ELECTRICAL BUSINESS PLAN

INDUSTRY OVERVIEW: Electrical supply business is part of the Electrical

Equipment Wholesaling industry and this industry consists of businesses that are
into the sale and supply of wiring, lighting fixtures and light bulbs, relay and
industrial controls, switchgear and switchboard apparatus, motors and generators,
power and distribution transformers and other electrical equipment.
EXECUTIVE SUMMARY: Nangan™ Electrical Supply Store, Inc. is a
registered electrical equipment supply store business that will be located in one of
the busiest streets in Topside – Pankshin. We have been able to lease a facility that
is big enough (a 5 thousand square foot facility) to fit into the kind of standard
electrical equipment supply store that we intend launching and the facility is
located in the heart of the city.
Nangan™ Electrical Supply Store, Inc. will supply electrical construction materials
such as wiring supplies, electrical light fixtures, light bulbs, security systems,
electrical power equipment, switchboards, circuit breakers and fuses to all to
construction companies.
We are aware that there are several electrical equipment supply outlets all around
Topside, which is why we spent time and resources to conduct a
thorough feasibility studies and market survey so as to be well positioned to
favorably compete in the industry. We have an online service option for our
customers, and our outlet has various payment options.
Nangan™ Electrical Supply Store, Inc. will ensure that all our customers are given
first class treatment whenever they visit our electrical equipment store. We have a
CRM software that will enable us manage a one on one relationship with our
customers no matter how large they grow to. We will ensure that we get our
customers involved in the selection of brands that will be on our store.
OUR PRODUCTS AND SERVICES: Nangan™ Electrical Supply Store, Inc. is
in the electrical equipment wholesaling industry to service a wide range of clients
and of course to make profits, which is why we will ensure we go all the way to
make available a wide range of electrical equipment from top manufacturing
brands in the Plateau state.
Our product offerings are listed below;
 Wiring
  Lighting fixtures and light bulbs
 Relay and industrial controls
 Switchgear and switchboard apparatus
 Motors and generators
 Power and distribution transformers
 Other electrical equipment.
OUR MISSION AND VISION STATEMENT:
 Our vision is to become the leading brand in the electrical equipment
wholesaling industry in Pankshin and to establish a one stop electrical
equipment supply store in Topside.
 Our mission is to establish a world – class electrical equipment supply store
that will make available a wide range of electrical equipment from top
manufacturing brands at affordable prices in Topside – Pankshin.
OUR BUSINESS STRUCTURE: Nangan™ Electrical Supply Store, Inc. is
looking towards building a standard business that can be listed among the top –
flight electrical supply stores in Topside–Pankshin. For that singular reason, we
will make sure that we establish the business on a solid business structure.

In view of that, we have decided to hire qualified and competent hands to

occupy the following positions;
 Chief Executive Officer (Owner)
 Store Manager
 Human Resources and Amin Manager
 Merchandize Manager
 Sales and Marketing Manager
 Accountants / Cashiers
 Customer Services Executive
 Truck and Van Drivers
 Job roles and responsibility:
Chief Executive Officer – CEO: Is responsible for fixing of prices, signing
checks, increasing management effectiveness and evaluates the success of the
organization.
Admin and HR Manager: Is responsible for arranging meetings and
appointments, the daily office activities and maintains office supplies.
Store Manager: Responsible for managing the daily activities in the
store/warehouse.
Merchandize Manager: Manages vendor relations, market visits, and the
ongoing education and development of the organizations’ buying teams.
Sales and Marketing Manager: Manages external research and coordinate all the
internal sources of information to retain the organizations’ best customers and
attract new ones.
Accountant/Cashier: Responsible for preparing financial reports, budgets, and
financial statements for the organization.
Truck and Van Drivers: Assists in loading and unloading goods/electrical
equipment.
Client Service Executive: Ensures that all contacts with clients (e-mail, walk-In
center, SMS or phone) provides the client with a personalized customer service
experience of the highest level.
SWOT Analysis
Any profitable business is bound to be competitive and as a new business, you
must be ready to compete in the industry and competing in the industry means that
you must follow due process in establishing a business.
Market Trends
If you are conversant with the electrical equipment supply Industry, you will quite
agree that the changes in disposable income, consumer sentiment, ever changing
trends and of course the rates of homeownership are major growth drivers for this
industry.
No doubt, a massive rise in consumer confidence has also contributed in helping
the industry experience remarkable growth, but uneven performance in these
drivers has led to slightly constrained revenue growth.
 Our Target Market
We have positioned our electrical equipment supply store to service the
construction industry in Topside –Pankshin. We have conducted our market
research and feasibility studies and we have ideas of what our target market would
be expecting from us.
We are in business to supply a wide range of electrical equipment to the following;
 Construction Companies
 Construction Contractors
 Home Remodeling Companies
 Small Electrical Equipment Retail Stores

 SALES AND MARKETING STRATEGY

 Sources of Income
We are in the electrical equipment wholesaling industry to maximize profit and we
are going to go all the way out to ensure that we achieve or business goals and
objectives. Nangan™ Electrical Supply Store, Inc. will generate income by;
 Wiring
 Lighting fixtures and light bulbs
 Relay and industrial controls
 Switchgear and switchboard apparatus
 Motors and generators
 Power and distribution transformers
 Other electrical equipment.

Startup expenditure (budget):

  The total fee for registering the Business in Topside – Pankshin – #150,000.
 Legal expenses for obtaining licenses and permits as well as the accounting
services (software, P.O.S machines and other software) – #300,000.
 Marketing promotion expenses for the grand opening of Nangan™ Electrical
Supply Store, Inc. in the amount of #350,000 and as well as flyer printing
(2,000 flyers at #1 per copy) for the total amount of #352,000.
 The cost for hiring Business Consultant – #250,000.
 Insurance (general liability, workers’ compensation and property casualty)
coverage at a total premium – #240,000.
 The cost for payment of rent for 12 months at #1.76 per square feet in the
total amount of #65,600.
 The cost for shop / warehouse remodeling (construction of racks and
shelves) – #1,000,000.
 Other start-up expenses including stationery (#50,000) and phone and utility
deposits (#250,000).
 Operational cost for the first 3 months (salaries of employees, payments of
bills at all) – #6,000,000
 The cost for start-up inventory (stocking with a wide range of electrical
construction materials, such as wiring supplies, electrical light fixtures, light
bulbs, security systems, electrical power equipment, switchboards, circuit
breakers and fuses) – #10,000,000
 The cost for counter area equipment – #500,000
 The cost for store equipment (cash register, security, ventilation, signage) –
#500,000
 The cost of purchase and installation of CCTVs – #700,000
 The cost for the purchase of office furniture and gadgets (Computers,
Printers, Telephone, TVs, Sound System, tables and chairs et al) – #400,000.
 The cost of launching a Website – #60,000
 Miscellaneous – #300,000
Payment option:
Here are the payment options that Nangan™ Electrical Supply Store, Inc. will
make available to her clients;
 Payment via bank transfer
 Payment with cash
 Payment via credit cards
 Payment via online bank transfer
 Payment via check
 Payment via mobile money transfer
 Payment via bank draft
Business proposed logo