ENTREPRENEURSHIP MARKETING PLAN

3. Product Describe your product. How does your product relate to the market? What does your market need, what do they currently use, what do they need above and beyond current use? (The product review should summarize the main features for all the companys products. The information may be o rganized by product line, by type o f customer, by market, or by order of product introduction. All our products are made of solid wooden planks and posts, and they are available in both limed wax and Oker finishes. The philosophy of creating simple and classic designs is what characterizes our companys profile. Inspiration is taken from sources such as the beautifully natural scenery of the dal es. The masculinity of most of the wooden pieces that we create is offset by the sumptuous textures and colours of the interesting materials that we select for our soft furnishings. All our products are designed and engineered with the customer in mind, and they are not simply made for the ease of flat-pack. Once the prototypes are developed in the workshop, a sample of volunteers pitches in with their opinion and after a discussion the new product is lunched. Made of solid wooden planks and posts. Available in both our Limed and Oker wax finishes. Easy to assemble Over time the wood will keep drying in such a way enhancing splits appearing, thus creating a unique piece of furniture . The ingenious design that we give to our products allows for the break -down of individual planks and posts for ease of installation. Great quality with a very good value of money. Furniture which i s built for life. We provide an up to 15 years guarantee that b oth the quality and the design of our products will remain the same with the day of purchased. First-year sales revenues are projected to be $60 million, based on sales of 240,000 Sonic 1000 units at a wholesale price of $250 each.

4. Competition Describe your competition. Develop your "unique selling proposition." What makes you stand apart from your competition? What is your competition doing about branding? (The purpose of a competitive review is to identify key competitors, describe their market positions, and briefly discuss their strategies) An increase in the sales of furnitu re has been observed since 2006, and s ales have grown by 2.2%. Forecast annual growth of 2.3% between 2009 and 2011 will ensure it is the slowest growing UK retail sector by some point, although t he furniture subsectors will each perform a bit differently. We hope that the entrance of our company to this market will not only boost the furnitur e market through our own sales but will also lead to greater competition.

IKEA: IKEA is a privately-held, international home products retailer which sells flat pack furniture, accessories, and bathroom and kitchen items in their retail stores all over the world. The company, which pioneered flat -pack design furniture at affordable prices, is now one of the world's largest furniture retailers . HABITAT: Habitat is a retailer of household furnishings mainly in the United Kingdom, France, Germany, Spain, and has franc hised outlets all over the world . Habitat was founded in 1964 by Terence Conran and is now part of the IKANO Group. The group is privately owned by Ingvar Kamprad, the founder of IKEA ARGOS: Argos is the largest general -goods retailer in the United Kingdom and Republic of Ireland with 750 stores including furniture and fittings . Argos is unique amongst major retailers in the UK because its primary means of disp laying goods to customers is through a catalogue. Despite the strong competition , our company can carve out a definite image and gain recognition among the targeted segments. Our licensing arrangement with Cellport Systems allows us to provide the exclusive feature of voice recognition for hands -off operation, a critical point of differentiation for competitive advantage