The business that is lucrative in my view is food delivery of baked products mainly donuts, cakes, bread,

and other baked eateries. The business is named Destiny Donuts. The business aims to be efficient by
delivering placed orders within the shortest possible time. The orders can be placed online or through
calls.

With the coming of a pandemic, numerous companies emerged and faced many challenges. Mainly the
transportation industry was affected, whereby delivery of services and goods became an issue.
Regardless, I have always alleged there are possibilities in any crisis that may show up. This has led to
people inventing various ways to meet client’s needs. The demand for delivery of goods and services has
been a major sector in this progress. As Forbes website states, Uber Eats worth is now at 20$ billion,
generating $1.4 billion in sales yearly and operational in over 670 sites worldwide making almost a
billion deliveries yearly. Additionally, Takeaway.com bought a huge business competitor, Delivery Hero,
for $1.1 billion. Thus online delivery has consistently kept on growing even before the world was faced
with the recent pandemic. Customers are looking up to such services. Where online food delivery
industries are doing well. Many clients have continued to show interest in having their food delivered to
them boosting the industry in numerous ways (Morgan, 2021).

Thus Destiny Bakery deliveries aims to be among the best offering efficient and quick deliveries on
orders clients have made to their doorsteps. Numerous businesses were forced to close down however
they were able to keep on operating. They were ordered to operate under certain conditions such as
avoiding overcrowding and online delivery came in very handy. However, the targeted market for my
baked commodities is those very busy and the millennials who are techier. These people being very
occupied all they have to do is order and pay and the goods are delivered within a short period.
Regarding viability, a study conducted states that “Members of the public show interest in acting as
delivery riders through food cloud.” Additionally, technologies such as 3,4, and 5G have made it possible
for the riders to share delivery tasks using electric motorbikes and shared bicycles. Therefore, this
approach can work well in meeting client’s orders. Again, it has been proved that the on-demand food
industry relies highly on efficient and quick food delivery services (Wei et al., 2019).

Mainly the online food delivery services occupy a big part of the food industry. For instance, according
to Intrado, (2021) Zomato an Indian food delivery business purchased the Uber Eats section of India for
$350 million. Moreover, people preferred to have home delivery and takeaways as a way to enforce
social distance during the pandemic (Almena et al., 2019). another study indicated that food and
beverage commodities accounted for 35% and 32% respectively among online shoppers (Chang &
Meyerhoefer, 2020). Examining a poll conducted about Covid-19,21% claimed to have started food
buying online, while 18% stated likewise for beverage products. Therefore, the business has a high
chance of being successful with a starting capital of about $10,000. This includes marketing campaigns,
cost of technology, and workspace including needed tools.

The populations can have food orders delivered to their homes to mitigate the chances of contracting
COVID-19. Again, online food deliveries not only favor the clients but also the food industry to boost the
economy within the current situation the world is facing. It also provides opportunities for other people
to get employed. Besides, the desire for people to separate from the others in society might be
compelling to those elderly, introverts, and those having chronic health issues, and making this possible
can only be accomplished by having food ordered online and delivered.

References
Almena, A., Fryer, P. J., Bakalis, S., & Lopez-Quiroga, E. (2019). Centralized and distributed
food manufacture: A modeling platform for technological, environmental and economic
assessment at different production scales. Sustainable Production and Consumption, 19,
181–193. https://doi.org/10.1016/j.spc.2019.03.001

Chang, H.-H., & Meyerhoefer, C. D. (2020, November 23). Covid‐19 and the demand for online
food shopping services: Empirical evidence from Taiwan. Wiley Online Library.
https://onlinelibrary.wiley.com/doi/10.1111/ajae.12170.

Intrado. (2021, April 27). Online food delivery services global market REPORT 2021: COVID-
19 growth and change to 2030. GlobeNewswire News Room.
https://www.globenewswire.com/news-release/2021/04/27/2217586/0/en/Online-Food-
Delivery-Services-Global-Market-Report-2021-COVID-19-Growth-And-Change-To-
2030.html.

Morgan, B. (2021, February 18). More customers are shopping online now than at height of
pandemic, fueling need for digital transformation. Forbes.
https://www.forbes.com/sites/blakemorgan/2020/07/27/more-customers-are-shopping-
online-now-than-at-height-of-pandemic-fueling-need-for-digital-transformation/.

Wei, T., Tianhong, Z., Baoding, Z., Jincheng, J., Jizhe, X., & Qingquan, L. (2019, January 1).
OCD: Online crowdsourced delivery for on-demand food: Article information: J-global.
IEEE Internet of Things Journal. https://jglobal.jst.go.jp/en/detail?
JGLOBAL_ID=202002215106679724.