Section 1:

The term "business" refers to an organized endeavor by an individual or group

of individuals to earn a living. It encompasses all operations involving the
production or purchase of commodities or the provision of certain services with
the goal of profitably selling them. Businesses are required to offer society with
high-quality goods and services.
Vision of a good business: A vision is a wide mental image of what an
organisation would like to ultimately achieve. It gives purpose to the existence
of the business. The vision statement captures,in writing, the essence of where
you want to take the business in future and inspires the employees to reach the
goal. For example
 IKEA: To create a better everyday life for the many people
 Microsoft: Empower every person and every organization on the planet to
achieve more
 Avon: To be the company that best understands and satisfies the product,
service and self-fulfillment needs of women—globally

Mission of a business: A mission statement is an action based statement

declaring the purpose of an organisation and how they serve their customers. It
provides perfect clarity behind the 'what', the 'who' and the 'why' of the
company. They work as guidelines by which a company operates. For example
 Patagonia: Build the best product, cause no unnecessary harm, use business to
inspire and implement solutions to the environmental crisis
 Invisible Children: To end violence and exploitation facing our world’s most
isolated and vulnerable communities
 Honest Tea: To create and promote great-tasting, healthy, organic beverages

Core values of a business: The core values of any business are what makes it a
compact organisation working towards a certain goal. The basic values are
integrity, honesty, trustworthiness, accountability, commitment to customers,
leadership, creativity and teamwork.
Organisational structure:
An organisational structure outlines how certain activities are directed to
achieve the goals of the business. A successful structure defines each
employee's job and how it fits within the overall system. A centralised structure
has a defined chain of commands while decentralised structure gives almost
every employee receiving a high level of personal agency. Different types of
organisation structures include- Functional, Divisional, Flatarchy, and Matrix
structures.
Key products of a business:
Business products are those products which assist in the production process.
The key products of ant business are- Major equipment, accessory equipment,
raw materials, component parts, processed material, supplies and business
services.
From the above discussion, we easily come to know about the basics of a
business and it's working for a stable economy.
Section 2:
Established in 1996, Honda Vietnam is a joint venture between Honda Motor
Company (Japan), Asian Honda Motor (Thailand) and Vietnam Machinery and
Agriculture Corporation with 2 industries. Main products: computers and
automobiles. After more than 20 years of presence in Vietnam, Honda Vietnam
is constantly developing and becoming one of the leading companies in the field
of motorcycle manufacturing and a prestigious automobile manufacturer in the
Vietnamese market. After the field trip to experience the environment as well as
the workplace of employees at honda company, I have oriented myself in a
direction to become a marketing officer of the company. This is very suitable
for the marketing major that I am studying.
Marketing Responsibilities and Duties:
As a marketing office worker, we must be responsible and understand the nature
of our work. Here are some professional jobs that a marketing staff will have to
do to fulfill their duties and responsibilities at Honda Vietnam company.
 Evaluate the presentation of ideas and invest in communication channels
to propose suitable programs/content for the product to be introduced.
 Develop detailed product promotion plans and provide marketing
materials (such as photos, Main product portfolio, TV clips, website,
sales aids, etc.) (POSM), etc.) to take advantage of promotional activities
and provide information resources for creative departments
 Provide all marketing materials to support agents and advise agents on
appropriate use in marketing activities
 Develop and report new product launch communication plans (SP1/SP2),
marketing channels/communication strategies/Performance Indicators
(KPI) and closely monitor the results
 Develop communication plans for new products (public relations
(PR)/online/outdoor advertising) and evaluate the marketing effectiveness
of these campaigns
  Support to launch product launch events, test drive events, and online
activities (if any)
 Issue press releases to announce product promotion events
 Ensure adequate advertising materials at agents to serve well for new
product sales

Marketing qualifications and skills:

To complete the job well as an office worker, we need to equip ourselves with
skills and have good qualifications suitable for the job. The following are the
skills and some conditions required for a marketing officer for honda vietnam as
well as other companies.
 Have the ability to think sharp to find many different marketing ways that
are effective for promoting products.
 Ability to work with office software such as Word, Excel, Powerpoint...
to edit documents, make reports, presentations...
 English skills to read and understand foreign documents, communicate or
understand specialized terms when using tracking software.
 Have a good health to ensure clarity in all decisions as well as keep up
with the project schedule that the company sets.
 Eager to learn, always updated with the latest trends as well as the latest
tools in Marketing expertise.
Making a SWOT analysis table helps us orient well the development direction
for ourselves to understand ourselves and external factors.
Strength:
The main strengths are the good intrinsic qualities and the highlights of the self.
 A vivacious, dynamic person who is always active in company activities
as well as events
 Have the skills to analyze and research markets and customers.
 Skilled in logical analysis, information gathering
 Have good skills and ability with marketing work
 Have a good educational background and qualifications suitable for
marketing work
 Wide communication relationship with everyone
 Dedication, passion, enthusiasm in work
Weakness:
Weaknesses are negative intrinsic characteristics.
 The individual is still unfinished
 Not much accumulated experience
 Lack of direction or focus
 Professional skills need more practice
Opportunity:
Opportunities are external factors that, while uncontrollable, have hidden
potential strengths
 Popular industries have more opportunities to break through in the future
 Develop yourself more perfect when working in a corporate environment
 Enjoy many incentives of Honda company
 Develop with future projects of Honda company
 Hone your skills, accumulate marketing experience
 Application and experience of new motorbike and car technology
 Expand relationships with powerful people
Threats:
Threats are uncontrollable and potentially detrimental external factors that
require preventive measures.
 Restructuring and unifying the professions of marketing
 Changing market demand and its impact on Honda company
 Failure to meet changes in marketing professional standards
 Society's requirements for our marketing skills decrease
 Technology evolves faster than our preparation
 The marketing working environment is getting tougher and tougher
 Competition of colleagues in the working environment at the company