14 28
Not Satisfied 2 4
Total 50 100
Source: Primary data

From the table it is clear that 68% of respondents are highly satisfied
with the purchase of royal enfield.28% of them are satisfied and 2% of
them are not satisfied.

Graph 4.22:Graph showing respondents satisfaction level

of purchase of Royal Enfield

68
70

60

50

40 34
28
30

20 14

10

Highly Satisfied Satisfied Not Satisfied

Number of respondents %
 CHAPTER V
FINDINGS, SUGGESTIONS AND CONCLUSION
5.1 Findings
The findings of the study about the consumer behaviour of Royal Enfield are
the following:

 It is inferred that the majority of users are between 20-24 years, from
this we can conclude younger generation and middle aged are more.
interested in Royal Enfield.
 Most of the users are students who all are male ,almost 64% are students
 Majority of the of the uses the model Bullet.
 Most of the respondents using Royal Enfield bike for less than 5 years
 It is clear that majority of respondents choose ready cash for the
payment method.
 Most of the respondents came to know about Royal Enfield through
friends.
 From the respondents 70% say they are influenced by the producers
advertisement.
 About 54% of the respondents are satisfied with the design, look
and style of the bike
 From the respondents 54% have average opinion about the maintenance
of the bike
 Most of the Royal Enfield bikes doesn‟t breakdown at all. It is
notinvolved into repairs always.
 About 92% of the respondents choose showroom for the purchase of
bike.
 It is clear that majority of the respondents are satisfied with spare parts
availability and we can say that Royal Enfield has good distribution of
spare parts.
 Majority of them are facing,high maintenance problem after purchasing
Royal Enfield.
 The power and pickup of Royal Enfield bike is good and most of the
respondents rate excellent and good.
  The most of the respondents are good with the comfort and safety
feature of the bike
 The after sale service provided by the Royal Enfield is good and
respondents are satisfied with it.
 The main barrier for not purchasing Royal Enfield is because of high
maintenance.
 Among 50 respondents 40% say old version is better because of greater
crank weight and 60% of them say newer version because of better gear
shifting pattern and better performance delivered.
 It is clear that 44% of the respondents consider safety and comfort as the
major factor for the purchase of Royal Enfield.
 Most of the respondents service their bike in showroom.
 About 64% of the respondents are satisfied with the grievances and
redressal system of the company.
 68% of the respondents are highly satisfied with the purchase of Royal
Enfield.

5.2 Suggestions
 The bikes recently introduced by Royal Enfield are mostly concerned
about youth, so many suggested they also consider the middle age
people while manufacturing.
 Consumers are easily affording the price of Royal Enfield bikes and
they are not feeling much problem with the amount. But the
company should also take some steps towards making purchase easier
through bank loans.
 Though Royal Enfield bikes are giving moderate mileage in long
distance travelling ,so the company can try to improve the mileage
level, so that sales can be improved.
 By improving after sales service the satisfaction level of existing
consumers can be improved. This can result in recommendation of
thebrand by the existing customer to prospective customer.
  The organisation should ensure that its systems like quality,
performance, service and complaint and redressal system are designed
to achieve excellence and consume delight.

5.3 Conclusion

By the study entitled “A STUDY ON CONSUMER BEHAVIOUR

TOWARDS ROYAL ENFIELD WITH SPECIAL REFERENCE TO
CHALAKUDY MUNICIPALITY was undertaken with the objective of
finding out customer‟s perception level on the Royal Enfield bikes. The
suitable methodology for the data collection and analysis is adopted in this
research. It is clear from the study that the majority of the respondents are
highly satisfied with almost all areas like features, speed, riding experience,
recovery, etc. But some of the complaints like inefficient customer service and
others were also mentioned. Most of the respondents have suggested that by
the way of improving the overall customer service, fuel efficiency and the
introduction of the anti-braking system in all the available models of the Royal
Enfield bikes this company can increase the demand for its products and
increase the goodwill. .
BIBLIOGRAPHY
JOURNALS

 Mr. Faisal.T, Research Scholar, M-Phil (2014), “A Study on Customer

Perception towards Royal Enfield with Special Reference to Malappuram
District”, ISSN: 2320-5504, E-ISSN-2347-4793.

 Krishnan Santana R (2007), “the issue and future of the two wheeler
industry”. Two-Wheeler Industry in India – An Introduction, Hyderabad, the
ICFAI University Press, PP. 57-69.

 Kanaka Rathinam R (2013), “A study on customer‟s preference towards

Royal Enfield Motorbikes in Coimbatore city”, International Journal of
Advanced Research in Business Management and Administration, Vol.1,
No.1, pp 1-7.

 SR Sony Mariya (2018), Customer satisfaction level towards royal Enfield

bikes (with special reference to Coimbatore city), International Journal of
Commerce and Management Research, Volume: 4, Issue 5, PP 122, ISSN:

2455-1627.
 Kottala Sri Yogi (2016), “An empirical and fuzzy logic approach to product
quality and purchase intention of customers in two wheelers”, Pacific Science
Review B Humanities and Social Sciences 1(1):57- 69 DOI:
10.1016/j.pscr.2015.12.001.

 Ms. Ameer Asra Ahmed (2013), “A Study on Customer Satisfaction Level

of Royal Enfield Bullet”, International Journal of Business and
Administration Research Review, Vol.1, Issue.7, E- ISSN -2347-856X, ISSN
-2348-0653.

 Mrs. G. Murali Manokari (2013), “A Study on Customer‟s Preference

towards Royal Enfield Motorbikes in Coimbatore City, Tamil Nadu”,
International Journal of Advanced Research in Business Management and
Administration volume: 1, Issue 1, Pp 2, dec 2013.ISR Journals and
Publications.

WEBSITES
www.royalenfield.com

www.wikipedia.org

www.academia.com

www.consumerbehaviour.com

www.slideshare.com

MAGAZINES

Fastrack
APPENDIX
Questionnaire

As part of academics, we are conducting a study on the consumer

behaviour towards Royal Enfield in Chalakudy. If you could sacrifice some
of your valuable time to fill the questionnaire, it would help in the
completion our study.

1. what is your age?

o 20-24
o 25-29
o 30-34
o Above 35

2. What is your occupation status?

o Student
o Government service
o Professional
o Self employed

3. Which model currently you owned?

o Bullet
o Thunderbird
o Bullet Electra
o Himalayan
o Classic 500/350
o Other
4. How long are you using your bike?

o Less than 5 year

o 5 to 10 year
o Above 10 year
o Other
5. What is the payment method used for your purchase?

o Ready cash payment

o Loan
6. From where you got the detailed information about your bike?

o Printed media
o Broadcast media
o Friends
o Showroom
7. Does the producers advertisement influenced you for making purchase?

o High
o Low
8. Are you satisfied on design, look & style of your bike?

o Highly satisfied
o Satisfied
o Not satisfied
9. What is your opinion about maintenance cost of bike?

o High
o Average
o Low
10. Is there any break down situation you have been faced during your ride

o Very often
o Rarely
o Not at all
11. At the time of purchase what mode you prefer?
o Showroom
o Direct second hand
12. What is your opinion about the availability of spare parts?

o Readily available
o Don‟t get readily
o Don‟t have good spare supply
13. What is the major problem faced by you after purchasing the bike?

o High maintenance
o Poor after sale service
o Low mileage
14. Are you satisfied with the power and pick up of your bike?

o Excellent
o Good
o Average
o Poor
15. Are you satisfied with comfort and safety measure of your bike?

o Excellent
o Good
o Average
o Poor
16. What is your opinion about after sales service of bike?

o Excellent
o Good
o Average
o Poor
17. Which are the major barriers for not purchasing Royal Enfield bike
by non bullet riders?
o High maintenance
o High price
o Low mileage
o Poor after sales service
o Poor promotion
o Noisy vehicle
18. In your opinion which version of Royal Enfield products are better?

 Old version
o Pattern of gear shifting
o Better performance
o Fuel efficiency
o Crank weight
o Design & comfort
o Maintenance cost
 Newer version
o Pattern of gear shifting
o Better performance
o Fuel efficiency
o Crank weight
o Design & comfort
o Maintenance cost
19. What are the major factors that you considered while purchasing particular
model of Royal Enfield?
o Price
o Safety & comfort
o Design & performance
o Mileage & maintenance
20. Where do you mostly prefer for the service of your bike?

o Showroom
o Near by garage
o Self service
o Well known bullet mechanic
21. Are you satisfied with company‟s grievances and redressal system?

o Yes
o No
22. Are you satisfied with your bike‟s purchase?

o Highly satisfied
o Satisfied
o Dissatisfied