Street Stick Fever

Owners:

Trisha Mae D. Visagas

Rochelle Jane S. Nariz

Contact Details:

Address: Mais St. Napico Manggahan

Contact Number: 09356452155

Email: streetstickfever@gmail.com

Business Introduction
 Street Stick Fever (SSF) is a ready to eat food sold on the street located in Mais St.
Napico Manggahan Pasig City. SSF expects to catch the attention of a regular loyal
customer base with its broad variety of Filipino street food. This business aims to offer its
products in a affordable price to meet the budget of the residence around the area.

Products and Services

Street Stick Fever offers a wide range of home-made Filipino street foods, with its
special flavour for the customer who loves spicy foods. SSF provides each customer an
iconic material which is the stick where in the owners believes that it would become one
the reason for the business success. This store prepares Filipino street foods: kwek kwek,
quid ball, fishball, kikiam, siomai, spiral potato, cheese stick and each of these products
provide a spicy flavour. The store will open from 1:00 pm to 4 pm or siesta time.

Mission

SSF aims to offer clean and safe homemade food services at a affordable price to
meet the budget of the local residence around the area.

Key to Success

Key to success of SSF includes

 Providing a unique style of serving the food products

 Affordable pricing
 Accommodating

Marketing
The Market

Filipinos love for food is incomparable; despite of having three large meals in a
day, they still enjoy taking several snacks in between.

Street Stick Fever wants to establish a large regular customer base and wile
therefore concentrate its business and marketing on local residents, which will be the
dominant target market. This will establish a healthy, consistent revenue base to ensure
the stability of the business.

Market Needs

Since this store will begin to open during siesta time, street food products are very
timely. It could also be the best choice for immediate food consumption due to its easy
and fast preparation,

Pricing Strategy

SSF store will be using Economy pricing, meaning this business minimize the
costs associated with marketing and production in order to keep the product prices down.
As a result, customers can easily purchase the food products.

Competition

Completion in the local area is very usual unlike the service provision of SSF.
Local customers look for an affordable price of food products and its safety.

Leading competitors sell three (3) kinds of non-homemade street food product
(kwek-kwek, kikiam and fishball) in a portable food booth having a single vendor sell
these items at cheaper prices. In addition, this competitor marketing location is very
visible to the customer.

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